KASTURI KARUNA

Product & Program Management | Analytics | Consulting

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Contact: +91-7842644575 | Location: Bangalore, India | E-Mail: [email protected]
Dec2021 – Jan2023: Swiggy
SNAPSHOT Dec’21 – Till Date: Senior Product Manager, Bangalore
➢ 10+ years in Product Management and Project 1 : Launched Gifting Product line for Swiggy
Consulting across multiple domains • As a part of the growth charter, launched “Swiggy Moments”, Swingy gifting platform
➢ Seasoned Product Manager specializing • Swiggy Moments was launched independently across domains of Food, Instamart and Swiggy Money.
in Growth and AI and ML based systems • Pilot of Swiggy Moments under Food category in Mumbai saw a non-cannibalized OPD gain 14k. Average
➢ Reliable track record of working with AOV of Rs 450 as compared to Rs 300 on the platform and New User Acquisition(NUA) of ~5%
senior management in Problem • First pilot of Swiggy Moments under Instamart on Valentine’s Day saw a non-cannibalized OPD gain of 7k.
Statement Definition, Business Case Average AOV of Rs 700 as compared to AOV of Rs 200 on the platform and NUA of ~10%
Creation and Solutioning Exercise
• Swiggy money has been launched in B2B setup where 20k vouchers have been distributed since launch.
ACADEMIC DETAILS Project 2: Launched the OFO(Order for others) in Food and Instamart
➢ MBA from IIM, Indore 2011-13- • Introduced OFO feature, a much-needed cx request during the pandemic times. Introduced flow changes
87/100(Ranked 8th in a batch of 450) to share & save address, capture recipients name & phone details for last mile co-ordination.
➢ B.Tech. (Electrical & Electronics) from • OFO accounts 8% of all Swiggy orders.This feature led 60% increase in NUA under OFO and 3% NUA under
NIT, Jamshedpur 2005-09- self-ordering. Reduced product returns by 80%. Reused the OFO feature construct for gifting feature.
9.16/10(Silver Medallist) Project 3: Launched dish level rating and Recommender System for Ad-Ons
FUNCTIONAL EXPERTISE: • Introduced item level rating for better Cx experience leading to jump of 20% in the sale of 4+ rated dishes.
➢ Product vision & Roadmap • Launched first of its kind Ad-On recommender system for food to ease Cx purchase journey. 15% of all Ad-
➢ Feature spec’ing and scoping Ons happen via the recommendations shown. AOV impact of Rs 20.
➢ Create user stories & define success Project 4: Introduced Gourmet and Guiltfree category for Food
metrics • Launched two experimental categories of Gourmet and Guiltfree in Bangalore, priority DE assignment for
➢ Customer Journey Mapping, Story Gourmet customers and expansion of the radius of delivery for better assortment.
Boarding, • For Gourmet customers, the AOV was up by 35%. For Guiltfree, first week OPD impact was ~2.7k & steady
➢ Address feedback and prioritize backlog state impact was ~0.7k. 15% of Guiltfree iOPD were from Dormant user re-activation.
as part of the Agile model Project 5: Product to identify and block DE Fraud using ASR(Automatic Speech Recognition System)
➢ Drive the cross functional product team • Built a product to identify almost real time, Offline delivery abuse by DE(Delivery Executive) by analyzing
➢ Customer onboarding and adoption the DE-CX on-call conversations using In-House Speech to Text system.
• Identification of ~350 fraudulent cases happen on a daily basis with annual saving of 3.5 Cr
TECHNICAL CERTIFICATIONS:
Project 6: AI image generation tool for improving catalogue fill rate
➢ Applied AI, 1 Year Online Course, 2021
• Built a tool to generate AI images for food items. The existing Swiggy catalogue has a fill rate of ~20%.
➢ Azure Data Engineer(AZ 900,200 & 201)
• This tool allows Account partners to generate Artificially generated images which are catalogue compliant
➢ Azure Architect(AZ 900, 300 & 301)
by just providing the item name and reference image.
➢ Agile/Scrum(Safe Certified)
• The Product was piloted in the city of Madurai where for a set of 25 Rx, we increased the Image fill rate
GEOGRAPHY from 4% to 20% impacting 1500 images. This resulted in a statistically significant ~15% increase in OPD.
➢ US Aug2018 – Dec2021: Accenture Strategy
➢ UK & CE Jun’21 – Dec’21: Manager, Product Manager, Bangalore
➢ India & Asia Pacific Project 1: Leading Intelligent Automation Team for a UK Pharma client
INDUSTRY • (i) Led a team of 15 to assess business problem, ideate and develop RPA, Chatbots and ML/DL based
➢ Food Delivery intelligent solutions using Azure, GCP and On prem infrastructure. (ii) Build a tool for the Extraction of
➢ Retail relevant texts from PDF based Consent Forms reducing manual extraction effort from 9 to 0.5 hours. (iii)
➢ Manufacturing Built a classification model to automatically classify an Audit Finding as “Minor” or “Major” ensuring
➢ Insurance and Banking prioritization, consistency and reduction of Time to Action by 85% (iv) Generated savings worth $15 Mn
➢ Telecom for 3 years by the launch of Chatbot, RPA and ML solutions
➢ Pharma Aug’18 – Jun’21: Senior Product Manager, Bangalore
Project 2: End to End Product Strategy, Design and Development for an Indian Insurance Client
TECHNICAL EXPERTISE:
• Launched Enterprise platform on Web, Mobile and Ipad incorporating key sales & self-service features
➢ Data Mangling/Analytics
• Launched multiple features like Payment First, reducing time for policy buying from 37 mins to 13 mins.
➢ Machine Learning
• Integrated with partners like Aadhar, Perfios, NSDL, Credit Bureau to reduce data collection exercise by
➢ Deep Learning
20%. E-quote to payment funnel KPI increased by 30%
➢ Cloud
• Variant attachment increased by 35% & Rider attachment by 55% leading to 80% increase in sales m-o-m
TOOLS & TECHNIQUES: • Newly launched integrated Post Sale service features increased online premium payment by 40%
➢ Jira, Azure DevOps, Trello, Miro, Jun 2013 – Aug 2018: Cognizant Business Consulting
Balsamiq Sep ’16 – July’18, Senior Product Manager, Gurgaon, Bangalore
➢ PL/SQL Project 1: Platform Transformation Assessment & Implementation for a Malaysian Insurer
➢ Python, R, Spark • (i)Conducted product analysis & portfolio assessment by Analyzing 180+ products, (ii)Conducted 100+
➢ Keras, TensorFlow workshops to gather business requirements (iii) Redesigned 50+ processes to reuse the new platform
➢ GCP, Azure Apr ’13 – Aug’16, Analytics Product Manager, Malaysia, Chennai, Hyderabad, Kolkata
➢ Power BI Project 2: Contact Centre Analytics for a US Telecom Client
INTERESTS • Built a text based Logistic Regression model to identify tickets which required call to the customer(formed
➢ Half Marathon Runner 20% of total calls) with an accuracy of 90%+ reducing touch rate on 10% of the tickets by 33%
➢ Badminton • Built a text-based ticket severity detection system which could automatically categorize tickets(Email
➢ Trekking tickets comprising 10% of total tickets) using Multilabel classification model achieving 40%+ accuracy .
➢ Painting TAT reduction from 8 to 2 days and OTR from 5 to 2 for Email tickets
Apr 2012 – Jun 2012:Proctor & Gamble, Summer Intern Bhopal/Bhiwadi
Feb 2010 – June 2011 : Tata Consultancy Services, Data Engineer Pune