5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

A Study on the effectiveness of Malabar

Gold & Diamond fair price promise
initiative. 
Malabar Group was founded in 1993 in Kozhikode. Now has more than 350+ stores across
India and operations in 10+ countries. Here the objective of the study is following
- People have a perspective that buying gold is  only possible for the expert or have some
experience in gold purchase
-They are very concerned about making charge
-Bargaining should do to get some discount
-Or we should have some relative or connection to get some discount
-If it is a big retail group like Malabar group, The prices will also become higher
Malabar start a new initiative to overcome all these issue by starting Fair price promise. Here
we are doing a research to understand how much people are aware about this inititiative.

1. Name

2. Gender

Mark only one oval.

Male

Female

Prefer not to say

Other:

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

3. Age group

Mark only one oval.

20-30

30-40

40-50

50-60

More than 60

4. City

5. Annual income group

Mark only one oval.

3 lakh-5lakh

5lakh-10lakh

10lakh-15lakh

15lakh-20lakh

More than 20 lakh

6. Phone Number

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

7. How often do you purchase gold/gold ornaments

Mark only one oval.

Once in every 3 month

Once in every 6 month

Once in every year

Once in every 2 year

Once in every 5 year

8. From which jewelry brands you usually purchase

Check all that apply.

Kalyan Jwellers
Malabar Gold and Daimonds
Joy Alukas
Bhima Jwellers

Other:

9. Do you ever feel that purchasing gold needs expertise or experience?

Mark only one oval.

Yes

No

Maybe

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

10. Do you believe that in order to obtain a discount on your gold purchase, you should
bargain with the store manager?

Mark only one oval.

Yes

No

Maybe

11. Do you believe that in order to receive a decent discount on large purchase of
jewelry, We must have a relative or connection in jewelry?

Mark only one oval.

Yes

No

Maybe

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

12. Do you agree with the statement, cheaper price is what we need regardless of the
transparency and authenticity of the gold purchase. 

Mark only one oval.

Strongly disagree

Strongly Agree

13. Do you have this perception, The prices will be higher compared to other smaller
enterprises if the jewelry company is a large retail chain like Malabar Gold &
Diamond and Tanishq?

Mark only one oval.

Very low

Low

Neutral

High

Very high

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

14. Have you heard about Malabar Fair Price Promise?

Mark only one oval.

Yes

No

Yes, I did forget about it

15. Do you think the Malabar is charging only Fair price from it's customers?

Mark only one oval.

Strongly disagree

Disagree

Neutral

Agree

Strongly Agree

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

16. How much are you satisfied with the Malabar fair price promise?

Mark only one oval.

Low Satisfaction

10

High Satisfaction

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

17. In the Following list, Please tick the aspects that you are familiar of the Malabar fair
price promise

Check all that apply.

Don't need to be an expert to purchase jewelry

Best Jewelry at the affordable price
High Transperancy
Best gold rate in India
Zero deduction gold exchange
No need of a close connection to get the best deal
No need of bargaining to get the maximum benifits

18. In the following areas, How much are you satisfied with the Malabar gold &
diamond offerings

Mark only one oval per row.

Very Very
Low Neutral High
low high

Price

Overall
Collection

Traditional
Collection

Service
quality

Trust in
the brand

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

19. What has to be changed at Malabar gold and diamond in order to satisfy the
customers

Check all that apply.

Rate reduction
Improve and modernize collection
Increase the transparency in pricing billing
Improve service
New campaigns/ Mass discounts

20. How much is the possibility that you will recommend Malabar gold and diamond to
your relatives and friends?

Mark only one oval.

Low possibility

High possibility

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5/10/23, 3:43 PM A Study on the effectiveness of Malabar Gold & Diamond fair price promise initiative.

21. Are you aware of the fact that Malabar gold and diamond is offering the best rate in
the country?

Mark only one oval.

Yes

No

I don't believe

22. Do you know we provide our customers the best pricing possible without the need
of bargaining?

Mark only one oval.

Yes

No

I don't believe

23. Please provide us the feedbacks for improvement

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 Forms

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