The Noah of Zanzibar - Boutique Hotel Business Plan

1. Industry Overview
The Boutique Hotels industry comprises of intimate, luxurious and fashionable hotel
environments that feature unique architecture and design. They are also known as lifestyle
hotels, villas and wellness hotels. Boutique hotels might offer food and beverage services as
well as having restaurants, spas and salons in the premises. It is important to state that the
Boutique Hotels industry does not include chain hotels; nonetheless it does include boutique
brands owned by larger hotel groups.
In recent time, the Boutique Hotels industry has experienced steady growth as several
consumer trends supported demand for the services offered by boutique hotels. For instance,
consumer confidence and spending have both experienced steady increase over the period,
allowing rates of both domestic and international travel to increase.
Another consumer trend has been the gravitation toward unique lodging and experience, which
establishments in the Boutique Hotels industry offer. Going forward, the Boutique Hotels
industry will continue experiencing this robust growth as domestic and non-resident trips
increase.
Zanzibar’s tourism sector has grown rapidly in recent years, registering 13 percent year-on-year
growth, on average, in international visitor numbers over the past four years. The number of
international visitors has grown over the last 30 years, from about 18,000 in 1985 to 520,809 in
2018 in Tanzania.

Despite of facing the pandemic, generally, Zanzibar has received 188,798 visitors from January-
June 2021 which is the increase of 19.8 percent compared with the corresponding months
(January – June) 2020. Most of visitors were from Europe (79.2 percent). In country wise,
Russia (36.0 percent) is a leading market for the first six months in Zanzibar tourism market.
About 170,636 visitors entered through airport while the remaining 18,162 visitors entered
through seaport

The Zanzibar Strategies for Growth and Reduction of Poverty also confirmed the importance of
the tourism sector in the government’s economic development strategy. They have also
consistently reiterated the core messages of the government’s tourism policy, which are:
• Promote a product focusing on the natural and cultural heritage of the country;
• Provide for an equitable distribution of benefits through the promotion of stronger local
economic linkages between tourists and goods and service providers;
• Deliver a world-class but local visitor experience.
Furthermore, independent boutique hotels do not have franchise fees, and some boutique
hotels brands offer limited partnerships with investors. On the other hand, capital expenditure
remains high. Labor costs are lower for boutique hotels because of their smaller size in relation
to chain hotels.
Lastly, the boutique hotel business will continue to blossom because people will always have
need to lodge for various reasons especially when they are out of their base. There are rooms
for any entrepreneur who is interested in running a boutique hotel business in Zanzibar to start
in any capacity and still maximize profit in the business.
2. Executive Summary
Noah’s® Boutique Hotel will be located in a safe and secured environment on the island of
Zanzibar, Tanzania, less than 60 – minutes’ drive from the International Airport in Zanzibar,
Tanzania, and half an hour drive from Stone Town.
Noah’s® Boutique Hotel believes in the passionate pursuit of excellence and financial success
with uncompromising services and integrity which is why we have decided to venture into the
hospitability industry by establishing our own boutique hotel. We are certain that our values will
help us drive the business to enviable heights and also help us attract the number of clients that
will make our boutique hotel fully booked all through the year.
We are going to be a customer-centric boutique hotel with a service culture that will be deeply
rooted in the fabric of our Swahili cultural structure and indeed at all levels of the organization.
With that, we know that we will be able to consistently achieve our set business goals, increase
our profitability and reinforce our positive long-term relationships with our clientele, partners,
and all our employees as well.
Our boutique hotel facility will be decorated in an exquisite and elegant Swahili dhow facade, so
much so that it will be a conspicuous edifice on the island where it is located. Noah’s® Boutique
Hotel will provide a conducive environment for our customers to take a break from their busy
days, and a place where they can find comfort and luxury.
Noah’s® Boutique Hotel will be equipped with a wellness spa which will be made available for
resident guests.
Noah’s® Boutique Hotel will at all times demonstrate her commitment to sustainability, both
individually and as a firm by actively participating in our community and integrating sustainable
business practices wherever possible. We will ensure that we hold ourselves accountable to the
highest standards by meeting our client’s needs precisely and completely.
Noah’s® Boutique Hotel is owned by Mustafa Abbas, and other investors whose names can’t be
mentioned in this business plan for obvious reasons.
3. Our Products and Services
Noah’s® Boutique Hotel is in the Boutique Hotels industry to make profits and we will ensure we
go all the way to make available a wide variety of services to our clients.
Noah’s® Boutique Hotel is set to operate a standard boutique hotel service in Zanzibar,
Tanzania. The fact that we want to become a force to reckon with in the hospitality industry
means that we will provide our guests with a fitness room, spa, excursion trips around the
island, and other small authentic facilities such as a henna artist, a boutique shop with local
products, and other entertainment such as a local band.
In all that we do, we will ensure that our guests leave with an unforgettable experience that will
make them want to come back as well as recommend our boutique hotel to their friends, family
members and business partners. We are well prepared to make profits from the industry and we
will do all that is permitted by the law in the United States to achieve our business goals, aim
and ambition. Our product and service offerings are listed below;
 Lodging
 Spa and wellness services
 Meals (Local Delicacies)
 Drinks (wines, beers, distilled spirits, martinis, beverages and non – alcoholic drinks)
 Childcare
  Shuttle service
4. Our Mission and Vision Statement
 Our vision is to become one of the leading boutique hotels – brands in Zanzibar –
Tanzania and all over the United States of America.
 Our mission is to deliver reliable, genuine, caring and excellent services superior to what
our competitors can offer in any location where our boutique hotel will be situated and to
ensure that our boutique hotel enjoys over 90 percent occupancy in most parts of the
calendar year.
Our Business Structure
The success of any business is to a large extent dependent on the business structure of the
organization and the people who occupy the available role. Noah’s® Boutique Hotel will work
with a business structure that will give room for employees to explore their creativity, have a
sense of belonging and grow through the corporate ladder of the organization. We will ensure
that we put the right structure in place that will support the kind of growth that we have in mind
while setting up the business.
We will ensure that we hire people that are qualified, honest, customer centric and are ready to
work to help us build a prosperous business that will benefit all the stakeholders (the owners,
workforce, and customers). As a matter of fact, profit-sharing arrangement will be made
available to all our senior management staff and it will be based on their performance for a
period of ten years or more.
In view of that, we have decided to hire qualified and competent hands to occupy the following
positions;
 Chief Executive Officer (Owner)
 Hotel Manager
 Human Resources and Admin Manager
 Facility Manager
 Professional Caterers (Cooks and Bakers)
 Sales and Marketing Manager
 Accountants/Cashiers
 Baristas/Bartenders / Waiters/Waitress
 Cleaners

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner)
 Increases management’s effectiveness by recruiting, selecting, orienting, training,
coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
providing educational opportunities
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
  Reports to the board
Admin and HR Manager
 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating
new products
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in professional
organizations
 Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to job
accomplishments
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for arranging travel, meetings and appointments
 Oversees the smooth running of the daily office activities
Hotel Manager:
 Responsible for managing the daily activities in the boutique hotel (kitchen inclusive)
 Ensures that the boutique hotel facility is in tip top shape and conducive enough to
welcome customers
 Ensures that the kitchen facility is in tip top shape and conducive enough to prepare
meals for different classes of people
 Interfaces with third – party providers (vendors)
 Reports to the Chief Executive Officer
 Attends to Customers complains and inquiries
 Prepares budget and reports for the organization
 Handles any other duty as assigned by the CEO
Facility/Maintenance Manager
 Responsible for planning and overseeing building work/renovation
 Responsible for allocating and managing space within buildings
 Responsible for managing building maintenance activities
 Responsible for coordinating cleaning, catering and parking services
 Responsible for organizing security and general administrative services
 Ensures that facilities meet government regulations and environmental, health and
security standards
 Advises on energy efficiency and cost-effectiveness
 Supervises multi-disciplinary teams of staff including maintenance, grounds and
custodial workers
Professional Caterers (Cooks and Bakers)
 Prepares all the foods and desserts that are listed in the menu as supervised by the
kitchen supervisor
 Responsible for carrying out all casual or unskilled jobs in the kitchen
 Responsible for serving foods
 Handles any other duty as assigned by the manager
Sales and Marketing Manager
 Manages external research and coordinates all the internal sources of information to
retain the organizations’ best customers and attract new ones
 Models demographic information and analyzes the volumes of transactional data
generated by customer purchases
 Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
 Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company
Accountant/Cashier:
 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions
 Responsible for financial forecasting and risks analysis
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization
Baristas/Bartenders/Waiters/Waitresses
 Interact with customers; take orders for drinks, food and snacks
 Plan and present bar menu
 Check identification of the guests to make sure they meet age requirements for
purchase of alcohol and tobacco products
 Mix ingredients to prepare cocktails and other drinks
 Mix drinks, cocktails and other bar beverages as ordered and in compliance with hotel
standard drink recipes
 Assist in the movement of cooking utensils, plates, spoons and other relevant wares
 Promptly attends to customers in a friendly and professional manner
 Ensure that customers order is properly taken and delivered
 Project the image of the organization
 Handle any other duty as assigned by the Chief Operating officer / hotel manager
Cleaners:
 Responsible for cleaning the rooms, kitchen facility and all around the hotels at all times
 Responsible for washing cooking utensils, plates, spoons and other relevant wares
 Ensure that toiletries and supplies don’t run out of stock
 Clean both the interior and exterior of the boutique hotel facility
 Handle any other duty as assigned by the hotel manager
6. SWOT Analysis
Our plan of opening our boutique hotel in Zanzibar – Tanzania is to test run the business for a
period of 3 to 5 years to know if we will invest more money, expand the business and then
spread our tentacles all over Tanzania and key cities in the United States.
We are quite aware that there are several boutique hotels, hotels and motels all over Zanzibar –
Tanzania and even in the same location where we intend locating ours, which is why we are
following the due process of establishing a business.
We know that if proper SWOT analysis is conducted for our business, we will be able to position
our business to maximize our strength, leverage on the opportunities that will be available to us,
mitigate our risks and be well equipped to confront our threats.
Noah’s® Boutique Hotel employed the services of an expert HR and Business Analyst with bias
in the hospitality industry to help us conduct a thorough SWOT analysis and to help us create a
Business model that will help us achieve our business goals and objectives. This is the
summary of the SWOT analysis that was conducted for Noah’s® Boutique Hotel;
 Strength:
Our location, the business model we will be operating, comfortable and safe accommodations,
variety of payment options, wide varieties of foods, drinks and desserts and our excellent
customer service culture will definitely count as a strong strength for Noah’s® Boutique Hotel.
So also, we have a management team that has what it takes to grow a new business to
profitability within record time.
 Weakness:
A major weakness that may count against us is the fact that we are a new boutique hotel –
business and we don’t have the financial capacity to compete with multi – million dollars’
boutique hotels, hotels and motels et al operating all across the United States of America.
 Opportunities:
We are open to loads of opportunities; we are in one of the cities in the world that never goes to
bed, plus the fact that Zanzibar is regarded as the world’s headquarter as far as casino
business is concerned. It means that loads of tourists, business executives and travelers would
want to visit Zanzibar and we are well positioned to welcome them because our boutique hotel
facility is just about 20-minute drive from McCarran International Airport in Zanzibar, and few
minutes’ drive from Mandalay Bay Event Center.
 Threat:
Just like any other business, one of the major threats that we are likely to face is economic
downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat
that may likely confront us is the arrival of a new boutique hotel and even chains of hotels in
same location where ours is located.

7. MARKET ANALYSIS
 Market Trends
The trend in the hospitality industry is such that there are peak periods and off peak periods,
hoteliers know this and they have been able to make provision to properly handle the change in
season. For example, during summer or during any major sporting events or business summit,
most hotels in Zanzibar are almost fully booked. As a matter of fact, that is the period that some
hotel make the money that will sustain the business for the rest of the year.
Be that as it may, some boutique hotels are well positioned and they enjoy reach patronage all
through the 12-calendar months of the year. Another trending feature in the hotel industry is that
it is profitable to build your brand and then venture into the sale of franchise if you know you
don’t have the capacity to manage various branches of your boutique hotel.
Over and above, hoteliers are quite aware that they not in the industry for quick returns on their
investments, but to steadily build a brand that can become a global brand while growing their
profits year in year out.
8. Our Target Market
There is hardly any organization who intends sending their staff members on official assignment
or individuals or families going on vacation who would not need a place to lodge. Most people
that go on vacations or official assignments outside their locations look forward to the hospitality
they will get when they lodge in boutique hotels cum hotels.
In view of that, we are in business to offer our boutique hotel services and amenities to the
following groups of people and businesses;
 Corporate Executives
 Business People
 Sports Men and Women
 Government Officials
 College Students
 Tourists
 Travelers
 Travelling Agencies
 Event Managers
 Religious Organizations
Our competitive advantage
A close study of the hospitality industry cum boutique hotel industry reveals that the market has
become much more intensely competitive over the last decade. As a matter of fact, you have to
be highly creative, customer centric and proactive if you must survive in this industry. We are
aware of the stiff competition and we are well prepared to compete favorably with other boutique
hotels, chains of hotels and motels in and around Zanzibar – Tanzania.
Noah’s® Boutique Hotel is launching a standard boutique hotel that will indeed become the
preferred choice of individuals, families and corporate organizations in Zanzibar – Tanzania.
Our boutique hotel is located in a safe and secured environment in the heart of Zanzibar –
Tanzania less than 20 – minute drive from McCarran International Airport in Zanzibar –
Tanzania, and a few minutes’ drive from Mandalay Bay Event Center.
One thing is certain, we will ensure that we offer comfortable and safe accommodations;
variety of payment options, wide varieties of food, drinks and desserts and our excellent
customer service culture will definitely count as a strong strength for Noah’s® Boutique Hotel.
So also, we have a management team that has what it takes to grow a new business to
profitability within record time.
Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (startups boutique hotels) in the Boutique Hotels industry, meaning that
they will be more than willing to build the business with us and help deliver our set goals and
achieve all our aims and objectives. We will also give good working conditions and commissions
to freelance sales agents that we will recruit from time to time.
9. SALES AND MARKETING STRATEGY
 Sources of Income
Noah’s® Boutique Hotel is in the boutique hotel business to service individuals, families and
corporate organizations that visit Zanzibar – Tanzania. We are in the Boutique Hotels industry to
maximize profits and we are going all out to ensure that we achieve or business goals and
objectives.
In essence, our source of income will be in offering the following services and amenities;
 Lodging
 Spa, salon and wellness services
 Meals (Local Delicacies, Chinese cuisines, intercontinental cuisines et al)
 Drinks (wines, beers, distilled spirits, martinis, beverages and non – alcoholic drinks)
 Self – service laundry room
 Business center
 Mini mart
 Conference room
 Banquet venue
 Childcare
 Shuttle service
10. Sales Forecast
One thing is certain when it comes to boutique hotel services, if your boutique hotel is centrally
positioned, you will always attract customers and that will sure translate to increase in revenue
generation for the business.
We are well positioned to take on the available market in Zanzibar – Tanzania and we are quite
optimistic that we will meet our set target of generating enough income/profit from the first six
months of operation and grow the business and our clientele base.
We have been able to critically examine the Boutique Hotels industry; we have analyzed our
chances in the industry and have been able to come up with the following sales forecast. The
sales projections are based on information gathered on the field and some assumptions that are
peculiar to startups in Zanzibar – Tanzania.
Below are the sales projections for Noah’s® Boutique Hotel, it is based on the location of our
boutique hotel and other factors as it relates to boutique hotel start – ups in the United States;
 First Fiscal Year-: $450,000
 Second Fiscal Year-: $750,000
 Third Fiscal Year-: $1 million
N.B: This projection was done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same amenities and customer care services as we do within same location.
Please note that the above projection might be lower and at the same time it might be higher.
 Marketing Strategy and Sales Strategy
Before choosing a location to open Noah’s® Boutique Hotel, we conducted a thorough market
survey and feasibility studies in order for us to be able to penetrate the available market and
become the preferred choice for residents, visitors and corporate organizations all across
Zanzibar – Tanzania. We have detailed information and data that we were able to utilize to
structure our business to attract the number of customers we want to attract per time.
We hired experts who have good understanding of the Boutique Hotels industry to help us
develop marketing strategies that will help us achieve our business goal of winning a larger
percentage of the available market in Zanzibar – Tanzania.
In other to continue to be in business and grow, we must continue to have clients book all our
rooms which is why we will go all out to empower or sales and marketing team to deliver. In
summary, Noah’s® Boutique Hotel will adopt the following sales and marketing approach to win
customers over;
 Open our boutique hotel in grand style with a party for all
 Introduce our boutique hotel by sending introductory letters alongside our brochure to
traveling agencies, corporate organizations, schools, event planners, wedding planners,
households and key stakeholders in Zanzibar – Tanzania
 Make use of attractive hand bills to create awareness and also to give direction to our
boutique hotel facility
 Create different packages for different category of clients in order to work with their
budgets and still deliver quality accommodation and services
 Print out fliers and business cards and strategically drop them in sport centers, stadiums,
offices, libraries, public facilities and train stations et al.
 Deliver great customer experience to all our clients; making our first impression count
positively to those lodging in our boutique hotel for the first time
 Adopt direct mailing coupon marketing approach
 Encourage and reward referral marketing
 Position our signage/flexi banners at strategic places around Zanzibar – Tanzania
 Position our greeters to welcome and direct potential customers
 Create a loyalty plan that will enable us reward our regular customers
 Engage in roadshows within our neighborhood to create awareness for our boutique
hotel
 Join local chambers of commerce and industry with the aim of networking and marketing
our boutique hotel
11. Publicity and Advertising Strategy
Noah’s® Boutique Hotel has a long term plan of spreading our tentacles all around key cities in
the United States which is why we will deliberately build our brand to be well accepted in
Zanzibar before venturing out. As a matter of fact, our publicity and advertising strategy is not
solely for winning customers over but to effectively communicate our brand.
Here are the platforms we intend leveraging on to promote and advertise Noah’s® Boutique
Hotel;
 Place adverts on community based newspapers, travel and tour magazines, radio and
TV stations
 Encourage the use of word of mouth publicity from our loyal customers
 Leverage on the internet and social media platforms like; YouTube, Instagram,
Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote
our boutique hotel
 Ensure that our we position our banners and billboards in strategic positions all around
Zanzibar – Tanzania
 Distribute our fliers and handbills in target areas in and around our neighborhood
 Contact corporate organizations, travel and tour agencies, households, religious centers,
schools and event planners et al by calling them up and informing them of Noah’s®
Boutique Hotel and the amenities and services we offer
  Advertise Noah’s® Boutique Hotel business in our official website and employ strategies
that will help us pull traffic to the site
 Brand all our official cars and delivery vans and ensure that all our staff members and
management staff wears our branded shirt or cap at regular intervals
12. Our Pricing Strategy
Launching a new business is not an easy task especially if you launching a business/idea that is
not entirely new from what is obtainable in the location you intend launching it. So, part of our
strategy for entering the market is to leverage on pricing in gaining a good percentage of the
available market. Of course, we will attract clients by offering quality lodging and
services at rock – bottom prices. A price that probably will be the lowest in the industry.
Although prices for our lodging, foods, drinks and other related services will be lower than what
is obtainable in the industry, but it won’t be so for a long time. As a matter of fact, we intend
jacking up the prices gradually until it falls at par with what is obtainable in the industry. We
intend achieving this within a year of launching the business.
We are aware that there are contracts for long – term lodging by government, corporate
organizations or big religious organization; we will ensure that we abide by the bidding pricing
template when we bid for such contracts.
 Payment Options
The payment policy adopted by Noah’s® Boutique Hotel is all inclusive because we are quite
aware that different customers prefer different payment options as it suits them but at the same
time, we will ensure that we abide by the financial rules and regulation of the United States of
America.
Here are the payment options that Noah’s® Boutique Hotel will make available to her clients;
 Payment via bank transfer
 Payment with cash
 Payment via credit cards/Point of Sale Machines (POS Machines)
 Payment via online bank transfer
 Payment via check
 Payment via mobile money transfer
 Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our clients make
payment for amenities and services without any stress on their part. Our bank account numbers
will be made available on our website and promotional materials to clients who may want to
deposit cash or make online transfer for booking our boutique hotel.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want
to undertake. If you intend to go big by renting a place, then you would need a good amount of
capital as you would need to ensure that your employees are well taken care of, and that your
facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and
aspirations for your business.
The furniture, tools and equipment for furnishing the facility are nearly the same cost
everywhere, and any difference in prices would be minimal and can be overlooked. As for the
detailed cost analysis for starting a boutique hotel; it might differ in other countries due to the
value of their money.
These are the key areas where we will spend our start-up capital;
 The total fee for registering the business in the United States of America – $750
 Legal expenses for obtaining licenses and permits as well as the accounting services
(software, P.O.S machines and other software) – $1,300
 Marketing promotion expenses for the grand opening of Noah’s® Boutique Hotel in the
amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the
total amount of – $3,580
 The cost for hiring Business Consultant – $2,500
 The cost for insurance (general liability, workers’ compensation and property casualty) at
a total premium – $2,400
 The cost for acquiring a standard facility and renovating the facility – $250,000
 Other start-up expenses including stationery ($500) and phone and utility deposits
($2,500)
 Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– $100,000
 The cost for start-up inventory (beds, mattresses, pillows, furniture, toiletries, beverages,
gas cookers, cooking utensils, services wares, food ingredients, raw materials and
packaging materials et al) – $80,000
 Storage hardware (bins, rack, shelves, food case) – $3,720
 The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
 The cost for store equipment (cash register, security, ventilation, signage) – $13,750
 The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone,
TVs, Sound System, tables and chairs et al) – $4,000
 The cost of launching a website – $600
 The cost for our opening party – $10,000
 Miscellaneous – $10,000
We would need an estimate of $500,000 to successfully set up our boutique hotel in the United
States of America. Please note that this amount includes the salaries of all the staff for the first
month of operation and the amount could be more or less.
Generating Funds/Startup Capital for Noah’s® Boutique Hotel
Noah’s® Boutique Hotel is a business that is owned and financed by Paula Willmott, Harley
Willmott and other investors. They do not intend to welcome more business partners which is
why they have decided to restrict the sourcing of the start-up capital to 3 major sources.
These are the areas we intend to generate our start – up capital from;
 Generate part of the start-up capital from personal savings
 Source for soft loans from family members and friends
 Apply for loan from my Bank
N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan
from family members $50,000) and we are at the final stages of obtaining a loan facility of
$300,000 from our bank. All the papers and documents have been signed and submitted, the
loan has been approved and any moment from now our account will be credited with the
amount.
14. Sustainability and Expansion Strategy
The future of a business lies in the number of loyal customers that they have, the capacity and
competence of their employees, their investment strategy and the business structure. If all of
these factors are missing from a business (company), then it won’t be too long before the
business would close shop.
One of our major goals of starting Noah’s® Boutique Hotel is to build a business that will survive
off its own cash flow without need for injecting finance from external sources once the business
is officially running. We know that one of the ways of gaining approval and winning customers
over is to offer our services and amenities a little bit cheaper than what is obtainable in the
market and we are well prepared to survive on lower profit margin for a while.
Noah’s® Boutique Hotel will make sure that the right foundation, structures and processes are
put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is
designed to drive our business to greater heights and training and re – training of our workforce
is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of three years or more. We know that
if that is put in place, we will be able to successfully hire and retain the best hands we can get in
the Boutique Hotels industry; and they will be more committed to help us build the business of
our dreams.
Check List/Milestone
 Business Name Availability Check: 
 Business Registration: 
 Opening of Corporate Bank Accounts: 
 Securing Point of Sales (POS) Machines: 
 Opening Mobile Money Accounts: 
 Opening Online Payment Platforms: 
 Application and Obtaining Tax Payer’s ID: 
 Application for business license and permit: 
 Purchase of Insurance for the Business: 
 Leasing of facility and remodeling the boutique hotel facility: 
 Conducting feasibility studies: 
 Applications for Loan from the bank:
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook:
 Drafting of Contract Documents and other relevant Legal Documents: 
 Design of The Company’s Logo: 
 Graphic Designs and Printing of Packaging, Marketing/Promotional Materials: 
 Recruitment of employees: 
 Purchase of the needed kitchen and serving wares, furniture, beddings, racks, shelves,
computers, electronic appliances, office appliances and CCTV: 
 Creating Official Website for the Company: 
 Creating Awareness for the business both online and around the community: 
 Health and Safety and Fire Safety Arrangement (License)
 Opening party/launching party planning:
 Compilation of our list of rooms and (menu) that will be available in our boutique hotel: 
 Establishing business relationship with vendors – suppliers of flours/breads, meat,
cooking ingredients, coffees and soft drinks, corporate organizations and travel and tour
agencies –