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Business To Business Marketing - Question Paper Set-1 (Semester III) PDF

This document outlines instructions for a business exam. It provides details of the course, including the name, code, date, and maximum marks. It lists 5 questions in Section A, worth 5 marks each, totaling 20 marks for that section. Students must attempt 4 of the 5 questions. Section B includes a case study question worth 20 marks. The case study involves designing a sales network for a new lime juice brand launching in major Indian cities. Students are asked to outline a business strategy for the product and factors to consider in developing the distribution network.

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Vikas Singh
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985 views2 pages

Business To Business Marketing - Question Paper Set-1 (Semester III) PDF

This document outlines instructions for a business exam. It provides details of the course, including the name, code, date, and maximum marks. It lists 5 questions in Section A, worth 5 marks each, totaling 20 marks for that section. Students must attempt 4 of the 5 questions. Section B includes a case study question worth 20 marks. The case study involves designing a sales network for a new lime juice brand launching in major Indian cities. Students are asked to outline a business strategy for the product and factors to consider in developing the distribution network.

Uploaded by

Vikas Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)

(Established under Section 3 of the UGC Act, 1956)


Re-accredited by NAAC with ‘A’ Grade (3.58/4) Awarded Category – I by UGC
Seat No.

Institute : (0212) SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT, NAGPUR


Programme : (021241) MASTER OF BUSINESS ADMINISTRATION
Batch : 2020-2022
Semester : III (Third)
Course Name : Business to Business Marketing
Course Code : 0212410307
Date : 24.11.2021 Maximum Marks : 40
Day : Wednesday Time : 10:00 AM to 11:30 AM

Set 1

Instructions:
1. Students are advised to read the instructions given in Section A & Section B.
2. Students should write the page number on the top-right-side of each page of answer sheets.
3. Students should write the Question Number at the middle- top of the attempted answer and
in the left column so that the examiner cannot miss out the evaluation of that attempted
question

Q. Section – A (Attempt any 4 questions from 5 questions of Marks Course


No. Section A)(Compulsory) Outcomes
4 Questions* 5 Marks = 20 Marks Mapped
Q1 B2B marketing is more complex that B2C marketing. Comment 5 CO 2
marks
Q2 Paper Boat wants to tie up with Pizza hut to sell its beverages. As a 5 CO 1
sales executive of paper boat what will be your approach for the sales marks
process
Q3 Branding plays a crucial role in B2B Marketing. Comment 5 CO 3
marks
Q4 Develop a business channel strategy for a packaged bottling 5 CO 3
manufacturer marks
Q5 Indiamart.com wants to develop a new line of Intangible products for 5 CO 4
its Next generation customers. These customers are highly marks
demanding and difficult to retain and company needs to improvise its
existing services to satisfy them. What process should it follow for
developing a robust product.
Section – B (Case Study) (Compulsory) 20 marks
Q6 As a Sales Manager, you have been assigned the responsibility of 20 CO 3 & CO
designing a vast sales network for a new brand of Fresh Lime Juice marks 4
(with minimal Preservatives) planned to be launched next summer.
The company wishes to confine the launch to all metros, and major
cities in India. The main focus is on Retail malls, large sized grocers
and general merchants. The firm is targeting around 20,000 out lets
to be serviced within the first 6 weeks, of its launch. The advertising
campaign is expected to create awareness about the new brand by
the 3rd week of the launch. The product has a shelf life of 3 months
from the date of manufacture and will be manufactured from
Uttaranchal.

Questions
(a) What business strategy would you plan for the product 10
(b) What factors will you consider for developing the distribution 10
network?

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