COLLIN’S PREMIUM SCENTS

AF. Rubio St. Hilongos Leyte

Tel no. 85-543-92
www.collin’spremiumscents.com

Prepared by:

Athena Michaela Verdijo

Drazen Lhior Balas
Acezel Garais
Jhon Russel Dabatos
Joan Urgel
Craigcollin Zarco
Ernesto Fortaliza

Submitted to:

Mary Grace R. Navarroza

Entrep-10 Teacher
I. EXECUTIVE SUMMARY
Collin’s Premium Scents will offer a pleasant and desirable
scent to a person’s body, typically with the aim of increasing self-
appeal and self-confidence. Historical data shows that there is an
increasing demand for perfume among the area around Hilongos.
However, the existing 5 big competitors are not able to meet
demand resulting to a big gap. This means that there is a big
unmet demand of the market in perfumes. Our goal is to fill
something to meet the desired demand. One of our primary
strategies is to offer customers variety of options for choosing
their own scents of perfumes. Perfumes will be offered in various
scents/flavors to give customers options. Our business will be
initially operating as a home-based enterprise and will use social-
media platforms (like Facebook, Instagram and Tiktok) to
advertise the scents and flavors of the perfume. Customers may
have the options to pick up the products or have it delivered at
their convenience. Collin’s Premium Scents has several elegant
and sophisticated scents that will be used to its advantage to
penetrate market.
Initial capitalization for the business is Php 372,551 good
for one-month expense. Expected revenue for 1 year is Php
45,000 while total cost for goods sold amounted to Php
1,054,653.

II. MANAGEMENT AND ORGANIZATION

A. Company’s Name: Collin’s Premium Scents

B. Logo:
C. AF. Rubio St. Hilongos Leyte

D. Vision: To provide our customer a highest quality of perfume

and to be recognize by our fragrance and nice customer service.
We are constantly working hard to create new product.

E. Mission: Is to be our customers first choice for glassware;

delivery products of outstanding and highest quality of our
perfume and great service at a competitive price through our
commitment and hardwork. We want to expand our small
shop/business for our better and nice version of this shop.

F. Key Personnel: Craigcollin Zarco

Athena Verdijo
Drazen Balas

G. Work Force & Support: Acezel Garais

Joan Urgel
Ernesto Fortaliza

H. Organizational Chart

OWNER/MANAGER

ADVISORY COUNCIL

STAFF

I. Ownership: Partnership

J. Capitalization: Php 373,551

K. Compensation & Incentives
* Employee’s Salaries
Advisory Council – Php 3,000
Satff - Php 6,000
* Incentive > 13th month pay
> Cash bunos

L. External Management Support: Parents

III. PRODUCT PLAN

A. Purpose of the Product

Collin’s Premium Scents will offer the resident of Hilongos a
good and impressive perfume with variety of option for choosing
their own perfume. There are different flavors/scents to choose
from our shop. Our perfume is used to give a pleasant and
desirable scent to a person’s body, typically with the aim of
increasing self-appeal and self-confidence.

B. Products Unique Features

Collin’s Premium Scents shows its unique fragrance. The
first is the whole variety of flavors/scents that customers can
choose from. They can select the flavor they want. The second is
the packaging and the freebies. This is the best for some teenager
who are fashionable and be confident in their smell.

Here are the samples of perfumes:

C. MATERIALS AND EQUIPMENT REQUIREMENTS AND
SOURCES OF SUPPLY

Materials Sources
Measuring Equipment
Digital Scale
Disposable Plastic Pippettes ONLINE SHOPS
Testing Strips
Bottles & Vials
Vodka (the higher percentage the The Booze Shop located in
better) or Everclear if you can get. 28 Jupiter, Makati, 1209
Metro Manila.
Essential oils, fragrance oil, infused The Grasse Fragrance Co. in
Oil, even flavour extracts (make G/F Saville Building 8720
sure it’s pure) such as vanilla Paseo de Roxas Avenue,
extract. Makati City.
Distilled or spring water glycerine. You can use water, your
Drinking or buy in groceries.
This can be found in
Pharmacies.

D. PRODUCTION PROCESS AND CONTROLS THAT WILL BE

USED TO MANUFACTURE THE PRODUCT.

Below is the process in making perfume

Step 1: Get the INGREDIENTS & OTHER STUFF

Step 2: Prepare the Bottles.
Step 3: Measure the ¼ cup of Vodka/Everclear and pour into jar.
Step 4: A note about scents.
Step 5: Add your scents. Take one scent;
*add a few drops * add more or continue
* swirl * write down the oil and number
* small of drops
Step 6: Let it age
Aging your fragrance allows the scents to mingle and
also become stronger.
Step 7: Add water and Glycerine
Step 8: Finishing up
 Pour the perfume into your bottle, use a funnel if
you need to. If you are using clear bottles, you will
need to cover them with aluminum foil or wrapping
paper (your fragrance needs to be protected from the
light or it will go off).
Step 9: Add the label and your company or store name.
Decorate it and then pack and they’re ready.

E. DISTRIBUTION LOGISTICS
Collin’s Premium Scents operates as a home-based
enterprise and uses social media platforms like Facebook,
Instagram and Tiktok to advertise the flavors and quality of the
perfumes. Customers may choose if they will pick-up the item or
it will be delivered at their convenience. For delivery, there should
be handling fee (Hilongos, Bato and Hindang area) and shipping
fee (outside Hilongos, Bato and Hindang area). Fees will be
shouldered by the buyer. For bulk orders (minimum of 50 pcs.)
free shipping fee or handling fee is applied.
F. REGULATORY AND OTHER COMPLIANCE ISSUES
Collin’s Premium Scents will be registered as a partnership
type of business to the Department of Trade and Industry (DTI). A
barangay clearance will be secured before applying for a mayor’s
permit to operate as a home-based business micro enterprise.
The Bureau of Internal Revenue (BIR) registration will also be
done after getting all the necessary registration documents and
permits from DTI, barangay and mayor’s office.

IV. MARKET PLAN

Historical Data Total Supply: Previous 3 years Total

(3 years) Demand Perfume Sold by the Supply
competitors per year
A B C
YEAR 1 15,750 1,114 2,065 500 3,679
YEAR 2 28,250 2,530 600 1,300 4,430
YEAR 3 40,750 800 2,951 1,029 4,480

B. MARKETING AND SALES PROJECTION

MARKETING STRATEGY

a. Social Media – The Collin’s Premium Scents is one of the best

perfumes ever! Two core words to describe this perfume would be
elegant and luxurious. This luxurious, feminine, sophisticated
and bold scent is sure can turn heads! You will have everyone
asking what you are wearing, it is very distinctive. It’s a pretty
floral oriental fragrance. It bursts with floral top notes and settles
into middle and base notes of jasmine and rose. The scent
includes citrus, roses, floral smell and lots of flavor in the
perfume. I recommend this product to any girl/female that wants
to feel elegant and sweet.

b. Online Resellers – Hey ladies!

Collin’s Premium Scents is made up of essential oils and
that is what makes unique and its scent is one of a kind.
 Sweet
 Sexy
 Calming
 Cute
Above are just some of the words use to describe Collin’s
Premium Scents. I am sure you are skeptical above the
awesomeness of Collin’s Premium Scents. Great for
everyday use. Mild fragrance just right for every girl with
sweet and sexy yet decent. A scent with citrusy and tropical
fruit like you are fresh after bath. This perfume is not just
for rich people because anyone can use it. A vert classy, just
right for any kind of special occasions.

C. SALES STRATEGY
Customers are always sensitive about their smell. Collin’s
Premium Scents sale strategy will assure that ordering and
buying their preferred scents/flavors will be easy. To do this, we’ll
create a website, FB page and a TikTok account to attract the
customers attention. New flavors/scents will be uploaded to
notify the customers. We’ll also upload some interesting TikTok
videos to attract more customers. Electronic payments like bank-
to-bank transfer, Gcash and other remittance centers to promote
cashless transaction.
With this kind of sales strategies, the company/store
develops the customer’s excitement to order and convenience to
pay at their own pace.
 D. PRODUCT CHARACTERISTICS OR FEATURE
Collin’s Premium Scents has revealed competitive featured
that will be used to its advantage to achieve market penetration.

 Variety of scents/flavors – Customers will be offered

5 different flavors/scents of perfume to choose from.
Customers will be offered Pure Seduction; Floral;
Bombshell; Woodsage and Seat; and Pear Jo
Malone.
 Variety of Sizes – Customers will be offered 2 sized
of perfume bottles; 50 ml and 85 ml.
 Affordability – Since people, mostly teenagers,
started to become conscious on how they smell, they
will need affordable perfumes they could wear,
especially now that face-to-face classes started.
They will want the elegant and sophisticated
perfumes that were affordable for them.

E. PRICING POLICY
Collin’s Premium Scents will adopt the differing price based
on the size and flavor policy. As such, below is the pricing
scheme that will be adopted.
Retail Price Reseller Price
Size Price Size Price
50 ml Php 130 50 ml Php 125
85 ml Php 170 85 ml Php 155

F. SALE PROJECTION
Siz Resell Qty/ Year Year Year
e er Mo 1 2 3
Qty Sales in Qty Sales in Qty Sales in
peso peso peso
50 Php 3,750 45,0 5,625,0 49,5 6,187,5 54,4 6,806,25
ml 125 00 00 00 00 50 0
85 Php 4,650 55,8 8,649,0 61,3 9,513,9 67,5 10,465,2
ml 155 00 00 80 00 18 90

G. MARKET ANALYSIS SUMMARY

The demand for perfume scents in Hilongos has shown
steady increase over the last 3 years. Since teenagers nowadays
are very sensitive when it comes to their smell, perfumes are very
in demand for teens. To increase market penetration, Collin’s
Premium Scents will offer variety of scents of perfumes. At the
same time, competition and encouraging marketing campaign
will be done to increase the visibility of Collin’s Premium Scents
using different types of social media and scouting potential online
resellers to widen the market. The enterprise offers price
differential based on the size and design with the price ranging
from 125 – 155.

V. FINANCIAL PLAN
A. START-UP SUMMARY
Expense Cost/Pc 685 pcs. Total Year 1
Qty. Month
Fragrance oil Php 599 Php 41,331 Php 495.972
Equipment Php Php Php
106,159.89 106,159.89 106,159.89
Utilities Php 2,000 Php 2,000 Php 2,000
(water,
electricity,
internet)
Labor Php 223,761 Php 223,761 Php 447,522
Miscellaneous
Permit & Php 3,000 Php 3,000 Php 3,000
License
Total Php 373,551 Php 1,054,653
B. FINANCIAL PROJECTIONS
COLLIN’S PREMIUM SCENTS
PROJECT INCOME STATEMENT FROM YEAR 1 – 3
YEAR 1 YEAR 2 YEAR 3
Revenue 45,000 49,500 54,450
Cost of Good 1,054,653 1,209,332 1,453,792
Sold
Materials 20,000 30,089 45,562
Labor 72,000 81,428 98,708
Gross Profit 40,208 45,485 50,780
Expenses 42,420 46,362 55,468
Utilities 24,582 26,400 31,990
Expenses
Miscellaneous 18,480 26,400 31, 944
Expenses
Permit & 3,000 3,000 3,000
License
Income before 88,928 96,671 100,781
Interest &
Taxes
Tax 31,481 34,567 38,463
Net Income 67,081 74,085 82,726

COLLIN’S PREMIUM SCENTS

PROJECTED CASH FLOW FROM YEAR 1 – 3
YEAR 1 YEAR 2 YEAR 3
Beginning 373,551 434,061 509,306
Balance
Cash Inflows
Cash Sales 14,274,000 15,761,400 17,271,540
Total Cash 14,647,551 16,195,461 17,780,846
Inflows
Cash Outflows
Materials 20,000 30,089 45,562
Machine 106,159 118,273 120,592
Labor 72,000 81,428 98,708
Utilities 24,582 26,780 31,990
Miscellaneous 18,480 26,400 31,994
Permit 7 3,000 3,000 3,000
License
Owners 26,930 39,250 45,759
Withdrawal
Total Cash 228,371 325,220 377,605
Outflows
Ending Cash 14,419,180 15,870,241 17,403,241
Balance

COLLIN’S PREMIUM SCENTS

PROJECTED BALANCE SHEET
YEAR 1 YEAR 2 YEAR 3
ASSETS - - -
Current Asset - - -
Cash on Hand 67,081 74,085 82,726
Total Current 67,081 74,085 82,726
Asset
Fixed Asset - - -
Total Fixed - - -
Assets
Total Assets 67,081 74,085 82,725
Liabilities and - - -
Equity
Current - - -
Liabilities
Income Tax 28,406.96 30,934.72 32,249.92
Payable
Short Term - - -
Payable
Total Current 28,406.96 30,934.72 32,249.92
Liabilities
Total 28,406.96 30,934.72 32,249.92
 Liabilities
Capital 373,551 - -
Add Net Profit 67,081 74,085 82,726
Less Drawings 28,406.96 30,934.72 32,249.92
Net Capital 38,624 43,150 50,476
Total 67,080 74,085 82,726
Liabilities and
Equity