COMMERCIAL APPLICATIONS (88)

Candidates offering Commercial Studies (Group II) are not eligible to offer
Commercial Applications (Group III).
CLASS X

There will be one written paper of two hours duration carrying 100 marks and Internal Assessment of 100 marks.

difference between Advertising and sales

THEORY- 100 Marks Promotion, Advertising and Publicity.

1. Understanding the basics of Markets and (e) Sales; qualities of a good salesman.
Marketing Sales including the difference between
marketing and sales; Methods of selling,
(a) Definition of markets and marketing – with qualities of a good salesman.
examples from consumer goods, consumer
services. 2. Understanding Finance
A clear understanding of markets (wherever a (a) Elementary understanding of Generally
buy and sell takes place is a market); Accepted Accounting Principles (GAAP).
examples of non-traditional markets such as GAAP to be explained - Entity concept,
catalogues, direct sales, tele-markets, etc. duality concept, money-measurement
Definition and stages of marketing. Types of concept, going concern concept.
markets. (b) Principles of Financial accounting and
(b) Product and Service reporting – receipt and payment account,
Meaning and difference between a product income and expenditure account; balance
and a service (with examples); features and sheet.
types of products and services. Meaning, features and uses of receipt and
(c) Understanding 4 ‘P’s– Product, Price, Place payment account, income and expenditure
and Promotion. account and differences.

Elements of Marketing Mix, stages of Product Concept of balance sheet - Meaning features
and uses.
life cycle, pricing strategies such as skimming,
penetration, parity, cost plus, place – types of (c) Banking - functions of the Central Bank and
distribution channels, promotional strategies, Commercial banks, types of accounts and
concept of advertising, direct selling, banking transactions.
publicity. Functions of the Central Bank and
(d) Advertising and brand promotion. Commercial banks and differences between
the two.; types of bank deposit accounts
Definition, features, advantages,
(Savings, Current, Recurring, Fixed Account)
disadvantages and types of advertising. Media and differences; requirement for an account
used for advertising: meaning and examples holder for operating a bank account -
only; Meaning and advantages of sales Passbook, cheque book, Pay-in slip book;
promotion; definition of brand, Advantages of bank account, advantages and
disadvantages of cheques; When can a bank
branding, brand promotion, brand loyalty and
refuse payment of a cheque; Automated Teller
brand equity; how to bring about brand Machine (ATM); difference between Cheque
promotion, advantages of branding, and Bank draft.

Buy Latest Edition Books from Amazon Store

 (d) Fundamental concept of Cost (direct, variable Energy crisis: Urban and rural sectors.
etc.). Renewable and non-renewable energy:
Classification of cost according to nature greenhouse effect, global warming and
(direct and indirect), behaviour (variable, acid rain.
fixed and semi-fixed). Energy crisis: Urban and rural sectors.
Renewable and non-renewable energy:
3. Understanding Human Resources Meaning, differences and examples;
(a) Human Resource in a commercial meaning and causes of greenhouse effect;
organization. global warming and threats of global
Features, role and functions of Human warming; acid rain and its impact.
Resource Management in any organization. (iv) Consumer Education
(b) Commonly used methods of recruitment, Meaning of Consumer Education;
selection and training. Understanding the importance of
Definition, sources (internal and external) educating consumers of their rights;
and methods (direct and indirect) of Types of consumer rights; making correct
recruitment; their advantages and choices while buying different items; food
disadvantages. adulteration and its harmful effects.
Selection – meaning, methods of selection. (v) Effects of pollution on environment,
Meaning and importance of training; types of human, health.
training and methods of training (meaning Bhopal Gas Tragedy; Chernobyl
only): On the job (Coaching, under study, Disaster.
Assistant to, Job rotation, and (e) Community participation and contribution of
Apprenticeship) and Off the job (Internship, public awareness programmes.
Vestibule, Case Study, Role playing, and Community participation and public
Lectures). awareness programmes for ecological
restoration and conservation like the Chipko
4. Development of Public Relations
Andolan (Movement).
(a) Meaning, nature, scope of Public Relations.
Self-explanatory. INTERNAL ASSESSMENT-100 Marks
(b) Elements of public relations - human A minimum of four assignments to be completed
relations, empathy, persuasion and dialogue. during the year, as assigned by the teacher.
Meaning of each of the above.
Suggested list of assignments
(c) Ethics in public relations.
Growing role of ethics in business and public 1. Design a marketing plan for the launch of a new
relations. soap in the price range of Rs.15-20.
(d) Issues of the Environment 2. Make a report on the new forms of markets and
(i) Destruction of ecosystem due to marketing such as tele-markets (marketing
industrialization, dwelling of business through phones), home-shopping (catalogues
like Burlington’s, etc.), Direct Marketing
units, transport, tourism and mining.
(example Eureka-Forbes). What according to you
(ii) Excessive consumption of minerals, raw is their relevance in future and why?
materials and other non-renewable 3. Study the marketing strategies of a service sector
resources. company such as a courier service and a
A brief understanding with examples. production company such as a pen manufacturer.
(iii)

Get Oswal Website Latest Edition Books

 Explain the differences and similarities in both the EVALUATION
strategies. What do you think is the reason for The project work is to be evaluated by the subject
these differences?
teacher and by an External Examiner. The External
4. Study the product life cycle (PLC). Using Add-gel Examiner shall be nominated by the Head of the
pens, explain in which part of the PLC they are school and may be a teacher from the faculty, but not
giving valid justification.
teaching the subject in the relevant section/class.
5. Study five different advertisements in any one For example, a teacher of Commerce of Class XI may
media (print, television, audio) of the FMCG (fast be deputed to be the External Examiner for Class X
moving consumer goods) such as Coke, Pepsi, Commercial Applications project work.
Lux, Surf, Tide, etc. and explain their positive and
negative points. The Internal Examiner and the External Examiner will
6. Study the annual report (balance sheet and profit assess the candidate’s work independently.
and loss account) of any company and comment
on its financial health. Award of Marks (100 marks)
7. Study the working of the commercial banks in Subject Teacher (Internal Examiner) 50 marks
India by studying the working of the branch office External Examiner 50 marks
of any public sector commercial bank such as
Canara bank, SBI, Bank of Baroda, etc. The total marks obtained out of 100 are to be sent to
the Council by the Head of the School.
8. Write an essay on the role of the Central Bank
(Reserve Bank of India) in any economy with The Head of the school will be responsible for the
special reference to the Indian scenario. online entry of marks on the Council’s CAREERS
9. Study the human resource policies of an portal by the
Information Technology firm (developing
software or hardware or in IT training). due date.

10. Study the working of the Public relations

department of a mid-sized firm operating in the
media sector.

Buy Latest Edition Books from Amazon Store

 INTERNAL ASSESSMENT IN COMMERCIAL APPLICATIONS - PROPOSED GUIDELINES FOR MARKING WITH GRADES
Criteria Planning Organisation Observation Understanding Presentation Marks

Grade I The candidate The candidate does The candidate can make The candidate shows Methodical, precise 4 marks
chooses the right comprehensive reference excellent deductions remarkable ability to and clarity of for each
model. The work. Shows ability to from the data collected. comprehend the complexities expression. Neat and criterion
collection of analyze and assemble the The deductions thus of various commercial tidy presentation.
information and material collected. made are recorded very functions. Can analyze the Optimum utilization
relevant data is very appropriately. data and construct a suitable of skills.
appropriate. model.

Grade II The candidate The candidate does The candidate makes The candidate displays the Work - neat and tidy. 3 marks
chooses a suitable sufficient reference work. adequate deductions ability to understand but Presented clearly and for each
model. The Requires guidance to from data collected. Is cannot fully correlate it with methodically. criterion
information and data analyze and assemble the able to record the same practical applications. Techniques
collected is material collected. with clarity. appropriate.
appropriate.

Grade III The candidate The candidate displays The candidate makes The candidate shows limited Standard presentation 2 marks
selects an limited reference work. deductions with help and capacity to grasp the of work but for each
appropriate model Poor ability to analyze guidance. Recording is intricacies of various disorganised in criterion
but the information and assemble the material appropriate. commercial functions. places. Writing
and data collected is collected. untidy in places.
inadequate. Reasonably clear.

Grade IV The candidate The candidate has done The candidate has The candidate is able to Sequence of work 1 mark
requires guidance to very little reference work minimum ability to understand the complexities acceptable. Not very for each
select a model and and is unable to organise analyze the data of various commercial issues neat. Presentation criterion
gather relevant the material collected. collected. with guidance. poor.
information
pertaining to it.

Grade V The candidate is The candidate is unable The candidate is unable The candidate is unable to Data presented is 0 mark
unable to select a to do any reference work to analyze the data understand the complexities untidy and for each
model or gather at all. Information collected or make any of various commercial issues disorganised. Effort criterion
relevant information collected is too meagre to observations. even with guidance. and initiative lacking.
pertaining to it. do any meaningful
assignment.

Get Oswal Website Latest Edition Books