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Cine Intro Pre-Launch Presentation PDF

The document outlines a two-phase plan for an online magazine to build an audience on social media. Phase 1 involves curating different movie-related content like industry news, quotes, top lists, and playlists to engage potential customers and build a subscriber base. Phase 2 is to launch a teaser campaign, syncing online preparations with communications by inviting celebrities to check out the site and having influencers post about it.

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Vinit Madavan
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16 views10 pages

Cine Intro Pre-Launch Presentation PDF

The document outlines a two-phase plan for an online magazine to build an audience on social media. Phase 1 involves curating different movie-related content like industry news, quotes, top lists, and playlists to engage potential customers and build a subscriber base. Phase 2 is to launch a teaser campaign, syncing online preparations with communications by inviting celebrities to check out the site and having influencers post about it.

Uploaded by

Vinit Madavan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CINE INTRO

Pre-Launch Presentation
PHASE 1 - Become an online magazine
To initiate our presence on social media, instead of pushing forward our
services, we make content related to our audience and the services.

By doing this we can


- create a database of potential customers/ users of the site
- garner a subscriber base for advertising and communications
- actively begin promoting our service to existing audience
Plan

Curation of different content that our actors can be interested in:

- Industry-led news related to movies/ updates/ budgets


- Quotes/ Dialogues
- Feature people/ actors/ cinematographers/ mua work
- Playlists
- Top 5 lists
Industry-led news

- Give people news related to


movies/ updates/ budgets
Quotes/ Dialogues

- Identify dialogues from films or


movies and put it out.
- Ask fans to tag the fans of that
actor
Top 5 lists

- Create top 5 lists according to


festivals, holidays, seasons
Feature people

- Share work from Actors/


cinematographers/ mua
- Even smaller actors so they will
reshare on their feed
Playlists

- Create list of songs that people


need to listen to for the week
- Eg: 5 songs to listen to in the
rainy weather.
PHASE 2 - Campaign Teaser Launch
Tell the audience that we have something exciting coming up, stay tuned.

Sync our communications with online preparations


- Send celebrities/ Film Houses exclusive invites or previews to check us out
- Have TikTok influencers/ people with following on Instagram to start posting
about us
Thank You

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