Syllabus for Master of Business Administration, 1st Semester
Subject Name: Managerial Communication (MC) Subject Code: 4519203
With effective from academic year 2018-19
1. Learning Outcome:
Learning Outcome Learning Outcome
Component
Business Environment ● Emphasize the relevance and significance of business
and Domain Knowledge (BEDK) communications in today’s business environment
● Acquaint the students with the basic concepts and
techniques of communication, viz. Listening,
Speaking, Reading & Writing skills (LSRW skills)
Critical thinking, Business ● Aiding students to use communication as a tool to do
Analysis, Problem Solving and in-depth analysis of business problem and thereby
Innovative Solutions (CBPI) increasing business sustainability
Global Exposure and Cross- ● Developing students for multinational and
Cultural international companies by giving insights for cross
Understanding (GECCU) cultural communication.
Social Responsiveness ● Imbibing ethical values in management graduates
and Ethics (SRE) using power of communication and benefiting society
in large.
Effective Communication (EC) ● Enhance the communication skills required in
different business contexts through various interactive
activities.
Leadership and Teamwork (LT) ● Developing team leaders for tomorrow by utilising the
model of synergy making communication as a base.
2. Course Duration: The course duration is of 40 sessions of 60 minutes each.
Managerial Communication (MC) (4519203) MBA Semester 1 GTU
3. Course Contents:
Module Module Content No. of 70 Marks
No: Sessions (External
Evaluation)
EFFECTIVE COMMUNICATION IN BUSINESS:
● Importance of Communication & Forms of
Communication
● Communication Network of the Organisation
Process of Communication:
● Different Stages
● Difference between Oral & Written Communication.
I 10 14
Role of Verbal & Non-verbal Symbols in Communication,
Non-verbal communication, Barriers to Effective
Communication, Overcoming Communication Barriers, Seven
C’s of effective Communication, Attributes of Personality
Building
STRATEGIES FOR SUCCESSFUL LISTENING AND SPEAKING
SKILLS
Listening Skills:
Definition, Types, Purposes for listening, Anatomy of poor
listening, Features of a good Listener.
Strategies for improving oral presentations:
Ways of delivering oral message, Strategies for an effective oral
II delivery, Types of Managerial Speeches- speech of 10 21
introduction, speech of thanks, speech for special occasions,
Strategies f o r an effective non-verbal delivery, Strategies for
removing stage fright.
Video conferencing (Skype / Google Hangout) etiquettes
Managerial Communication (MC) (4519203) MBA Semester 1 GTU
ORAL COMMUNICATION:
Fundamentals of Oral Communication:
Introduction, Barriers and Gateways in Communication,
Listening, Feedback, Telephonic Communication. Public
Speaking and Presentation of Reports, PowerPoint
Presentation, Body Language, Facial Expressions, Non-verbal
III 10 21
Communication, emotional Intelligence, Creativity in Oral
Communication, Persuasive
Communication. Communication through organizing various
events like conferences, committee meetings, press meets,
seminars, festivals.
WRITTEN BUSINESS COMMUNICATION:
Writing Commercial Letters, Business Letter Format. Types
of Letters - Routine Business Letters, Sales Letters, Resume and
Job Applications, Business Memos, e-mails, Proposals,
Technical Articles, Electronic Mail, Handling a Mail,
Maintaining a Diary, Legal Aspects of Business Communication,
IV Negotiation Skills. Different Types of Report Writing. 10 14
Social Media Etiquettes.
Practical:
Project/ presentation on any of the following
Circulars, Drafting Notices, Handling Complaints, Evaluating
Interview Performance, Articles, Formal Invitations.
Proforma for Performance Appraisals, Letters of Appointment,
Captions for Advertising, Company Notice related (30 marks
Shares/dividends, MoA, AoA, Annual Reports, Minutes of CEC)
V ---
Meetings, Action taken on Previous Resolution.
Use of google groups and google sheet. Preparing job
applications.
4. Pedagogy:
● ICT enabled Classroom teaching
● Case study
● Practical / live assignment
● Interactive class room discussions
Managerial Communication (MC) (4519203) MBA Semester 1 GTU
5. Evaluation:
Students shall be evaluated on the following components:
Internal Evaluation (Internal Assessment- 50 Marks)
A ● Continuous Evaluation Component 30 marks
● Class Presence & Participation 10 marks
● Quiz 10 marks
B Mid-Semester examination (Internal Assessment-30 Marks)
C End –Semester Examination (External Assessment-70 Marks)
6. Reference Books:
No. Author Name of the Book Publisher Year of
Publication /
Edition
Raymond V. Lesikar Business McGraw- Hill 11th,
1
Communication Latest Edition
Lehman B. Com (Business Cengage 2011, Latest
2
Communication)
Meenakshi Raman & Business Oxford University Latest Edition
Prakash Singh Communication Press
3
Herta A. Murphy, Herbert Effective Business McGraw- Hill Latest Edition
Communication
4 W. Hildebrandt & Jane P.
Thomas
Rajeesh Vishwanathan Business Himalaya 2010, Latest
5
Communication
Mohan, Krishna and Developing Macmillian Latest Edition
6
Banerji, Meera Communication Skills
Managerial Communication (MC) (4519203) MBA Semester 1 GTU
M. Monipally Business McGraw- Hill Latest Edition
Communication
7
Strategies
P. D. Chaturvedi and Business Pearson Education Latest Edition
Mukesh Chaturvedi Communication,
8 Concepts, Cases
and
Applications
Meenakshi Raman Technical Oxford University Latest Edition
and Sangeeta Sharma Communication: Press
9 Principles and
Practice
Asha Kaul Business Prentice Hall of Latest Edition
10
Communication India
Koneru Arun Professional Tata McGraw- Latest Edition
11
Communication Hill
Louis E. Boone, David L. Contemporary PHI Latest Edition
12 Kurtz, & Judy Rachel Business
Block Communication
John V. Thill and C. V. Excellence in McGraw Hill Latest Edition
Bovee
13 Business
Communication
Meenakshi Raman and Business Oxford Latest Edition
14
Prakash Singh Communication
A. C. Buddy Krizan, Effective Business Thomson Latest Edition
Patricia Merrier, Joyce Communication
15
P. Logan and Karen
Schneiter Williams
Leena Sen Communication Skills Prentice-Hall India Latest Edition
16
Courtland L Bovee, John V Business Pearson Education Latest Edition
Thill, Mukesh Chaturvedi Communication
17
Today
Managerial Communication (MC) (4519203) MBA Semester 1 GTU
Note: Wherever the standard books are not available for the topic appropriate
print and online resources, journals and books published by different authors
may be prescribed
7. List of Journals / Periodicals / Magazines / Newspapers / Web resources, etc.
1. Bulletin of the Association for Business Communication
2. Business Communication Quarterly
3. Journal of Business Communication
4. Communication World
5. Strategic Communication Management
6. Journal of Business and Technical Communication
7. Journal of Communication Management
8. Journal of Organizational Culture
9. Communication and Conflict
10. Journalism and Mass Communication Quarterly
11. Management Communication Quarterly
12. Strategic Communication Management
13. Technical Communication Quarterly
14. Harvard Business Review
15. Journal of Creative Communications
16. Business India / Business Today / Business World, University News
17. Journal of Business Communication
Managerial Communication (MC) (4519203) MBA Semester 1 GTU
Managerial Communication (MC) (4519203) MBA Semester 1 GTU
