Product Tear down on
WhatsApp Group Chat
Feature
-Neeharika Parasa
About WhatsApp
WhatsApp Messenger is the most popular free instant messaging application
available on both Android and iPhone that requires internet connectivity to send or
receive messages.
It allows you to send text messages to other users in two ways-
one-on-one chats
groups chats
WhatsApp chat has many powerful features like sharing photos, videos, location,
contacts, recorded voice messages, GIFs and many more.
In addition to the core texting service, WhatsApp supports voice calls, video calling,
status as well as payments.
Here, lets deep dive into the ‘Product tear down of Group Chats in Whatsapp’
Product Workflow
Login
using Find and
Open Shows the all select the
phone
WhatsApp chats window group chat
number
Messenger App if not window
logged in
group chat
window opens
up
Perform actions like
reading or sending
texts, videos, voice
notes , locations, etc.
User Persona (Admin)
Sanjana Mehta Sanjana is a student who is good at studies,
26, Female takes part in various extra and co-curricular
B.Tech Student at IIT activities. With her interests, she is the Class
Madras
representative and is also part of various
Active girl with good
clubs and committees within and outside
leadership skills
Archetype: Initiator, campus.
Extrovert, Explorer, She is a friendly girl and maintain good
Aspirational, Organised relations with everyone she meets.
Goals- Frustrations-
▪ To be perfect in her duties and ▪ As as a Class Representative, she is responsible for conveying
responsibilities and doesn’t like important information and she uses Whatsapp for
to be pointed out for mistakes communicating these info. She gets frustrated if the important
messages get lost in the spam.
▪ Manage the time judiciously for
▪ Faces challenge when she requires to obtain preferences of
all her activities.
the class/group for any activity.
▪ To be organized in life ▪ Challenge in sending same message to different people.
User Persona
Rohith
Rohith is an employee who is bothered
42, Male
Working as a sales mostly about his own work. He tries to
executive in a FMCG perform his work perfectly. Being an
company. introvert, he is not active on many social
Archetype: Introvert, media but is mostly active on whatsapp
Aspirational, with friends, family and work mates.
Organised, He isn’t much of a tech-savvy person.
Goals- Frustrations-
▪ To be perfect in his
duties of job and family. ▪ Being a sales person, he gets frustrated with the data pile up and at
times when he forgets certain things that he cannot easily recollect.
▪ To be organized in life
▪ Gets frustrated with couple of company dealers and wholesalers’
both personally and
who require frequent reminders for payment by texts and calls.
professionally.
▪ Faces challenge in adding every new customer to groups.
Positive Aspects
Unlike the one-to-one chats where
you touch on the voice call or video
call button and the call
automatically gets placed, the
group chats gives you this pop-up
asking for confirmation to place a
call
Quick response through
emoji along with count
which allows to understand
group members reactions
to anything.
Search Feature in Group Chats
It allows only to search by word. The Filter
user sometimes doesn’t remember the by Word(Default) option
words but remembers who sent it or
when was it sent. by Contact included
by Date
by file type
Include ‘Search by Date’ and ‘Search
by contact’ and ‘Search by filetype’
by adding filter option which eases
search
Use Case-
A user wants to search for a sticker sent by a
person Mr. XYZ. He can search using multiple
filters like ‘By Contact’ and ‘by File type’ and get
the desired result
This feature can be included in one-to-one chats also
Polls Feature in Group Chats
In a group of 100’s of users, it is
challenging for admin to keep track
of repetitive responses like these as
responding YES, NO, NOT SURE;
LIKE or DISLIKE; etc.
Include Polls option which eases
the task of admins or any team
member who want to know
preferences, opinions, etc.
Use Case-
A user wants to know food preference of Polls
group for the party with options as Pizza, option
biryani, burger, butter naan. He can use
Polls included
polls for it.
Highlighting a Message Feature
Important
A gush of messages message
like these can lead to is
missing few important coloured
messages. and blinks
whenever
user
opens the
chat
Include Message coloring window
option and the feature for first
that allows important time.
message to blink twice or
thrice once the receiver
opens the chat window.
Workflow for Group Description
User goes to Group User gets edit access to the There is a risk of modification to
Description to get any links group description on description by the user
or read any info clicking it. unintentionally.
Improvement
Put a lock option
that gives only
read access to the
description and
feasibility to
access the files or
any links until
required to edit.
Few Other Improvements:
Adding persons to group either Improve the feature by allowing to add
requires you add a person who’s in the user to any group without saving
your contacts or by sharing the group the contact or by scanning a bar code
link to the person which again requires set up exclusively for each group.
you to save their contact.
Scan to join group
If we want to sent a similar message to with numbers
different persons individually, we
should either create a broadcast group
and send the message or send a This can be improved by allowing the
message to one person and forward/ user to select multiple contacts and
copy it to other person. send a common message
Thank You!
