HOW TO GROW YOUR

ECOMMERCE STORE
WITH

WHATSAPP
CONVERSATIONAL
MARKETING
By Antony Chacko
Founder - Alpha Marketer

Delivery

Marketing Recommendation

Payment

Customer Service

Consulting
Loyalty

Order
Are you feeling stuck growing your eCommerce business?
Advertisements costs are at a all time high. Managing shipping companies and reducing the
cancellations and RTO is a nightmare. In the absence of multiple repeat purchases from your
existing customers, turning profitable is nearly impossible. You are not alone.

The are 2 core problems here

You don't have much control over what happens once the potential customers clicks the Ad
Absence of an efficient communication channel that gets higher reach & conversion

To gain control you need to OWN your potential customer's data. Once you have it, you can
communicate and persuade them to buy in a much more efficient manner. This is the exact
problem 'WhatsApp For Business' is solving for eCommerce businesses.

Through my company Alpha Marketer, I’ve helped hundreds of brands like yours build successful
conversational marketing campaigns that reduce the cost per acquisition, improve retention and
lifetime value (LTV).

The truth is, it’s not that hard – if you work on the right conversational marketing playbooks. This
checklist is going to help you run profitable campaigns. The more items you check off this list,
the faster your eCommerce business is going to grow and the stronger it’s going to be.

By the time you check off everything on this list, you’ll have:

Huge audience list

Consistent revenue
Customers who love your brand
A profitable brand you are proud of

Some of our eCommerce clients have already seen multifold returns out of their investment in
WhatsApp Conversational Marketing. This checklist will work for you, too!

Cheering you on,

Antony Chacko
Founder, Alpha Marketer
Table of Contents

1. D2C eCommerce WhatsApp Funnel Blueprint

2. Conversational Sales Powered by 24X7 Live Chat
3. List Products, Sell and Collect Payments Via WhatsApp
4. Abandoned Cart Messages That Sell
5. Order Confirmation Messages That Sell
6. Verify Cash-on-Delivery Orders
7. Shipping Notifications That Educate
8. Feedback Messages That Sell
9. Consumption Message Flow
10. Upsell Messages
11. Cross Sell Messages
12. Permission Broadcast Campaigns That Sell
13. Segmentation Messages That Create Desire
14. Lead Generation With Offer Coupon Pop-up
15. Conversational Landing Pages
16. Click-to-WhatsApp Chat Ads
17. New Product Launch Waitlist Campaign
18. Special Occasion Waitlist Campaign
19. QR Code for Offline to Online Conversation
20. Conclusion and Next Steps
D2C eCommerce WhatsApp Funnel Blueprint
Here is a high level overview of all the amazing revenue generation opportunities with WhatsApp
Conversational Marketing. I will be explaining each of these use cases with examples in the
upcoming pages. Growing your eCommerce business with conversational commerce has never
been this easy. All you have to do is:

Go though the checklist

Implement the playbooks
Get results

Brands We Helped Get Results With Conversational Marketing

 #1 Conversational Sales Powered by 24X7 Live Chat
Most websites have a "Web based live chat" feature on their website to assist potential
customers with their queries. The challenge with them is, if the potential customer goes offline
you can't follow-up and close the conversation. With WhatsApp Chat on your website, you can
follow-up with your potential customers anytime since their phone number is automatically
captured after the initial interaction. Why have a web chat, when you can WhatsApp?

WhatsApp Chat Widget on Website

Easy Interface for Your Team to Answer Chat Queries

"Our products by nature get numerous customization requests from

customers. More than 60% of our orders are generated via WhatsApp.
The team inbox feature allowed us to effectively intercept our
customers, drive them into the right experience, and easily fulfill their
requests using WhatsApp" - Hardik Kedia, Founder of Neon Attack

#2 List Products, Sell and Collect Payments Via WhatsApp

WhatsApp Commerce is definitely the future for a lot of businesses out there. Same like how you
have a catalog of products on a Shopify store, you can list products on your WhatsApp business
account, allow customers to add products to cart and make payments effortlessly via WhatsApp
Pay or UPI. How about you? Fancy a WhatsApp Store for your brand?

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#3 Abandoned Cart Messages That Sell

Approximately 70% of people who visit the checkout page, end up changing their mind and
abandon the shopping cart. Following up those potential customers vial email and SMS is
already popular (mostly in the western world) but in Asian and Latin American countries where
WhatsApp is the primary medium of communication, why not follow up on WhatsApp?

Auric

"The abandoned cart playbook alone is a gamechanger. After

implementing this strategy, we effortlessly recovered 38% of carts via
WhatsApp in a matter of days." - Shivendar Chandel, Founder of O4C

#4 Order Confirmation Messages That Sell

Your customers pay most attention to the order confirmation message, because its the first
message they receive after making the payment. Why not turn this attention into a sales
opportunity? That's now possible with WhatsApp.

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#5 Verify Cash-on-Delivery Orders
eCommerce businesses hate Cash-on-Delivery orders. Since people are not paying any money
upfront there is a high chance of them casually entering their delivery information. Incomplete
and incorrect information can lead to cancellation and lot of money will be lost in organizing
returns (RTO). To avoid this, brands can use WhatsApp to verify the cash on delivery orders
(similar to OTP verification).

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step by step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#6. Shipping Notifications That Educate
Your customers get anxious till they receive the product they ordered from your store. Why not
send shipping notifications via WhatsApp? With multimedia features, you can send videos and
images to educate about the product. With the "Clickable button" feature you can also help
them navigate to the "Order Tracking" page.

*The stats mentioned are approximate values for educational purposes. These are not guarantees of results.

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching the step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#7 Feedback Messages That Sell
How about sending automated messages to collect feedback from your customer? If they
express a positive feedback how about instantly recommending them a new product to buy? Yes!
That's possible with WhatsApp.

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#8 Consumption Message Flow
This message encourages the customer to use the product that they purchased from you. It isn't
used often but it has big impact on post purchase experience of the customer. Since WhatsApp
supports video, image and audio formats, communication is much more effective.

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#9 Upsell Messages
If your product needs repeated usage for a longer period of time to get results. Then why not ask
the customer to re-order? Great for increasing the Lifetime Value of the customer (LTV).

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#10 Cross Sell Messages
Ok, you have successfully acquired customers. Now how about recommending them other
relevant products from your store? You might be doing this already with email and SMS, but with
WhatsApp the success rate might be simply higher. Mind increasing the lifetime value of your
existing customers?

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#11 Permission Broadcast Campaigns That Sell
Why not start a conversation with your customers, ask them what they want to buy and then offer
them exactly what they want? That's what "Permission Broadcast" can do. It's a unique feature of
WhatsApp Business since its allows you do design the information flow based on the user
choice. This is not possible with email and SMS.

"Using the WhatsApp broadcasting playbook, we ran a campaign on

the occasion of Women's day. We got 5x returns on ad spend
using WhatsApp within 6 days. Now, planning to double down on this
strategy."- Vidit Dedhia, Founder of LocknLock
#12 Segmentation Messages That Create Desire
Most customers go cold after they make their first purchase, that's a common problem
eCommerce businesses face. Segmentation messages help to bring back cold customers by
creating a desire for the product. Smart businesses start a conversation, create desire, make
irresistible offers and encourage customers to buy again and again.

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#13 Lead Generation With Offer Coupon Pop-up
Showing pop-up messages to collect potential customer's email address is common. But why
collect email when you can collect phone numbers? And that too without having to fill any form
by the potential customer. This is lead generation on steroids. With just 2 taps the phone number
will be yours.

GET 15% OFF ON YOUR FIRST PURCHASE

SIGN UP TO GET YOUR COUPON NOW
ON YOUR WHATSAPP

GET YOUR COUPON CODE ON WHATSAPP

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#14 Conversational Landing Pages
If you understand the power of owning potential customer data and if you feel you have a
product that can sell better with assistance from a sales team, then you can send traffic from Ad
platforms like Facebook and Google to a "Conversational landing page".

People can easily start a conversation easily from the landing page, chat with experts and
complete the payment seamlessly right within WhatsApp. Consultative selling is "Hot" among
high ticket products like furniture, jewelry and travel related products.

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#15 Click-to-WhatsApp Chat Ads
WhatsApp is owned by Facebook and when both these platforms work together magic happens!
Facebook has a unique "Ad Campaign Type" called "Click-to-WhatsApp" chat Ad. Using this
feature you can easily target the right audience, show your Ad and allow them start a chat
conversation right after they click on the Ad. Isn't that one of the fastest ways to buy potential
customer data ethically from Facebook?

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#16 New Product Launch Waitlist Campaign
Launching a new product? Want to create hype around it? Want to create a list of people who
want to get their hands on the product as soon as it launches? WhatsApp makes it easy to
achieve all the above when you execute the "Product Launch Waitlist Campaign".

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#17 Special Occasion Waitlist Campaign
During festive season, the ad costs rise significantly! Why not play smart by building a waitlist of
people who want to join your festival sale way ahead of the festive season? Once you own the
data, sending notifications during the festival sale will be a cake walk with WhatsApp. When
everyone Zigs, you need to Zag!

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
#18 QR Code for Offline to Online Conversation
Driving traffic from offline to online has become easy with the widespread adoption of QR codes.
How about making a big bold offer on your product packaging to provoke customers to buy
again from your brand? With QR codes, its easy for customers to scan and instantly start a
conversation on WhatsApp and eventually buy. Imagine the potential of running a newspaper Ad
with a QR code printed on it.

What You Can Do Next...

1) Implement it yourself
Saves money but costs time
2) Implement it by watching step-by-step tutorial.
Saves time and money. Access Video Library >>
3) Hire us to implement this for you.
Saves time and get's you results fast. Book a Meeting >>
Don't Implement WhatsApp Conversational Marketing Alone
Growing your eCommerce business with WhatsApp conversational marketing shouldn’t be hard,
shouldn’t be lonely, and shouldn’t be a mystery.

If you really want to experience tangible results fast, you can take help from our team at Alpha
Marketer. We already have a track record of executing successful conversational marketing
projects and are the pioneers in the conversational commerce industry.

As a Client, you will get to…

• Use our ready-made conversational marketing templates

• Rely on our team to help you with every stage of implementation
• Get access to our community and stay updated with the latest growth opportunities.

Here are 2 ways we can help you:

1) Access step-by-step video tutorials to implement WhatsApp Marketing Playbooks >>

You don't have to shoot in the dark, simply follow the step by step instructions and in no time
you'll be ready with successful conversational marketing campaigns.

2) Hire our team to get you results FAST >>

Leverage our expertise in working with eCommerce brands and let our team of experts handle
the execution for you.

Growing your business with conversational commerce should be fun, and it really can be. Join
our community of hundreds of eCommerce businesses and professionals, you’ll have the help,
support, and products you need to succeed.