School PARAÑAQUE SENIOR HIGH SCHOOL Grade Level 12

GRADE 12 Learning
Teacher MR. ARJEEP S. AGPALASIN PRINCIPLES OF MARKETING
Area
DAILY LESSON
LOG
Teaching Dates and Time April 17 – 21, 2023 Quarter THIRD QUARTER (2nd SEMESTER)

Session 1 Session 2 Session 3 Session 4

I. OBJECTIVES

A. Content Standards The learners demonstrate an understanding on marketing information system.

B. Performance Standards The learners should be able to demonstrate the different market research method.

At the end of the lesson, the At the end of the lesson, the At the end of the lesson, the
students should be able to: students should be able to: students should be able to:

C. Learning Competencies

1. identify the components in 2. discuss the importance of 3. explain and differentiate market
marketing information system conducting market research research methods

II. CONTENT
 Market Research Methods Market Research Methods Market Research Methods Market Research Methods

III. LEARNING RESOURCES

A. References

1. Teacher’s Guide
pages

Principles of Marketing
2. Learner’s Material
pages Rex Bookstore

3. Textbook pages

*Laptop *Laptop *Laptop

*Smart TV *Smart TV *Smart TV

4. Additional Materials * Chalk * Chalk * Chalk

from Learning Resource
(LR) portal * Eraser * Eraser * Eraser

* Powerpoint Presentation * Powerpoint Presentation * Powerpoint Presentation

* White board marker * White board marker * White board marker

B. Other Learning Resources

IV. PROCEDURES

A. Reviewing previous
lesson or presenting new
lesson To review the previous discussion, The teacher is rediscussing The teacher assigns a learner that The teacher reviews the lesson
the teacher assigns students to yesterday’s lesson while learners will recap the previous discussion: from day 1 and clarifies
present the important points in are referring to their notes. learners’ questions.
Analyzing the Environment.

Marketing Information System

Question and Answer activity is
If everything is clear with the executed for learners to
 previous topic, the teacher remember the previous topic. Market Category
connects it with this week’s topic:
Market Research Methods Demand for existing product

Factors assessing demand for an

existing product.

Since last time, we have discussed Heading to the topic, Market The teacher asks the learners, “How
environmental analysis, one way Research, learners were instilled do you make predictions?”
to do that is through research. the importance of research in our
daily lives.

B. Establishing a purpose for Learners would answer based on

the lesson But before going to the main data provided and their experience.
topic, the learners need to know
first the sources of information of
the company to know how they
are coming up with a good
marketing strategy.

C. Presenting examples /
instances of the new lesson
The teacher argues about having a The example presented by the An example is provided to get the
source of information to carry out teacher is if the someone wants to interest of the learners:
an idea. Example, if one believes know something, or needs to
that the price of vegetable will go understand something, he or she
higher next week, it is important would do his or her own research
If they see a cloudy weather, they
to know the source of that about it. Same is true with the
will predict that it will rain. Because
information and its reliability to market. In order for us to
of their experience regarding the
prepare ourselves with the cause. understand the movement of
weather and what they know about
market, research can help us with
it, they can make a presumption.
this endeavor.
 The teacher connects the example
to the topic.

The first thing that learners should The teacher discusses the market The teacher discusses the topic:
know is the Marketing demand for goods or services.
Information System. It is a system
by which the marketing personnel
Quantitative Forecasting Methods
would come up with a good
marketing decision.

Next, the components of MIS are

presented by showing an
illustration of A Framework on a
Company’s MIS.

D. Discussing new concepts

and practicing new skills #1

A Framework of a Company’s MIS

E. Discussing new concepts

and practicing new skills #2
The teacher proceeds to discussing The discussion continues by The teacher proceeds to the next
each component and their presenting the factors to assess in lesson:
 elements. forecasting demand for an existing
product.
Techniques in Forecasting Demand
for a New Product
E.g. Market Intelligence contains
News Reports, Subscription, Sales
Networks, etc.

The teacher reiterates the lesson The teacher wraps up the lesson
F. Developing mastery by having a quick generalization of to review the concepts to the
the lesson. learners.

G. Finding practical
applications of concepts
and skills in daily living

H. Making generalizations
The teacher wraps up the lesson to
and abstractions about the
review the concepts to the learners.
lesson

The conducted an assessment

The teacher asks questions about to measure learning acquisition.
the topic and learners may answer
I. Evaluating Learning
individually or by partner to assess
learning acquisition.

J. Additional activities for

application or remediation
 V. REMARKS

VI. REFLECTION

A. No. of learners who

earned 60% on the
formative assessment

B. No. of learners who

require additional activities
for remediation

C. Did the remedial lessons

work? No. of learners who
have caught up with the
lesson.

D. No. of learners who

continue to require
remediation.

E. Which of my teaching
strategies worked well?
Why did these work?

F. What difficulties did I

encounter which my
principal or supervisor can
help me solve?

G. What innovation or
localized materials did I
use/ discover which I wish
to share with other
teachers?
Prepared by: Checked by: Approved by:

ARJEEP S. AGPALASIN JAY MARK S. SALAZAR LOURDES E. MAGTANGOB

Teacher II ABM Coordinator Principal I