DEPARTMENT OF EDUCATION

Republic of the Philippines

Department of Education – Region III Central Luzon
DIVISION OF CITY OF SAN FERNANDO

PAMPANGA HIGH SCHOOL

INDUSTRIAL ARTS DEPARTMENT

SECOND SEMESTER
(QUARTER 1)
SELF-INSTRUCTIONAL PACKETS
in MEDIA INFORMATION LITERACY 12

Source:
https://www.deped.gov.ph
 MEDIA AND INFORMATION LITERACY 12
SECOND SEMESTER - QUARTER 1 – WEEK 1

The learners demonstrate an understanding of media and information

Content Standard:
literacy (MIL) and MIL related concepts.

The learners shall be able to organize a creative and interactive

Performance
symposium for the community focusing on being a media and
Standard:
information literate individual.

The learners …
● Describe how communication is influenced by media and
Learning information.
Competency: ● Identify the similarities and differences between and among
media literacy, information literacy, and technology literacy.
● Discuss responsible use of media and information.

Objectives: At the end of the lesson the student should be able to:
1. define communication.
2. identify the basic types and elements of communication.
3. discuss media and information literacy.
4. compare and contrast media literacy, information literacy, and technology literacy.
Content:
Introduction to Communication and Media Information Literacy
(Subject Matter)
Learning Resources:
a. References:
http://www.merriam-webster.com/communication
http://dictionary.cambridge.org/communication
http://www.study.com/academy/lesson/sender-method-channel-receiver-
model-of-communication-definition-application.html
https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-
communication/
https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-
pic_0.jpg
http://hallr.com/category/school-communication/

b. Instructional
Materials SIPacks copy

Procedure:
A. Reviewing previous lesson or presenting the new lesson

Picture Analysis:

What does the image represent?

How can the image relate to communication?

https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

MEDIA AND INFORMATION LITERACY 12 1

B. Establishing a purpose for the lesson

In your own opinion, answer the following questions:

• What is communication? Why do we communicate? How do we communicate?
• How can we achieve effective communication with other people?

C. Presenting examples/instances of the lesson

https://commons.wikimedia.org/wiki/Fil http://hallr.com/category/school-
e:EU-Media-Futures-Forum-pic_0.jpg communication/

• How is communication influenced by media and information?

• Media refers to the communication tools while information include data, knowledge
derived from study, experience, or instruction, signals or symbols, knowledge of
specific events or situations

D. Discussing new concepts

Communication is the act or process of using words, sounds, signs, or behaviors to

express or exchange information or to express your ideas, thoughts, feelings, etc., to
someone else.

It is the exchange of information and the expression of feeling that can result in
understanding.

What are the two basic types of communications?

Non-Verbal Communication Verbal Communication

 signs  oral
 symbols  written
 colors
 gestures
 body language http://www.martina-gleissenebner-
 facial expressions teskey.com/services/the-power-of-
non-verbal-communication/

What are the basic elements of communication? (according to www.study.com)

● Sender – is the person who originates the message

● Message – is the content (piece of information) that is being communicated.
● Channel – is the medium being used to transmit the message.
● Receiver – is the person whom the message is directed toward.

The sender-message-channel-receiver (SMCR) model of communication, sometimes

called the Berlo model is the most basic form of communication we engage in today.

MEDIA AND INFORMATION LITERACY 12 2

E. Continuation of the discussion of new concepts

Terms To Understand:

Media Literacy - The ability to read, analyze, evaluate and produce communication in a
variety of media forms.

Information Literacy - The ability to recognize when information is needed to locate,

evaluate, effectively use and communicate information in its various formats.

Technology (Digital) Literacy - The ability to use digital technology, communication

tools or networks to locate, evaluate, use, and create information.

F. Developing Mastery

Media and Information Literacy includes information and communication literacy and
digital literacy. It is defined as a set of competencies that empowers citizen to access,
retrieve, understand, evaluate and use, create, as well as share information and media
content in all formats, using various tools, in a critical, ethical and effective way, in order
to participate and engage in personal, professional and societal activities.
Source:http://www.uis.unesco.org/communication/pages/information-literacy-
aspx#sthash.y4uxqkgi.dpuf

Media Information Literacy refers to the essential competencies (knowledge, skills and
attitude) that allow citizens to engage with media and other information providers
effectively and develop critical thinking and life-long learning skills for socializing and
becoming active citizens.
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013

G. Finding practical applications of concepts and skills in daily living

Sharing:
Is it possible to have a different perspective or understanding on
a message between the sender and the recipient? Has
someone sent you a message and understands the message
the other way around, which shows a different interpretation of
the message or vice versa? Is miscommunication present in
understanding a message differently? If it happened to you,
what led you to such a situation?

 How do you use Facebook as a tool or medium for communication?

 How did Facebook affect or change the way we communicate with other people?

 How did Facebook affect the quantity and quality of information available to
people? Is it a good thing or bad thing?

H. Making generalizations and abstractions about the lesson

A two-way communication must be present for the success of communication in any

conversation or exchange of ideas and opinions.

Media information literacy must help equip citizens with skills to engage effectively and
responsibly with media in order to enable people to become responsible users and
competent producers of media and information.

MEDIA AND INFORMATION LITERACY 12 3

I. Evaluating learning

ACTIVITY: WHICH AM I? MEDIA LITERACY, INFORMATION LITERACY, OR

TECHNOLOGY LITERACY

Direction: Identify the following scenario if it is Media Literacy, Information Literacy, or

Technology Literacy. Explain your answer in 1 to 2 sentences.

1. You won one million peso from a Shopee promo, how can the management of
Shopee reach you for claiming your prize?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

2. One of your friends went abroad and you really miss your friend. How will you
communicate with your friend?

__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

3. The teacher gives you an assignment about the real and fake news. How will you
do it?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

4. An online seller offers you his/her beauty products through Facebook Marketplace.
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

5. Your eldest sister wants to avail a scholarship program of one university to pursue
her studies. To help her, you need to search universities that offer scholarship
programs.
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

MEDIA AND INFORMATION LITERACY 12 4

J. Additional activities for application or remediation

ACTIVITY: HELPING THE COMMUNITY

Direction: Using media, information, and technology literacy, how will you help the
government in fighting against COVID-19. Create an illustration (handwritten
or use any tool/app) to best describe your participation as a responsible
youth.

NEEDS
OUTSTANDING VERY GOOD
CATEGORIES IMPROVEMENT SCORE
5 4
3
The drawing The drawing The drawing
represents a represents a seems not clear
KNOWLEDGE AND
clear somewhat clear and information is
REFLECTION
understanding understanding not clearly
understood
Drawing exhibit Drawing Drawing lacks
attention to contains many details
SKILLS details elements that
needs
refinement
Drawing appear Drawing is Shading is not
real and shading shaded but complete
REALISM/SHADING attention to need to
details finishing
touches
Layout and The drawing Elements of the
proportions are needs further drawing are out of
LAYOUT AND
properly sketched refinement for place.
PROPORTION
layouts and
proportions

MEDIA AND INFORMATION LITERACY 12 5

 MEDIA AND INFORMATION LITERACY 12
SECOND SEMESTER - QUARTER 1 – WEEK 2

The learners demonstrate an understanding of media and

Content Standard:
information literacy (MIL) and MIL related concepts.

The learners shall be able to organize a creative and interactive

Performance
symposium for the community focusing on being a media and
Standard:
information literate individual.

The learners explain how the evolution of media from traditional to

Learning
new media shaped the values and norms of people and society.
Competency:
(MELC4)

Objectives: At the end of the lesson the student should be able to:
1. Identify the tools or equipment used in communicating and storing information.
2. Analyze the importance of media in accessing information and communication.
3. Explain the use of media in its generation.
Content:
The Evolution of Traditional Media to New Media
(Subject Matter)
Learning Resources:
a. References:
https://www.slideshare.net/markjhonoxillo/the-evolution-of-
traditional-to-new-media
https://www.slideshare.net/rubenjezarryborja/the-evolution-of-
traditional-media-to-new-media
https://www.npr.org/sections/13.7/2015/05/07/404889280/france-s-
fake-prehistoric-cave-art-the-real-thing
https://www.metmuseum.org/art/collection/search/251788
https://en.wikipedia.org/wiki/Egyptian_hieroglyphs#/media/File:Hiero
glyphs_from_the_tomb_of_Seti_I.jpg
https://www.britannica.com/technology/telephone
https://www.prepressure.com/images/Gutenberg-press-replica.jpg
https://www.taysauctions.com/auction/371/item/wood-box-zenith-
color-sentry-zoom-space-command-tv-26707/basic
https://loveinshallah.com/web-browser/
https://www.greekboston.com/culture/ancient-history/steam-engine/
https://knappily.com/onthisday/october-18-1954-transistor-radio-is-
born-861
https://www.reviewsxp.com/blog/best-social-media-sites/
https://www.ubackup.com/articles/backup-pc-to-dropbox-4348.html
https://www.pngegg.com/en/png-xytbg
https://www.daskeyboard.com/blog/typing-through-time-the-history-
of-the-keyboard/
https://www.easytechjunkie.com/what-are-floppy-disks.htm
https://www.kisscc0.com/clipart/golden-age-of-radio-antique-radio-
internet-radio-m-24svbo/
https://en.wikipedia.org/wiki/Personal_computer

b. Instructional
Materials SIPacks copy

MEDIA AND INFORMATION LITERACY 12 6

Procedure:
A. Reviewing previous lesson or presenting the new lesson

What do you see in this image?

What does it tell/say?

Is it important for us to know this?

Why so?

B. Establishing a purpose for the lesson

In this lesson, we will discuss how people communicate with each other by using
different forms of media in different eras.

C. Presenting examples/instances of the lesson

What is the name of the images below? To which era does it belongs? (Pre-industrial
Era, Industrial Era, Electronic Era, Information Era)

D. Discussing new concepts

PRE-INDUSTRIAL AGE (before 1700)

- Refers to the time before the existence of written or

recorded history.
- People discovered fire, developed paper from plants,
and forged weapons and tools with stone, and other
materials.
- People learned how to etch on caves and they drew
what they saw around them such as animals and
nature, thus creating rock art.
- Two kinds of rock art during this age are
petroglyphs and pictographs. This shows how
people express their thoughts/ideas.

Some other forms of media during this age:

 Cave paintings
 Clay tablets in Mesopotamia
 Papyrus in Egypt
 Codex in Mayan Region

MEDIA AND INFORMATION LITERACY 12 7

INDUSTRIAL AGE

- The Industrial Age began in the 18th century in Great Britain when the country made
drastic reforms to improve their economy.
- Technology shifted from using hand tools to operating power-driven machines.
- People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products (including books through the
printing press).
- Communication during the Industrial Age also became viable because of the
invention of the telegraph.

Some other forms of media during this age:

 Printing Press - for mass production

 Newspaper – The London Gazette
 Typewriter
 Telephone
 Motion pictures

ELECTRONIC AGE

- Electronic refers to an object that has electronic components, such as sensors,

microchips, which functions once it is connected to an electrical outlet.

- The invention of the transistor gave way for the electronic

age. People harnessed the power of transistors that led
to the transistor radio, electronic circuits, and early
computers.

- In this age, long distance communication became more

efficient.

Some other forms of media during this age:

 Transistor Radio
 Television
 Large electronic computers
 Mainframe computers – i.e. IBM 704

*Both Industrial Age and Electronic Age thrived in the manufacturing business BUT
are different in terms of the equipment, one uses electricity.

INFORMATION/NEW AGE

- The Information Age has upgraded what it can offer to consumers in

terms of gadgets and devices that can make their way of life not only
functional and comfortable, but also offer endless possibilities.
- The internet started in this age. It paved the way for faster
communication and the creation of the social network.
- People advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitized.

Some other forms of media during this age:

 Web browsers: Mosaic (1993), Internet Explorer (1995)

MEDIA AND INFORMATION LITERACY 12 8

  Blogs: Blogspot (1999), Wordpress (2003)
 Social networks: Friendster (2002), Multiply (2003),
Facebook (2004), Instagram
 Microblogs: Twitter (2006), Tumblr (2007)
 Video: YouTube (2005)

E. Continuation of the discussion of new concepts

Relationship between Traditional Media and New Media

▪ In the present time, new media is undeniably very useful, but this does not mean
that traditional media has already become obsolete.

▪ Traditional media is still valuable and influential because it has a wider reach and
market. Like people who live in remote areas, they opted to use traditional media.

▪ The choice of media is based on one‘s needs, interests, and lifestyle as both
traditional and new media can carry out their purpose of keeping the people
informed and helping everyone to stay connected.

F. Developing Mastery

ACTIVITY: STORING MY DATA

Direction: Fill up the table with the corresponding information needed. Give two formats
or equipment use for each column. (16pts)

Format/Equipment
Format/Equipment
Age used to store
use to communicate
information

1 3
Pre-Industrial Age
2 4

5 7
Industrial Age
6 8

9 11
Electronic Age
10 12

13 15
Information Age
14 16

G. Finding practical applications of concepts and skills in daily living

The evolution of media has transformed the way we interpret the world around us. It
gives us a new perspective by allowing us to interact with one another through the
internet. Media has become much more personal and diverse as user-generated content
becomes more prominent in our lives. Moreover, change in technology has brought a lot
of advancements. The technological changes made throughout these time periods have
made communication and media widely spread.

ACTIVITY: HOW MEDIA AFFECTS ME

Direction: As a student, how do you use media in your daily life in terms of: (10pts)

MEDIA AND INFORMATION LITERACY 12 9

 a. communication
b. finding information
c. storing information

H. Making generalizations and abstractions about the lesson

With the advancement in technology, accessing information and

communicating with other people is fast and easy because
there are different forms of media that we can use nowadays.

The key factor in using the media properly for common good
lies in each individual‘s way of utilizing it responsibly.

I. Evaluating learning

TEST: EVOLUTION OF MEDIA

Direction: Arrange the following pictures in their particular Age of Media (Pre-Industrial,
Industrial, Electronic, and Information). Use the table below and WRITE the
names of the pictures in their corresponding column. (24pts)

1 4 7 10

2 5 8 11

3 6 9 12

MEDIA AND INFORMATION LITERACY 12 10

 Pre-Industrial Industrial Electronic Information
Age Age Age Age

13 16 19 22

14 17 20 23

15 18 21 24

J. Additional activities for application or remediation

ACTIVITY: CREATING MY TIMELINE

Direction: Create your own timeline from (toddler year (1-5), elementary year (6-11),
high school year (12-16), senior high year. Explain in 2-3 sentences (for each
year), how did you communicate with other people... What means/tools did
you use to communicate with others? (15pts)

MEDIA AND INFORMATION LITERACY 12 11

 MEDIA AND INFORMATION LITERACY 12
SECOND SEMESTER - QUARTER 1 – WEEK 3

The learners demonstrate an understanding of media and

Content Standard:
information literacy (MIL) and MIL related concepts.

The learners shall be able to organize a creative and interactive

Performance
symposium for the community focusing on being a media and
Standard:
information literate individual.

The learners …
- - compare and contrast how one particular issue or news is
Learning presented through the different types of media (print, broadcast,
Competency: online).
- - contrast indigenous media to the more common sources of
information such as library, internet, etc.

Objectives: At the end of the lesson the student should be able to:
1. differentiate between issue and news.
2. identify the different classifications/types of media as sources of information.
3. compare how issues and/or news is presented through different types of media.
4. define indigenous media and indigenous knowledge.
Content:
Issue, news, presentation, and sources of media and information
(Subject Matter)
Learning Resources:
a. References:
https://znnhs.zdnorte.net/wp-
content/uploads/2021/03/ENG_MIL12_Q3_M4.pdf
https://www.oxfordbibliographies.com/view/document/obo-
9780199791286/obo-9780199791286-0229.xml
https://ich.unesco.org/en/oral-traditions-and-expressions-00053
http://thepoliticalcarnival.net/tag/information-overload/
http://vote-revolt.com/2016/03/14/americas-mainstream-media-
weapons-of-mass-deception/
https://www.vectorstock.com/royalty-free-vector/tower-with-wires-
power-station-vector-30646882
http://blog.tiching.com/10-podcast-educativos/

b. Instructional
Materials SIPacks copy

Procedure:
A. Reviewing previous lesson or presenting the new lesson

ACTIVITY: WHAT AM I?

Direction: Identify what type of media are the following. Write ―P‖ for print media, ―B‖ for
broadcast media, ―F‖ for film, and ―N‖ for new media. (5pts)

___1. Television
___2. Podcast
___3. Newspaper
___4. Movies
___5. Book

MEDIA AND INFORMATION LITERACY 12 12

B. Establishing a purpose for the lesson

Life is a jumbled paradise. It is a great contributor to events that may impact other
people or society. It offers a test of experiences that may be considered to be worth
reporting or not. In other words, Life offers countless chaotic and significant events that
may be referred to as news.

C. Presenting examples/instances of the lesson

What is News? Issue? Are they not the same?

News refers to factual information about current events. These are well-evaluated,
sorted, and well-packaged stories reported to the public through various sources such as
newspapers, magazines, television shows, cable and radio programs, web sites, email
messages, and word of mouth.

News is news because it's new, significant, interesting, and it is about people. It may
dwell on international or regional issues and focus on business, health, weather, sports,
etc.

On the other hand, an issue is a subject, or problem people are thinking or talking
about. Cambridge Dictionary defined the issue as a set of newspapers or magazines
published at the same time or a single copy of a newspaper or magazine.

News refers to events on a daily basis while issue pertains to a collection of news both
present and in the past that are significant.

Role of Media in the Presentations of News and other Issues

Media refers to the different types of media that are used to provide people with
important information and knowledge. It has been part and parcel of our everyday
struggles as we seek truth and useful information.

Different media types are used to make ourselves entertained, gain new insights, and be
updated on recent happenings. People have learned to utilize different modes to
efficiently present news or other issues to the public. With the advanced technology, we
can already choose the type of media we want to use to make information dissemination
as fast as a snap of our finger and as convenient as clicking the mouse and pressing our
computers' keyboard.

D. Discussing new concepts

Media, a plural form of medium, is a communication channel through which news and
other issues are presented or disseminated. It describes how we communicate in our
society because it refers to all means of communication. It allows the presentation of
news and other issues well accessible to a large number of people. Media can be
classified into three main categories: Broadcast Media, Print Media, and Digital or New
Media.

MAIN SOURCES OF MEDIA and INFORMATION

A. PRINT MEDIA

This is a type of media that consists of paper and ink. It is

reproduced through a traditional mechanical printing
process. This represents the oldest and most widespread type of mass media
because it does not require an elaborate technical infrastructure on the part of the
user as opposed to electronic media.

TYPES OF PRINT MEDIA

Newspapers Books Billboards Flyers
Magazines Brochures Banners Leaflets

MEDIA AND INFORMATION LITERACY 12 13

 B. BROADCAST MEDIA

The type of media that technically includes the internet as well

as the Bluetooth marketing and other forms of location-based
transmissions. This media reaches its target audiences using
airwaves as the transmission medium.

TYPES OF BROADCAST MEDIA

Television
Radio
Movies

C. INTERNET/DIGITAL/NEW MEDIA

This type of media uses digital technology. The

contents of this media are organized and distributed
on digital platforms. Digital refers to something using
digits, particularly binary digits.

TYPES of DIGITAL/NEW MEDIA

Social networks or websites

Online forums
Podcast

E. Continuation of the discussion of new concepts

What is Indigenous Media?

Indigenous media may be defined as forms of media expression conceptualized,
produced, and circulated by indigenous peoples around the globe as vehicles for
communication, including cultural preservation, cultural and artistic expression, political
self-determination, and cultural sovereignty.
Examples of special media are the indigenous form: folktales, folk songs, folk dances,
puppet chorus or the modern day balloons, T-shirts, umbrellas, billboards that carry
messages of various orientations.
Characteristics of Indigenous Media:

a. Oral tradition of communication

b. Store information in memories
c. Information exchange is face-to-face
d. Information are contain within the border of the
community
What is indigenous knowledge?

Indigenous knowledge (IK) is the local knowledge

– knowledge that is unique to a given culture or
society. IK contrasts with the international knowledge
system generated by universities, research
institutions and private firms. (Warren 1991)

…owned, controlled and managed by indigenous

peoples in order for them to develop and produce
culturally appropriate information in the languages Hudhud Chants of the Ifugao
©Renato S. Rastrollo / NCCA -ICH /UNESCO
understood by the community by utilizing indigenous
https://ich.unesco.org/en/oral-traditions-and-
materials and resources, reflecting community needs expressions-00053
and interests, visions and aspirations, and
independent from vested interest groups.
(Indigenous Media, Freedom of Expression and Right to Information:ASEANScenario,2014)

MEDIA AND INFORMATION LITERACY 12 14

 POTENTIAL SOURCES OF INFORMATION

List of reliable sources:

 books—authored, edited and published
 newspapers and magazines
 peer reviewed journals
 peer reviewed articles
 PhD or MBA dissertations and research
 Public library including Questia
 scholarly articles
 isolated studies or academic research
 educational institutions and their websites
 Online journals and magazines
 News sources: television and print news

List of unreliable sources:

 Wikipedia, although site is a good starting point for finding initial ideas about a
topic; however, some of their information and attached resources may not be
reliable
 Blogs, tweets, social media posts
 Personal websites
 Forums
 Questionable sites created by organizations that may have political or biased
agendas
 Sites that provide biased information/ self-published sources
 Opinionated articles such as editorials

F. Developing Mastery

ACTIVITY: CARTOON ANALYSIS

Direction: Analyze the given picture below and answer the guide question in 1-2
sentences.

http://thepoliticalcarnival.net/tag/information-overload/

Guide Question:

a. What type of media is used in the picture?

b. What does the message of the picture is trying to convey?

MEDIA AND INFORMATION LITERACY 12 15

G. Finding practical applications of concepts and skills in daily living

ACTIVITY: COMPARING NEWS AND ISSUE IN DIFFERENT MEDIA

Direction: In 2-3 sentences, compare and contrast how a particular issue or news is
presented through different media types. (10pts)

Media How issues or news is presented

Print Media

Broadcast Media

Digital/New Media

H. Making generalizations and abstractions about the lesson

Issues are known as the subject or problem that makes up the news which gives us
factual information mostly about current events shown in our television, websites that we
visit and other media platforms. News refers to the events on a daily basis to keep us
updated.

Media is used to spread information and present it to its viewers. Classifications of

media makes us be aware of what communication channel will an issue be shown as
news. These are the (1) Print media, (2) Broadcast media, and (3) Digital media.

Other than these types or classification of media, traditionally indigenous knowledge is

very innate to human beings which is unique to a given culture or society that was
developed and produced naturally.

I. Evaluating learning

TEST: ALL ABOUT MEDIA

Direction: Choose the correct answer and write it on the space provided before the
number. (10pts)

____1. Which following is true about the role of media in the presentation of news
and other issues?
A. Because of the media, a lot of people can just share whatever content
to trend worldwide.
B. Media allows the public to criticize an issue urgently.
C. Media makes news and other issues accessible to a large number of
people.
D. Through the media, leakage on the standard examinations is much
more possible.

____2. Which of the following does not belong to the group?

MEDIA AND INFORMATION LITERACY 12 16

 A. Brochure C. Radio
B. Movies D. Television

____3. Dr. Alejandro is tasked to discuss the recent updates about the number of
cases of COVID-19 positive in the city. If Dr. Alejandro's goal is to disseminate
the information right away and be able to reach as many audiences as
possible, he must consider using:
A. Flyers C. Social Media
B. Radio D. Television

____4. What communication channels through which news or other issues are being
presented or disseminated?
A. Gadget C. Media
B. Literature D. Technology

____5. What makes an event a piece of news?

A. It is interesting C. It is significant
B. It is new D. All of the above

____6. These media reach target audiences using airwaves as the transmission
medium.
A. Broadcast Media C. Print Media
B. Digital Media D. None of the Above

____7. What is true about news or issues presented using the newspaper?
A. Information pertains to huge advertisements created with the help of
computers. Its purpose is to attract people passing by.
B. Information is prepared and published on a weekly, monthly, quarterly,
or annual basis.
C. Information is printed and distributed on a daily or weekly basis. Issues
focused on sports, politics, technology, etc.
D. Information refers to advertising a company's services and products,
hung on easily-noticed sights to attract people's attention.

____8. The contents of this media are organized and distributed on digital
platforms.
A. Broadcast Media C. Print Media
B. Digital Media D. None of the above

____9. What is the best medium to disseminate information if the goal is to reach a
large number of Filipinos?
A. Broadcast the good news in a radio timeslot.
B. Let the information be posted on some billboards.
C. Let the information be published through some trusted websites.
D. Write an article through a local newspaper.

____10. During this pandemic, people are restricted in terms of how they function in
public. What is the best type of media people must utilize during this time?
A. Broadcast Media C. Print Media
B. Digital/New Media D. None of the above

MEDIA AND INFORMATION LITERACY 12 17

J. Additional activities for application or remediation

ACTIVITY: PICTURE ANALYSIS

Direction: Read the news article in the link below. Create a 3 to 5 sentences of your
own short and honest insight in relation to the role of media as a source and
channel in the dissemination and presentation of information. (15pts)

http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-of-mass-deception/

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
__________________________________________________________________

Rubric:
Relevance to the topic - 5 pts
Coherence of ideas - 5 pts
Style & correctness - 5 pts

MEDIA AND INFORMATION LITERACY 12 18

 MEDIA AND INFORMATION LITERACY 12
SECOND SEMESTER - QUARTER 1 – WEEK 4

The learners demonstrate an understanding of media and

Content Standard:
information literacy (MIL) and MIL related concepts.

The learners shall be able to organize a creative and interactive

Performance
symposium for the community focusing on being a media and
Standard:
information literate individual.

Learning The learners present an issue in varied ways to disseminate

Competency: information using the codes, convention, and language of media.

Objectives: At the end of the lesson the student should be able to:
1. define genre, code, convention as media and information languages
2. describe the nature of genre about codes and conventions.
3. identify various camera techniques and angles as technical type of codes.
4. distinguish the typology of genre codes and types of convention.
Content:
Media and Information Languages
(Subject Matter)
Learning Resources:
a. References:
https://znnhs.zdnorte.net/wp-
content/uploads/2021/03/ENG_MIL12_Q3_M6.pdf
https://media.codes/media-codes-and-conventions-c03423c06aa8
https://hollythompsetta2media.wordpress.com/2015/09/16/technical-
codes/
https://helveticamediuma.com/learn/media-codes/

b. Instructional
Materials SIPacks copy

Procedure:
A. Reviewing previous lesson or presenting the new lesson

MULTIPLE CHOICE: Write the letter of the correct answer before each number. (5pts)

___1. These are sets of signs or symbols that convey a meaning when combined.
A. Codes C. Genre
B. Conventions D. Media

___2. This refers to the types or kind in "French."

A. Codes C. Genre
B. Conventions D. Media

___3. This refers to the typically accepted ways of doing things, which form into a
habit.
A. Codes C. Formulaic
B. Conventions D. Purpose

___4. These codes are used when the equipment in telling a story or showing a film
usually affects the message's meaning.
A. Auditory C. Technical
B. Symbolic/Visual D. Written

___5. These include scientific, aesthetic, mass media, and genre codes.
A. Interpretative Codes C. Social Codes
B. Representation Codes D. None of the above

MEDIA AND INFORMATION LITERACY 12 19

B. Establishing a purpose for the lesson

Media information has been influencing the people since its birth. From radio and
television, we now have social media sites such as Facebook, YouTube, Yahoo,
Google, etc. We have easier access to information through modern media and can
even do business online. With just a click of the mouse, information can inspire a
nation or ruin the world. That's the very reason why people must be careful in
acquiring information, and more so, be responsible for sharing them.

C. Presenting examples/instances of the lesson

Media, Codes, and Conventions

In the light of media studies, codes consist of signs which have shared/same meanings
with the communicators, both the sender and the receiver/audience. For instance, in the
hospital, "toxic" means the same to everyone there. But, this word may mean differently
somewhere else.

On the other hand, the genre is a French word referring to "type" or "kind." It has been
an important factor in studying and appreciating literature, theatre, film, television, and
other art and media forms. The grouping of the examples in these forms characterizes
the genre. Each of these categories is further marked by a "particular set of conventions,
features, and norms (Neale as cited in Creeber, 2003).

Media codes and conventions are like the building blocks of all the media around us.
Media codes generally have an agreed meaning, or connotation, to their audience.
There are three types of media codes, symbolic codes, technical codes and written
codes. Conventions are expected ways in which codes are organized in a product.

TYPES MEDIA OF CODES

1. Symbolic Codes

Symbolic codes are social in nature. What this means is that these
codes live outside the media product themselves, but would be
understood in similar ways in the ‗real life‘ of the audience. For
instance, if you saw somebody receive a red rose in a film, you would
assume there is a romantic relationship between the two
characters. If you gave somebody a red rose in real life, you might be
hoping for the same. Symbolic codes in media include setting, mise en
scene (everything within the frame), acting and colour.

2. Technical Codes

Technical codes are codes that are specific to a media form and
do not live outside of them. For instance, our understanding of
different camera shots and their connotations make sense when
we look at films and photographs, but mean nothing to us outside
of those forms. Technical codes in media include Camerawork, Editing, Audio
and Lighting.

MEDIA AND INFORMATION LITERACY 12 20

 Camera Techniques

Basic Camera Shots Advance Camera shots Camera Angles

● Extreme wide ● Two shot cut-away ● Eye-level high

shot ● Over the shoulder angle
● Wide shot point of view ● Low angle
medium ● Selective focus arc ● Bird‘s eye view
● Shot Medium shot ● Worm‘s eye view
close up ● Slanted (canted)
● Close up
● Extreme close
up

3. Written Codes
Written codes are the formal written language used in a media
product. Just like technical and symbolic codes, written codes
can be used to advance a narrative, communicate information
about a character or issues and themes in the media product.

Written codes include printed language which is text that you

can see within the frame and how it is presented and also
spoken language, which includes dialogue and song lyrics.

D. Discussing new concepts

TYPOLOGY OF GENRE CODES

Social Codes
1. Verbal Language - Phonological, Lexical, Syntactical, Prosodic, Paralinguistic
2. Bodily Codes - Bodily Contact, proximity, Physical Orientation, Appearance, Facial
Expression, Gaze, Head Nods, Gesture, Posture
3. Commodity Codes - Fashions, Clothing, Cars
4. Behavioral Codes - Protocols, Rituals, Role-Playing, Games

MEDIA AND INFORMATION LITERACY 12 21

 Textual Codes
1. Representational Codes
a. Scientific Codes
b. Aesthetic Codes with various expressive arts
c. Genre, Rhetorical, and Stylistic Codes
d. Mass Media Codes

2. Ideological Codes
a. Perceptual Codes
b. Ideological Codes

E. Continuation of the discussion of new concepts

Conventions refer to the generally accepted way of doing things that have formed into a
habit because of repeated exposure and experience of these messages. Formulaic
messages are what they are because of the use of conventions." (DIWA, 2016).

Conventions are accepted ways of using media codes. Conventions are closely
connected to the audience expectations of a media product. Different types of
conventions include form conventions, story conventions and genre conventions.

TYPES OF CONVENTIONS

1. Form conventions
Form conventions are the certain ways we expect types of media‘s codes to be
arranged. For instance an audience expects to have a title of the film at the
beginning, and then credits at the end. Newspapers will have a masthead, the most
important news on the front page and sports news on the back page. Video games
usually start with a tutorial to explain the mechanics of how the game works.

2. Story Conventions
Story conventions are common narrative structures and understandings that are
common in storytelling media products. Examples of story conventions include:
● Narrative structures
● Cause and effect
● Character construction
● Point of View

3. Genre Conventions
Genre conventions point to the common use of tropes, characters, settings or
themes in a particular type of medium. Genre conventions are closely linked with
audience expectations. Genre conventions can be formal or thematic.

F. Developing Mastery

ACTIVITY: LET’S INTERPRET THE PICTURE

Direction: Analyze carefully the picture below and do the tasks suggested. (5pts)

Answer the following in 2-3 sentences for each

question.

A. What can you say about this picture?

B. How will you relate the message of this picture

with information media?

https://www.123rf.com/photo_97521151_cartoon-stick-man-drawing-conceptual-illustration-of-businessman-searching-for-
something-with-magnif.html

MEDIA AND INFORMATION LITERACY 12 22

G. Finding practical applications of concepts and skills in daily living

Television, being a popular media form, may be found in any corner of the house. And,
without one noticing it, you must have encountered different tropes in TV shows. Tropes
are the conventions happening in TV genres. In literature, these are the figures of
speech that viewers recognize fast and easily. In the world of films, these are called
motifs or recurring themes.

As pointed out in DIWA's Media and Information Literacy book for Senior High School
students (2016), "McQuail (2005) argued social and cultural values and beliefs are
reflected in media content." Field experts back this idea up by saying that to create
understanding between the authors and audience, the familiarity between genre codes
and conventions must exist.

H. Making generalizations and abstractions about the lesson

Media change and adapt through time. It keeps evolving into something better. Below
are factors that influence these changes in media:

- One's role in society;

- Group purposes;
- Professional and organizational preferences and prerequisites; and
- Cultural constraints

These are some tips pointed out by Bhatia (1993) when analyzing a genre that one is
unfamiliar with:

1. Place the given genre-text in a situational context.

2. Survey existing literature.
3. Refine the situational or contextual analysis of the text
4. Select corpus or body of works that characterize the genre
5. Study the institutional context

I. Evaluating learning

TEST: MEDIA CODES: SYMBOLIC, TECHNICAL, WRITTEN

Multiple Choice: Choose the letter of the correct answer and write it in the space
provided before the number. (5pts)

____1. Reading books, watching films, and browsing sites online are examples
of this.
A. Communicating C. Communicative Event
B. Communicative Code D. Communicative Purpose

____2. When the audience start to give their perception, reaction, and comments
on the ideological side of the message, what have they been working on?
A. Interpretative Codes C. Social Codes
B. Representation Codes D. None of the above

____3. Every communicator has a purpose in relaying one's message. This

may also mean_____.
A. Communication depends on the event.
B. Intention drives one to communicate.
C. To communicate is to share.
D. None of the above

MEDIA AND INFORMATION LITERACY 12 23

 ____4. This word is also used in differentiating types of kinds of literature.
A. Codes C. Genre
B. Conventions D. Media

____5. This happens when the equipment in storytelling or film-viewing affects the
meaning of the message.
A. Auditory C. Visual
B. Technical D. Written

True or False: Analyze the following statements. Write TRUE if the statement is
correct, FALSE if otherwise. (5pts)

_________6. Codes are the collection of signs and symbols that create
meaning when put together.
_________7. Genre is a French word for media.
_________8. Conventions are indicators of content familiarity.
_________9. Tropes only occur on televisions.
________10. Bodily Codes includes bodily contact, proximity, physical
orientation, appearance, protocols, and facial expression.

J. Additional activities for application or remediation

ACTIVITY: MY MEDIA STAND

Direction: In 2-3 sentence each, answer the following questions. (15pts)

1. How can figures of speech be used in media messages?

__________________________________________________________________
__________________________________________________________________
2. How can one's role in society influence how the message is understood?
__________________________________________________________________
__________________________________________________________________
3. Being a student now, in what genre of media would you prefer to express yourself?
__________________________________________________________________
__________________________________________________________________

MEDIA AND INFORMATION LITERACY 12 24

 MEDIA AND INFORMATION LITERACY 12
SECOND SEMESTER - QUARTER 1 – WEEK 5

The learners demonstrate an understanding of media and

Content Standard:
information literacy (MIL) and MIL related concepts.

The learners shall be able to organize a creative and interactive

Performance
symposium for the community focusing on being a media and
Standard:
information literate individual.

Learning The learners cite practical situations when to apply knowledge in

Competency: intellectual property, copyright, and fair use guidelines.

Objectives: At the end of the lesson the student should be able to:
1. explain intellectual property and its different types
2. explain copyright, fair use, etc.vis-a-vis human rights
3. discuss current issues related to copyright vis-à-vis gov‘t./provide sectors actions
4. put into practice their understanding of the intellectual property, copyright, and fair use
guidelines
5. explain actions to promote ethical use of media and information
Content:
Legal, Ethical, and Societal Issues in Media and Information
(Subject Matter)
Learning Resources:
a. References:
https://cfrmorris.org/wp-content/uploads/2018/10/Intellectual-Property-
Copyright.pdf
https://csulb.libguides.com/copyrightforfaculty/scenarios
https://libguides.umgc.edu/copyright
https://quizizz.com/admin/quiz/5d88e9b48f1f36001b8b57b2/intellectual-
property-protections

b. Instructional
Materials SIPacks copy

Procedure:
A. Reviewing previous lesson or presenting the new lesson

What is piracy?

Piracy is the unauthorized reproduction or use of a copyrighted book, recording,

television program, patented invention, trademarked product, etc.
source(www.dictionary.com/browse/piracy)

Why is digital piracy a crime?

B. Establishing a purpose for the lesson

Source: www.quickmeme.com and www.imgflip.com

MEDIA AND INFORMATION LITERACY 12 25

 Piracy is against the law and it can lead to criminal charges.

No matter how good the intention is, it is still not enough to make illegal copies of
copyrighted materials or to violate the intellectual property rights of the authors or
original owners of such works.

This module attempts to provide some practical measures and examples about certain
issues related with legal, ethical, and societal aspects of media and information.

C. Presenting examples/instances of the lesson

Intellectual Property is the intangible value we place on original, creative work: the
ideas and concepts, and the physical things that represent that effort. Inventions, songs,
paintings, formulas, designs, and the models, recordings, products etc. that result from
or represent the creative effort.

Types of Intellectual Property

Copyright, Trademark, Service Marks, Trade Secret, Patent are the property rights
assigned by law to protect intellectual property. Copyrights and patents are the most
familiar, but we see trademarks and service marks all around us, and the trade secret is
often used as a marketing device.

“All Rights Reserved’. Copyrights include: the right to reproduce, distribute, display or
perform the work in public, and the right to create derivatives of the original work.

D. Discussing new concepts

Copyright is a legal device that provides the author of a work of art,

literature, or drama with the right to control how the work is used. Copyright
is a form of protection grounded in the U.S. Constitution and granted by law
for original works of authorship fixed in a tangible medium of expression.
Copyright covers both published and unpublished works. The intent of
copyright law is to advance the progress of knowledge by giving an author of a work an
economic incentive to create new works.

It is a legal term used to describe the rights that creators have over their literary and
artistic works.

Examples: books, music, paintings, sculpture and films, to computer programs,

databases, advertisements, maps and technical drawings

Republic Act 8293

INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

LITERARY WORKS During the lifetime of the author plus 50 years after death

ART 25 years from the date of creation

PHOTOGRAPHIC WORK 50 years from publication

AUDIO- VISUAL WORK 50 years from publication

SOUND RECORDING 50 years from year recording took place

BROADCAST RECORDING 20 years from date of broadcast

TRADEMARK Valid for 10 years and may be renewed for a periods of 10

years

INVENTION PATENT Valid for 20 years from filing date application

MEDIA AND INFORMATION LITERACY 12 26

 Patent is an exclusive right granted for an invention. It provides the patent owner with
the right to decide how - or whether - the invention can be used by others.

A government authority or license conferring a right or title for a set

period, especially the sole right to exclude others from making, using, or
selling an invention. – Definition from Oxford Languages

Trademark is a sign capable of distinguishing the goods or services of one

enterprise from those of other enterprises.

Trademark infringement?

Infringement refers to the violation of a

law or a right.

(http://www.candyindustry.com/articles/86210-
mars-sues-hershey-for-trademark-infringement-
over-malteser-brand)

Industrial Design constitutes the ornamental or aesthetic aspect of an article. It may

consist of three-dimensional features, such as the shape or surface of an article, or of
two-dimensional features, such as patterns, lines or color.

Geographical Indications and Appellations of Origin

Are signs used on goods that have a specific geographical origin and possess
qualities, a reputation or characteristics that are essentially attributable to that place of
origin. It commonly includes the name of the place of origin of the goods.

E. Continuation of the discussion of new concepts

Fair use is a principle in Copyright Law that provides us with a limited ability to use
copyrighted material without getting permission for limited purposes: personal use, non-
profit uses, education, criticism or commentary, news reporting and parody.

There are no hard rules to determine if an intended use is a Fair Use, but there are ‗test
criteria‘ to help in making the decision:

- What is the purpose and character of the intended use?

- What is the nature of the copyrighted work?
- How much of the work will be used? And how important is that part?
- How would widespread use of this work impact its market value?
Fair use means you can use copyrighted material without a license only for certain
purposes. These include:

● Commentary ● Reporting
● Criticism ● Research
● Teaching

Guidelines for Fair Use

● A majority of the content you create must be your own.
● Give credit to the copyright holder.
● Don't make money off of the copyrighted work .

MEDIA AND INFORMATION LITERACY 12 27

F. Developing Mastery

ACTIVITY: MASTERING INTELLECTUAL PROPERTY

Direction: Analyze the following statements. Choose the letter of the correct answer
and write it on the space provided before each number.(10pts)

____1. What are intellectual property rights?

A. Patent, trademark, copyright, trade secret
B. Patent, trademark, corporate, trade secret
C. Patent, trademark, copyright, industrial design
D. Patent, trades, copyright, trade secret

____2. If Anastasia invents a new process for recording music, she will likely
apply for a _______.
A. Copyright
B. Industrial Design
C. Patent
D. Trademark

____3. The right of an author or artist with respect to his or her creation is
governed by the law of_____.
A. Copyright
B. Industrial Design
C. Patent
D. Trademark

____4. Amvi has designed a uniquely walker for senior citizens, which can be
collapsed and, with the aid of two levers, used as a chair. Amvi‘s
design is in commercial production under the name Supportive Stroller.
Which types of intellectual property would most likely apply to Amvi‘s
creation?

A. Copyright, Patent, Trademark

B. Industrial Design, Trademark, Trade Secret
C. Copyright, Industrial Design, Trademark
D. Industrial Design, Patent, Trademark

____5. Imagine, You set up your own clothing company and you sell your own
range of clothes. What type of intellectual property can you use to
show that the clothes are made by your company?
A. Copyright
B. Geographical Indication
C. Patent
D. Trademark

____6. _____ is a grant from the federal government conferring the rights to
exclude others from making, selling, or using an invention for a certain
term.
A. Monopoly
B. Patent
C. Term Limit
D. Trademark

____7. _____ is any word, name, symbol, or device used to identify the source
or origin of products or services from others.

A. A copyright
B. A logo
C. A patent
D. A trademark

MEDIA AND INFORMATION LITERACY 12 28

 ____8. Which form of intellectual property protection is granted to the owner of
a work of authorship, and requires the work to be in tangible form?
A. Copyright
B. Fair use
C. Patent
D. Trademark

____9. What is patent?

A. An exclusive right granted for a work
B. An inclusive right to distribute any invention
C. A right that does not protect any creative work
D. It protect secret information

___10. Practice of registering a trademark as a domain name with the intention

of later selling it to the rightful owner.
A. Copyright
B. Design right
C. Injunction
D. None of the above

G. Finding practical applications of concepts and skills in daily living

ACTIVITY: MY SAY ON INTELLECTUAL PROPERTY

Direction: In 2-3 sentence per question, Briefly discuss the following: (15pts)

1. How can intellectual property protect the rights of inventors, scientists, and artists?
__________________________________________________________________________
__________________________________________________________________________
______________________________________________________________________
2. Why is it important to protect intellectual property?
__________________________________________________________________________
__________________________________________________________________________
______________________________________________________________________
3. As a student, how can you promote ethical use of media and information?
__________________________________________________________________________
__________________________________________________________________________
______________________________________________________________________

H. Making generalizations and abstractions about the lesson

Intellectual property is a common issue nowadays associated with copyright, patent,

trademark, invention, fair use, etc. Individuals or organizations must be aware of the
legal, ethical, and social implications of the proper usage, citation, crediting, securing of
permit, and attribution of various materials so as to avoid future problems.

We must not misuse, abuse, overuse others‘ works but rather treat anyone with due
respect as the saying, ―Do unto others what you want others do unto you.‖

MEDIA AND INFORMATION LITERACY 12 29

I. Evaluating learning

ACTIVITY: IS IT FAIR TO USE IT?

Direction: Analyze the following scenarios and identify if it is fair use or not. Put a check
in the correct box. (15pts)

FAIR USE
SCENARIOS
Yes No
1. A professor copies one article from a periodical for
distribution to the class.
2. A professor has posted his class notes on a web page
available to the public. He wants to scan an article from
a copyrighted journal and add it to his web page.
3. A professor wishes to use a textbook he considers to be
too expensive. He makes copies of the book for the
class.
4. A teacher copies a Shakespearian play from a
copyrighted anthology.
5. A student is taking a distance learning class in which the
instructor has required that a particular assignment be
created for unlimited distribution on the web. A student
includes an audio segment of copyrighted music.
6. Institution E records a two-way interactive video class
that contains copyrighted text, video, audio, and
photographs that are relevant to the class. Institution E
rebroadcasts the videotape to a class at Institution F.
7. A professor wishes to make a copy of an article from a
copyrighted periodical for her files to use later.
8. A professor wishes to raise funds for a cause. He rents a
videocassette of a motion picture and charges admission
fees.
9. A library has a book that is out of print and unavailable.
The book is an important one in the professor's field that
she needs for her research. The professor would like to
copy the book for her files.
10. Institution A creates a telecourse. The course contains
copyrighted text, video, audio, and photographs relevant
to the class. Institution A did not obtain permission to use
the copyrighted materials. The telecourse is broadcast
over the internet to a global audience.
11. A teacher wishes to show a copyrighted motion picture
to her class for instructional purposes.
12. A teacher or student creates a presentation and
incorporates copyrighted music into the background.
Assume that permission was not obtained to use the
music for the presentation. Can the music be included in
the teacher's or student's initial presentation?
13. A professor decides to make three copies of a textbook
and place them on reserve in the library for the class.
14. A professor wishes to raise funds for a scholarship. She
rents a videocassette of a motion picture on which the
copyright has expired and charges admission fees.
15. A student prepares and gives a presentation that
displays photographs. Permission was not obtained to
use the photographs.

MEDIA AND INFORMATION LITERACY 12 30

J. Additional activities for application or remediation

ACTIVITY: AS A CITIZEN: THIS IS MY STAND

Direction: From the listed issues below, cite examples and instances that it implies to
your life as a youth and as a citizen. Explain your chosen issue in 3-5
sentences.

Online defamation Child pornography Cyber Libel

Plagiarism Misrepresentation Cyber-bullying

Chosen issue
Implication to life as a
A. Youth
B. Citizen
Explanation on choosing the issue:

MEDIA AND INFORMATION LITERACY 12 31

 MEDIA AND INFORMATION LITERACY 12
SECOND SEMESTER - QUARTER 1 – WEEK 6

Content The learners demonstrate an understanding of media and information

Standard: literacy (MIL) and MIL related concepts.

The learners shall be able to organize a creative and interactive

Performance
symposium for the community focusing on being a media and
Standard:
information literate individual.

Learning The learners create a campaign ads to combat digital divide, addiction,
Competency: and bullying.

Objectives: At the end of the lesson the student should be able to:
1. define digital divide, addiction, bullying.
2. identify the implications and effects of digital divide, addiction, and bullying.
3. create an awareness about technology addiction, digital divide, and/or cyber-bullying.
Content:
Digital Divide, Addiction, and Cyberbullying
(Subject Matter)
Learning Resources:
a. References:
https://www.womensbusinessdaily.com/life/5-ways-women-can-empower-
each-other/
https://znnhs.zdnorte.net/wp-
content/uploads/2021/03/ENG_MIL12_Q3_M8.pdf
https://www.avast.com/c-cyberbullying#gref
https://www.behance.net/gallery/11560661/Internet-Addiction
https://web.facebook.com/ZeusDigitalDivide/photos/1272475979523176
https://www.pinterest.ph/pin/786159678687154622/
https://in.pinterest.com/pin/536843218087427300/
https://savvycyberkids.org/2021/05/07/how-can-cyberbullying-affect-me/
https://www.truegossiper.com/ways-of-protection-from-cyber-bullying/

b. Instructional
Materials SIPacks copy

Procedure:
A. Reviewing previous lesson or presenting the new lesson

Analyze the pictures below:

1. What does it shows?

2. What does it implies?

MEDIA AND INFORMATION LITERACY 12 32

B. Establishing a purpose for the lesson

Issues with digital divide, technology addiction, and cyberbullying are something that is
not supposed to be taken for granted.

In this module, we will attempt to battle against such issues by means of promoting
awareness and information drive.

C. Presenting examples/instances of the lesson

What is the Digital Divide?

• The digital divide is a term that refers to the gap between demographics and regions
that have access to modern information and communications technology and those that
don't or have restricted access.

• The term describes a gap in terms of access to and usage of

information and communication technology.

• The digital divide can exist between those living in rural areas
and those living in urban areas, between the educated and
uneducated, between economic classes, and on a
global scale between more and less industrially developed
nations.
What are the implications of the digital divide?

• Political: In the age of social media, political empowerment and mobilization are
difficult without digital connectivity.

• Governance: Transparency and accountability are dependent on digital connectivity.

The digital divide affects e-governance initiatives negatively.

• Social: Internet penetration is associated with greater social progress of a nation. Thus
digital divide, in a way, hinders the social progress of a country.

• Rural areas in the Philippines are suffering from information poverty due to the digital
divide. It only strengthens the vicious cycle of poverty, deprivation, and backwardness.

• Economic: The digital divide causes economic inequality between those who can
afford the technology and those who don't.

• Educational: The digital divide is also impacting the capacity of children to learn and
develop. Without Internet access, students cannot build the required tech skills.

Challenges and Barriers to Bridging the Digital Divide:

• Infrastructural barriers: The Philippines still lacks a robust telecommunication

infrastructure with sufficient reliable bandwidth for the Internet connection.

• Literacy and skill barriers: Education in information literacy will play an important role
in keeping society from fragmenting into a population of information haves and have not.
The lack of skill in using computers and communication technology also prevents people
from accessing digital information.

• Economic barriers: Poor access to computer and communication technology also

causes a digital divide. In the Philippines, the ability to purchase or rent the tool for
access to digital information is less among the masses.

• Content barriers: To solve the digital divide, the government should ensure that all
citizens can receive diverse content relevant to their lives and produce content for their
communities and the internet.

MEDIA AND INFORMATION LITERACY 12 33

 • Language barriers: Having a multicultural and multilingual population, today, a large
percentage of information on the internet is in English, which is a barrier for the people
whose primary language is not English.

D. Discussing new concepts

What is Addiction?

Addiction is defined as overdependence on something or a damaging need to do

something. While it is commonly associated with substances like recreational drugs, the
digital age has now ushered in an addiction that is gradually raising concerns in
industries and society. According to the Huffington Post, this
addiction has been linked to poor sleep quality, anxiety, and even
depression. Addiction to technology is real. Numerous studies
have shown that tech dependence has the same effect on the
brain as drug addiction over the past decade.

Teens who suffer from addiction to technology feel extreme

anxiety when separated from their digital devices, video games,
and social networking sites. Hence, their emotional symptoms
mirror those seen in substance abuse and drug withdrawal.

There are many effects of internet addiction and technology

addiction. Keep in mind that these signs of internet and technology addiction should be
taken seriously.

Mental Effects

• Depression
• A feeling of guilt of overusing the internet/technology
• Anxiety
• Euphoria feelings when using technology/internet
• Inability to determine priorities or to postpone plans
• Isolation from one's social environment
• Losing the concept of time
• Extreme defense of usage habit
• Avoiding work; poor performance at work or school
• Continuous deferment and avoidance of
responsibilities
• Sudden mood changes
• Fear of not having access to the internet/technology
• Feeling of loneliness
• Bored while performing routine work
• Memory loss

Physical Effects

• Back Pain
• Carpal tunnel syndrome
• Headaches
• Insomnia
• Unhealthy nutrition
• Poor personal care and hygiene
• Neck pain
• Eye dryness and other vision problems
• Excessive weight loss or obesity

Bullying has always been a serious issue, particularly among youth. It is defined as
unwanted, aggressive behavior among school-aged children that involve a real or
perceived power imbalance.

MEDIA AND INFORMATION LITERACY 12 34

 How to Overcome Cyber Addiction
- Turn off Notifications
- Review Your Habits
- Connect With Others real-time
- Restrain Yourself
- Assigned Spots
- Keep Track
- Put Away Your Phone During Meals
- Designate Tech-Free Hours
- Make Your Bedroom a No-Tech Zone
- Rediscover Paper
- Limit Yourself to One Screen at a Time
- Workout

E. Continuation of the discussion of new concepts

Cyberbullying, or bullying through electronic means, is one of the many problems

brought about by technological advancements. With the existence of smartphones,
tablets, laptops, and 24/7 access to the internet, cyber-
bullying can happen to anyone, anywhere, and at any
time. This may involve exposing embarrassing content
about
someone or sending messages with the intention of
hurting the receiver emotionally or mentally.

The term "cyberbullying" includes a range of

aggressive behaviors committed via modern
technology. The goal of cyber-bullying is to harass,
demean, intimidate, or taunt another person with the intent to hurt or embarrass them.
The most common forms of cyberbullying are offensive name-calling or the spread of
false or harmful rumors.

How to Prevent or Stop Cyberbullying

1. Save threats and document them, including threatening texts, sexually explicit
pictures, or harassing messages
2. Report incidents of cyber-bullying to the website used, the cell phone company, and
the ISP involved.
3. Block the bully's mobile number or email address on the devices. Consider blocking
the website that's being used to commit cyber-bullying.
4. Contact the school or parents of the bully if you can
identify them. However, always check first to gauge
their comfort level by contacting the parties involved.

Prevent Cyber-bullying Before It Starts

It's impossible to predict or prevent every form that

cyberbullying can take, but you can follow some general guidelines that help prevent it.
1. Don't forward any type of bullying messages or images.
2. Use peer pressure to ensure your friends consider cyber-bullying off-limits.
3. Don't share personal information of any kind — including addresses and phone
numbers.
4. Never share your passwords with anyone except your parents.
5. Talk to your parents or another trusted adult if you aren't sure about someone's
behavior toward you.
6. Never post or text anything that you wouldn't feel comfortable sharing with all your
classmates.
7. Don't post angry!
8. Treat people the way you'd want to be treated yourself.

MEDIA AND INFORMATION LITERACY 12 35

F. Developing Mastery

What is Netiquette?

Netiquette is short for "Internet etiquette." Just like etiquette is a code of polite
behavior in society, netiquette is a code of good behavior on the internet. While there is no
official list of netiquette rules or guidelines, the general idea is to respect others online.
Safe Internet browsing means surfing the internet while preventing yourself from getting
into any troubles or dangers that the internet can offer. Surfing safely on the internet does
not mean restricting yourself from accessing websites or banning yourself from the use of
social media. It simply means educating yourself about the different dangers you can
encounter. Using safe Internet browsing practices, you can learn how to keep your privacy
intact while exploring the digital space.

G. Finding practical applications of concepts and skills in daily living

ACTIVITY: AWARENESS TO WHAT IS HAPPENING

Direction: Answer the following questions briefly. (10pts)

1. How can education, infrastructure (network, ISP, etc.), gadgets, devices, various
platforms, information security create a digital divide among people. Explain in 2-3
sentences.

2. Technology addiction has become more visible nowadays because people have to
rely more on technology in order to perform routines to work, to study, to play, to do
business, and to communicate. Is it fair to say that youngsters as well as young
adults nowadays became addicted to technology? Why? Please cite specific
examples and instances to substantiate your answer in 3-5 sentences.

H. Making generalizations and abstractions about the lesson

"In lockdown, the digital world is a lifeline for many, to continue sociality, enable
connection and maintain intimacies with the important people in our lives both
professionally and personally," said Kent. "These spheres are extensions of our
physicality, currently mediating all our communications and social interaction outside of
our home, becoming an increasingly pervasive habitual tool in isolation."

Because of social distancing, many people could become all the more dependent on
social media, and even when the world does open there could be that increased
dependence on this form of personal connection.

I. Evaluating learning

ACTIVITY: MY STAND: PREVENTING IT FROM HAPPENING

1. Choose one from the following topic:

- Digital Divide
- Technology Addiction
- Cyber-bullying

2. Create an awareness campaign on your chosen topic on how to prevent/avoid it from

happening. (25pts)

A. Make an infographics about it. Use the rubric for infographics as your guide
for scoring.
or
B. Create a 1 minute audio-visual presentation

MEDIA AND INFORMATION LITERACY 12 36

Cite reference used: (5pts)
______________________________________________________________________
______________________________________________________________________
_____________________________________________________________________

RUBRICS FOR INFOGRAPHICS

Criteria 5 4 3 Score
Design ❖ Layout is ❖ Generally ❖ Layout could
organized good layout use
and uses ❖ Has minor improvement
consistent inconsistency ❖ Two or more
style or one inconsistent
❖ Color distracting elements
scheme has element ❖ Hard to read
visual appeal ❖ Color scheme fonts
and works clashes ❖ Layout
with content distracts from
❖ Fonts are content
legible and
consistent
Clarity ❖ Claim, main ❖ Claim, main ❖ Infographic
idea is idea is made makes a poor
obvious and ❖ Some initial
easy to graphics or impression
understand visuals are ❖ Confusing
❖ No unneeded
unnecessary
graphics or
visuals
❖ Infographic
makes a
good initial
impression
Representation ❖ Design ❖ Design ❖ Design and
elements are elements are visuals are at
clearly clearly odds with the
informed by informed by content or
content content claims being
❖ Visuals show ❖ Visualizations made
connection to fit the data
content and and the claim
create a ❖ Visualizations
visual flow does not fit
❖ Visualization the data and
s fit the data the claim
and the claim
Timeliness ❖ The ❖ The ❖ The
infographic infographic infographic
was was was
submitted on submitted on submitted
nd
the 2 later than all
scheduled scheduled of the
submission submission scheduled
of outputs of outputs submission
of outputs
TOTAL

MEDIA AND INFORMATION LITERACY 12 37

 RUBRICS FOR AUDIO-VISUAL PRESENTATION

Criteria 5 4 3 Score
Content  All pictures  2-3 pictures  5 or more
are related to are not pictures are
a. Relevance the topic. related to the not related to
of the  The required topic. the topic.
pictures learning  1 or 2 of the  All required
competencie required learning
s were learning competencie
achieved. competencie s were not
s were achieved.
missing or
not
achieved.

Creativity  Outstanding  Adequate  Poor

skill in skill in attempt at
showing showing utilizing
imagination imagination imagination
and creativity and creativity and creativity
in content in content in content
and and and/or
production production production
techniques. techniques. techniques.

Citations or  Reference  Reference  Reference

references list is list is list was not
evident and evident, but evident.
it contains 1-2
all the borrowed
borrowed materials
materials were not
used. cited.

Timeliness  The photo  The photo  The photo

editing output editing output editing output
was was was
submitted on submitted on submitted
nd
the 2 later than all
scheduled scheduled of the
submission submission scheduled
of outputs of outputs submission
of outputs
Total Score:

J. Additional activities for application or remediation

REFLECTIVE SUMMARY: (15pts.)

What key learnings did you gain so far about media and information literacy?
Organize your thoughts in 2 to 3 paragraphs.

Prepared and Submitted by:

RAYMOND A. CABRERA

AMIHAN FLORISSA B. RAMIREZ

ANGELICA G. RONQUILLO

MEDIA AND INFORMATION LITERACY 12 38