Department of Business Administration Education
THC 5 – Course Syllabus
COURSE INFORMATION
1. Course Number : THC 5
2. Course Name : Micro Perspective of Tourism and Hospitality
3. Course Description : This course will cover the workings, operations and the integrative activities of major stakeholders in the Tourism and
Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented business
organization. Apart from the scope and structure of travel organizations, it provides an in-depth study of the nature and
distinctive characteristics of each sector of the entire tourism industry, focusing on the management, organization and
planning of specific business strategies for the various entities in the local setting.
4. Pre-requisite : THC 1
5. Co-requisite : None
6. Credit : 3.0 units Lecture
7. Class/Lab Schedule : 6 hours per week (1 term)
8. Program Educational Objectives (PEO) of Bachelor of Science in Tourism Management:
Five (5) years after graduation, Bachelor of Science in Tourism Management graduates shall:
1. Demonstrate expertise in performing the prescribed range of specific functions of Tourism Management based on the local, national, and international
standards;
2. Demonstrate expertise in acquiring, understanding, and analyzing relevant data to improve service efficiency in Tourism Management; and
3. Engage in entrepreneurial ventures related to the practice of Tourism Management.
9. Student Outcomes (SO) of Bachelor of Science in Tourism Management and their links to PEO:
PEO
Upon completion of the program, Bachelor of Science in Tourism Management students will be able to:
1 2 3
SO-a* Articulate and discuss the latest developments in the specific field of practice; √
Effectively communicate orally and in writing using English, Filipino, mother tongue language, and an appropriate Foreign Language
SO-b
required by the industry; √
SO-c* Work effectively and independently in multi-disciplinary and multicultural teams; √
SO-d* Act in recognition of professional, social, and ethical responsibility; √
SO-e Preserve and promote “Filipino historical and cultural heritage” (based on RA No. 7722); √
SO-f Perform the basic functions of management such as planning, organizing, leading and controlling; √
Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management,
SO-g productions and operations management, information technology, and strategic management) and employ these concepts in various
business situations; √
SO-h* Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results; √
SO-i Apply information and communication technology (ICT) skills as required by the business environment; √
SO-j Work effectively with other stakeholders and manage conflict in the workplace; √
SO-k Plan and implement business-related activities; √
SO-l Demonstrate corporate citizenship and social responsibility; √
SO-m Exercise high personal, moral and ethical standards; √
SO-n* Demonstrate knowledge of tourism industry, local tourism products and services; √
SO-o* Interpret and apply relevant laws related to tourism industry; √
SO-p Observe and perform risk mitigation activities; √
SO-q Utilize information technology applications for tourism and hospitality; √
SO-r* Manage and market a service-oriented business organization; √
SO-s Demonstrate administrative and managerial skills in service-oriented business organization; √
SO-t Prepare and monitor industry specific financial transactions and reports; √
SO-u Perform human capital development functions of tourism-oriented organization; √
SO-v Utilize various communication channels proficiently in dealing with guest and colleagues; √
SO-w Plan, implement and monitor tours and sales activities; √
SO-x Research, plan and conduct various tour guiding activities; √
SO-y Develop appropriate marketing programs and arrange the required travel services; √
SO-z Plan / Organize, implement and evaluate MICE activities; and √
SO-aa Plan, develop and evaluate tourism sites and attractions. √
Note: * SO being addressed in this course
THC 5 – Micro Perspective of
Date Prepared: April 4, 2020 Revision No. 02 Effectivity Date: June 1, 2020 Page 1 of 5
Tourism and Hospitality
Department of Business Administration Education
THC 5 – Course Syllabus
10. Course Outcomes (CO) of THC 5 and their links to SO:
Upon completion of the course, Bachelor of Science in Tourism Management SO
students are expected to: a b c d e f g h i j k l m n o p q r s t u v w x y z aa
Define terminologies that are used in the hospitality and tourism
CO 1 I I I
industry; and
Describe the various sectors that comprise the tourism industry and the
CO 2 role played by each sector in the production, distribution, and delivery I I I I I I I
of tourism goods and services.
Legend: I = INTRODUCTORY (This course introduces students to the indicated SO)
E = ENABLING (This course enables the students to achieve the indicated SO eventually)
D = DEMONSTRATIVE (This course requires students to demonstrate the achievement of indicated SO)
11. CO and Assessment Task Alignment
Assessment Task
CO Assessment Schedule Coverage
Theory-based Practice-based
Define terminologies that are used in the hospitality and
1 Multiple Choice Questions - First to Final Examination All Chapters
tourism industry; and
Describe the various sectors that comprise the tourism
2 industry and the role played by each sector in the production, Multiple Choice Questions - First to Final Examination All Chapters
distribution, and delivery of tourism goods and services.
Note: Final assessment will be a comprehensive examination (from the first topic to the last).
12. Assessment Task Details (Theory-based)
Assessment
Coverage Assessment Task Details
Schedule
You are expected to describe the social nature of tourism and the effects of culture on the tourism industry—also,
First Exam Chapters 1 to 3 Multiple Choice Questions
the traveler’s motivations and personalities.
Second Exam Chapters 4 to 7 Multiple Choice Questions You are expected to recognize the tourism and hospitality sectors and the activities of the hospitality industry.
You are expected to acquire knowledge on the sectors directly involved in tourism and marketing and promotion
Third Exam Chapters 8 to 11 Multiple Choice Questions
activities.
This assessment task is designed to demonstrate a comprehensive knowledge of the various sectors that comprise
Final Exam Chapters 1 to 11 Multiple Choice Questions
the tourism industry and each sector's role.
THC 5 – Micro Perspective of Tourism and Hospitality Date Prepared: April 4, 2020 Revision No. 02 Effectivity Date: June 1, 2020 Page 2 of 5
Department of Business Administration Education
THC 5 – Course Syllabus
VISION: By 2022, a globally recognized institution providing quality, PROGRAM EDUCATIONAL OBJECTIVES (PEOs) OF TOURISM
affordable and open education. MANAGEMENT PROGRAM
MISSION: To provide a dynamic and supportive academic environment 1. Demonstrate expertise in performing the prescribed range
through the highest standards of instruction, research and extension in a of specific functions of Tourism Management based from
non-sectarian institution committed to democratizing access to the local, national, and international standards;
education.
2. Demonstrate expertise in acquiring, understanding, and
VALUES: Excellence, Honesty and Integrity, Innovation and Teamwork analyzing relevant data to improve service efficiency in
Tourism Management; and
CORE COMPETENCY: “Quality affordable open education” 3. Engage in entrepreneurial ventures related to the practice
of Tourism Management.
STUDENT OUTCOMES (SOs) OF TOURISM MANAGEMENT PROGRAM
COURSE OUTCOMES (COs) of
a. Articulate and discuss the latest developments in the specific field of practice; Micro Perspective of Tourism and Hospitality
b. Effectively communicate orally and in writing using English, Filipino, mother
tongue language, and an appropriate Foreign Language required by the CO 1 Define terminologies that are used in the
hospitality and tourism industry; and
industry;
CO 2 Describe the various sectors that comprise the
c. Work effectively and independently in multi-disciplinary and multicultural tourism industry and the role played by each
teams; sector in the production, distribution, and
d. Act in Recognition of professional, social, and ethical responsibility; delivery of tourism goods and services.
e. Preserve and promote “Filipino historical and cultural heritage” (based on RA
No. 7722);
f. Perform the basic functions of management such as planning, organizing,
leading and controlling;
g. Apply the basic concepts that underlie each of the functional areas of business
(marketing, finance, human resources management, productions and
operations management, information technology, and strategic management)
and employ these concepts in various business situations;
h. Select the proper decision-making tools to critically, analytically and creatively
solve problems and drive results;
i. Apply information and communication technology (ICT) skills as required by the
business environment;
j. Work effectively with other stakeholders and manage conflict in the workplace;
k. Plan and implement business-related activities;
l. Demonstrate corporate citizenship and social responsibility;
m. Exercise high personal, moral and ethical standards;
n. Demonstrate knowledge of tourism industry, local tourism products and
services;
o. Interpret and apply relevant laws related to tourism industry;
p. Observe and perform risk mitigation activities;
q. Utilize information technology applications for tourism and hospitality;
r. Manage and market a service-oriented business organization;
s. Demonstrate administrative and managerial skills in service-oriented business
organization;
t. Prepare and monitor industry specific financial transactions and reports;
u. Perform human capital development functions of tourism-oriented
organization;
v. Utilize various communication channels proficiently in dealing with guest and
colleagues;
w. Plan, implement and monitor tours and sales activities;
x. Research, plan and conduct various tour guiding activities;
y. Develop appropriate marketing programs and arrange the required travel
services;
z. Plan / Organize, implement and evaluate MICE activities; and
aa. Plan, develop and evaluate tourism sites and attractions.
THC 5 – Micro Perspective of
Date Prepared: April 4, 2020 Revision No. 02 Effectivity Date: June 1, 2020 Page 3 of 5
Tourism and Hospitality
Department of Business Administration Education
THC 5 – Course Syllabus
13. COURSE OUTLINE AND TIME FRAME
TIME
TOPICS TLA Required Readings
FRAME
Week 1 ➢ Orientation on Classroom and ➢ Lecture/Discussion 1. Liu, Y., Wu, L., Liu, Y., & Kang, C. (2017).
to University Policies as well as Grading ➢ Research article Quantifying tourist behavior patterns by
Week 3 System reading about tourism travel motifs and geo-tagged photos from
➢ Discussion of PEO, SO, and CO markets
flickr. ISPRS International Journal of Geo-
➢ Chapter 1: The Psychology of Tourism ➢ Objective type of Quiz
➢ Chapter 2: The Sociology of Tourism Information, 6(11), 345.
➢ Chapter 3: Tourism and Culture doi:http://dx.doi.org/10.3390/ijgi6110345
FIRST EXAMINATION
Week 4 ➢ Chapter 4: Transportation Sector ➢ Lecture/Discussion 1. Philippines tourism report - Q1 2018. (2018).
to ➢ Chapter 5: Accommodations ➢ Objective type of Quiz London: Fitch Solutions Group Limited.
Week 5 ➢ Chapter 6: Food Beverages Sector ➢ Audio Visual Retrieved from ProQuest Central Retrieved
➢ Chapter 7: Recreation and Leisure Presentation
from
➢ Assignment on
Tourism and https://search.proquest.com/docview/1967
Hospitality Sectors 153434?accountid=31259
SECOND EXAMINATION
Week 6 ➢ Chapter 8: Tourist Attractions and ➢ Lectures/Discussion 1. Almeida-Santana, A. (2018). Advances in
to Theme Parks ➢ Audio Visual tourism marketing in a global market
Week 7 ➢ Chapter 9: The MICE Industry: Presentation towards a better understanding of loyalty,
Meaning and Importance ➢ Research article
social media, island tourism and cultural
➢ Chapter 10: Tourism Marketing reading about tourism
➢ Chapter 11: Tourism Promotion marketing and convergence. European Journal of Tourism
promotion Research, 18, 164-168. Retrieved from
➢ Quiz https://search.proquest.com/docview/2064
898558?accountid=31259
THIRD EXAMINATION
Week 8 ➢ Chapter 12: Tourism Distribution ➢ Lecture/Discussion 1. Tourism the next growth engine. (2017, Jul
to Channel ➢ Audio Visual 12). Global Data Point Retrieved from
Week 9 ➢ Chapter 13: Tourism Planning Presentation https://search.proquest.com/docview/1918
➢ Chapter 14: Tourism Development ➢ Quiz
009857?accountid=31259
➢ Chapter 15: Employment
Opportunities and Qualifications in
the Tourism and Hospitality Industry
FINAL EXAMINATION
14. COURSE FINAL REQUIREMENT
Case Study
15. TEXTBOOK
Cruz, Z. L. (2019). Micro perspective of tourism and hospitality. Manila: Rex Book Store.
16. REFERENCES
Book
1. Cruz, Z. L. (2018). Macro perspective of tourism and hospitality. 1st Ed. Manila: Rex Book Store.
2. Lim, R. D. (2019). A macro perspective on tourism and hospitality. Manila: Mindshapers Co., Inc.
3. Lim, R. D. (2019). Micro perspectives on tourism and hospitality. Manila: Mindshapers Co., Inc.
ProQuest
1. Almeida-Santana, A. (2018). Advances in tourism marketing in a global market towards a better understanding of loyalty, social
media, island tourism and cultural convergence. European Journal of Tourism Research, 18, 164-168. Retrieved from
https://search.proquest.com/docview/2064898558?accountid=31259
2. Liu, Y., Wu, L., Liu, Y., & Kang, C. (2017). Quantifying tourist behavior patterns by travel motifs and geo-tagged photos from
flickr. ISPRS International Journal of Geo-Information, 6(11), 345. doi:http://dx.doi.org/10.3390/ijgi6110345
3. Philippines tourism report - Q1 2018. (2018). London: Fitch Solutions Group Limited. Retrieved from ProQuest Central
Retrieved from https://search.proquest.com/docview/1967153434?accountid=31259
4. Tourism the next growth engine. (2017, Jul 12). Global Data Point Retrieved from
https://search.proquest.com/docview/1918009857?accountid=31259
https://search.proquest.com/docview/1918009857?accountid=31259
THC 5 – Micro Perspective of
Date Prepared: April 4, 2020 Revision No. 02 Effectivity Date: June 1, 2020 Page 4 of 5
Tourism and Hospitality
Department of Business Administration Education
THC 5 – Course Syllabus
17. COURSE EVALUATION
Assessment methods Weights
EXAMINATIONS 70%
A. Exam 1st – 3rd 30%
B. Final Exam 40%
CLASS PARTICIPATIONS 30%
C. Quizzes
D. Assignments 30%
E. Research/Requirement
Total 100%
18. POLICIES AND GUIDELINES
a. Attendance is counted from the first regular class meeting.
b. A validated student identification card must always be worn by all students while attending classes.
c. Cheating is strictly prohibited. Any form of dishonesty shall be dealt with accordingly. Honesty is always called for.
d. Valid examination permits are necessary for taking the examinations as scheduled.
e. Base-15 grading policy should be observed. Students who obtained failing scores in major exams are recommended to attend the
tutorial class.
Prepared by: Textbook and References Verified by:
RITCHEL P. VILLAVER, PhD CLARISSA R. DONAYRE, MSLS
BSTM Program Head Chief, Learning and Information Center
Reviewed by: Recommending approval:
RITCHEL P. VILLAVER, PhD GINA FE G. ISRAEL, EdD
BSTM Program Head Dean of College
Approved by:
PEDRITO M. CASTILLO II, EdD
VP, Academic Planning and Services
THC 5 – Micro Perspective of
Date Prepared: April 4, 2020 Revision No. 02 Effectivity Date: June 1, 2020 Page 5 of 5
Tourism and Hospitality
