PHILIPPINES
MEDIA LANDSCAPE
Country Overview
MEMBER OF MAJOR INTERNATIONAL ORGANIZATIONS, INCLUDING THE UNITED NATIONS
With more than 100 million people, English is an official language used in Each year, the Philippine economy is
the Philippines is the 13th-most schools; the country has the third- flooded with billions of dollars sent
populous nation in the world. largest group of English speakers in the home by the large number of Filipinos
Hundreds of local dialects are world. A second official language is living abroad. These remittances, along
spoken throughout the national based on that of the majority Tagalog with a flourishing tourism industry, have
archipelago, representative of the ethnic group. helped maintain a budget surplus.
diversity of its people.
Media Consumption Overview
TELEVISION IS STILL MOST POPULAR COUNTRY’S MEDIA LANDSCAPE
Media Consumption (2019)
Digital is on a steady TV is the most consumed
growth traditional media
Radio remains a popular Print still holds ground
media with loyal readers
TV Consumption
TV IS CONSIDERED THE MOST TRUSTED PLATFORM IN THE COUNTRY
• There is a comparatively large number of TV stations
throughout the country - 437 stations nationwide,
with 23 in Metro Manila
• Still, the TV market is highly concentrated, as the
four major owners ABS-CBN Corporation, GMA
Network Incorporated, TV5 Network Incorporated,
and Nine Media Corporation reach 88.77 percent of
television audience
• ABS-CBN Corporation and GMA Network
Incorporated – form a duopoly, firmly grasping an
audience share of 80.72 percent
TV Consumption
TOP BROADCASTERS IN PHILIPPINES
ABS-CBN Corporation GMA Network
ABS-CBN Corporation is a Filipino GMA Network, Inc., commonly known as
media company based in Quezon GMA, is a Filipino media company based
City, Metro Manila, Philippines. It is in Diliman, Quezon City, Philippines. It is
the Philippines' largest entertainment primarily involved in radio and television
and media conglomerate. broadcasting, with subsidiaries dealing
in various media related businesses.
TV5 Network Inc. Nine Media Corporation
TV5 Network Inc., commonly known as Nine Media Corporation is a Filipino-
TV5, is a Filipino media company based in based media company. It owns and
Mandaluyong, with its alternate studios operates its sole television property
based in Novaliches, Quezon City. Among CNN Philippines, as well as the 34%
its assets owns and operates two controlling share of Radio Philippines
broadcast television networks (TV5 and Network (RPN).
One Sports), the national radio station
(Radyo5 92.3 News FM), and the regional
radio network (Radyo5).
Radio Consumption
RADIO REACHES 85% OF FILIPINOS (2018)
• Radio is very pervasive as it is inexpensive and
available even in remote communities.
• Community radio is also seen as a venue for
educational programs especially those under
government agencies, such as those discussing
nutrition and other grassroots issues.
Radio Consumption
TOP RADIO STATIONS IN PHILIPPINES
DZBB Super Radyo DZRH
DZBB Super Radyo is a radio station DZRH is a radio station owned
owned and operated by GMA and operated by Manila
Network. It serves as the flagship Broadcasting Company. At
station of the Super Radyo network. present, DZRH is considered as
DZBB's programs are mostly news, one of the top stations in the
current issues, and news analysis AM band in Metro Manila and is
produced by the GMA News and recognized as the oldest radio
Public Affairs department. station in the Philippines. It
provides news, sports, talk
DZRB shows and weather information.
DZRB, on-air as Radyo Pilipinas, is a
radio station owned and operated by the
Philippine Broadcasting Service. As the
government's flagship radio station, it
serves as a medium of development
communication, a conduit between the
government and the people.
Print Consumption
PRINT IS STILL CONSIDERED A SOURCE OF CREDIBLE AND INFORMATIVE NEWS
Sources of News (2020)
• Tabloids sell more and are more popular than
broadsheets. In fact, only three broadsheets are
among the top 10 most read newspapers, according
to a Nielsen survey
• There is not much concentration in the print market
as the four biggest companies together reach a
readership of 21.5 percent (2018)
• Print newspaper is mostly preferred by Filipinos with
higher level of education
Print Consumption
TOP PRINT NEWSPAPERS IN PHILIPPINES
Philippine Daily Inquirer Manila Bulletin
The Philippine Daily Inquirer, popularly The Manila Bulletin is the Philippines'
known as the Inquirer, is an English- largest English language broadsheet
language newspaper in the newspaper by circulation. It has lived up to
Philippines. Founded in 1985, it is its reputation as “exponent of Philippine
often regarded as the Philippines' progress” through fair and accurate news
newspaper of record. and features and in keeping the public fully
informed during the most difficult and
trying times.
The Philippine Star Abante
The Philippine Star is an English- Abante is a daily Filipino tabloid publication
language print and digital newspaper in in the Philippines. It is the leading Tagalog-
the Philippines and the flagship brand language newspaper in the country. It
of the PhilStar Media Group. It provides publishes national and international news,
its readers with credible breaking news, along with weather, sports and
in-depth reports, fact-checks, and entertainment.
contextual real-time coverage.
Digital Consumption
THE NUMBER OF INTERNET USERS IN THE PHILIPPINES INCREASED BY 6.1% BETWEEN 2020 AND 2021
Digital Consumption
FILIPINOS SPEND MOST OF THEIR TIME ON YOUTUBE WHEN ONLINE
Digital Consumption
THE NUMBER OF SOCIAL MEDIA USERS IN THE PHILIPPINES INCREASED BY 22% BETWEEN 2020 AND 2021
Outdoor Sites
PHILIPPINES
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