NIMBLE CAFÉ

BUSINESS PLAN
“Nimble café”

BUSINESS PLAN ON “NIMBLE CAFÉ”

Course: MGT368
Section: 17
Semester: spring’20
Submitted to
Shabnin Rahman Shorna (SRS2)
Lecturer
Department of Management
School of Business and Economies
North South University
Date of Submission: April 25, 2020
Submitted by:
GROUP NO: 07

NAME ID
Abul Hasnat Fahim 1712904630
Tiham Abrar Aournab 1711666030
Jakaria Hossain Shajid 1621829030
Lubna Marium 1411403030
Sheikh Mahmudul Hossain

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Letter of transmittal

April 28, 2020

Shabnin Rahman Shorna

School of Business and Economics North South University

Subject: Regarding submission of Entrepreneurship report.

Dear Ma’am,

We made this report in reaction to the project that we receive as part of our Entrepreneurship
course. We collaborated here on making a startup named “Nimble cafe”. We tried to find and
include data and learnings which enabled us to encounter classroom theories in real lives. The
preparation of this report was a delightful experience. We understood the essence of starting a
company, which with time will aid us in the future.

We thank you sincerely for the opportunity you provided us. And, hopefully you will be
satisfied and happy with our report.

Sincerely,

Group 07

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Acknowledgement

We have the honor to express our heartfelt thanks and sincere gratitude to our honorable teacher

and course instructor Shabnin Rahman Shorna, Lecturer, Department of Management. For

her fervent guidance, inspiration, and caring supervision. We are indebted to her for her

invaluable advice, indispensable cooperation and proper guidance throughout our presentation

and report work as well as during the preparation of this dissertation.

We would also convey our gratitude to people who helped us out in the verbal and indirect

survey and other resources which showed us a guideline and steps of execution for this report.

Group 07

April 2020

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Executive summary
This business plan is on a start up, “Nimble café”, which is a tech-based café and high
configuration gaming zone provider. It is design to catch the urban people and provide a place
where people can do their essential work and youth like gamers can find a place a entertain
them self under a cozy environment. The business came up with high tech based customized
gaming zone, where people easily can access the premium online gaming site and “Nimble
café” will also offer them some in house customized tournament. The service will be provided
from our own café area, for which customer can also claim some membership facilities to have
special features. “Nimble café” mission is to attract the people to have the blessing of
technology and gamers to provide a safe and cozy place for entertainment purpose and with
the vision of changing the technology-based market and leading this gaming industry into next
level. Its objective is to reduce people hassle about technological usage and for youth to have
safer, cozy and most advanced gaming hub.

In this report, the Business Model Canvas is used as a tool to simplify the intricacies of various
aspects of “Nimble cafe”. The model sheds light on Customer Segments, Value Propositions,
Channels, Customer Relationships & segmentations, Revenue Streams, Key Resources, Key
Activities and Key Partners of “Nimble cafe”. Later, business environment analysis has been
done to evaluate the surroundings that may affect this startup. Here PESTEL Analysis, Porter’s
five forces analysis, SWOT Analysis, and Stakeholders Analysis has been done thoroughly.
This should give a clear visualization of the position of “Nimble cafe” in its territory.

The description of the venture mentions the service, magnitude and current status of “Nimble
cafe”. The business belongs in the tech and gaming industry and its office, production facility
is under the process of finalizing; also, its brand name and the logo will soon be trademarked.
For the success of “Nimble cafe”, management’s obligatory experience is of tech and gaming
related skills are financial management skills, operations management skills, and marketing,
sales & customer service experience.

The Marketing Plan of “Nimble” emphasizes the price, promotion, positioning, and people
related to the venture. At the very beginning, a verbal survey was done to study the market.
The business has planned to create awareness, use social & digital media and run promotion to
reach customers while increasing customer engagement.

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“Nimble cafe” is the brainchild of five dynamic entrepreneurs who all contributed funds to kick
start this business. They have a general partnership agreement; stating details on the ownership,
profit distribution and authoritative rights of the business. A venture capital firm also
contributed to the venture in exchange for 20% stake in the ownership. The partners of “Nimble
cafe” have taken up the managerial positions of the firm. Here the roles of management are
explained and the qualification of the partners is justified. The CEO of “Nimble cafe” has the
most power in the organization, followed by the COO.

HR policies and procedures define the incentivization, promotion, compensation and

termination methods of the company. The business plan also includes the risk assessment of
“Nimble cafe”, where the various threats associated with the existence of the business and the
risks of new technology used are evaluated. Two contingency plans are put in place in the cases
of unanticipated events.

In this business plan, a financial plan is incorporated which is created around certain realistic
assumptions. Besides managing funding for the firm, the business will also be taking a bank
loan. Pro forma income statement and projected cash flow of 5 years are included, with the
first year by months. The annual balance sheet for 5 year of “Nimble café” is also created.
Source and utilization of funds are explained meticulously, with a break-even analysis stating
“Nimble cafe” will approach to BEP after serving a certain amount of customer that are shown
in the break-even analysis segment. After generating enough profit, the owners will take a
specific portion of the profit for themselves; divided according to their ownership of the
company.

Much planning, idea-generating and researching have gone into the business plan of “Nimble
cafe”. Backed up by the support system and some experts, the entrepreneurs are optimistic
about the future of this venture.

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Table of content

LETTER OF TRANSMITTAL ___________________________________________________________________ 2

ACKNOWLEDGEMENT ______________________________________________________________________ 3
EXECUTIVE SUMMARY ______________________________________________________________________ 4
INTRODUCTION ___________________________________________________________________________ 8
NATURE OF THE BUSINESS_____________________________________________________________________ 8
STATEMENT OF FINANCING NEEDED ______________________________________________________________ 9
STATEMENT OF CONFIDENTIALITY OFF REPORT _______________________________________________________ 9
BUSINESS MODEL _________________________________________________________________________ 10
BUSINESS MODEL CANVAS ___________________________________________________________________ 10
PRICING MODEL __________________________________________________________________________ 14
SOCIAL GOAL ____________________________________________________________________________ 14
FINANCIAL SUSTAINABILITY ___________________________________________________________________ 14
ECO-FRIENDLY ___________________________________________________________________________ 15
ETHICAL _______________________________________________________________________________ 15
BUSINESS ENVIRONMENT ANALYSIS _________________________________________________________ 16
PESTEL ANALYSIS _______________________________________________________________________ 16
SWOT ANALYSIS ________________________________________________________________________ 19
STAKEHOLDER ANALYSIS _____________________________________________________________________ 20
DESCRIPTION OF THE VENTURE _____________________________________________________________ 23
INDUSTRY ______________________________________________________________________________ 23
OFFERED PRODUCT AND SERVICE _______________________________________________________________ 23
MISSION _______________________________________________________________________________ 23
VISION ________________________________________________________________________________ 23
REASONS BEHIND THE BUSINESS ________________________________________________________________ 23
WHY WE THINK WE WILL BE SUCCESSFUL __________________________________________________________ 24
DEVELOPMENT WORK HAS BEEN COMPLETED TO DATE _________________________________________________ 24
PRODUCTS OR SERVICES _____________________________________________________________________ 24
LOCATION ______________________________________________________________________________ 25
EQUIPMENT FOR OUR CAFÉ ___________________________________________________________________ 25
BACKGROUND OF THE ENTREPRENEURS ___________________________________________________________ 25
EXPERIENCE _____________________________________________________________________________ 25
SERVICE DELIVERY MODEL__________________________________________________________________ 26
TECHNIQUE _____________________________________________________________________________ 27
EXPERIENCE _____________________________________________________________________________ 27
ECONOMIC OF SCOPE ______________________________________________________________________ 27
LOWER DIRECT COST _______________________________________________________________________ 27
SUPPLIERS ______________________________________________________________________________ 27
OPERATIONAL PLAN_______________________________________________________________________ 28
INVENTORY CONTROL SYSTEM _________________________________________________________________ 28
STORAGE NEEDS FOR THE VENTURE _____________________________________________________________ 28
GOOD FLOWS TO CUSTOMER __________________________________________________________________ 28
STEPS INVOLVED IN A BUSINESS TRANSACTION ______________________________________________________ 28
TECHNOLOGY UTILIZATION ___________________________________________________________________ 29
MARKETING PLAN ________________________________________________________________________ 30
PRODUCT ______________________________________________________________________________ 30

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PRICE _________________________________________________________________________________ 30
PLACING _______________________________________________________________________________ 30
PROMOTION ____________________________________________________________________________ 30
PACKAGING _____________________________________________________________________________ 31
PEOPLE ________________________________________________________________________________ 31
ORGANIZATIONAL PLAN ___________________________________________________________________ 32
FORM OF OWNERSHIP ______________________________________________________________________ 32
IDENTIFICATION OF PARTNERS _________________________________________________________________ 32
AUTHORITY OF PRINCIPAL ____________________________________________________________________ 33
MANAGEMENT TEAM BACKGROUND ____________________________________________________________ 33
ROLES AND RESPONSIBILITIES OF MEMBERS OF THE ORGANIZATIONS ________________________________________ 35
ASSESSMENT OF RISK______________________________________________________________________ 38
EVALUATE WEAKNESS OF THE BUSINESS ___________________________________________________________ 38
PRICE RISK ______________________________________________________________________________ 38
REGULARITY RISK _________________________________________________________________________ 38
BRAND IMAGE ___________________________________________________________________________ 38
BUDGET _______________________________________________________________________________ 39
UP TO DATE EQUIPMENT ____________________________________________________________________ 39
NEW TECHNOLOGY ________________________________________________________________________ 39
CONTINGENCY PLAN _______________________________________________________________________ 40
FINANCIAL PLAN__________________________________________________________________________ 41
CASH FLOW ANALYSIS ______________________________________________________________________ 42
INCOME STATEMENT _______________________________________________________________________ 45
BALANCE SHEET __________________________________________________________________________ 46
BREAK-EVEN ANALYSIS ______________________________________________________________________ 47
LIQUIDITY RATIO __________________________________________________________________________ 48
PROFITABILITY RATIO _______________________________________________________________________ 49

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Introduction
Name and address of the business

Name: NIMBLE CAFÉ

Address: House-33, Road- 19/A, Dhanmondi residential area, Dhaka

Name and address of the principal

Name Address

Abul Hasnat Fahim 9/a, boshir Uddin road, kalabagn, Dhaka

Tiham Abrar Aournab House:314, West Rampur ulon road.Dhaka

Jakaria Hossain Shajid 43. ranking street Dhaka.

Lubna Marium House:07, nurjahan road, dhaka

Sheikh Mahmudul Hossain House: 420, methor potti,, dhaka

Nature of the business

“Nimble café” is a start-up which is based off of the simple idea of convenience. “Nimble café”
is mainly café based separate gaming and office zone provider service. It is a café where both
gamers will find a place to play some premium games, spend time and participate in some
customized tournaments and also official work can be done here under a great ambiance. The
service will be provided by the physical presence of the customers and also can get information
about the service from the internet.” Nimble café” envisions to bring the most comfortable
cozy environment for gamers with free excess to premium games and also offers to provide
most convenient way for official works to be done.” Nimble café” is here to revolutionize the
whole gaming and cyber industries as it will offer customers the best possible service.

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Statement of financing needed

For initial investment for the company we are hoping to collect same amount of money from
each partner as well as managing the business to the delivery of our service. This fund will be
also used for making and executing marketing campaigns to increase awareness among
customers. This fund will be also used for taking the company in a forward direction to develop
and expand the company. The division is provided as follows:

Name Initial investment Division of share

Abul Hasnat Fahim 2400000 1/5

Tiham Abrar Aournab 2400000 1/5

Jakaria Hossain Shajid 2400000 1/5

Lubna Marium 2400000 1/5

Sheikh Mahmudul Hossain 2400000 1/5

Statement of confidentiality off report

The confidentiality undertaking is recognizing that the data and information shared by
“Nimble café” gaming and cyber service in this state is an exquisite business and therefore
the data is classified. This confidentiality agreement is given to investors in consideration of
possible investment opportunity into the company.

I acknowledge that as a part of possible investment for equity share and funding the company
“Nimble café”. I will be provided access to information that is of confidential and/or
proprietary nature. For example: personal information related to staff, process, operations,
suppliers of the company for the sole purpose of generating funds for this venture.

I, therefore agree to:

• To hold all the confidential information in confidence and trust and hereby agree
that this data or information will not be used, reproduced or ever disclosed to any
external or third party.

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• To oblige along with all the privacy laws and regulation of the company and this
will apply to use, collection and disclosure of any sort of company related
information.

I, hereby, fully understand, misuse or breach of confidentiality will hold me legally

accountable and can result in taking legal actions against me.

Business model
Business model canvas

Key partners
1. PC distributor: “nimble café” is completely based on ecteronic and cyber related product.
For our gaming pc and other official works pc we need a strong and reputed pc distributer
which is major or most priority key partner.
2. Gaming sites: to provide our gaming customer the free excess to premium gaming site
other games to play, firstly we need to buy subscription of from many gaming sites.

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3.Elctronic hardware provider: “Nimble café” will also provide best quality printers and
scanners, for that we need distributors.
4. Internet provider: “Nimble café” is also direct depends on internet connection. Gaming
facilities and others also depends on internet connection. So, to keep in the business and
provide service we must need better internet connection provider.
5. IT firm: To set-up all the computer, specially our gaming set-up all internet connection
plus gaming site connection we need IT help. We also need an IT expert for develop our
website and “Nimble café” apps.
6. North-end: “Nimble café” will offer authentic and fresh coffee to their customers. To
make coffee we will take the coffee beans from North end as they have good reputation in
selling coffee beans. We will also take some special desert from them to sell in our coffee
corner.

Key activities
1. Provide gaming PC: We will mainly provide gaming pc with high configuration set-up
and excess to premium gaming sites.
2. Pc for official work: we will also provide normal personal computer for office related or
academic related work with scanning and printing facilities.

Value proposition
1. Free Excess to some premium gaming site to all the PC gamers and console gamers.
2. Offer different customized in-house gaming competition.
3. Cozy ambiance for all the customers.

Key resources
1. Human:
a. employees: “Nimble café’s” personal stuff who takes care and overlook the whole café
and office stuffs who works in “nimble café’s” office.
b. It expert: they are indirect stuff of “Nimble café” who works only when there is any need
of any IT or internet work.
2.Physical: “Nimble café’s” café space and office are the only physical resource.
3.Intelluctual: “nimble café” app, website and social media are the intellectual resources of
“Nimble café”.

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Channels

1. Above the line (ATL): Above the line marketing is mainly going consist of advertising to
reach largely non targeted wide audience. The main above the line channel the company is
going to use to reach customers is Billboard.

2. Word of Mouth: Another channel “Nimble cafe” is willing to use is word of mouth of its
users. The company wants to organically grow and gain customers using word of mouth.

4. Social and digital media: Social and digital media is the most effective way to promote
the company’s product as well as acts as a bridge which helps to interact with the customers.
Customers can reach out to “Nimble cafe’s” customer service to query about anything. This
will help to build brand awareness. The main social and digital media platforms that are
going to be used are YouTube, Facebook, Instagram and LinkedIn.

Customer segments

1. demographic segment:

a. Age: teenagers to mature people

b. Occupation: All types of gamers, students, job holders.

c. Gender: male and female

2. Geographic segmentation: Initially we are launching our “Nimble café” in Dhanmondi

area and we are targeting customers from Dhanmondi, Mohammadpur and Lalmatia area.

3. Psychographic segment

a. Lifestyle: Gamers, Job holders.

b. social class: middle class to upper class

4. Behavioral segment

a. Usage rate: medium to high

b. user status: As a new company we want active users who we can turn to loyal customers.

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Customer relationship

1. Relationship type: “Nimble cafe” is looking forward to forming customer relationship that
is a combination of both automated and personal so it’ll help to build up customer rapport
with the company.

2. Relationship Goal: The main goal of customer relationship will be not to only acquire
new customers but also to retain the acquired customers and make them loyal to “Nimble
cafe”.

Revenue stream

1.Transactional revenue: “Nimble café’s” transactional revenue is: payment from gaming
pc and normal pc, coffee, dessert, printing, scanning and monthly membership.

2. Recurring revenue: The recurring revenue that the company will incur are Google
AdSense and also from app and website advertisement.

Cost structure

1. Marketing and promotion cost: It includes marketing and promotional offers of “Nimble
cafe” service through different mediums

2. Office and café Rent: The cost of having space for café and office.

3. Employee benefits and wages: The salary expense incurred due to employee benefits and
wages.

4. Website and App maintenance cost: The cost incurred for maintaining and developing
apps and the website.

5. Utility bills: The bills that are to be paid for the cost of electricity, water supply etc.

6. Subscription charge of gaming site: The charge needs to pay for buy the periodic
subscription of different faming site.

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Pricing model

We will follow the service line pricing model for “nimble café”. For our cyber and gaming
segment we will set our price based on cost of the equipment that will be used during having
this service and other indirect that related to our service. We have different segment within
our main business which is recreation or coffee corner which pricing will be based on their
cost of making. The whole procedure of pricing model is created based on cost of materials
and targeted to gain a handsome amount of profit.

Social goal

“Nimble café’s” cyber service allows people to easily do their work in peaceful environment
and also with feasible complimentary gadgets. Here in our café people can easily get their
stressful job done by having peaceful vibe. Gamers also get their enjoyment in finest way.
They can spend their time peacefully and also; they can have entertainment by some
participating in some in-house tournament which can give them a peaceful mind after all the
academic pressure have keep in their head.

Financial Sustainability

We will collect the money from the different investment bank and even collect money
through debt. Rather than for future sustainability, we will focus on:

1. On-going access to working capital amid change and past.

2. Capacity to react to diminish sought after for administrations from customers that
may prompt diminished income.

3. Point by point comprehension of the cost base and cost drivers.

4. Capacity to produce elective or new floods of income.

vProficient monetary administration frameworks and procedures, including
obligation and money accumulation methodologies and procedures and approaches
for terrible obligations.

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Eco-friendly

Eco-experts manage organizations and individual customers on choices identified by setting

up procedures to diminish vitality, utilize, control, squander and decrease costs. In terms of
that, we are exceptionally Eco amicable like we work most often by utilizing day light during
day time, and in the evening or night we use the power saving light which consume less
electricity. Sometimes we also we a solar system which reduce a bigger portion consumption
of electricity during night. We also use serve our coffee in recyclable cups which is
completely ecofriendly goods. We also encourage our café stuff and office stuff to be eco-
friendly during work time. “Nimble café” is completely follow and work in the favor of
nature.

Ethical

Our company will be fully ethical in that it would ensure that employees are given jobs
purely on merit basis. Our employees will get equal opportunities for promotion regardless of
gender, age, religion, etc. We intend to create a stress free, friendly environment for our
employees to maintain social sustainability. Also, we want to give our employees
competitively good salaries and other benefits. We will also give flexible timings to our
employees so that they can work at their own convenience.

All our accounting recordings and business meetings and plans would be transparent to all of
our employees to foster a culture of unity and honesty.

We also intend to give fully objective analysis to our customers, without biasing the data and
recommendations just to make the customer happy or to satisfy his or her ego.

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Business environment analysis

PESTEL ANALYSIS

To identify and analyse the key drivers of change in the strategic or business environment, the
PESTEL Analysis is a great tool. The idea is, if our service is better placed than our
competitors, it would be capable to respond more efficiently. It will facilitate an understanding
of wider business environment. It will motivate the development of external and strategic
thinking. It will enable our business to anticipate future business threats and to take actions
according to minimise or avoid them.

POLITICAL

Bangladesh is a democratic country. But the rate of corruption is very high here. The present
political situation of our country is stable and favourable to run our business. In addition, the
political influence is very less in our market sector. Since our business is enjoyable for
customer and a small business, we expect political support from our Government.

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ECONOMIC

The overall economic condition of Bangladesh is improving with time. Now it is a developing
country which is an achievement after the economic degradation of liberation war.
Bangladesh’s GDP expected to grow by 8.9% in 2019 & inflation rates forecasted in 5.5% in
2019.Labour cost is very cheap here. Our target area is Dhanmondi. Public and private based
economy is existing together In Bangladesh. It’s a country with mixed economy system.

SOCIAL

Dhanmondi densely populated areas. Most of the people who live here are higher and higher
middle-class people. These areas are the hottest area of Dhaka. There have lots of universities
and colleges, students can enjoy our service and facilities. Our service can create a remarkable
positive impact on the people of these societies.

TECHNOLOGICAL

Bangladesh is a digital country now. Bangladesh is ready to open its market for breakthrough
technologies and innovations. Now Bangladesh also have many Café and gaming zone on its
market. Our service can make a revolution of both things.

ENVIRONMENTAL

The environmental impact is almost always positive and it is important that coffee production
and processing should be taken into account for environmental needs to make sure optimal
physical sustainability. Even more necessary is that the economic environment should be such
as to encourage stability and reasonable living standards for the populations involved with
coffee and to make sure the sufficient care should be given to make sure the maintenance of
the quality.

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LEGAL
Nimble Tech Cafe must ensure that it does not violate any laws and regulations in the home
market and countries from where they buy raw materials. To get legal approval for our service
will be easy.

PORTER'S FIVE FORCES ANALYSIS

BUYER POWER

In an industry the presence of powerful buyers reduces the profit potential. Buyers increase
competition within an industry by forcing down prices, bargaining for improved quality or
more services. At the beginning we are targeting only one area of Dhaka so the buyer power
of customers is less. Though our service price is reasonable because it's a two in one service
but there is a strong scope of earning a huge scale of profits from our buyers.

SUPPLIER POWER

There are major five major factors of determining the power of suppliers are the bargaining
power of suppliers, number of suppliers relative to buyers, dependence of a supplier’s sales on
a particular buyer, switching costs of suppliers. Since we are first mover into a new market the
supplier power of our suppliers is very strong. We can secure prime distributers before others.

THREAT OF NEW ENTRANTS

In an industry threat of new entrants refers to the threat of threat of new competitors pose to
existing competitors. We are first mover into a new market.
There is a chance of risk for copying the technology of our product. In order to overcome this
situation, we will patent our technology soon. We have cost advantage of our product from our
indirect competitors.

THREAT OF SUBSTITUTE

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While displacing own service companies are concerned about the threat of substitution. The
threat of substitutes is high when rivals offer more attractive service at a lower price. The threat
of substitute will only be possible if a new direct competitor enters into the market.

COMPETITIVE RIVALRIES

We are going to be enter in a new market with a new service. Our technology is new than our
indirect competitors. Our indirect competitors have a high market share into their market but
our technology is presenting a new technology at a very reasonable price which can create a
rivalry with them.

SWOT ANALYSIS

STRENGTHS

Our target customers can buy our service at a very reasonable price. The price of the service of
our indirect competitors are very high and not affordable for our targeted customers.

• It's a refreshment service because game and coffee will refresh our mind.
• We don't have any direct competitors now in the market. All we have is indirect
competitors.
• Depression is a daily problem in student life. Our service will provide full of enjoyment
by our facilities.

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WEAKNESSES

• The process of provide our service is very easy. After using it anyone can learn the
making process easily.
• Competitors have strong brand image. Their service can capture a huge market.

THREATS

• Economic burden of developing a new market. Developing a new market is a huge risk.
New problems can occur.
• Uncertainty as a first mover in the market.
• Not being successful in making people understand about our new service with
completely new technology.

OPPORTUNITIES

• As a first mover we can get all the benefits into this new market for a longer period of
time.
• After serving our target customers, we can target many other regions of Bangladesh.

Stakeholder Analysis

Stakeholder analysis should be the first step before starting any business. It’s a process of
identifying groups of people in the beginning of any business, then grouping them according
to their levels of participation, interest and influence in the business and determine how best to
involve and communicate each of these stakeholder groups throughout.

Step 1 - Identifying Our Stakeholders:

• Our external stakeholders are entities not within our business itself but who are
affected by our performance. Example: Consumers, Suppliers, Government, Family
& Friends.

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• Our internal shareholders are entities within our business. Example: Employees,
Investors.
• Primary stakeholders are also called market stakeholders, because primary
stakeholder is anyone who has a functional or financial interest in the service
or situation. Our primary stakeholders are our consumers, suppliers, investors.
• Our secondary stakeholders are those who have an indirect interest with our
business. Secondary stakeholders have the power to ruin the relationship with the
primary stakeholders. Our secondary stakeholders are our indirect competitors.
Example: coffee café and gaming industry.

★ Step 2 - Practicing our stakeholders

In this stage we use a power interest grid to classify the level of difference our different
stakeholders have in our business and their power to affect or affected by it. Each stakeholder’s
position on the grid shows us the action we have to take.

• High power, High interest: Stakeholders who have high power and high interest in
our business are the key stakeholders. We have to be fully engaged through full

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communication and consultation with them. For our business we have to manage
closely our Consumers, Business Partners, and Suppliers.
• High power, Low interest: Because of their influence in the business, we should
keep these people satisfied. But because they haven't shown a deep interest in our
business, we could turn them off if we over communicate with them. Example: Press,
Media, Competitors.
• Low power, High interest: We want keep these people informed and check in with
them regularly to make sure they are not experiencing any problems. Because they
are our useful supporters. Example: Family & Friends.
• Low power, Low interest: We just have to keep these people informed periodically
but we will not overdo it. Example: Government.

Step - 3 Understanding the Influence of Our Stakeholders

Our key stakeholders are our consumers, investors. We are first mover into our market so our
consumers definitely have a great influence on our business. Our success depends on their
acceptance for our service. We the investors of this business has a great influence as a
stakeholder. Our vision, our decisions impacts a lot into this business. Our suppliers also play
a very important role as a stakeholder. Our indirect competitors can create a negative influence
for our business. Since our service is a mind refreshment service that’s why government has a
positive influence.

Step-4 Managing Our Stakeholders

We will keep a very strong relationship with our consumers because their opinions and
acceptance mean a lot. They can be discouraged by lack of goodwill. We should always be
engaged with our business partners and consult with each other before taking any important
decisions or changes. We will maintain a healthy competitive relationship with our indirect
competitors because they can create negative influences for our business. To do our business
in a very peaceful environment we will maintain a positive relationship with our government
because we need their support.

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Description of the venture

“Nimble Café” is a Bangladeshi café which will offer to customers not only the café’s menu
but also various kinds of services. It will try to grab a piece from rapidly booming cybercafé
and gaming zone and small coffee place. It will provide to the customer various kinds of
beverages beside these we will provide gaming facilities by PS4 and Xbox. This café will be
controlled by software system. Software monitors the print and scan count and time being on
the internet and nothing personal. Time Based self-serviced Computer, Scanner and printer
uses. Manual and self-online payment system for customers. Auto generated bill for customers
in Computer. We will provide stationary facilities such as Spiral binding, book binding etc.

Industry
“Nimble café” is operating under the electronic industry.

Offered Product and Service

“Nibble café” is offering high tech-based cybercafé and high configuration gaming zone for
entertainment purpose.

Mission
Our mission is to bring innovation in tech market and be more creative in gaming industry.

Vision
Our vision is to be a market leader of café business and change the concept of this sector by
providing innovations.

Reasons behind the business

As entrepreneurs, we are always looking for market gaps so that we can fulfill. We saw that in
our country’s café business there is no innovation. Every café’s doing almost same. They are
not providing something new to the customer. We feel that it will be a very big opportunity to
enter this business sector by proving a new concept and other facilities to the customer. We
believe that this will give us the opportunity to serve our café lovers customer and at the same
time make good profit.

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“Nimble café”

Why we think we will be successful

We think we will be successful because we are the first and only one doing this business in this
country. There lots of café business but these kinds of facilities and innovations hasn’t done by
anyone. There is no competitor. So, in this case we can get first mover advantage and do the
business monopoly during a long time.
In our café’s menu will be various types of coffee and beverages. In this menu our competitor
will be Gloria Jeans and North End.
There are many people in this country who are game lovers. In our customer segment we can
get them also by providing gaming zone and VR facilities. Many people can’t afford PS4, Xbox
and VR facilities. They can come here to play by proving an hour fee. This can give us an
advantage to gain young generations people. We can also provide gaming tournament and
many lucrative offers so that people can enjoy more & we can gain more customer.
Beside these café menus and gaming facilities we will also provide some cybercafé options in
our café. It’s like that people can come for printing, spiral, or use computer for doing their
necessary stuffs.
So, this is totally innovation in our café business sector in this country. That’s why we are
thinking to do this business and also hoping that we will be successful.

Development work has been completed to date

We have created the business plan and financial projections for the first year of our business.
We have decided the café’s structure of our business. We have also clearly decided where our
business will be situated, what operations plan it will follow, what business model it will follow
and our marketing strategy.

Products or services

Our business is basically service based. We will not produce any products. Our services will
include:
• Gaming zone (Ps4, Xbox) and VR facilities
• Attractive offer by launching gaming competitions & events
• Cybercafé facilities [printing, spiral, computer using, computer accessories etc.]
• Providing various types of coffees, beverages & dessert types of menu

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“Nimble café”

Location

Initially we will open our business at Dhanmondi, House: 33, Road: 19/a & in the future we
plan to expand our business at Gulshan, Banani.

This location is right for our business. Because we think that Uttara is a model town. There are
many people lives in Uttara. Though our customer segment is basically Young & middle-aged
generation so we think this is the best place to grab that. There are many educational institute
and office in Uttara. Beside these there is not any gaming zone or place for entertainment. In
Uttara coffee shop is not sufficient. They have only Creams and Cup and Beans & Aroma
which is pretty expensive. So, we think this will be our advantage also for grab this café sector.
That’s why we think that this location is right for doing our business.

Building will not be new. It will be situated in an old building with renovation. Renovation
cost will be around 7lakh taka. We have to pay 1 lakh taka in advance to the owner. We will
take this building as 1year contract.

Equipment for our café

Computers, printers, scanner, computer accessories, Sofa, table, cc camera, Internet

connection, Router, Xbox, Ps4, Tv, controller, Dishes, cups, Coffee machineries, Air
conditioner, Fire extinguisher etc.

Background of the entrepreneurs

A group of five university student formed a team to work toward providing advance cybercafé
and high configuration-based gaming and entertainment zone. They are actually focused more
on proving a service where people will feel more comfortable and youth like gamers can spend
a quality time.

Experience

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“Nimble café”

Through it’s our first business but we have gathered proper knowledge about this kind of
business. We have researched and gathered many things to do this business. We all are business
students and doing major on finance, marketing, HRM. So, we think we can manage this by
ourselves but we also intend to seek advice from established business persons who are doing
business.

Service delivery model

Nimble tech cafe is a product and a service orientated company. It will sell provide stationary
facilities such as Spiral binding, book binding, gaming and VR facilities, snacks, coffee and
deserts to its customers. It will also provide home delivery service to its customers. The
member of the café also can enjoy the gaming and VR facilities from the café. Without
membership, no one can take this facility. This will be an opportunity for our members.
Our company will not sell any technology. Spiral binding, book binding, snacks, coffee and
deserts instrument will buy from the whole seller and sell it to the final consumer. We will
make a home delivery within a quicker period of time. Customers who are used to make online
payment can pay online. We will also have a manual payment system for those who are not
used to manual payment.
The snacks, coffee and deserts will be cooked in our kitchen. We will have 2 professional cooks
for this. Customer can place order from our food menu through the online. The cook will start
cooking the food after receiving the order. After preparing the order customer will get the food
from counter. Before getting out from the café customer will pay to the cash counter.

We will provide a service that is the customer can enjoy our facilities while having coffee in
our cafe. That a kind of cyber cafe service. Any customer who will visit our café can’t enjoy
our facilities from there. A customer can take our membership opportunity by paying
BDT10000 for one year. The members can use gaming and vr facilities from our café. They
will not need to pay any extra fee for this service. This is an extra privilege that we provide to
our members. The member will need to renew the membership after one year. Operating
Competitive Advantage: We have will achieve some competitive advantage in our operation.

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“Nimble café”

Technique

We will apply some techniques in our operation to achieve competitive advantage. Integration
of 2 activities in a business can be a competitive advantage. Consumer will get 2 things in one
roof. We will offer a membership opportunity to our customer so that they can borrow from
us. We will provide a consistent quality of goods and services. We will not compromise with
our quality of product and service. The online sales of our product and home delivery service
can be our competitive advantage.

Experience

Here customer will get a new experience. Technology facilities with a cup of coffee is an
amazing experience for the technology lovers. They will get the experience in our café. In
Bangladesh, this is a rear experience for technology lover. We develop the concept for
customer to get a competitive advantage. This will differ us from other coffee shop.

Economic of Scope

We will achieve economic of scope through our operation. We will reduce our cost by
operating different types of activity. One operation will reduce the cost of another operation.
We will operate 3 types of activity (providing services, selling foods and providing
membership). This is also a competitive advantage. The operation of food department will
reduce the cost of technology department.

Lower Direct Cost

We will choose our supplier who will provide raw materials of food and technology with
cheaper cost with good quality. That will reduce our direct material cost. We will reduce our
delivery activity cost. To do this we will use third party to deliver our product.
Suppliers

Our supplier will be the low-cost supplier of good quality raw material of foods and electronic
items. We will choose supplier for our food material that provide us the quality material. The
local whole seller will provide us the snacks, deserts and beverage material. The importer of
coffee will supply the raw coffee to us.

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“Nimble café”

Operational plan
Inventory control system

Our inventory system is basically server based. We will use P.O.S system. This includes
integrated accounting, order planning reports, data forecasting, and automated inventory
tracking premised on customer orders. We will use the MySQL database management system
to manage our databases, and the SQL query language to query data. It can only accessible by
our partners so that we can take necessary actions.
Storage needs for the venture
Through our business is café business with gaming zone & other facilities, we need kinds of
big space for our equipment. We will take 3000sqft space for our business. Our business’s
equipment’s will be
• 25 computers
• 5 printers & scanner
• Coffee’s machineries
• Kitchen equipment for making beverages and dessert
• 2 TV
• 2 routers
• 4 AC
• Central speaker
• 5 Xbox and PS4
• VR facilities
• Chairs, Sofa

Good flows to customer

We will deliver our service when they will come to our café. They can take what facilities they
need form our café. They can also contact with us by our Facebook page for booking the
gaming zone or want to participate in gaming tournament. There will be also first come first
service option to participate in the internal tournament.
Steps involved in a business transaction
As we are not doing any kinds of online business so, customers have to come to our shop first
then will provide what they need. Their needs are always different and their needs depends on
their personal preference.
The steps involved for our business transactions are given below:

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“Nimble café”

Steps involved in a business transaction

Technology Utilization

Technology transfer and utilization is a process that has a profound impact on the survival of
the firm, particularly in today's high technology market where technological changes are rapid
and often dramatic. The market place both locally and internationally is replete with business
failures resulting from the inability of firms to maintain a competitive edge in technology
utilization and/or transfer.
Our café business is new innovation in this market. We need latest technological equipment.
Latest pc, VR facilities and Gaming zone’s equipment for that. Also, we will use latest software
for tracking time of customer’s using time Our central software will control all the billings,
time spent in computer/ gaming zone, print amount, scan amount everything will be
documented by the central software. Beside these, we need software like MySQL, SQL for
conduct our research and also use google form or manual form for taking survey form our
customer to know their review or suggestions.

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“Nimble café”

Marketing plan
Product

The Nimble Tech Café is trying to grab a piece from rapidly booming restaurant/café/coffee
shop industry and Total central control by software system. Software monitors the print and
scan count and time being on the internet and nothing personal. Time Based self-serviced
Computer, Scanner and printer uses. Manual and self-online payment system for customers.
Auto generated bill for customers in Computer. Gaming and VR facilities will be there. We
will provide stationary facilities such as Spiral binding, book binding etc. We will provide
Computer training programs.

Price

Nimble Tech Cafe will do penetration pricing to grab the market. There is already existing
competitor such as Gloria Jean’s Coffees: Gloria Jean’s Coffees is a franchised specialty
organization that currently operating in Bangladesh as well to beat the competition we will
reduce our price of products and services initially then we will increase it gradually if we get
enough response from our customer.

Placing
Our placing of the product will be Dhanmondi area because that place is already popular to our
customers. There have lots of universities and colleges, students can enjoy our service and
facilities. Our service can create a remarkable positive impact on the people of these societies.

Promotion

We will do 360-degree campaign which I also known as Integrated Marketing Communication

(IMC) campaign, where we will do Sales Promotion by giving discounts to our customers. We
will make online commercials for our advertising purpose. We will also do Public relations by
giving free toys to unprivileged children.

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“Nimble café”

Packaging

We’ll try to serve our customers their foods and drinks within ten minutes right after placing
their orders. We’ll also provide home delivery service of our foods through Food panda and
Hungry naki which will take maximum 1 hour after placing the order.

Positioning- The major competitors of the nimble Tech Café are grouped into two sectors- 1.
Coffee shops/Café Sector and 2. Technology sector. This café providing both services to the
customer, if they want to watch movie with a cup of coffee, they can easily do this. To beat the
competition, we will reduce our price of products and services initially then we will increase it
gradually if we get enough response from our customer.

People
Demographics:

• Age: More than 15 years old.

• Gender: Both male and female.

• Education: College & University students, Graduate + Postgraduates

• Relationship status: Single, Married

• Profession: Students, Job holders, business person, doctors, engineers & other
professionals

Interest: Technology lovers, Coffee lovers, people who want to spend quality time.
Behavior: People who love technology and gaming, people who loves coffee & tech

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“Nimble café”

Organizational plan
Form of ownership

“Nimble cafe” will be a partnership company consisting of five vigorous partners investing an
equal amount of fund to start the business. These five entrepreneurs will also be taking up the
managerial positions in the business. They will be contributing their intellectual labor to make
“Nimble cafe” a successful venture in Bangladesh.

The partnership type will be the general partnership in this venture. All five members will reach
a legal agreement. The agreement will clearly state the details of authoritative power over the
organization, replacement strategy of partners, incorporation strategy of new partners, conflict
resolving strategy, ownership share and profit distribution method.

Identification of partners

Name of partners Position in the ownership Profit distribution

organization

Abul Hasnat Fahim CEO 20% 20%

Tiham Abrar Aournab COO 20% 20%

Jakaria Hossain Shajid CFO 20% 20%

Lubna Marium CMO 20% 20%

Sheikh Mahmudul Human resource 20% 20%

Hossain manager

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“Nimble café”

Authority of principal

The ownership of “Nimble cafe” will be divided among five partners. This means all the
partners will have voting right and will be welcome to give opinion on the operations of the
company and make suggestions. The CEO of “Nimble cafe” will have the highest power in the
organization, every major decision has to be passed through his authority. Each of the Partners
will have the freedom to make decisions within their respective departments. But in cases of
making any major decision or sanctioning large amounts (above 1 lac BDT), acknowledgment
of all five members along with the signatures of at least four members including COO’s will
be required.

Management Team background

The management team of “Nimble café” is divided into core six roles as mentioned earlier. The
roles will be played by the partners whose profiles are given in the following section.

Abul Hasnat Fahim (CEO)

Abul Hasnat Fahim will be taking up the role of CEO of the company. He is an economics and
Finance major from North South University and his skill set extends beyond those two subjects.
He has the skills and knowledge to lead people and knows how to generate idea. He has worked
in various sectors part time and worked with various industry leaders. He previously worked
in a startup as an intern as well as was in an agency. He has in depth knowledge about
operational planning and functionalities of the business.

Tiham Abrar Aournab (COO)

Tiham Abrar Aournab will be working as the COO of the venture. Although she is
undergraduate studying finance in North South University; she has a decent apprehension of
managing the operations of a business. She has the experience of working at a startup textile
company. Even though the nature of businesses may be different, her past knowledge will
surely help in overseeing the day-to-day administrative and operational functions of the
business. She will be directly reporting to the CEO.

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“Nimble café”

Jakaria Hossain Shajid (CFO)

Jakaria Hossain will take the responsibility of the CFO of “Nimble cafe”. He is a Finance major
currently studying in North South University and side by side pursuing internships in
respectable company. He also has an extended experience on Finance and accounting. He
previously worked in a start- up as an account intern and has in depth knowledge on company
finances.

Lubna Marium (CMO)

Lubna Marium will be working as the CMO for the company. Being Marketing and Economics
major from North South University, he has the skills and experience needed to complete the
market analysis, customer segmentation, creation of brand image and marketing segment of
“Nimble”. Apart from that he has the experience in working in various advertising agencies
with influential business leaders of the industry. He is a specialist in campaign coordination,
content creation and sales management. He will be directly reporting to the CEO.

Sheikh Mahmudul Hossain (HRM)

Sheikh Mahmudul Hossain will be taking up the role of the head of the Human Resource
Department of the company. He is a finance major from North South University and his skill
sets extend beyond that. He is currently doing some major courses on Human Resource
Management to increase his skills in this sector. Having great people skills and knowing what
to do when makes him an invaluable asset for the organization. He is calm, distinct and has
worked previously in a reputed organization as an intern.

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“Nimble café”

Roles and responsibilities of members of the organizations

Chief Executive Officer (CEO)

• Although the CEO will not have to answer to a Board of Directors, but still he has
responsibilities and obligation toward other partner of the company, so he will generally
consultant with other
• He will be responsible for the materialization of the company’s vision, mission and
value into reality by implementing strategies of various terms and depth.
• He will oversee and evaluate the performance of the other members of the management
team, including the chief of other departments.
• He will analyze the analytical report made by other department heads and set strategies
to cope with the changing trends and economic shifts in the market.
• He will inspect, evaluate and attempt to solve problems brought to his attention by the
other managers.

Chief operating officer (COO)

The COO of the business can also be called the second in command concerning the
responsibilities he has to take on. he has to oversee all the day to day operational activities that
take place within the organization.

• He will have to perform the execution of strategies developed by the top management
teams. Strategies approved by the managers will have to be followed through by him.

• He will have to communicate with the employees of various levels to make sure the
operation of the organization runs smoothly.

• In the case of troubled sales performance of the organization, he has to analyze and find
out the issue causing it. He may also have to consult the CEO and find a solution to this
situation.

• He will fill in the position of organization head in case of the unavailability of the CEO.

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“Nimble café”

Chief financial officer (CFO)

Responsibilities of the CFO of “Nimble cafe” will be overseeing and analyzing every financial
transaction made or will be made in the company.

• He will have to make financial reports related to the budgets, account receivables,
account payables, expenses, return on investment etc.
• He will have to perform the interpreting, collecting, and reviewing financial data.
• With the approval of the CEO, he will evaluate the reports and figure out the best
possible financial business goals for the future of the organization.
• He will be monitoring, reviewing, and managing budgets.

• In a case of the possibility of financial risk, he will develop strategies that will work
to mitigate it.

Chief marketing officer (CMO)

The CMO will be managing the entire marketing responsibilities of “Nimble cafe”. She will
be performing a wide range of duties to increase the sale of the company.

• She will be identifying customer targeted segment and potential market expansion
opportunities.

• She will have to create a marketing plan, select the distribution channels and oversee
the rate of service.

• She will be launching the “Nimble cafe” new business segment and promote it further.

• She will be responsible for evaluating the service’s success and the sale service;
coordinating and supervising the sale activities.
• Along with studying the surrounding environment, the wants and needs of consumers,
suppliers, she will also suggest viable modification options for the business.

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“Nimble café”

Human resource management

The head of the Human Resource Department will be responsible to oversee all the employees
of the company.

• He will plan the workforce recruitment and employment selection of “Nimble cafe”.
• He will be strategically placing employees at the right positions based on the skills and
experience of that person.
• He will be responsible for the Human Resource Development programs. He will have
to decide, plan and organize the training sessions as well as evaluate them.
• The compensation and benefits given to the employees will be formulated by him. He,
with the approval of the CEO, will oversee this process to the end.
• He will manage relationships with the employees, both white and blue collars. He will
manage employee information, evaluation and termination.

Benefit policy

“Nimble café” offers mostly two types of benefits for its employee to enjoy. Benefits helps to
retain employees. There are some benefits that are required by law and there are some that the
organization offers. The benefit policies are provided as follows:

1. Compensation

Compensation would be paid based off of the designation, capability and the work load. The
policy will specify when the payments are to be done. The payments are to be done with in
first 7 days of the respective months.

2. Bonuses

Extra incentive or bonus will be provided to the employees. Employees will get two Eid
bonuses. Employee of other religions are also going to get their festive bonus as well.

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“Nimble café”

Assessment of risk
As business environment is ever changing assessment of risk is the top most task that needs to
get ticked in the check list. Along the operation “Nimble café” might face many different risks
so the major and the most crucial of them are listed.

Evaluate weakness of the business

The evaluation of the main risks and weakness of the business are provided as
follows:

Price risk

The price of our gaming one is mainly based on the how efficient and advanced technology we
are providing. Also, we labelled our coffee and dessert price on the market price. In our
company we have different segment of price model that are based on different individual
factors. If somehow, we cannot provide the update version of equipment and can nit offer new
tech-based games we will definitely be in trouble. Also, the national budgeting process can
affect our business directly.

Regularity risk

This type of risk is slightly in not favor of us. As sometime rules and regulation of the country
might affect the electronic market and their market trade.

Brand image

Since the company is new it is essentially required to increase maximum engagement. New
company need more exposure and without the exposure it becomes a huge constraint to be in
the market.

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“Nimble café”

Budget

The budget is limited so everything has to be designed in an efficient way. As the company is
new much of it has to be spent of ads for exposure. There are other uncertainties that needs to
be in mind during the operation.

Up to date equipment

As our total business is dependent on technology and specially for gaming zone,
we must have kept out equipment and all the gaming console up to date. Also
have keep our game collection up to date. As all our customers are very much
familiar with all the technology so, there is no chance of negligence. We also
have maintained our social media site on regular basis for extra engagement.

New technology

The modern world is ever evolving and always changing and it can be attributed to the rapid
change in the development of technology. In order to thrive and withstand in this competitive
world every company needs to use and incorporate technology in perfect manner. “Nimble
café” is already a tech-based company and we must have to be familiar with all the up to date
electronic stuff which could be useful for our business profitability. “Nimble café” will develop
app through which they can regulate be keep in touch with every customer and monitor the
whole business though a personal portal. With the help of our market research and R&D team
the company will try to constantly gauge the market and improve the app. Also, the software
firm that “Nimble cafe” will appoint will work effortlessly to cement “Nimble cafe” as a
champion in this tech market.

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“Nimble café”

Contingency plan

“Nimble café” is a very unique concept. This idea is going to tap into a portion of the market
that is completely untapped. But there are always an uncertainly lingering around. For which
“Nimble cafe” has some contingency plan provided as follows:

1. The company will be selling al the property plan asset and will make its already established
website into gaming consultancy, virtual tournament hub and review firm.

2. another contingency plan is making the company into online gaming accessories and online
gaming site provider. As we already have enough resources and customer relation in gaming
industries, we can transform our company into online based tech accessories and gaming site
provider.

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“Nimble café”

Financial plan
Assumption

1. We are assuming that we will grow by 12% in the second year of operation. The reasoning
behind it is that the service that we are providing is unique and exquisite hence people will try
it out.
2. We are assuming that we will grow by 10% in the third year of operation. The reasoning
behind it is because the rate of new entrants entering the market is high. Rise in competition
are driving force behind decreased rate.
3. We have rounded out each month to contain 25 days.
5. We are considering utility cost as a variable cost. The consideration is based off of the idea
of seasonality.
6. As we are a start-up, we are considering tax is as internal cost. We will add our tax expense
at the end of each year as internal expense.
7. Due to National budget we are considering that there might be changes our calculation after
June.
8. We have also assumed that healthy boost in sales in the next couple of years as gaming and
tech-based market is growing up simultaneously.

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“Nimble café”

Cash flow analysis

Assumption on cash flow

Payment from gaming pc: Here we are assuming that we will charge per hour 150 BDT from
customer. We will operate 12 hour per day for 25 days in month. Which a reasonable price
considering market demand and facilities we are proving.
Payment from Normal pc (official work): we assuming here to charge 100BDT per hours
basis. People use this for their official related work with internet facilities. They can also do
printing and scan their file, from which we will also charge a minimum fee for using scanner
and printing machine and also paper fees.
Payment from coffees: Here we will also sell coffee from where we will charge 80BDT per
hot coffee. Coffee is overall demandable drink by anyone and here in our business gamers can
have coffee as they will spend more time and can relax by having coffee.
Selling dessert: Here we will also sell a certain amount of dessert. We will not keep changing
our dessert variety because some fixed types of dessert will be in our collection. From which

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“Nimble café”

we will targeting to charge 50 BDT for per dessert. We hoping that we will target the most of
our gamer customers as they spend more time here in our café.
Monthly membership: we provide monthly member to our customers. In the membership
program, we are offering some of the facilities that might be helpful for our customer
financially. Members who will have membership card they will get a discount on hourly rate
of pc usage. Specially gamers can have this opportunity. Under this membership facility they
have to per 50BDT less than other on per hour basis for straight 2 hours. We are also expecting
a bigger amount of revenue by offering this facility.

Cash outflow:

Advertising: In the first month of the business the initial cost for advertisement is going to be
high considering the ad making charge. As it is very first month of the business and an
establishment period so in this year cost would be higher than other months. Our main focus is
on the digital or online marketing. Initially we estimated that we will need minimum of 3,00,00
BDT for the first month. After the first introductory period, for the following months we will
spend a fixed amount 40,000 BDT for marketing purpose.

Office Rent: Our monthly rent for the office space is around 60,000 BDT. This amount is
based on the location and allocated space. We have pay 2 year of advance payment as a security
money which is near about 15,00,000 BDT. After first 2-year rent will increase respectively by
10% for the following years.

Wages and salaries: Staffs, worker, online representative, offline supporter etc. are the hearts
of our company to operate. Their yearly salary will be monthly 150,000 BDT for Year 1. In
the following years we will be hiring more man power and also existing employee’s salaries
will increase. So, we will have pay around 18.00,000BDT per year from the year 2.

Apps or website maintenance cost: A fixed amount of money will be spending on the purpose
of maintenance the app and website of our business. This amount is around 10,000BDT and
from the Year 2 this will also increase by 10% as we will develop our business.

Office expense: This expense is a sort of unpredictable but an essential expense for us to run
the business. This include all the necessary expenditure like: official product, emergency

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“Nimble café”

procurement of official staff and many things. We roughly estimated the amount will be
150,000BDT per Year.

Utilities: Utility expense is also varying month to month. So estimated that will need around
160,000 BDT per for utilities.

Transportation: Transportation usage is a not that much incurred in our business, but
sometimes we also have spent some money on transportation purpose, which is around
80,000BDT per year.

Gaming site subscription: To offer gamers the access of different gaming-based website and
some paid game we have to buy the game and the monthly subscription from the website. This
expense is occurred at the beginning of the month. The expense is around 2,00,000BDT per
year.

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“Nimble café”

Income statement

Shows the monthly income statement of 2020 and yearly of 2021, 2022, 2023 and 2024

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“Nimble café”

Balance sheet

Shows the total 5 years of balance sheet

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“Nimble café”

Break-even analysis

Figure: Break even analysis

Here from the break-even analysis we can clearly can say that, “Nimble café” can reach to its
break even after proving service to approximately 50,143 induvial. Which means after
providing this amount of people “Nimble café” will reach to a level at which their initial
investment and income will be the same and afterward they can make profit.

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“Nimble café”

Liquidity ratio

CURRENT RATIO:
3.00

2.00 2.61
2.11 2.30
1.00 1.50 1.35
0.00
2020 2021 2022 2023 2024

Figure: current ratio

ACID TEST RATIO:

5.00
4.00
3.00 3.96
3.59 3.57
2.00
2.07 2.21
1.00
0.00
2020 2021 2022 2023 2024

Figure: Acid test ratio

Leverage ratio

Debt ratio:
0.40
0.30
0.20 0.28 0.31
0.10 0.20 0.20 0.18
0.00
2020 2021 2022 2023 2024

Figure: Debt Ratio

Debt to equity:
0.60

0.40
0.44
0.39
0.20
0.26 0.26 0.23
0.00
2020 2021 2022 2023 2024

Figure: Debt to equity ratio

Reported by “Group no:07” 48

“Nimble café”

Profitability ratio

NET PROFIT MARGIN:

0.00 -0.0009
-0.01 2020 2021 2022 2 0 2 3-0.004 2024
-0.01
-0.02 -0.02
-0.02
-0.03
-0.03
-0.04 -0.04
-0.04
-0.04

Figure: Net profit margin

RETURN ON EARNINGS:
0.00
2020 2021 2022 2023 2 0 2 4-0.05
-0.10
-0.14
-0.17
-0.20
-0.24
-0.30 -0.28

Figure: ROI

Return on earning illustrate that, at the initial year they are having negative earning and even
in the next immediate year negative amount ha increases and having loss in these two year.
From following year, even though firm is having a negative return from the business but
illustration shows that its negative earning is decreasing. That’s means, “nimble café”
definitely can expect a positive earning from business just right after 5th year.

Reported by “Group no:07” 49