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Instituto Profesional AIEP SWOT

The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Highly Brill Leisure Center. Some of its strengths include its central location near public transportation and highly trained staff. Weaknesses include needing cosmetic repairs and an unprofitable canteen. Opportunities include increased community disposable income and a larger elderly population. Threats involve competing centers with more amenities and potential privatization of local leisure centers.

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Anyela Veas Lara
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118 views3 pages

Instituto Profesional AIEP SWOT

The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Highly Brill Leisure Center. Some of its strengths include its central location near public transportation and highly trained staff. Weaknesses include needing cosmetic repairs and an unprofitable canteen. Opportunities include increased community disposable income and a larger elderly population. Threats involve competing centers with more amenities and potential privatization of local leisure centers.

Uploaded by

Anyela Veas Lara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INSTITUTO PROFESIONAL AIEP

DE LA UNIVERSIDAD DE ÁNDRES BELLO

Instituto Profesional AIEP


De la universidad Andrés Bello

NOMBRE ESTUDIANTE(S): Anyela Veas Lara

CARRERA: Ingeniería de ejecución en administración de


empresas mención recursos humanos
SEDE: Calama
MÓDULO: Ingles de especialidad
DOCENTE: Marcelo Alarcón

Calama, abril, 2023


INSTITUTO PROFESIONAL AIEP
DE LA UNIVERSIDAD DE ÁNDRES BELLO

SWOT ANALYSIS HIGHLY BRILL LEISURE CENTER

 The Center is located within a two-minute walk of the main bus


station, and is a fifteen-minute ride away from the local railway
station.
 There has been a substantial decrease in the birth rate over
the last ten years.
 The Center has been offered the latest sporting craze.
 Highly Brill Leisure Center has received a grant to fit special
ramps and changing rooms to accommodate the local
disabled.
 It is widely acknowledged that Highly Brill has the best-trained
and most respected staff of all of the centers in the locality.

 It is one of the oldest centers in the area and needs some


cosmetic attention.
 A private joke between staff states that if you want a day-off
from work that you should order a curry from the Center’s
canteen, which has never made a profit.

 Due to an increase in disposable income over the last six


years, local residents have more money to spend on leisure
activities.
 In general people are living longer and there are more local
residents aged over fifty-five now than ever before.
 After a heated argument with the manager of a competing
leisure center, the leader of a respected local scuba club is
looking for a new venue.
 Press releases have just been issued to confirm that Highly
Brill Leisure Center is the first center in the area to be
awarded quality assurance standard BS EN ISO 9002.

2
INSTITUTO PROFESIONAL AIEP
DE LA UNIVERSIDAD DE ÁNDRES BELLO

 There is a competition standard swimming pool; although it


has no wave machines or whirlpool equipment as do
competing local facilities.
 It is located next to one of the largest shopping centers in
Britain.
 The local authority is considering privatizing all local leisure
centers by the year 2000.

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