Unit 1 FACT SHEET Tyler Smith

Double Page Spread Analysis

Main Image
The main image conventionally takes up one of the two pages and may bleed across
the centrefold. The main image may use direct address to engage the audience and
the mise en scene will be visually interesting and signifies the content of the article.

The main image on my Take a Break’s double page spread doesn’t take up the
entire page, which is less conventional for a double page spread, but quite
conventional for a women’s real lifestyle magazine. The person in the image is using
a direct address which engages the audience to read about the article. The main
image is a selfie which is unusual for most magazines this could show maybe the
formality of the magazine possibly showing to the audience it’s a real photo and not
a fake one that they have taken to link to the article. It could also make the audience
feel a connection to the photo/magazine as the target audience of 20-60 takes
selfies.

Headline
The headline is conventionally the largest text on the page and indicates the purpose
of the article. It can often be a “pull quote” to intrigue the audience. It is designed to
grab the audience’s attention and will often anchor the meaning of the main image.

The headline on Take a Break is conventionally placed in the top middle of the page
in the biggest font on the page. The headline also links with the article on the front
cover “hunky gardener had two secret fiancees” The headline’s font is sans serif in a
white font, although this is quite a plain looking font it stands out the most as the size
of the font is large and on a pink background. The headline uses a point quote
"hunky gardener had two secret fiancees” this brings humour and also links to the
article on the front cover, this will draw the reader's attention and make them want to
read more about the article.

Drop Cap
The drop cap is the first letter of the article, it is enlarged and dropped down into the
main body text and it indicates the beginning of the article.

The drop cap on my double page spread is M and it is pink which against the white
background makes it stand out to the audience. It also shows the reader where to
start reading the article from. The font is in pink which could connote towards the
target audience showing femininity as pink is talked about as a girly colour. The drop
cap is also in Serif font.

By Line
The by line is credits to the writer and/or the photographer of the article. It is usually
positioned near the headline at the end of the article.

The by line on my article is credited towards the photographer; it is positioned at the

bottom left corner in a vertical line. The size of the by line is relatively small so there
is more of the main article, and possibly because it's not as important as the
magazine itself, no one buys the magazine to look at who took the photos. It is also
positioned in the bottom left corner of the article as there would be less space for the
article if it was just positioned in the middle of the page.

Page number and additional information

These are usually small placed in the outer corners, e.g. the page number and then
sometimes the masthead and issue information.

The page number and additional information on my magazine is placed on both

sides of the page in a small font, which includes the masthead page number and
who edited the magazine. The page number is small as it’s not really that important
than the main article, although it is small it is still readable as the reader needs to
know the page number if they want to read an article that has the page number on.

Secondary images
These are any images that feature in the article in addition to the main image. It
provides more visual information to the reader.

There are three secondary images on my magazine double page spread. Some of
the images link to the articles in the magazine which may draw the attention of the
audience. The first image is an image of a gardener which links to the article on that
page, the picture is taken outside, with a man holding a wheelbarrow, the image is
taken at a medium closeup which captures a good amount to tell the audience what
the picture is about. The second image is an image of a girl on a tablet with the
caption Megan message me, the photo is taken at a close up angle. The third image
is taken from a mid shot, the image is not been taken by a professional photographer
this once again shows the formality of the magazine, it’s a photo taken from
someone's facebook, which has credit underneath, the image captions “me now”.
The image of someone posing.

Pull Quote
A pull quote is a quote from the article which is repeated in a larger font to grab the
audience’s attention to make them want to read the article. It is conventionally
positioned in the middle of a column of text, or on the main image.

The pull quote on my magazine is conventionally placed in the middle of a column of

text so the reader will read it. It is in a pink font which on a white background makes
it stand out more to the audience and will make them want to read the article about
it. The pull quote is the second largest font on the page which will stand out to the
audience. The pull quote says “Do you think he’s getting cold feet?” The use of a
rhetorical question may make the audience intrigued and want to read the article; it
also draws suspense.

Standfirst
The standfirst line is an introduction to the article and is either positioned under the
headline or in the first paragraph of the article. It is conventionally smaller than the
head line text but it is larger than the main body text.

The standfirst on my article introduces the audience to the article about the gardener,
it is conventionally smaller than the masthead but it is bigger than the main body text
which makes the standfirst stand out more to the audience. The standfirst is in a
white font on a pink background which makes it stand out. The font style is Serif
which is different from the rest of the magazine which is in Sans Serif. Serif is used
as quite a formal font. The position of the standfirst is above the main body text
which when the reader reads top-bottom they will read the standfirst first.

Column Layout
The column layout is used to create structure and order to allow the audience to use
and navigate around the page easily, it is conventionally three columns to a page.

The column layout on my double page spreads four columns to a page, the way it’s
laid out makes it easier for the audience to read the text and might make it seem as
though there is less text, which might be appealing to the target audience and the
easy entertainment style of the magazine and the content

Main Body Text

The body of text that makes up the article is the main body text and it is the smallest
font on the page and is usually in a plain simple style.
The main body text on my double page spread is the smallest font on the page, the
font is plain black text. The main body text is the smallest on the page as there is a
lot of detail needed for the article so the conveniently put it in the smallest font. The
font colour is black which although it is plain it is just for reading so it doesn’t have to
be coloured to try and attract the attention of the audience, the amount of text alone
will attract them.

House Style
The house style refers to the style of the magazine. The house style is like the
brandstyle. The four key elements of house style are, the colour scheme, the style of
fonts, the style of layout,and the style of language. The house style is designed to
appeal to the target audience and reinforces the genre. The colour scheme will often
use only 1 or 2 colours. These will often be contrasting or might connote the genre,
for example the use of black and red for horror. Fonts tend to be written in Serif if the
magazine is formal and Sans Serif if the magazine is informal. Layouts might be
busy with lots of text or cleaner with minimal text. Language might be formal or
informal depending on the target audience and genre. For example, a magazine
about gardening might have an older target audience and will have more formal
language, whereas a gaming magazine or a gossip magazine might appeal to a
younger audience and be in an informal language.

The colour scheme on this issue of Take a Break’s double page spread is quite dull,
it only features 2 colours, white and pink, it’s understandable that there is not much
colour as it is an article but unlike the front cover it has much less colours. The style
of fonts is quite a mix on Take a Break, as half of it is in Sans Serif but there is a
slight touch of Serif, this shows a level of formality and informality as there is a mix.
The style of layout is quite a mix as the images are a little bit jumbled together but
the text is placed neatly in level columns. The style of language used has quite a bit
of informal language making jokes, although informal it could make the audience feel
more relaxed and make them smile, laugh.