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SEO Campaign Checklist - SEO and Webflow

This document provides a 6 month SEO campaign checklist for optimizing a website built in Webflow. It includes tasks such as setting up Google Analytics and Search Console, conducting keyword research, improving on-page SEO elements like meta descriptions and images, ordering local business citations, monitoring progress with SEMrush, and continuing to create new content. The goal is to prepare the site, optimize key pages, analyze competitors, and engage in ongoing optimization efforts to improve search rankings over time.

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Pavle
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© © All Rights Reserved
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Download as XLSX, PDF, TXT or read online on Scribd
137 views

SEO Campaign Checklist - SEO and Webflow

This document provides a 6 month SEO campaign checklist for optimizing a website built in Webflow. It includes tasks such as setting up Google Analytics and Search Console, conducting keyword research, improving on-page SEO elements like meta descriptions and images, ordering local business citations, monitoring progress with SEMrush, and continuing to create new content. The goal is to prepare the site, optimize key pages, analyze competitors, and engage in ongoing optimization efforts to improve search rankings over time.

Uploaded by

Pavle
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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SEO Campaign Checklist

Progress 0%

Prepared for: Date:


Prepared by:

Status Step
Month 1: (Prepare campaign)

0 Launch Webflow Site

0 Disable Webflow Subdomain Indexing

0 Google My Business Live

0 Google Review Link Delivered


0 Auto-generate Webflow Sitemap

0 Verify Your Domain on Google Search Console

0 Submit sitemap in Google Search Console

0 Connect Google Analytics to Site

0 Run website health audit in SEMrush

Month 2

0 Order Local Citations


0 Work Through Errors on Site Health Audit (SEMrush)

0 Perform basic keyword research for primary pages (existing pages)

0 Add keywords to correlating pages in "Page Keywords" tab found below.

Page Titles

0 Place Keyword in corresponding page title in page settings

Page Headings

0 Place Keyword in H1 of corresponding page

0 H1s being properly used in key landing pages?

Main Body Content


0 Are there pages with thin body text (less than 500 words)?

Does the on page content on key landing pages


0
provide in depth information?

Image Optimizations

0 Are images being used on key landing pages?

0 Do images contain proper ALT Text?

Month 3
Meta Descriptions

0 Place Meta Description in page settings?

0 Meta Description is less than 156 characters


0 Meta Description is longer than 70 characters

0 Test to make sure your site is Mobile Friendly

0 Finish up site health improvements (SEMrush)

Competitor Research

0 Determine your top competitors using SEMrush's Organic Research tool.

0 Use SEMrush's Organic Research tool to audit each top competitor.

Month 4

0 More in-depth keyword research


0 Start creating additional pages

0 Improve Your Site Speed

0 Add more posts and images to GMB.

Month 5

0 Improve New Pages

0 Start looking for "low hanging fruit" Backlink opportunities

Month 6

0 Order More Local Listings Citations


0 Research more Backlink Opportunities

0 On-page edits for new pages

Months 7+ (Use these tasks to continue through months 6+ and continue to increase
rankings. The rest of the campaign is an ongoing cycle.)

0 Add more posts and images to GMB.

0 Continue to reasearch new keywords to bring in to new pages.

Use new keywords to write monthly blog articles


0
and additional new pages.

0 Ongoing site audits


cklist

Instructions

Connect your Webflow site to a domain


name and publish. Don't forget to disable
sub-indexing (temporary URL).

In your Webflow site settings, go to the


SEO tab and click the "Disable Webflow
Subdomain Indexing" toggle to "yes."

Get admin access to your client's GMB listing. If they don't have one, create one at www.google.com/business. They

Grab the review request link from your


client's GMB account and deliver it to client
to be sent out to customers.
In your Webflow site settings, go the the
SEO tab and click the "Auto-generate
Sitemap" toggle to "yes".

Go to https://search.google.com/search-console and verify your domain.

Go to https://search.google.com/search-console and submit a sitemap

Go to https://analytics.google.com/analytics and under the "Admin" tab, create a new property and verify your doma

Create a new project in SEMrush and run a


Site Audit to find site Errors and Warnings.

Start purchasing local citations by using a service like: https://fatjoe.com/local-business-citations/. Remember to use
Using your Site Audit in SEMrush, continue
fixing Errors and Warnings and improve the
Health Score.

Using your Keyword Magic tool in


SEMrush, find keywords for more primary
pages (Home, About, Contact, Reviews,
Services, Etc.)

Use the tab in this Doc to start grouping


keywords with pages.

Start placing your keywords into your page


titles within the "Page Settings" in the
Webflow designer.

Start placing your keywords into the H1 of


your pages.

Check that your H1 - H6 are being properly


used.
Make sure to bulk up your content of each
page. Utilize your keywords, but write for
your visitors.

Landing pages are currently providing in


depth information about the target topic.

Images are not being use in landing pages.


Because this topics sometimes could get to
be a little too tehcnical, the usage of more
visuals, graphics, tables, videos, and media
in general could be a good comeplement to
these pages. They are formatted more as
resources pages than to lead generation
pages. CTA button is just placed at the
begginig of the page. We recommend to add
one at the buttom of the page too, or create a
mobile OPT in form.

Write descriptive alt text for all your images.

Write a meta description for customer, not


for Google. Include things like discounts,
offers, social proof, and other things to
increase the likelyhood of someone clicking
on it!

Make sure your Meta Descriptions isn't too


long. This could cause it to get cut off on the
search results.
Make sure your Meta Descriptions isn't too
short. Use all the alloted space to "sell the
click"

Use Google's free Mobile Friendly test tool at https://search.google.com/test/mobile-friendly

Finalize any remaining Errors or Warning


on your SEMrush site audit. Be sure to
report these improvements to your
customer!

Use SEMrush's Organic Research tool.


Input your own domain and then click on
the "Competitors" tab to discover all
competitors.

Audit each top competitor to see their


keywords, content, pages and more.

Find new keywords that can be utilized on


new pages of your site. These pages can be
landing pages, service pages blog articles,
etc.
Build content out for these new pages. You can hire these out on www.fiverr.com. Remember these can be location p

https://developers.google.com/speed/pagespeed/insights/

This is a great visual task to help your GMB


listing and also show your clients that work
is being done.

Work on content for additional keyword


pages.

Contact local news sites and blogs to


develop relationships and negotiate features
for your clients websites.

Purchase more local citations by using a service like: https://fatjoe.com/local-business-citations/. Remember to use th
Use SEMrush's Link Building Tool and
enter your domain, your keywords, and your
competitors domains to be given a list of
potential link opportunities.

Rerun SEMrush site audit and work through


on-page edits for new content pages (see
month 1 and 2)

This is a great visual task to help your GMB


listing and also show your clients that work
is being done.

This is an ongoing process to continue to


grow the website and offer new value with
new content, targeting new keywords. You
can find new keywords using SEMrush's
Keyword Magic Tool or through your
Competitor Research.

Continue to generate new content pages for


your new keywords. This will contue to help
you rank for new keywords while buying
yourself time to all your previosu efforst to
start yeilding results.

Continually run site audits to ensure that


new content pages don't have any Errors or
Warnings
Keyword Organization
Page Keyword
https://seo-and-webflow-live-example.webflow.io/ dentist idaho falls
https://seo-and-webflow-live-example.webflow.io/cosmetic/teeth-whitening
professional teeth whitening idaho falls
/about best dentist in idaho falls

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