Puposive cOMMUNICATION

GEC4
BSCE 1B | PROF. Beth Bumagat | Prelims | 2023

Communication Process But the process has developed and

considered a natural process in daily
Communication means “to share” which is
life. Communication unites people. And it
in Latin word “communis.” Communication
leads to success in business and useful tool
is the process of creating, interpreting, and
to develop a diplomatic relation between
negotiating meaning. It can be verbal,
countries in a global environment.
nonverbal, or textual. It can be aural, visual,
Link: https://www.youtube.com/watch
or even physical. Although communication
?v=JdbL7jJb3JE Uses of Communication
occurs in a variety of different ways, it is
Link: https://www.youtube.com/watch?v
always a learned behavior.
=WZYcWr3pClA
While most human beings are born with the
physical abilities to speak, to hear, to see, 7 Major Uses Of Communication
and so on, people must learn to 1. Interact
communicate through codes, symbols, and 2. Inform
systems of language. In this way, 3. Influence
4. Regulate
communication is a collective practice in
5. Record
which people use symbols to generate and 6. Enquire
interpret meaning. Dr. Amy M. Corey 7. Entertain
https://ecampusontario.pressbooks.pub/ev
olutionhumancommunication/chapter/chap
ter-1/ Communication is the foundation of
all human relationship. It described
What Is Communication as:
Is The Latin word “communis” which is a. For Transfer of Ideas
Communication means “to share”. It is an To transfer ideas from one person to
activity of exchanging or sharing of another, communication plays a vital
information, ideas, thoughts, and messages. role. Every human being has some ideas
that are unique to his own mind. To
Communication can be compared to water. make the transition from just a thought
Both are found everywhere in the world, to an implementation, it requires
both are essential in one’s existence, but effectual communication.
both are taken for granted. Through signs
and non-verbal signals, humans in the
Stone Age communicate.
Puposive cOMMUNICATION
GEC4
BSCE 1B | PROF. Beth Bumagat | Prelims | 2023

b. For Interacting with Society .

It is very important that we interact with
our surroundings and people living in the c. For Education
surroundings. Whenever we talk to Entertainment today is mostly based on
someone, we, unknowingly react to the channels of mass communication, like
his/her questions, actions or comments. films and television. Moreover, theatre
This is communication. While and other arts also communicate certain
corresponding to someone in any way, we ideas to its audience. Internet is another
are actually communicating. Healthy common platform for entertainment,
communication is essential for a healthy which again is a mode of communication.
society. In short, we can safely conclude that
communication and entertainment are
c. For Education intertwined in today’s world.
To educate someone, we need to
communicate the ideas in the syllabus or e. To Understand the World
the study material to the student. Unless we communicate with the world
Education involves a collection of all kinds we will never understand that way things
of communication i.e., audio, video, are piled up and related to one another.
books and lectures. However, herein the People are just a fragment amongst these
deal is not just to communicate, but to things. We need to interact with the
communicate effectively. Inefficient environment in order to understand life.
communication can lead to transfer of
ambiguous knowledge.

d. To Update Oneself
In the modern world, nothing is more
Role of Communication in the Society
important than staying up-to-date. Only
through proper channels of Communication is main basis to make
communication can people be updated society. No communication, no society can
with current affairs and important events be made. Society is not merely the collection
across the globe. Communication is the of people or crowd, rather than society is a
actual transfer of information through
Web work of human relations. These
various mediums in such a way that it
caters to the needs of people from relations are made by communication only.
different strata of life. News can actually
List of Famous Filipino Brand Names and
stand for as a collection of information
from the 4 directions, i.e. North, East, Slogans Mar 8, 2011 by Victorino
West and South, that, in turn, is delivered Abrugar at Branding, Business, Business
to us through various communication Ideas, Marketing
channels.
Puposive cOMMUNICATION
GEC4
BSCE 1B | PROF. Beth Bumagat | Prelims | 2023

If you’re in your way to marketing and Information and communication represent

promoting your business and products to power in organizations. Communication
your targeted customers, you may want to brings people together. It bridges the gap
take a look and get some pretty ideas on the between individuals and groups through
following list of popular Pinoy brand names flow of information and understanding
and slogans. When you read or hear of them, between them. Information is the most vital
you will be moved as there is effectiveness in aspect for communication. It is the
communication. information which is transmitted, studied,
analyzed and interpreted and stored. The
Communication is absolutely necessary manager therefore has to spare time to
in creating and running a society collect, analyze and store the information
for decision-making and routine day to day
• Groups and organizations rely business.
on communication.
• A society cannot exist without it.
• It affects the entire society if it is
troubled.
• A society is united and prospered if
communication is good. Primary
reasons why communication is central
in society’s activities:
• Link:
https://www.youtube.com/watch?v=
2Lkb7OSRdGE&t=283s

Communication links People

In an organization, managers conduct the
managerial functions of planning,
organizing, staffing, directing, and
controlling. Communication is the heart of
all organizations. Communication is the
primary means by which people obtain and
exchange information.
 Puposive cOMMUNICATION
GEC4
BSCE 1B | PROF. Beth Bumagat | Prelims | 2023

Uses of Communication
1. Business
a. 1.
5. Transfer of Ideas
Entertainment
People inform and influence others
Communication
Varied forms is of
the process by which
entertainment
within a variety of circumstances
information and
captivate an audience’s knowledge
attention andare
involving exchange among one to one
transferred
amuse them to onewhile
another.
delivering a
to a few or many.
message about particular concepts,
b. 2. Interacting
ideas, with Society
and message.
2. Negotiations
Interacting with sorroundings and people
Uses of Communication (IN OTHER Typically occur one to one or among a
living in the surroundings is crucial for our
FILEDS) few, where both parties offer their
well being.
positions and in a dynamic dialog move
to mutually beneficial agreement pr
3. Education
consensus.
A variety of forms of communication,
including audio, video, books and
3. Interviews
lectures are used in education.
The questions and answer dialog of an
interview elicits information from
4. To Update Oneself
respondent by interviewer. Both sides
Communication is a tool to inform others
need to understand one’s another
on topics that have never been discussed,
needs and agendas to facilitate
giving them insights on key events and
interaction.
current affairs.

The Importance of Communication

• Communication is key.
• Express thoughts, ideas, and feeling in
our everyday lives.
• Increased trust in yourself and others.
• Creating awareness
Puposive cOMMUNICATION
GEC4
BSCE 1B | PROF. Beth Bumagat | Prelims | 2023

• More effective problem solving to fulfill

a goal. 1. Socialization
Through communication, individuals
Communication is a key to:
learn about cultural norms, values, and
• Improved relationship quality beliefs, which are important for
• Greater engagement and productivity at establishing common ground and
work and personal life. building social cohesion.
• Reduced stress
• Progress development 2. Problem-Solving
• Educating the masses Effective communication is necessary for
problem solving, as it enables individuals
Good communication is the foundation to exchange ideas and information to find
of any successful relationship or solutions to complex issues.
interactions. It is the most powerful
effective tool for sharing our ideas, 3. Personal Development
thoughts, and feelings. Communication helps individuals
develop their personal and social skills
such as empathy, active listening, and
Role of Communication in the Society conflict resolution.

“Communication is the main foundation of 4. Economic Development

the society. No communication means no Communication plays a critical role in
society can be made.” economic development, as it fascilitates
the exchange of information, ideas, and
resource which enables to connect with
customers, suppliers, and investors.

Reasons Why Communication Is

Centralized in Society’s Activities:
Puposive cOMMUNICATION
GEC4
BSCE 1B | PROF. Beth Bumagat | Prelims | 2023