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Win Back (Exclusive) Campaing 22042022 Time Winback

The Win Back (exclusive) campaign aims to retain existing TIME customers at selected high rise buildings by offering them an exclusive bundle with the Unifi 300Mbps broadband plan, Unifi TV Ultimate pack, complimentary apps, a free Wi-Fi 6 router, and a free 42" Sharp smart TV. The campaign runs from 23 April 2022 until further notice and targets TIME customers who can enjoy all these exclusive offerings for only RM139 per month by switching their broadband plan from TIME to Unifi. The sales process involves customers submitting proof of their current TIME subscription and having their new Unifi account registered under the same name and address to qualify for this promotion.

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Ky Goh
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0% found this document useful (0 votes)
68 views16 pages

Win Back (Exclusive) Campaing 22042022 Time Winback

The Win Back (exclusive) campaign aims to retain existing TIME customers at selected high rise buildings by offering them an exclusive bundle with the Unifi 300Mbps broadband plan, Unifi TV Ultimate pack, complimentary apps, a free Wi-Fi 6 router, and a free 42" Sharp smart TV. The campaign runs from 23 April 2022 until further notice and targets TIME customers who can enjoy all these exclusive offerings for only RM139 per month by switching their broadband plan from TIME to Unifi. The sales process involves customers submitting proof of their current TIME subscription and having their new Unifi account registered under the same name and address to qualify for this promotion.

Uploaded by

Ky Goh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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m y

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m Campaign
Win Back (exclusive)
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22 April 2022 m
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1
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DISCLAIMERom .
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The slides are strictly for internal r @
consumption and reference only.
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2
CONFIDENTIAL
Win Back (exclusive) campaign is focusing on a single speed and complete solutions
where customer enjoy the broadband with entertainment pack + complimentary of Smart
TV
Campaign details
 Tactical offer to ensure that we can stay competitive

Campaign objective
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 To have a strong & desirable value proposition specifically for TIME customer at
high rise building
.
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23rd April 2022 until further notice.
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Campaign Period
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Any early discontinuation of the campaign will be notified and update

Target segment
i r @
TIME customers at selected high rise building

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Campaign Mechanics Change plan from TIME broadband to unifi broadband to enjoy exclusive offering
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Promotional price
ha300Mbps @ RM139
unifi Home + Entertainment Pack + Free Smart TV

Channel Customers may register via selected TM Resellers only.

3
CONFIDENTIAL
Campaign offering

300Mbps  Exclusive price


RM199 RM139  Ultimate pack + 3 Complimentary Apps
+ + = 

Free Wi-Fi 6 router
Comes with 4K Android TV box
unifi Home +
 FREE Sharp TV 42”
Entertainment Pack +
Free Smart TV
m y
.
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tm unifi TV Ultimate Pack RM139


Download Speed
i r@ 300Mbps
Upload Speed
u b 50Mbps
Entertainment Pack
f i z.z unifi TV Ultimate Pack + 3 Complimentary Apps
Contract Tenure
24-hours Restoration Guarantee
ha 24 Months

Free 4K Android TV Box


Free Wi-Fi 6 Router
Wi-Fi 6 Mesh Nodes Add-on from RM15/month
Smart Devices FREE 42” Sharp Smart TV
4
Sales pitch

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tm
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Sales pitch

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tm
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PME Bundle List

BUNDLE DESCRIPTION
BUNDLE NAME Price

unifi 300Mbps - Premium Value Exclusive unifi 300Mbps me + STD20 (Free) + Ultimate Pack + unifi Plus Box + Promo RM139
(Entertainment + UPB)(TV) Discount RM60 + Content Discount RM60 + Device/Service1 (FREE TV) (Perpetual)

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Key Business Rules

1. This offering is ONLY for existing TIME customers at selected high rise building.
2. Customers need to submit proof of document (current active bill) as current TIME subscriber.
3. All new unifi account registrations must be registered under the same name and address as per with the current service
provider.
m y
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4. No rebate is offered to TIME customers for breach of subscription contract with TIME.

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5. Customers are not allowed to change or modify plan once subscribed to this campaign within contract period.
t m
6. Termination/cancellation of the plan within commitment period, customer will be charged subscription fee x remaining
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contract months.
u b *FAQ and TnC refer in WISER

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Important notes ha
If customer want to find out more details on campaign offering, please inform
customer to refer directly to PIC.

8
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Customer tJourney m
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updated as 20th April 2022

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Customer Journey| New Installation Order for 300Mbps

1 2 3 4 5 6 7 8 9

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unifi Sales
team submit m
Customer
Customer

i r
agree with @
NI order
Customer
has
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the offer &
using the
respective
Rakan Unifi
Customer
receive FREE
Customer

z.z
Customer subscribed to Unifi Sales provide (RU) attends Item within
PME Plan receive get the
approached fixed Team pitch supporting customer’s 30 working
by unifi Sales broadband
f i
on campaign document
Name; insert
premise for
onboarding
days from
freebies &

ha
remark: EDM & SMS enjoy the
team with TIME offering (inc existing installation unifi
- Winback from unifi service
broadband BB bill from activity. activation
Exclusive
provider* other date
- Current
provider)
provider Acct
No (xxx)

Note: Those who still within contract with TIME, contract buy back ( rebate) is not applicable

10
m y
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m
ProcesstFlow
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Updated as of 20th April 2022

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Process Flow - Registration EXISTING

Notes:
Start • Any enquiry or
request on
WinBack
Thank customer and Exclusive, kindly
• Approach customer and ask end the refer/escalate to
whether the customer
currently subscribe with
m y
conversation respective state
PIC (kindly refer
unifi Sales TIME fixed broadband.
. to slide

om
• Promote customer with the Submit NI order
“Campaign
Team Winback TIME offerings using the respective
Contact

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unifi Sales team collects
PME Plan Name &
insert remark
Person”).

t
supporting docs m - Winback Exclusive End

i r @ - Current provider
Acct No (xxx)

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f i z.z
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Customer
agree to N Proceed with
subscribe termination request
unifi ? with current
provider
Customer Y
Provide supporting documents
(inc current active Broadband
bill with TIME Broadband)

12
m y
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m
Bill Presentment
t
i r @
Updated as of 20th April 2022

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z. z
fi
ha

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Sample Broadband waiver & Pack Waiver Sample Bill Comparison

Sample unifi Broadband


Waiver
unifi 300Mbps - Premium Value Exclusive (Entertainment + • New Installation Date: 10/04/2022
• Customer BP: 1
UPB )(TV)
a) Pro-rated 21 Days for internet (10/04/2022 –
Bill Display trialbill@unifi
(1st Bill)
m y 30/04/2022)
= 21/30 * 199
unifi advance 300Mbps 10/04/2022 30/04/2022 139.30
.
-42.00 97.30 = RM 139.30

om
unifi advance 300Mbps 01/05/2022 31/05/2022 199.00 -60.00 139.00
b) Pro-rated 21 Days for internet discount (10/04/2022 –

.c 30/04/2022)
= 21/30 * 60

tm RM236.30
= RM 42

i r @
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Sample unifi TV Pack
Waiver
f i z.z
trialbill@iptv
ha Pro-rated Amount for unifi TV (10/04/2022 –
30/04/2022)
Bill Display Ultimate Pack 10/04/2022 30/04/2022 42.00 -42.00 0.00 = 21/30 * 60
Ultimate Pack 01/05/2022 31/05/2022 60.00 -60.00 0.00 = 42.00
(1st Bill) NOTE: The pro-rated amount is for the unifi TV charges
from the installation date until your 1st Bill Date

00.00

14
Campaign Contact Person

Campaign Owner, unifi


Asruziana Binti Md Senat
<[email protected]>
Nur Fadzlina Binti Mohammad Puat Noraznita Binti Mohd Yusof
<[email protected]> <[email protected]>

m y
Product Operation, Fixed Services
.
om
Wan Norazlan Bin Wan Mohamad Isa Najat Binti Muhamad Mohamad
<[email protected]>
c
<[email protected]>
.
Thilagaraj a/l Alagarisamy
<[email protected]> t m
Faiz Bin Ismail
<[email protected]>

i r @
Product Development, Fixed Services

u b
Noorismy Binti Khairi

z.z
<[email protected]>

f i
Norserilailatun Binti Abd Malim Hairunnisa Binti Abdul Wahab

ha
<[email protected]> <[email protected]>

Sales Leads escalation for PJ Only


Muhamad Harizth Bin Sohaimi 012-666 4602
Muhamad Salahudin Bin Dahaman 017-4010356
Mohamad Izal Bin Ismail 013 3301435

15
m y
.
com
Thank
bi r @
mt
.
You
. zu
fiz
ha

16

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