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Finland Media Landscape 2022

Finland has a highly industrialized, largely free-market economy and ranks high for education, civil rights, and quality of life. The average Finn spends over 7 hours per day consuming media, with 30% (2 hours 23 minutes) spent watching TV. TV viewing has slightly declined but it still reaches 86% weekly. The most popular TV stations are Yle TV1 and MTV3. Radio listening accounts for 18% (2 hours 28 minutes) of daily media consumption and the top stations are Yle Radio Suomi and Yle Radio 1. Print newspapers remain popular, led by Keskisuomalainen and Savon Sanomat. Digital media consumption has high penetration at 97%, with Finns spending most

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94 views17 pages

Finland Media Landscape 2022

Finland has a highly industrialized, largely free-market economy and ranks high for education, civil rights, and quality of life. The average Finn spends over 7 hours per day consuming media, with 30% (2 hours 23 minutes) spent watching TV. TV viewing has slightly declined but it still reaches 86% weekly. The most popular TV stations are Yle TV1 and MTV3. Radio listening accounts for 18% (2 hours 28 minutes) of daily media consumption and the top stations are Yle Radio Suomi and Yle Radio 1. Print newspapers remain popular, led by Keskisuomalainen and Savon Sanomat. Digital media consumption has high penetration at 97%, with Finns spending most

Uploaded by

M. Waqas Abdullah
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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FINLAND

MEDIA LANDSCAPE
Country Overview
EXPORTS-LED REBOUND IS BOOSTING ECONOMY AFTER A PERIOD OF LACKLUSTRE PERFORMANCE

Finland, a parliamentary Finland has a highly industrialized,


democracy, is an international largely free-market economy with per
Finland is a bilingual country – Finnish
leader in providing education, and capita GDP on par with other
and Swedish are both official
ranks high for its performances in European nations. Exports account for
languages.
civil rights, press freedom and 1/3rd of its GDP.
quality of life.
Media Consumption Overview
A TOTAL OF 7 HOURS AND 57 MINUTES ARE SPENT WITH MEDIA EVERY DAY

Change In Advertising Spending In Finland In 2021, By


Medium

30% of total daily media time 18% of total daily media


is spent with TV- 2h 23 m time is spent with radio-2 h
28 m

A nation of readers Consume more digital media


than traditional
TV Consumption
TIME SPENT HAS DECREASED SLIGHTLY BUT STILL ACCOUNTS FOR A HEALTHY SHARE

TV Reception Of Households In Finland In


2021, By Type Of Connection In 2021, the
average television
viewing time per
day was 163
minutes in Over the past ten
Finland. years, the average
time spent watching
television slightly
increased until 2014,
but declined
thereafter below 170
minutes.
TV has a weekly
reach of 86%,
amounting to 4.5 m
people.
TV Consumption
TOP TV STATIONS BY LANGUAGE

Leading television channels in Finland in 2021,


by audience share Yle TV1 is the most popular TV channel in
Finland, with an audience share of 27%. It is
operated by broadcasting company Yle
(Yleisradio), which reaches 43% of the
population daily.

The commercial television channel MTV3 is the


second most watched TV channel with a share of
17.7%. It’s run by the network MTV. MTV reaches
25.6% of the total population.

Nelonen has an audience share of 7.9%.


TV Consumption
TOP TV CHANNELS

Yle TV1 Nelonen

Yle TV1 is a Finnish television channel Nelonen (Finnish for 'Four') is a Finnish
owned and operated by Finnish public commercial television channel. Much of its
broadcaster Yle. More than 70% of programming is imported Australian,
channel's programs are documentaries, American, British, and European programs
news or educational programs. with Finnish captions. Nelonen is the home
of strong, domestic prime time content,
family entertainment on the weekend and
the best variety of films in Finland. Its main
market is the 25-44 demographic.
MTV3

MTV3 is a Finnish commercial television


station. Much of the output of MTV3 is a
mixture of Finnish versions of popular
program formats and of American and
British imports.
Radio Consumption
STABLE REACH DEPICTS A LOYAL LISTENERSHIP

Average daily time spent on radio listening in Finland (2011 to 2021)

Every week, commercial radio reaches


70% of Finns aged over 9.

Average radio listening time in 2021


was 148 minutes

In July 2021 radio had a weekly reach


of 90% - in line with the overall
increase in media consumption due to
the pandemic
Radio Consumption
COUNTRY’S TOP NETWORKS

Most popular radio stations ranked by audience share in Finland 2021


Radio Consumption
TOP RADIO STATIONS

Yle Radio Suomi Yle Radio 1

Yle Radio Suomi is a radio channel A radio channel for culture, in-
owned and operated by Finland's depth current affairs, and other
national public service broadcaster Yle. speech-based programs. Classical
The station's main focus is on music music (concerts by the Finnish
and sport, but it carries a variety of Radio Symphony Orchestra), jazz,
other programmes, including news and folk, world music, and religious
phone-ins. The channel is also noted for music also feature
its live coverage of music festivals.
Radio Suomipop
Radio Nova
Radio Suomipop is a Finnish
commercial radio station that is
Radio Nova is a radio channel in
aimed at the 25-44 year old market
Finland. It specializes in playing
and which broadcasts both
popular music for people aged 25–44
traditionally and via an online
and has hourly news bulletins.
presence. It only plays domestic hits
and classics.
Print Consumption
TOP LEADING NEWSPAPERS IN FINLAND

Circulation of selected large daily newspapers in Finland in 2020


Print Consumption
TOP PRINT TITLES

Keskisuomalainen Savon Sanomat


Daily Circulation: 65,347 Daily Circulation: 58,516

Keskisuomalainen is a daily Finnish Savon Sanomat is a Finnish


language newspaper published in language morning broadsheet
Jyväskylä, serving central Finland. It newspaper published in Kuopio,
has a daily readership of 124,000. Finland.

Etelä-Suomen Sanomat Hufvudstadsbladet


Circulation: 39,321 Circulation: 29,623

Etelä-Suomen Sanomat is a Finnish daily Hufvudstadsbladet is the highest-


newspaper published in Lahti, Finland. It circulation Swedish-language newspaper
is the leading paper in its metropolitan in Finland.
area.
Digital Consumption
A HIGH PENETRATION RATE OF 97%
Digital Consumption
FINNS SPEND MOST TIME ON YOUTUBE
Digital Consumption
OWING TO ITS SMALL POPULATION, THE SOCIAL MEDIA USING AUDIENCE IS RELATIVELY LOW
Outdoor Sites
AIRPORT SITES

Name
Panorama Network
City
Helsinki
Location
T2
Format
Digital
Screens
6
Outdoor Sites
AIRPORT SITES

Name
Premium travelers
City
Helsinki
Location
Departures, arrivals,
transit
Format
Digital
Screens
48
Reach
18 million
Let’s Discuss
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Email: [email protected]
Website: www.themediavantage.com
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