UNIVERSITI KUALA LUMPUR
BUSINESS SCHOOL
ECB10103 ENTREPRENEURSHIP
LECTURER: SIR ADYZAKRIE MOHAMAD ZAKI
GROUP: 1
GROUP TASK: OPPURTUNITY IDENTIFICATION
PREPARED BY:
NAME STUDENT ID
MUHAMMAD ALIFF BIN SAIFUL BAHRI 62212223362
MUHAMMAD AMIRR NASYMARR BIN KHAIRUL FADZLI 62212223469
MUHAMMAD AFIQ AZFAR BIN JAAFAR 62212223408
SOFEA ILYANA AZIRA BINTI ABDUL AZIZ 62212223236
SITI NUR BALQIS BINTI BADRUL HISHAM 62212223450
a.) Problems/Issue Identified
The high levels of food waste in the restaurant industry have various negative impacts,
including environmental, financial, ethical, operational, and reputational concerns. Food waste
contributes to greenhouse gas emissions and wastes valuable resources, such as water, energy,
and land. Financially, it represents a significant loss for restaurants. Ethically, it raises concerns
about addressing food insecurity. Operationally, it suggests inefficiencies that can be improved.
Reputational damage can also occur if restaurants are viewed as wasteful. By reducing food waste,
restaurants can mitigate these negative impacts and improve their sustainability practices.
b.) Ideas
There are five business ideas that can help solve the issues of food waste in the restaurant indus
try:
No. Business Ideas Explanation
Composting services A business could provide composting services to restaurants
1.
to help them dispose of food waste in an environmentally
friendly way. The compost could then be sold to local farmers
or used in community gardens
Food donation A business could create a food donation program that allows
2.
programs restaurants to donate their excess food to local food banks or
shelters. This could help reduce food waste while also helping
to address food insecurity in the community.
Food waste reduction A business could specialize in providing consulting services to
3.
consulting restaurants to help them identify areas where they can reduce
food waste and develop strategies to do so. This could include
analyzing kitchen operations, menu planning, and waste
disposal practices
Sustainable A business could create sustainable packaging solutions for
4.
packaging restaurants that help reduce waste and are environmentally
friendly. This could include compostable takeout containers
and reusable utensils.
5. Food waste tracking A business could develop software that allows restaurants to
software track and monitor their food waste in real-time, helping them
to identify areas where waste is being generated and develop
strategies to reduce it. The software could also provide
analytics and insights to help restaurants optimize their
operations.
c.) 3 Best Business Idea for Analysis
No. Business Ideas Clarification
Composting services provide restaurants with an
environmentally friendly way to dispose of their food waste.
Instead of sending it to a landfill, the food waste is composted
1. Composting services and turned into a valuable resource that can be used to enrich
soil and grow crops. This is a sustainable solution that
addresses both environmental and ethical concerns. However,
composting services may require significant upfront
investment in equipment and infrastructure, as well as
operational costs such as labor and transportation.
Sustainable packaging is another important business idea for
reducing food waste in the restaurant industry. By providing
restaurants with eco-friendly takeout containers and utensils,
2. businesses can help reduce waste and promote sustainability.
Sustainable This solution addresses environmental concerns and can also
packaging have a positive impact on a restaurant's reputation. However,
developing sustainable packaging solutions can be challenging
and may require significant investment in research and
development.
Food waste tracking software is a powerful tool for restaurants
to monitor and analyze their food waste in real-time. By
Food waste tracking identifying areas where waste is being generated, restaurants
3. software can develop strategies to reduce waste and optimize their
operations. This solution addresses operational inefficiencies
and financial concerns, as well as environmental and ethical
concerns. However, developing food waste tracking software
can be complex and may require significant investment in
software development and data analysis.
d.) Business Analysis
We will analyze each category and provide an evaluation using the scale of (1,0, -1). The ideas that
receive a high evaluation will be considered the best business ideas.
IDEAS DEMAND COMPETITION TECHNOLOGY STRATEGIC EVALUATION
FIT
Composting Growing Low Matured Low
services Demand Experience 0
(Low)
(-1) (1) (0) (-1)
Sustainable High High New Moderate
packaging Demand Experience 1
(1) (-1) (1) (0)
Food waste Growing Low New High
tracking Demand Knowledge
software (Low) 2
(-1) (1) (1) (1)
