What is
Pitch Deck
& What
Should it
Contain?
@manishmohite
A pitch deck is a short, visual
presentation that entrepreneurs use
to pitch their business ideas to
potential investors, customers, or
partners
The purpose of a pitch deck is to
communicate the value proposition
of the startup in a clear manner and
to convince the investors that the
startup is worth investing.
Some of the key elements that a
pitch deck should contain
@manishmohite
01
Problem
Statement
Start by defining the problem
that your product or service
is solving, and why it matters.
@manishmohite
02
Solution
Describe your solution to the
problem, and how it
addresses the needs of your
target market.
@manishmohite
03
Market Size and
Opportunity
Show the size of the market you are targeting, and
explain why it represents a significant opportunity.
@manishmohite
04
Business
Model
Explain how your business will make
money, and the key drivers of
revenue.
@manishmohite
05
Competitive
Landscape
Identify your main competitors, and explain how your
product or service is different and better.
@manishmohite
06
Marketing &
Sales Strategy
Outline your plan for
marketing and selling your
product or service.
@manishmohite
07
Team
Introduce the key members of
your team, and explain their
relevant experience and
expertise.
@manishmohite
08
Financial
Projections
Provide a summary of your financial
projections, including revenue,
expenses, and cash flow
@manishmohite
09
Ask
Clearly state what you are
asking for, whether it is
investment, partnership, or
something else
@manishmohite
Remember, a pitch deck should be clear,
concise, and engaging, with a focus on
the most important aspects of your
business
Keep it visual and use images, charts, and
graphs to help tell your story. Practice your
presentation so that you can deliver it
confidently and effectively.
@manishmohite
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@manishmohite