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Fast Fashion

Fast fashion has become a relatively new phenomenon over the past 20 years where clothing has become cheaper and trend cycles have sped up, making shopping a hobby. Fast fashion produces trendy clothes quickly in high street stores to meet consumer demand but contributes to overproduction, pollution, and worker exploitation. It relies on cheap materials and production processes that cut corners and cause significant environmental damage by using large amounts of resources and chemicals. The fashion industry needs to prioritize sustainability over profits by designing long-lasting, less polluting clothing and providing transparency into its environmental impacts and supply chain practices.

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Namrata Khare
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45 views2 pages

Fast Fashion

Fast fashion has become a relatively new phenomenon over the past 20 years where clothing has become cheaper and trend cycles have sped up, making shopping a hobby. Fast fashion produces trendy clothes quickly in high street stores to meet consumer demand but contributes to overproduction, pollution, and worker exploitation. It relies on cheap materials and production processes that cut corners and cause significant environmental damage by using large amounts of resources and chemicals. The fashion industry needs to prioritize sustainability over profits by designing long-lasting, less polluting clothing and providing transparency into its environmental impacts and supply chain practices.

Uploaded by

Namrata Khare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Earlier Clothes shopping used to be an

occasional event—something that


happened a few times a year when the
seasons changed or when we outgrew
what we had. But about 20 years ago,
something changed. Clothes became
cheaper, trend cycles sped up, and
shopping became a hobby.
Fast fashion is cheap, trendy clothing
that samples ideas from the catwalk or
celebrity culture and turns them into
garments in high street stores at
breakneck speed to meet consumer
demand. The idea is to get the newest
styles on the market as fast as possible,
so shoppers can snap them up while they
are still at the height of their popularity
and then, sadly, discard them after a few
wears. It plays into the idea that outfit
repeating is a fashion faux pas and that if
you want to stay relevant, you have to
sport the latest looks as they happen. It
forms a key part of the toxic system of
overproduction and consumption that
has made fashion one of the world’s
largest polluters. Fast fashion is a
relatively new phenomenon in the
industry that causes extensive damage to
the planet, exploits workers, and harms
animals.
Fast fashion’s impact on the planet is immense. Fashion is responsible for 10 percent of human-caused greenhouse gas emissions and 20 percent of
global wastewater, and uses more energy than the aviation and shipping sectors combined. The pressure to reduce costs and speed up production time
means environmental corners are more likely to be cut. Fast fashion’s negative impact includes its use of cheap, toxic textile dyes—making the fashion
industry one of the largest polluters of clean water globally, right up there with agriculture. That’s why Greenpeace has been pressuring brands to
remove dangerous chemicals from their supply chains through its detoxing fashion campaigns through the years.

The fashion industry is sustainable when it prioritizes not having harmful impacts on the planet, society, or animals over making money. Sustainable
fashion isn’t about buying, it’s about buying consciously. Unwisely bringing home tons of sustainable clothes is anything but sustainable.
In the next part of the given case study, we see that Most people associate ethical fashion with Fair Trade or organic clothing produced by the more
well-known brands such as Zady, Reformation & People Tree. Most of their clothes are substantially more expensive than a Primark alternative, but for
good reasons: they guarantee ethical and sustainable peace of mind for the buyer.

The fashion industry has been questioned a lot about its environmental impact. It’s no secret that the production steps include high usage of scarce
resources such as water. Now, the pressure is on companies to provide true transparency into the extended supply chain.
Given fashion’s impact on the environment and growing external pressures, retailers and manufacturers should consider effective and verifiable ways to
support a sustainable future today.

In conclusion, The industry needs to Design products that are sustainable,


Extend a product’s lifecycle by designing with disassembly in mind,
Consolidating and publish sustainability data.

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