Storage and

Distribution

BRCGS works with leading online retailer to

demonstrate best practice
The newly upgraded BRCGS Global Standard for
Storage and Distribution will be adopted by
HelloFresh, the world’s leading meal kit company.
The new version of the Standard, which was
launched in November 2020, has been expanded
to include e-commerce operations, will ensure “We are delighted that HelloFresh, one
the quality and safety of Hello Fresh products of the world’s leading online food
during their storage and distribution throughout retailers, has recognised the reassurance
the supply chain.
that our Standards and certification
HelloFresh actively participated in the programmes give them as a brand”
development of the new standard in order to John Kukoly, BRCGS Director
ensure that it reflected the needs of a
fast-moving sector including increased service
expectations, combined with a greater need for
personalised, as well as individual and bespoke
orders. Supply chains have become faster, more
flexible and more customised to meet the
needs of the markets they serve.

Case study

brcgs.com
 Storage and
Distribution

The Standard has been successfully piloted Adam Best, Senior Director International
by in the Netherlands. The company will be Food Safety and Assurance, HelloFresh, said
rolling it out across Germany, the UK, “As a global food brand, HelloFresh strives to
Netherlands , Sweden, Canada, New Zealand, be the industry leader and a trusted source
and Australia over the course of the next two for the safety and quality of our products.
years. Partnering with BRCGS Standards is part of
our wider food safety & quality strategy of
With over 600 million meals delivered to 5 using industry recognised GFSI standards as
million in 2020, HelloFresh is seeking well as internal assessment to proactively
certification to the new Standard to manage risk and quality. It’s been great to
demonstrate industry best practice to its partner with BRCGS throughout the
customers and partners. HelloFresh has built development of the standard which has
its brand on providing food options that that meant this now reflects the evolving industry,
are healthy, tasty and sustainable. It has especially towards ecommerce. Rolling out
recognised that BRCGS certification can help BRCGS within our own operations also sends
protect its reputation and enhance these core a clear message to our customers, partners
values. The Standard will also reduce the cost and investors that food safety & quality is a
of wastage and the potential liabilities priority.”
associated with storage and distribution.

The Standard has been developed with input

from leading brands, retailers, storage,
logistics and online retailers, and has seen
16% year on year growth with sites certified in
over 50 countries. Issue 4 of the Standard has
been upgraded to provide supply chain
visibility and assurance of current industry
operations such as e-commerce and
cross-docking. It has also been developed to About HelloFresh
be in line with GFSI 2020 requirements. HelloFresh SE is the world’s leading meal-kit
company and operates in the U.S. , the United
John Kukoly, BRCGS Director, said: “We are Kingdom, Germany, the Netherlands, Belgium,
delighted that HelloFresh, one of the world’s Luxembourg, Australia, Austria, Switzerland,
leading online food retailers, has recognised Canada, New Zealand, Sweden, France and
the reassurance that our Standards and Denmark. In 2020, HelloFresh delivered over
certification programmes give them as a 600 million meals and reached close to 5.3
brand. Our new Storage and Distribution million active customers. HelloFresh was
Standard has evolved to meet changing founded in Berlin in November 2011 and went
consumer expectations and supply chain public on the Frankfurt Stock Exchange in
dynamics, to ensure that brands can maintain November 2017. HelloFresh has offices in
assurance in product safety and integrity. We New York, Berlin, London, Amsterdam,
look forward to working with HelloFresh to Sydney, Toronto, Auckland, Paris and
protect its strong brand.” Copenhagen.

BRCGS Case study