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CAMBRIDGE As & A LEVEL-BUSINESS May-June 2020 - 2021 PAST PAPERS BOOKLET

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0% found this document useful (0 votes)

299 views153 pages

CAMBRIDGE As & A LEVEL-BUSINESS May-June 2020 - 2021 PAST PAPERS BOOKLET

Booklet

Uploaded by

Fredrick Ombunga

We take content rights seriously. If you suspect this is your content, claim it here.

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CAMBRIDGE As & A-Level

Business 9609
2020 - 2021 PAST PAPERS BOOKLET

Kenya - Copyright Priority Home Based Tuition 2015

www.priorityhometuition.co.ke
Cambridge International AS & A Level

BUSINESS 9609/11
Paper 1 Short Answer and Essay May/June 2021

1 hour 15 minutes

You must answer on the enclosed answer booklet.

* 2 8 5 1 7 8 9 5 9 9 *

You will need: Answer booklet (enclosed)

INSTRUCTIONS
● Section A: answer all questions.
● Section B: answer one question.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.

INFORMATION
● The total mark for this paper is 40.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Any blank pages are indicated.

DC (MB) 206360/1
© UCLES 2021 [Turn over
2

Section A (Short Answer)

Answer all questions.

You are advised to spend no more than 35 minutes on Section A.

1 (a) Define the term ‘laissez-faire leadership’. [2]

(b) Explain two disadvantages to employees of autocratic leadership. [3]

2 (a) Define the term ‘market segmentation’. [2]

(b) Explain two benefits to a business of market segmentation. [3]

3 Explain the advantages to a manufacturing business of using sale and leaseback of non-current
assets as a source of finance. [5]

4 (a) Define the term ‘inventory reorder level’. [2]

(b) Explain two advantages to a business of holding buffer inventory. [3]

Section B (Essay)

Answer one question only.

5 (a) Analyse the role of small businesses in a country’s economy. [8]

(b) Discuss the importance to an expanding business of effectively communicating its objectives
to its workforce. [12]

6 ‘An accurate cash flow forecast is the most important financial document for a clothing retailer
when planning to enter a new market.’

Discuss the extent to which you agree with this view. [20]

7 (a) Analyse the benefits to a business of focusing on staff morale and welfare. [8]

(b) Discuss whether the ideas of David McClelland could help managers of a hospital to satisfy
the human needs of its employees. [12]

© UCLES 2021 9609/11/M/J/21

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© UCLES 2021 9609/11/M/J/21

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Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.

To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.

Cambridge Assessment International Education is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of the University of
Cambridge Local Examinations Syndicate (UCLES), which itself is a department of the University of Cambridge.

© UCLES 2021 9609/11/M/J/21

Cambridge International AS & A Level

BUSINESS 9609/22
Paper 2 Data Response May/June 2021

1 hour 30 minutes

You must answer on the enclosed answer booklet.

* 7 1 9 4 4 2 9 2 5 3 *

You will need: Answer booklet (enclosed)

INSTRUCTIONS
● Answer all questions.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.

INFORMATION
● The total mark for this paper is 60.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages.

DC (CE/CT) 207759/2
© UCLES 2021 [Turn over
2

1 Hot Bubblez (HB)

Karen is a sole trader who operates a service business called Hot Bubblez (HB) from her
own home. It is a laundry service in town P. Each day Karen spends the morning collecting
laundry from customers’ homes. Karen then washes, dries and irons the laundry and then
delivers it back to customers’ homes in the evening. She owns two washing machines, two
drying machines and one iron. Each batch of washing takes approximately two hours to 5
wash, dry and iron.

Karen has completed some market research about which method of laundry households
use in town P (see Fig. 1.1). There are 60 000 households in town P.

Use a laundry
service
20%

Go to a
laundry shop Do laundry
(launderette) at home
15% 65%

Fig. 1.1: The percentage of households using each laundry method in town P

Karen has 300 households that use HB’s laundry service. Karen would like to employ 10
someone to do the collections and deliveries.

Karen has always relied upon customer recommendations to promote HB. However, she
has not been able to gain any new customers and she thinks it is time for new promotion
methods to be used. She would like to target the hotel laundry market. Table 1.1 shows
some data about the local hotel market. 15

Table 1.1: Data about the local hotel market

Number of hotels in town P 14

Number of hotels outside town P but within 30 miles of HB 45
Proportion of hotels which have their own laundry service 50%

(a) (i) Define the term ‘service’ (line 1). [2]

(ii) Explain the term ‘sole trader’ (line 1). [3]

(b) (i) Refer to Fig. 1.1 and any other relevant information. Calculate HB’s share of the laundry
service market. [4]

(ii) Analyse two factors which could affect the scale of HB. [8]

(d) Evaluate appropriate promotion methods for HB to target the hotel laundry market. [11]
© UCLES 2021 9609/22/M/J/21
3

2 Lakeland Oysters (LO)

Lakeland Oysters (LO) is a private limited company in country G that was started by the
Dar family in 2010. LO farms oysters in a lake that is owned by the business. Oysters are a
type of shellfish. The business employs six people from the local town. LO has two markets
for its oysters (see Table 2.1).

Table 2.1: Market and financial data for LO, 2020 5

Market Description Sales Revenue Profit margin

Industrial Restaurants ordering from 80 000 oysters $100 000 15%
LO’s website
Consumer Customers visiting the 50 000 oysters $150 000 25%
farm 10

LO believes that corporate social responsibility and its triple bottom line are important.
There has been a recent news article on the internet about oyster farming (see Fig. 2.1).

Oyster farming can be good for the environment

Oyster farming can have a beneficial impact on the water by removing harmful
pollutants. Oyster farms also benefit the local community by turning lakes into pleasant 15
areas for the public. The government is considering giving grants to encourage oyster
farming in country G.

Fig. 2.1: Extract from a recent news article about oyster farming

The directors of LO would like to expand the business by purchasing a second location.
The business has two options (see Table 2.2). 20

Table 2.2: Data about a potential second location for LO

Location A Location B
Current use An oyster farm A fishing lake
Distance from LO’s current location 100 km 5 km
Potential output per year 100 000 oysters 150 000 oysters 25
Purchase price $250 000 $300 000
Start-up costs $20 000 $100 000
Operating costs $150 000 per year $200 000 per year

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(a) (i) Define the term ‘market’ (line 6). [2]

(ii) Explain the term ‘profit margin’ (line 6). [3]

(b) (i) Refer to Table 2.1. Calculate the total profit made from selling oysters in 2020. [2]

(ii) Explain two possible reasons why the profit margin for the consumer market is higher
than the profit margin for the industrial market. [4]

(d) Refer to Table 2.2 and any other relevant information. Recommend which location LO should
choose. Justify your recommendation. [11]

© UCLES 2021 9609/22/M/J/21

Cambridge International AS & A Level

BUSINESS 9609/12
Paper 1 Short Answer and Essay May/June 2021

1 hour 15 minutes

You must answer on the enclosed answer booklet.

* 5 9 8 9 8 8 3 3 1 7 *

You will need: Answer booklet (enclosed)

INFORMATION
● The total mark for this paper is 40.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Any blank pages are indicated.

DC (MB) 206361
© UCLES 2021 [Turn over
2

Section A (Short Answer)

Answer all questions.

You are advised to spend no more than 35 minutes on Section A.

1 (a) Define the term ‘co-operatives’. [2]

(b) Explain two advantages to a business of being part of a joint venture. [3]

2 (a) Define the term ‘job production’. [2]

(b) Explain two advantages to a business of changing from job production to batch production.
[3]

3 Explain the importance of working capital to a new business. [5]

4 (a) Define the term ‘contract of employment’. [2]

(b) Explain the difference between redundancy and dismissal. [3]

Section B (Essay)

Answer one question only.

5 (a) Analyse how product portfolio analysis can help a business to achieve its marketing
objectives. [8]

(b) Discuss the extent to which a new entrant in the computer manufacturing market will need to
rely on penetration pricing to gain market share. [12]

6 ‘The success of any manufacturing business will depend on the productivity of its workforce.’

Discuss the extent to which you agree with this view. [20]

7 (a) Analyse the benefits to a business of accurate cost information. [8]

(b) Discuss the usefulness of liquidity ratios to potential investors in a business. [12]

© UCLES 2021 9609/12/M/J/21

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© UCLES 2021 9609/12/M/J/21

Cambridge International AS & A Level

BUSINESS 9609/22
Paper 2 Data Response May/June 2021

1 hour 30 minutes

You must answer on the enclosed answer booklet.

* 7 1 9 4 4 2 9 2 5 3 *

You will need: Answer booklet (enclosed)

INSTRUCTIONS
● Answer all questions.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.

INFORMATION
● The total mark for this paper is 60.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages.

DC (CE/CT) 207759/2
© UCLES 2021 [Turn over
2

1 Hot Bubblez (HB)

Karen has completed some market research about which method of laundry households
use in town P (see Fig. 1.1). There are 60 000 households in town P.

Use a laundry
service
20%

Go to a
laundry shop Do laundry
(launderette) at home
15% 65%

Fig. 1.1: The percentage of households using each laundry method in town P

Karen has 300 households that use HB’s laundry service. Karen would like to employ 10
someone to do the collections and deliveries.

Table 1.1: Data about the local hotel market

Number of hotels in town P 14

Number of hotels outside town P but within 30 miles of HB 45
Proportion of hotels which have their own laundry service 50%

(a) (i) Define the term ‘service’ (line 1). [2]

(ii) Explain the term ‘sole trader’ (line 1). [3]

(b) (i) Refer to Fig. 1.1 and any other relevant information. Calculate HB’s share of the laundry
service market. [4]

(ii) Analyse two factors which could affect the scale of HB. [8]

(d) Evaluate appropriate promotion methods for HB to target the hotel laundry market. [11]
© UCLES 2021 9609/22/M/J/21
3

2 Lakeland Oysters (LO)

Table 2.1: Market and financial data for LO, 2020 5

Market Description Sales Revenue Profit margin

Industrial Restaurants ordering from 80 000 oysters $100 000 15%
LO’s website
Consumer Customers visiting the 50 000 oysters $150 000 25%
farm 10

LO believes that corporate social responsibility and its triple bottom line are important.
There has been a recent news article on the internet about oyster farming (see Fig. 2.1).

Oyster farming can be good for the environment

Fig. 2.1: Extract from a recent news article about oyster farming

The directors of LO would like to expand the business by purchasing a second location.
The business has two options (see Table 2.2). 20

Table 2.2: Data about a potential second location for LO

© UCLES 2021 9609/22/M/J/21 [Turn over

(a) (i) Define the term ‘market’ (line 6). [2]

(ii) Explain the term ‘profit margin’ (line 6). [3]

(b) (i) Refer to Table 2.1. Calculate the total profit made from selling oysters in 2020. [2]

(ii) Explain two possible reasons why the profit margin for the consumer market is higher
than the profit margin for the industrial market. [4]

(d) Refer to Table 2.2 and any other relevant information. Recommend which location LO should
choose. Justify your recommendation. [11]

© UCLES 2021 9609/22/M/J/21

Cambridge International AS & A Level
* 2 7 4 4 6 2 5 5 0 2 *

BUSINESS 9609/32
Paper 3 Case Study May/June 2021

3 hours

You must answer on the question paper.

You will need: Insert (enclosed)

INSTRUCTIONS
● Section A: answer all questions.
● Section B: answer one question.
● Use a black or dark blue pen.
● Write your name, centre number and candidate number in the boxes at the top of the page.
● Write your answer to each question in the space provided.
● Do not use an erasable pen or correction fluid.
● Do not write on any bar codes.
● You may use an HB pencil for any diagrams, graphs or rough working.

INFORMATION
● The total mark for this paper is 100.
● The number of marks for each question or part question is shown in brackets [ ].
● The insert contains the case study.

This document has 20 pages. Any blank pages are indicated.

DC (RW) 207764/2
© UCLES 2021 [Turn over
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Answer all questions in Section A and answer one question in Section B.

You are advised to spend no more than 40 minutes on Section B.

Section A

Answer all questions in this section.

1 Analyse the impact on Inolla of two changes in the economic environment in country Q.

..........................................................................................................................................................

© UCLES 2021 9609/32/M/J/21

..........................................................................................................................................................

.................................................................................................................................................. [10]
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4

2 (a) Refer to Table 1. Calculate for 2020:

(i) labour turnover

...........................................................................................................................................

..................................................................................................................................... [3]

(ii) labour productivity.

...........................................................................................................................................

..................................................................................................................................... [3]

© UCLES 2021 9609/32/M/J/21

(b) You may refer to your results to 2(a) and other information. Assess the effectiveness of Inolla’s
approach to human resource management (HRM).

...................................................................................................................................................

...................................................................................................................................................
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6

...................................................................................................................................................

........................................................................................................................................... [12]
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7

3 Evaluate whether Inolla will need to change its marketing strategy to increase sales to businesses
that rent out scooters in the shared micromobility market.

..........................................................................................................................................................

..........................................................................................................................................................
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8

..........................................................................................................................................................

..........................................................................................................................................................
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9

..........................................................................................................................................................

.................................................................................................................................................. [16]
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4 (a) Refer to lines 72–74 and Table 2. Calculate the:

(i) accounting rate of return (ARR)

...........................................................................................................................................

..................................................................................................................................... [4]

(ii) payback.

...........................................................................................................................................

..................................................................................................................................... [4]

© UCLES 2021 9609/32/M/J/21

(b) You may refer to your results to 4(a) and other information. Recommend whether Inolla should
invest in enterprise resource planning (ERP). Justify your recommendation.

...................................................................................................................................................

...................................................................................................................................................
© UCLES 2021 9609/32/M/J/21 [Turn over
12

...................................................................................................................................................

........................................................................................................................................... [12]
© UCLES 2021 9609/32/M/J/21
13

5 Evaluate whether Inolla should subcontract production of electric scooters to solve the problem of
insufficient capacity.

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2021 9609/32/M/J/21 [Turn over
14

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2021 9609/32/M/J/21
15

..........................................................................................................................................................

.................................................................................................................................................. [16]
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Section B

Answer one question in this section.

6 Evaluate the usefulness of strategic analysis techniques in identifying future growth strategies for
Inolla.

7 Evaluate the significance of corporate planning in reducing risk as Inolla continues to grow.

Write the question number here: ..........

..........................................................................................................................................................

© UCLES 2021 9609/32/M/J/21

..........................................................................................................................................................

..........................................................................................................................................................
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..........................................................................................................................................................

..........................................................................................................................................................
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19

..........................................................................................................................................................

.................................................................................................................................................. [20]
© UCLES 2021 9609/32/M/J/21
20

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© UCLES 2021 9609/32/M/J/21

Cambridge International AS & A Level

BUSINESS 9609/13
Paper 1 Short Answer and Essay May/June 2021

1 hour 15 minutes

You must answer on the enclosed answer booklet.

* 0 7 8 1 8 5 7 3 0 1 *

You will need: Answer booklet (enclosed)

INFORMATION
● The total mark for this paper is 40.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Any blank pages are indicated.

DC (MB) 206362/1
© UCLES 2021 [Turn over
2

Section A (Short Answer)

Answer all questions.

You are advised to spend no more than 35 minutes on Section A.

1 (a) Define the term ‘stakeholders’. [2]

(b) Explain two responsibilities of a stakeholder group. [3]

2 (a) Define the term ‘economies of scale’. [2]

(b) Explain two possible causes of diseconomies of scale. [3]

3 Explain why cost-based pricing might be an effective pricing strategy for a small business. [5]

4 (a) Define the term ‘labour turnover’. [2]

(b) Explain two ways in which the recruitment and selection process of a business could help to
improve labour turnover. [3]

Section B (Essay)

Answer one question only.

5 (a) Analyse the possible disadvantages to a business of changing from batch production to flow
production. [8]

(b) Discuss the benefits to a clothing business of holding buffer inventory rather than using a Just
in Time (JIT) inventory system. [12]

6 Discuss the view that product differentiation is the only way for a business to ensure success in a
highly competitive technology industry. [20]

7 (a) Analyse the benefits to an entrepreneur of using micro-finance as a source of start-up capital.
[8]

(b) Discuss the usefulness of accounting ratios to a business considering entry into new markets.
[12]

© UCLES 2021 9609/13/M/J/21

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© UCLES 2021 9609/13/M/J/21

Cambridge International AS & A Level

BUSINESS 9609/24
Paper 2 Data Response May/June 2021

1 hour 30 minutes

You must answer on the enclosed answer booklet.

* 1 5 5 7 4 0 9 6 4 0 *

You will need: Answer booklet (enclosed)

INSTRUCTIONS
● Answer all questions.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.

INFORMATION
● The total mark for this paper is 60.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Any blank pages are indicated.

DC (RW) 213381/1
© UCLES 2021 [Turn over
2

1 Apple Farm (AF)

AF is owned by Desi. Desi is a sole trader. AF specialises in growing and packaging apples
which the business sells to a supermarket chain. AF specialises in one type of apple.
The apples are sold to the supermarket chain in packs of six. AF sells each pack to the
supermarkets for $1. The variable cost of growing, picking and packaging each pack of
apples is $0.50. AF has fixed costs of $5000 per year. 5

A high proportion of AF’s apples are of poor quality. These are mainly apples too small for
the supermarket or apples which have been damaged but are still good to eat. Desi would
like to find a profitable use for these poor-quality apples.

Desi has an idea to use the poor-quality apples to produce an apple juice which he could
sell to the same supermarket chain. This would require the purchase of new machinery 10
to make the juice and to package it into individual containers. The machinery would cost
$10 000 if Desi purchased it, but there is an option to lease it for $4000 per year.

Desi wants the juice product to be different from the competition. He plans to package the
juice using recycled materials and make it clear on the label that AF’s apple juice is 100%
organic with no added chemicals. The supermarket chain is insisting that the packaging 15
must be strong enough for the apple juice to be transported from its warehouse to individual
supermarkets.

(a) (i) Define the term ‘fixed costs’ (line 5). [2]

(ii) Briefly explain the term ‘sole trader’ (line 1). [3]

(b) (i) Calculate the break-even output for packs of apples sold by AF. [3]

(ii) Explain one possible use to Desi of break-even analysis. [3]

(d) Evaluate the importance of appropriate packaging for the new apple juice. [11]

© UCLES 2021 9609/24/M/J/21

2 Delicious Chicken (DC)

DC is a fast-food restaurant that specialises in fried chicken and chips (fried potatoes).
DC is a small business and only has one shop in a busy town. DC’s main competitors are
large multinational companies which have hundreds of shops in the same country as DC.

DC is owned and managed by Kate. Kate is proud of the business that she has built up
and she has a loyal group of customers who return two or three times a week to eat in her 5
restaurant. Being a small business, DC has always been customer orientated. Kate only
uses ethically produced chicken meat purchased from a local farm. These factors, Kate
believes, give DC a Unique Selling Point (USP).

DC’s employees work in two teams (see Table 1).

Table 1: DC’s Afternoon Team and Night Team employee data 10

Afternoon Team Night Team

Hours of work 12:00–20:00 20:00–03:00
Absenteeism 3% 8%
Total number of workers 10 16
Workers who left during the year 1 4 15
Average number of customers served per hour 40 80

Employees in both of the teams are paid the same hourly rate and are not allowed to
switch between teams. Each team is managed by a team leader. Kate is concerned about
the high absenteeism and high labour turnover in the Night Team. She had a meeting with
Bill, the Night Team leader. During the meeting she suggested that the poor motivation of 20
the Night Team might be caused by Bill’s autocratic leadership style. However, Bill was
convinced that it was more to do with other issues.

(a) (i) Define the term ‘Unique Selling Point (USP)’ (line 8). [2]

(ii) Briefly explain the term ‘customer orientated’ (line 6). [3]

(b) (i) Calculate the labour turnover for the Night Team. [3]

(ii) Explain one problem for DC of high labour turnover. [3]

(c) Analyse two disadvantages to DC of being a small business. [8]

(d) Discuss ways in which DC could solve the motivation problems in the Night Team. [11]

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Cambridge International AS & A Level
* 0 0 8 5 7 0 1 2 4 3 *

BUSINESS 9609/33
Paper 3 Case Study May/June 2021

3 hours

You must answer on the question paper.

You will need: Insert (enclosed)

INFORMATION
● The total mark for this paper is 100.
● The number of marks for each question or part question is shown in brackets [ ].
● The insert contains the case study.

This document has 20 pages. Any blank pages are indicated.

DC (RW) 207766/1
© UCLES 2021 [Turn over
2

Answer all questions in Section A and answer one question in Section B.

You are advised to spend no more than 40 minutes on Section B.

Section A

Answer all questions in this section.

1 Analyse the opportunities to SBC of the current economic environment in country X.

..........................................................................................................................................................

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..........................................................................................................................................................

.................................................................................................................................................. [10]
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4

2 (a) Refer to Table 1. Calculate for SBC the:

(i) return on capital employed in 2020

...........................................................................................................................................

..................................................................................................................................... [2]

(ii) profit margin in 2020

...........................................................................................................................................

..................................................................................................................................... [2]

(iii) forecast gearing ratio in 2021, assuming the website development is financed using a
bank loan.

...........................................................................................................................................

..................................................................................................................................... [4]
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5

(b) Assess whether SBC should change its legal structure to a public limited company.

...................................................................................................................................................

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...................................................................................................................................................

........................................................................................................................................... [12]
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7

3 Evaluate the importance to SBC of using social media to maintain and increase customer loyalty.

..........................................................................................................................................................

© UCLES 2021 9609/33/M/J/21 [Turn over

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2021 9609/33/M/J/21
9

..........................................................................................................................................................

.................................................................................................................................................. [16]
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10

4 (a) Refer to Table 2. Calculate, for the proposed government contract, the forecast:

(i) total contribution for the five years

...........................................................................................................................................

..................................................................................................................................... [4]

(ii) profit for the five years.

...........................................................................................................................................

..................................................................................................................................... [2]

© UCLES 2021 9609/33/M/J/21

(b) You may refer to your results from 4(a) and other information. Recommend whether SBC
should accept the government contract. Justify your recommendation.

...................................................................................................................................................

...................................................................................................................................................
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...................................................................................................................................................

........................................................................................................................................... [12]
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13

5 Evaluate the importance of workforce planning to the success of SBC.

..........................................................................................................................................................

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..........................................................................................................................................................

..........................................................................................................................................................
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..........................................................................................................................................................

.................................................................................................................................................. [16]
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Section B

Answer one question from this section.

6 Evaluate the usefulness to SBC of force field analysis as a means of making the strategic choice
between option A and option B.

7 Evaluate the importance to SBC of effective strategic implementation if option B is chosen.

Write down the question number here: ..........

..........................................................................................................................................................

..........................................................................................................................................................
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..........................................................................................................................................................

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..........................................................................................................................................................

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..........................................................................................................................................................

.................................................................................................................................................. [20]
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Cambridge International AS & A Level

BUSINESS 9609/11
Paper 1 Short Answer and Essay May/June 2020

1 hour 15 minutes

You must answer on the enclosed answer booklet.

* 1 6 4 2 9 6 5 8 5 4 *

You will need: Answer booklet (enclosed)

INFORMATION
● The total mark for this paper is 40.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Blank pages are indicated.

DC (TC) 190552/1
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Section A (Short Answer)

Answer all questions

You are advised to spend no more than 35 minutes on Section A.

1 (a) Define the term ‘leadership’. [2]

(b) Explain two qualities of a good leader. [3]

2 (a) Define the term ‘opportunity cost’. [2]

(b) Explain two reasons why many new businesses fail in their first year of operation. [3]

3 Explain why it is important for a manufacturing business to manage its inventory effectively. [5]

4 (a) Define the term ‘price discrimination’. [2]

(b) Explain two disadvantages to a business of using price discrimination. [3]

Section B (Essay)

Answer one question only

5 (a) Analyse the possible benefits to a business of increasing its market share. [8]

(b) Discuss whether a change in consumer income is the most important factor influencing the
demand for restaurant meals. [12]

6 ‘In a large computer manufacturing business, the operations department is more important for
achieving success than the marketing department.’

Discuss the extent to which you agree with this view. [20]

7 (a) Analyse the benefits to a new business of using break-even analysis. [8]

(b) Discuss the view that profitability ratios are more important than liquidity ratios to a business
that sells expensive jewellery. [12]

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Cambridge International AS & A Level

BUSINESS 9609/21
Paper 2 Data Response May/June 2020

1 hour 30 minutes

You must answer on the enclosed answer booklet.

* 6 6 8 3 5 2 4 9 7 0 *

You will need: Answer booklet (enclosed)

INSTRUCTIONS
● Answer all questions.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.

INFORMATION
● The total mark for this paper is 60.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Blank pages are indicated.

DC (ST) 188886/1
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1 UFilters (UF)

UF is a public limited company selling to an industrial market. It manufactures air

conditioning units. UF produces two sizes of air conditioning units, medium and large. Most
of its air conditioning units are sold for use in warehouses and computer server rooms.
The units are expensive compared to competitors but UF believes its units are of a higher
quality. Market research suggests that there is a growing demand for small air conditioning 5
units to be placed in offices. To produce a new size of unit would require spending $180 000
to purchase new machinery.

UF relies on customer recommendations for new orders. However, some customers have
been dissatisfied with the service received. UF has received several complaints, including:

• engineers turning up late or not at all 10

• poor communication from UF
• little choice in the size of units supplied
• appointment times are not always convenient and can be difficult to change.

Sylvie, the Marketing Director of UF, is concerned about the sales data (Table 1.1) as sales
have fallen 10% on the previous year. 15

Table 1.1: Selected sales data for UF, 2019

Unit size Price ($) Unit sales

Medium 900 3500
Large 2000 800

Sylvie is considering two options to increase sales (see Table 1.2). 20

Table 1.2: Options to increase sales

Option 1 • Competitors’ prices are 8% lower on

Reduce the price of the units by 10% average.
• The estimated price elasticity of demand is
–0.8. 25
Option 2 • Sales staff are currently paid a monthly
Implement a performance related pay salary.
scheme (PRP) • To introduce a PRP scheme the monthly
salary would be reduced by 10%.
• Targets would be set and if sales staff met 30
the targets then they would receive PRP
increasing their monthly salary by 15%.

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(a) (i) Define the term ‘industrial market’ (line 1). [2]

(ii) Explain the term ‘price elasticity of demand’ (line 24). [3]

(b) (i) Refer to Table 1.1. Calculate the total revenue received by UF in 2019. [3]

(ii) Explain one source of finance available to UF for purchasing new machinery. [3]

(c) Recommend which of the two options in Table 1.2 UF should choose to increase sales. Justify
your recommendation. [11]

(d) Analyse two ways, other than the two options in Table 1.2, UF can improve customer
relations. [8]

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2 Hannah’s Handbags (HH)

Hannah started HH six years ago. HH operates in a niche market providing unique bags.
The bags are made using job production. As demand grew for the bags, Hannah took on a
partner, her brother Kwom. They both agreed to keep the name ‘Hannah’s Handbags’ as it
is an established, reputable and widely recognised brand.

HH operates from a small workshop and showroom. Customers are encouraged to visit the 5
showroom to discuss design and materials with either Hannah or Kwom.

HH employs four highly skilled specialist production staff. Table 2.1 shows an extract from
the latest income statement.

Table 2.1: Extract of financial data for HH (year ended 30 October 2019)

$000 10
Revenue 980
Cost of sales 588
Expenses 245

A new product

Hannah and Kwom would like to expand the business by producing a limited number 15
of batch produced bags to sell online. Hannah has noticed other bag producers do this
successfully. The new market has many more competitors, with 15 large businesses and
many small ones. The bags would have to be priced competitively. Kwom estimates that
this new venture would require additional finance of $350 000. HH would also require a
specialist IT provider to set up a website and a marketing agency to run a viral marketing 20
campaign.

(a) (i) Define the term ‘income statement’ (line 8). [2]

(ii) Explain the term ‘viral marketing’ (line 20). [3]

(b) (i) Refer to Table 2.1. Calculate the gross profit margin. [3]

(ii) Explain one reason why HH needs accurate cost data. [3]

(d) Evaluate the likely success of the marketing mix for the new product. [11]

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Cambridge International AS & A Level
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BUSINESS 9609/31
Paper 3 Case Study May/June 2020

3 hours

You must answer on the question paper.

You will need: Insert (enclosed)

INFORMATION
● The total mark for this paper is 100.
● The number of marks for each question or part question is shown in brackets [ ].
● The insert contains the case study.

This document has 20 pages. Blank pages are indicated.

DC (CJ) 190248/4
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Answer all questions in Section A and answer one question in Section B.

You are advised to spend no more than 40 minutes on Section B.

Section A

Answer all questions in this section

1 Analyse the benefits to JGS of outsourcing.

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2 (a) Refer to Table 1 and lines 24–26. Calculate the:

(i) average seasonal variation for quarter 3

...........................................................................................................................................

..................................................................................................................................... [2]

(ii) forecast sales for quarter 3 in 2021, assuming a forecast trend of $86 560.

...........................................................................................................................................

..................................................................................................................................... [2]

(b) Refer to lines 20–21. Calculate the income elasticity of demand (YED) of the residents of
country K for JGS tours.

...................................................................................................................................................

............................................................................................................................................. [2]

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(c) Refer to your answers to 2(a) and (b) and any other information. Discuss whether sales
forecasts based on past sales of JGS are likely to be accurate.

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3 JGS is planning to increase the number of employees. Recommend an appropriate organisational

structure for JGS. Justify your recommendation.

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4 (a) Refer to Table 2. Calculate the:

(i) number of customers needed for a tour to break even

...........................................................................................................................................

..................................................................................................................................... [3]

(ii) total contribution from a tour with two customers

...........................................................................................................................................

..................................................................................................................................... [2]

(iii) profit or loss from a tour with two customers.

...........................................................................................................................................

..................................................................................................................................... [3]

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(b) Refer to your answers to 4(a) and any other information. Recommend whether a tour should
go ahead with only two customers booked on it. Justify your recommendation.

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5 Discuss whether JGS should maintain high standards of corporate social responsibility (CSR).

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Section B

Answer one question in this section

6 Evaluate whether the decision tree calculation in Table 3 is sufficient for JGS to make a strategic
choice between Option 1 and Option 2.

7 Evaluate the significance of contingency planning for JGS as it prepares to implement its future
strategies.

Write the question number here: ..........

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Cambridge International AS & A Level

BUSINESS 9609/12
Paper 1 Short Answer and Essay May/June 2020

1 hour 15 minutes

You must answer on the enclosed answer booklet.

* 5 8 0 4 7 3 8 1 4 3 *

You will need: Answer booklet (enclosed)

INFORMATION
● The total mark for this paper is 40.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Blank pages are indicated.

DC (TC) 190553/1
© UCLES 2020 [Turn over
2

Section A (Short Answer)

Answer all questions

You are advised to spend no more than 35 minutes on Section A.

1 (a) Define the term ‘job description’. [2]

(b) Explain two advantages to an employer of using a person specification. [3]

2 (a) Define the term ‘private sector’. [2]

(b) Explain two advantages that a business in the public sector may have that a business in the
private sector may not. [3]

3 Explain the difficulties that a small business start-up might have when trying to obtain finance from
an external source. [5]

4 (a) Define the term ‘national market’. [2]

(b) Explain two advantages to a business of selling in international markets. [3]

Section B (Essay)

Answer one question only

5 (a) Analyse the disadvantages to a business of using debt factoring to improve its cash flow. [8]

(b) Discuss the limitations of using accounting ratios to compare the performance of different
businesses. [12]

6 ‘Good leaders are more important for business success than good managers.’

Discuss the extent to which you agree with this view. [20]

7 (a) Analyse the possible disadvantages of Computer Aided Manufacture (CAM) for a small
manufacturing business. [8]

(b) Discuss the importance of process innovation for a manufacturer of car components operating
in a competitive market. [12]

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Cambridge International AS & A Level

BUSINESS 9609/22
Paper 2 Data Response May/June 2020

1 hour 30 minutes

You must answer on the enclosed answer booklet.

* 1 9 7 3 1 3 2 2 1 5 *

You will need: Answer booklet (enclosed)

INSTRUCTIONS
● Answer all questions.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.

INFORMATION
● The total mark for this paper is 60.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 8 pages. Blank pages are indicated.

DC (ST/CT) 188885/3
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1 The Shop (TS)

Thomas worked for 30 years as a manager of a factory. Although he was very good at his
job he was recently made redundant.

Thomas always wanted to open a shop. He thinks he has the qualities an entrepreneur is
likely to need for success. He has undertaken some primary market research to identify
possible opportunities in city X where he lives (see Fig. 1.1). 5

coffee shop
15%
sandwich shop
25% clothes shop
5%

grocery shop
15%
electronics shop
10%

butcher shop
10%
bakery shop
20%

Question: What type of shop do you think would be most successful on Main Street?

Percentage of respondents for each type of shop, based on a sample of 160 shoppers
on Main Street in city X between 12:00 and 14:00 on Friday 20 December 2019.

Fig. 1.1: Market research

Thomas now needs to make a decision about which type of shop to open. He has used the 10
data in Fig. 1.1 and some secondary market research to identify two options.

Option 1: Coffee shop

The coffee shop would provide hot drinks that customers could take away and drink
elsewhere. It would also sell some bakery items, such as biscuits and doughnuts. There
are four other shops selling takeaway hot drinks and bakery items in the city, as well as five 15
cafés. Thomas thinks that the profit margin would be 6% to 8%.

Option 2: Sandwich shop

The sandwich shop would make sandwiches using job production. Customers can choose
from a range of sandwich fillings, as well as cold drinks and snacks. There is only one
competitor in the city. It is a well-known international franchise that spends a lot of money 20
on promotion. Thomas thinks that the profit margin would be 10% to 15%.

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(a) (i) Define the term ‘redundant’ (line 2). [2]

(ii) Explain the term ‘primary market research’ (line 4). [3]

(b) (i) Refer to Fig. 1.1. Calculate the number of respondents who think a coffee shop would be
most successful on Main Street. [2]

(ii) Explain two limitations of the sampling used by Thomas. [4]

(d) Recommend which of the two options Thomas should choose for his new shop. Justify your
recommendation. [11]

2 Market Solution (MS)

MS is a public limited company in the tertiary sector. MS advises businesses on elements

of the marketing mix. Most of its customers are small businesses who cannot afford their
own marketing department. MS designs marketing materials for these businesses to use.

Although MS uses computer aided design (CAD), the business is labour intensive. MS
employs specialist marketing workers as well as administrative support workers. Table 2.1 5
shows some data about employees of MS.

Table 2.1: MS employee data

Specialist marketing Administrative support

workers workers
Average number of workers 40 88 10
in 2019
Payment method Salary plus bonus Performance related
pay plus bonus
Number of workers who left 2 11
in 2019 15
Average pay (compared to High Low
national average)
Main need of the workers Achievement Affiliation
Main hygiene factors • Pay • Staff restaurant
• Flexible hours of work • Holidays 20
Is a bonus expected in 2020? Yes No

MS has recently employed Hetti as the new Human Resources Manager. Hetti thinks that
the ideas of the motivational theorists are important when managing employees. She is
particularly worried about the labour turnover of the administrative support workers.

MS has recently taken on a new customer, named Books Outlet (BO). BO has an objective 25
to increase its revenue by targeting a younger market segment. BO has provided MS with
the following information about its current marketing mix (see Table 2.2).

Table 2.2: Current marketing mix for BO

Product Price
• Books aimed at customers who are 30 years • Price skimming 30
and older
• Specialist books on many topics – BO is
often the only seller in the area
Promotion Place
• Window display • A retail shop on the main street 35
• Local newspaper advertising • Postal sales from a brochure

(a) (i) Define the term ‘tertiary sector’ (line 1). [2]

(ii) Explain the term ‘performance related pay’ (lines 12–13). [3]

(b) (i) Refer to Table 2.1. Calculate the difference between the labour turnover of the specialist
marketing workers and the labour turnover of the administrative support workers. [4]

(ii) Analyse how Hetti could use the ideas of two motivational theorists to reduce the labour
turnover of the administrative support workers. [8]

(c) Explain one possible advantage to MS of being labour intensive. [2]

(d) BO has an objective to increase its revenue by targeting a younger market segment
(lines 25–26).

Recommend how BO should change its marketing mix to achieve this objective. Justify your
recommendation. [11]

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Cambridge International AS & A Level
* 2 7 9 8 3 4 6 6 7 5 *

BUSINESS 9609/32
Paper 3 Case Study May/June 2020

3 hours

You must answer on the question paper.

You will need: Insert (enclosed)

INFORMATION
● The total mark for this paper is 100.
● The number of marks for each question or part question is shown in brackets [ ].
● The insert contains the case study.

This document has 20 pages. Blank pages are indicated.

Answer all questions in Section A and answer one question in Section B.

You are advised to spend no more than 40 minutes on Section B.

Section A

Answer all questions in this section.

1 Analyse the likely impact on HBG’s costs and revenues of increasing its focus on corporate social
responsibility (CSR).

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2 (a) Refer to Table 2. Calculate the:

(i) contribution of the café

...........................................................................................................................................

..................................................................................................................................... [3]

(ii) profit made by the gift shop.

...........................................................................................................................................

..................................................................................................................................... [3]

(b) Refer to your answers for 2(a) and any other information. Recommend whether HBG should
close Oldbury Castle Café. Justify your recommendation.

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3 Discuss whether introducing a decentralised organisational structure will benefit HBG.

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4 (a) Refer to Table 3 and Appendix 1:

(i) Complete nodes 3 and 4 on the network analysis below (reproduced from the Insert).

5 H L
2 4
5 1 2

A 11
7 K
5 J
17
2 3

0 B C 9 F 18 G 20
1 3 5 8 9
0 1 4 9 1 18 2 20
E
D 7
2 11
6
11

[4]

(ii) Identify the critical path. Write your answer below.

...........................................................................................................................................

..................................................................................................................................... [1]

(iii) Calculate the minimum time to complete the project to open Alderly Gardens. Write your
answer below.

...........................................................................................................................................

..................................................................................................................................... [1]

(iv) Calculate the total float of Activity J.

...........................................................................................................................................

..................................................................................................................................... [2]

(b) Evaluate the usefulness of network analysis to HBG when making operational decisions.

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5 Recommend the changes that HBG should make to its marketing strategy to achieve its objectives
of increasing membership and visitor numbers. Justify your recommendation.

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Section B

Answer one question in this section.

6 Evaluate whether SWOT analysis is sufficient to make sure that HBG’s future strategies are the
most appropriate ones for the organisation.

7 Evaluate the importance to HBG of developing a change culture in order to implement Eusebio’s
four strategic changes (lines 46 to 49).

Write the question number here: ..........

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Cambridge International AS & A Level

BUSINESS 9609/13
Paper 1 Short Answer and Essay May/June 2020

1 hour 15 minutes

You must answer on the enclosed answer booklet.

* 1 2 5 6 5 8 1 4 5 7 *

You will need: Answer booklet (enclosed)

INFORMATION
● The total mark for this paper is 40.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Blank pages are indicated.

Section A (Short Answer)

Answer all questions

You are advised to spend no more than 35 minutes on Section A.

1 (a) Define the term ‘motivation’. [2]

(b) Explain two benefits to a business of having motivated employees. [3]

2 (a) Define the term ‘limited liability’. [2]

(b) Explain two disadvantages to a private limited company of changing to a public limited
company. [3]

3 Explain why operational flexibility is important to a large furniture manufacturer. [5]

4 (a) Define the term ‘customer (market) orientation’. [2]

(b) Explain two limitations of niche marketing. [3]

Section B (Essay)

Answer one question only

5 (a) Analyse the possible problems that a new business might experience when trying to raise
finance. [8]

(b) Discuss the importance of accurate cost information to managers of a small business. [12]

6 ‘Human Resource Management is the most important department in any large manufacturing
business.’

Discuss the extent to which you agree with this view. [20]

7 (a) Analyse how customer relations for an online retailer can be improved by using the 4Cs. [8]

(b) Discuss the importance of market share to a business operating in a competitive market. [12]

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Cambridge International AS & A Level

BUSINESS 9609/23
Paper 2 Data Response May/June 2020

1 hour 30 minutes

You must answer on the enclosed answer booklet.

* 8 5 6 8 4 4 9 3 5 9 *

You will need: Answer booklet (enclosed)

INSTRUCTIONS
● Answer all questions.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.

INFORMATION
● The total mark for this paper is 60.
● The number of marks for each question or part question is shown in brackets [ ].

This document has 4 pages. Blank pages are indicated.

1 Super Heroes (SH)

SH is a leisure (theme) park aimed at 10–18 year olds. It is owned by two companies, X
and Y, which started SH as a joint venture. Company X owns many leisure centres and
swimming pools. Company Y owns many brands based on superheroes.

SH employs 200 full-time workers and an extra 50 seasonal workers during the busiest
times of the year. The park has 10 large rides which take up 2 km2 of land. There are also 5
many smaller rides, restaurants, toilets and shops. The price of an entrance ticket is $11
per customer. Table 1.1 shows the costs for SH in 2019.

Table 1.1: SH costs for 2019

Total fixed costs (per year) $12m

Variable costs (per customer) $3 10
Total costs $42m

One of the larger rides at SH is the Iron Blaster. The number of customers who use this
ride has decreased each year for the last three years. This has led the management of SH
to consider its options for internal growth.

Option 1 – A new virtual reality (VR) ride 15

This option would involve developing the Iron Blaster into a VR ride. Most of the structure
of the Iron Blaster could be used but customers would be given a VR headset to wear
during the ride. The cost of developing the VR ride would be $2m. The Iron Blaster ride
would be closed for a three month period during the off-peak season for the development
to be carried out. No employees would be made redundant or dismissed. 20

Option 2 – A new hotel

SH does not currently have a hotel. It could demolish the Iron Blaster to provide the space
to build one. Many of the competitors of SH have a hotel near or within their leisure parks.
Hotel customers would pay a high price for a room but have free access to the leisure
park’s facilities. Market research suggests that the average hotel customer would spend 25
twice as long in the leisure park than a non-hotel customer. The cost of developing the
hotel would be $15m and take a year to build. All of the employees currently working on the
Iron Blaster ride would face redundancy or dismissal.

(a) (i) Define the term ‘joint venture’ (line 2). [2]

(ii) Explain the difference between ‘redundancy’ and ‘dismissal’ (line 28). [3]

(b) (i) Refer to Table 1.1 and any other information. Calculate the total revenue from entrance
tickets for SH in 2019. [4]

(ii) Explain one way in which SH could increase the sales of entrance tickets. [2]

(d) Recommend which one of the two options SH should choose for internal growth. Justify your
recommendation. [11]

2 Flight Food (FF)

FF is a large secondary sector business that supplies airlines with in-flight meals. Meals
are manufactured using batch production. A different variety of meal is made each hour
with a five minute changeover time between batches. FF makes use of Just in Time (JIT)
to manage inventory wherever possible. Trucks arrive each hour and deliver the materials
needed for production. 5

The market for airline meals is very competitive. FF uses market segmentation when
deciding which meals are most likely to appeal to different airlines. FF must adapt to
changes in tastes and the demands of each airline.

FF is a labour intensive business. The workers are employed with short-term (six month)
employment contracts. They are only offered new contracts if they meet their production 10
targets. Table 2.1 shows some production data for FF’s two work teams.

Table 2.1: Worker data for FF

Team A Team B
Number of workers 100 50
Productivity 300 meals 240 meals 15
(per worker per day)

The Board of Directors of FF is considering changing the manufacturing process to

flow production. This would require purchasing Computer Aided Manufacturing (CAM)
equipment and using a capital intensive production process. Production targets would no
longer be used for employees because the machinery would be set at a specific production 20
rate.

Sabrina, the Operations Director, has put forward the following advantages for moving to
flow production:

• more products made each hour

• lower employment costs 25
• improved quality.

Ben, the Human Resource Director, is worried about the change from a labour intensive
process to a capital intensive process.

(a) (i) Define the term ‘secondary sector’ (line 1). [2]

(ii) Explain the term ‘market segmentation’ (line 6). [3]

(b) (i) Refer to Table 2.1. Calculate the total number of meals per day produced by both teams.
[2]

(ii) Explain two ways in which FF may be affected by the lower productivity of employees
working in Team B. [4]

(d) Evaluate the possible effects on FF of a change from a labour intensive process to a capital
intensive process. [11]
© UCLES 2020 9609/23/M/J/20
4

BLANK PAGE

Cambridge International AS & A Level
* 3 9 5 5 8 2 4 2 7 6 *

BUSINESS 9609/33
Paper 3 Case Study May/June 2020

3 hours

You must answer on the question paper.

You will need: Insert (enclosed)

INFORMATION
● The total mark for this paper is 100.
● The number of marks for each question or part question is shown in brackets [ ].
● The insert contains the case study.

This document has 20 pages. Blank pages are indicated.

Answer all questions in Section A and answer one question in Section B.

You are advised to spend no more than 40 minutes on Section B.

Section A

Answer all questions in this section.

1 Analyse the advantages and disadvantages to PAC of country X’s exchange rate appreciating
against other currencies (lines 12 to 17).

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2020 9609/33/M/J/20
3

..........................................................................................................................................................

.................................................................................................................................................. [10]
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4

2 (a) Refer to Appendix 1 and any other information. Calculate the:

(i) return on capital employed for PAC in 2019

...........................................................................................................................................

..................................................................................................................................... [3]

(ii) forecast gearing ratio in 2020 assuming the four pizza vans are purchased using a bank
loan.

...........................................................................................................................................

..................................................................................................................................... [3]

(b) Refer to your answers to 2(a) and any other information. Discuss whether PAC is right to
finance the pizza van project using a bank loan.

...................................................................................................................................................

...................................................................................................................................................
© UCLES 2020 9609/33/M/J/20 [Turn over
6

...................................................................................................................................................

........................................................................................................................................... [12]
© UCLES 2020 9609/33/M/J/20
7

3 PAC requires a marketing strategy for its new ‘healthy life’ menu. Evaluate the importance of
social media and other online methods of promotion to this strategy.

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2020 9609/33/M/J/20 [Turn over
8

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2020 9609/33/M/J/20
9

..........................................................................................................................................................

.................................................................................................................................................. [16]
© UCLES 2020 9609/33/M/J/20 [Turn over
10

4 (a) Refer to Appendix 2. Calculate the forecast net present value (NPV) of the proposed pizza
van project over four years.

...................................................................................................................................................

............................................................................................................................................. [4]

(b) Refer to Appendix 3. Calculate the total contribution of one pizza van for 2021.

...................................................................................................................................................

............................................................................................................................................. [4]

(c) Refer to your answers to 4(a) and 4(b) and any other information. Discuss whether the pizza
van project is likely to improve profitability for PAC.

...................................................................................................................................................

...................................................................................................................................................
© UCLES 2020 9609/33/M/J/20 [Turn over
12

..........................................................................................................................................................

.................................................................................................................................................. [12]
© UCLES 2020 9609/33/M/J/20
13

5 Recommend ways in which Paulo might solve the current quality problems in some PAC
restaurants. Justify your recommendation.

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2020 9609/33/M/J/20 [Turn over
14

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2020 9609/33/M/J/20
15

..........................................................................................................................................................

.................................................................................................................................................. [16]
© UCLES 2020 9609/33/M/J/20 [Turn over
16

Section B

Answer one question from this section.

6 Evaluate the usefulness of the information in Appendix 4 for the directors of PAC as they make the
strategic choice between Option 1 and Option 2.

7 Evaluate the importance to PAC of contingency planning as part of strategic implementation if

Option 2 is chosen.

Write the question number here: ..........

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2020 9609/33/M/J/20 [Turn over
18

..........................................................................................................................................................

..........................................................................................................................................................
© UCLES 2020 9609/33/M/J/20
19

..........................................................................................................................................................

.................................................................................................................................................. [20]
© UCLES 2020 9609/33/M/J/20
20

BLANK PAGE

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