Synonyms and compound nouns Paired structures raking responsibility Memo suggesting action Vocabulary: Scobulary 1 Complete sentence b with the correct synonym so that sentences a and have the same meaning, -commenly knorras come under the umbrella of made up of more than ever put to good use take a serious look at | @ Corporate responsibility is often ealled corporate citizenship, bb Conporate responsibility is commontyknown 2s corporate citizenship. 2 a Our eneniy saving plan will be composed of four main strategies. bb Our energy saving plan will be of four main strategies. 3a Weneed to examine in detail how much packaging waste we prociuce b We need to hhow much packaging waste we produce. 4 Our new green policies can be included as part of our rebranding b> Our newr green policies ean of our rebranding exercise 5 a The public increasingly expect us to tke an ethical stance in all our business dealings. b , the public expect us to take an ethical stance in all our ‘business dealings. 6 a The investors want to know that their money is being managed cffectively in this project. bb The investors want to know that their money is being this project. | Language check Complete the consultant's report with the correct part of a paired structure. alo both on the other hand notorly some [the one hand “whether neither ‘You have come to a time whon you 8s a company production facility. 7 you start to use the range ‘must ‘A0¢rY” make a choice shout the cheminale of greener alteroatives that are now available, a3 ‘used in your products, but £ ‘booome moro well as saving money, you wil" peduce efficient tn how you use shes. We have locked at a ost In the long run and improve the eompany’'e ‘umber of options and * karly have more environmental reputalion. OF eourse, "you ‘potential thaa others. on* if you continue ehacgo to stars to move down the groans nauto or to use the same chemicals, you wil be taved the cost nol is for you to deolda, Clearly * the voard of ehanging your production syotam, but of éirostore nor the ahareholdare can aiford to ignore ‘you will continue to emit toxlo Tunes fkou your ‘us tas 16 m Unit 4Part | Tl Listen to the telephone conversation between a customer and a ‘customer services assistant. Match adjectives a-d with the customer (C), or the customer services assistant (CSA), 2 unhelpful a inbelph COA b unsure © concerned. | indifferent Decide whether the statements are true or false. ‘The customer is conc ned about a sweatshirt. The customer has read a report in a newspaper: ‘The shop sells toy animals. ‘The shop gives out ethical pol x fact sheets in its shop. ‘The customer shops regularly there for gifs. ‘The assistant agrees to put the customer through to the manager. Part 2 Listen to the conversation between the customer and the manager and answer the questions, Hi complete what the manager says. i Match the correct strategy 1-5 with sentences a-e Manager says es some negative about our company. b We were to discover that one of our ‘ employs under- age workers ‘The moment we d that this was happening we the company ‘hat we would no longer do business with them (Can I just say the —_ that ter-yearolds work at the there has been 2 factory are not And fm __to tell, you that we have started an project working ‘with charities in thar country to provide education for the children, Strategy Divert attention to something positive. Challenge information that you knowr to be wrong. Deseribe the positive action that is being taken by the company. Address tre issue. Acknowledge there is crisis. Un amrMem, From: te sublet 18 m Unit Vocabulary 2 [fl] Match the words in the box with the correct word from 1-8 0 make a compound noun. advantage business cause change demand disaster” food results environmental diastor 5 big 2. competitive 6 climate 3 financial 7 strong 4 onganic 8 worthy BA Complete the sentences with the compound nouns from exercise 1 1 fs certainly a oethycause. and we have a budget to support local charity events. 2 Most shops have already sold out because theres such this produc. 5 the share holders are pleased that the _ for this quarter are better than expected Consumer pressure has resulted in more being made available in supermarkets, 5 Economics of seale means that have the ability o charge less per unit than smaller ferns, Gritics argue that doesn't exist yet our data shows changes to slobal weather patterns Tom for ___ we must invest in new technology just as cour rivals have. In the future, i's possible that an earthquake or some other ‘ill occur in that region. ‘iting Your company has asked for suggestions on how to make your company greener. Write your boss a memo (80-100 words) suggesting the replacement of all the existing light bulbs with low energy ones. Include these points: = money of the light buloe in the biting mill need replacing in the near future = good opportunity te change ta (ors energy bebe reports soy that the buts fast longer, $0 PAVE Maohety ennirenmentaty frendty, 30 good For comspariy’s age dnen a compel thate running & special offer en the mement: Contact bide te ” Tons nergy ligt bulbs 0 9h for a quote? yos y right Bu ow Boers[ Reading Read the text about Corporate Social Responsibility and tick the correct statements. 4 British businesses tend to have few ideas, but adapt those from other ‘The Economist Going global countries © British businesses tr through well in with CSR, British businesses used to have good ideas, but don’t nowadays jonally have good ideas, but don’t follove Japanese companies have had to adjust their business practices to fit bb Japanese companies base their CSR on their business customs. © Japanese companies tend to dominate local partners. a Differences in CSR priorities are certain to develop around the world BRIC countries have the same priorities as Europe. © The CSR approach tends to be universal 2 Ethos a Russian onganisation working on social responsibility bb Fthos is @ Brazilian government department. © Ethos tries to influence the government and businesses. The concept of the rich helping the community is not new to India. b Indian business people see CSR as good PR © Tata provides leisure facilities such as cinemas to communities CSR is spreading around the world, but in different guises CC THE British brand of corporate responsiblity is seen as the gold standard” says Julia Cleverdon, Chief Executive of Business in the Community, which for 25 years has been champicning the cause in Britain, And it is true that Britain, especially London, has been a hive of innavation in CSR since the mid-1990s, thanks to a creative cluster of think-tanks, NGOs, consultancies and inventive bosses. But according to Simon Zadek of Accountability, 2 think-tank that has been part of the cluster, this is also a repeat of a familiar British business story super innovation, poor implementation By contrast, when American firms fet Serious shout CSR-Wal-Mart fon sustainatility, for example—the ‘execution is generally impressive. The Japanese, for their part, ce the roots ‘of CSK in the traditions of Japanese business, such as shobaido (the way of doing business) and shonindo (the way of the merchant), and Japanese firms pay a lot of attention to the environment and to relations with local communities. The lea on CSR could even shift from the rich world to the big emerging markets each wi own traditions and priorities For global companies this mesns that 2 onesizefitsall approach to corporate responsibility may not work. What is right for Europe may not be appropriate for India. Such differences in priorities are bound. (0 grow in importance as the BRIC countries—Brazil, Russia, India and China—and’ other emerging markets gain in economic clout and confidence. ‘Among the BRICs, Russian ‘companies seem the lesst interested in the idea of corporate citizenshi, bbut Brazil has a lively CSR scene Some 1,300 companies are members of Instituto Eshos, a nerwore of businesses committed t0 social responsibilty “We are developing a unique process in Brazil” says Fthos’s founder, Oded GGrajew. Ethos tres 10 influence public policy and corporate behaviour “19 ‘establish a socially responsible market’ A few Brazilian firms~such as Natur, {8 cosmetics company, and Aracruz, a pulp and paper producer—are widely [known for theie CSR effore, India has a long tradition ef paternalistic philanthropy. Big family ‘owned firms such asTata2re particularly active in providing basic services, sucy as schools and health care, for locel ‘communities. For the rich, who have prospered as the economy has boomed in recent years, generous philanthropy is also a way of heading off a backlash ‘against business. A broader culture cf ensuring decent working conditions has been slov to spread. Unit $m 19