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Mission & Vision for Designers

Our core values are friendship, innovation and nurturing through art exhibitions and conferences. Our unique selling point is a software called Color-it that helps designers choose optimal color combinations for their designs based on purpose and emotions. It aims to help the target customer, a USA-based graphic designer, who struggles with selecting color palettes. In the long run, we want Color-it to change how businesses promote themselves through improved emotional connection between colors and visual identities.

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Cesar Augusto Paredes F.
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83 views1 page

Mission & Vision for Designers

Our core values are friendship, innovation and nurturing through art exhibitions and conferences. Our unique selling point is a software called Color-it that helps designers choose optimal color combinations for their designs based on purpose and emotions. It aims to help the target customer, a USA-based graphic designer, who struggles with selecting color palettes. In the long run, we want Color-it to change how businesses promote themselves through improved emotional connection between colors and visual identities.

Uploaded by

Cesar Augusto Paredes F.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mission & Vision Statement canvas 12th of July

date
Design Software
product/service
Color-it
the less is more methodology company

Our core team values Our USP is: Our buyer persona lives in We established this
in love with art the USA business because
are: , , and he/she
value location
friendship first, always innovate . We at Color-it works as a designer . we want to: A software that colors your
value value business name job
choose the best colors Help designers choose the best
PRESENT

help you
fulfill a need
color combination, based on the designs with purpose
And we nurture them by/with only/without His/Her biggest challenge is
mission*
by doing the following analysing emotions, personalities
. to choose a color palette for , purpose of their designs. . why do you exist?
and trends. unique benefit his/her work challenge description
activities: art exhibitions , and we can solve it by
activity
buddy coffees , conferences . offering a software that sugests.
activity activity the best color product/service
combination.

Who we are? What do we do ? For whom? Why do we do it?

By working with us/ When our customers By growing our business, In the long run, we aspire
by choosing our product, think about our business, we would like to have that our business will
our clients will improve/ we would like them to feel a major impact on: change/improve the Visual Identity that
have the ability to: the following emotions: how designers connect colors & world by:
FUTURE

choose the color palette accordingly surprise


, trust , emotions with the visual identity the way businesses promote you love to look at
emotion emotion vision*
to emotions and brand's personlity
. joy . of brands . themselves through colors what do you aim to be?
improvement emotion description
.
description

* Make it sound catchy.

Canvas explained: https://blog.digitalya.co/mission-vision-statement-canvas-for-startups. Mission & Vision canvas by Digitalya.


Step 3 of 8 from the less is more digital marketing methodology. Licensed under Attribuzon-ShareAlike 4.0 International.

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