Radio Adverts
Advert: Wonga
Target Audience: The target audience aimed for Wonga is a range between 18
years old and 40 years old because younger people need loans this includes
students, those who are financially unstable. This is for people who need money fast.
This is for the people that need money fast because fast money is fewer credit
checks which means higher interest rates.
Slogan: The slogan for Wonga is “ Straight Talking
money”
Analysis: This advert is for people who need loans. In
the backing of this advert upbeat music is used and uses
the original song of “ Mr Sandman”, however the advert
transformed it into a song that can remind you of the
Wonga advert by changing the sound into Mr Wonga
rather than Mr Sandman. Therefore we now associate
the song with the Wonga advert. The advert uses a male
voice over at the beginning. Then singing is introduced
in the advert. Towards the ending of the advert there's a woman voiceover which
includes the conditions and slogan for Wonga.
Advert: Coca Cola
Target Audience: The target audience for Coca
Cola is for the ages varying from 15 years old to 45
years old. People drink coca cola as it's a lifestyle
brand and is known as a status symbol of selling you
the lifestyle brand. Older generations buy Coca Cola
as a form of loyalty as from the past continuously
buying it therefore keeping the loyalty to coca cola.
Slogan: The slogan for Coca Cola is “ Open for
happiness”
Analysis: Advert contains seaside sounds and
symbolisations of a party atmosphere, bottles being
opened and the sounds of people doing a refreshed sound after drinking coke.
These sounds would now be associated with Coca Cola.There is a male voice overs
who is talking directing you listening to the advertisement. The male voiceover is
directly talking to the audience then to the thirst as though thirst is a person. This
advert is for everyone , you can drink it wherever you want and whoever can drink it.
In the advert you can hear it being poured into the glass and see all the fizziness of
the bubbles that is caused by the drink being poured. The slogan is used towards the
end of the advertisement by saying ‘Open Happiness’ which is the slogan for coca
cola.
Advert: Lipton Green Tea
Target Audience: The target audience for Lipton Green
Tea is for the ages ranging from 18 years old to 50 years
old .People usually drink Lipton green tea as it helps people's
health. This is because by drinking this drink, it's good for
people who go to the gym, watching people's weight as it helps
people to lose weight. Lipton green tea is good for those
people who are health conscious and like to keep a healthier
system and help themselves any way that they think they can.
Slogan: The slogan for Lipton green tea is “ It's not just good
for you, its mmmhhh”
Analysis: People from all different countries and different
backgrounds start commenting on the drink, Lipton green tea.
The countries and different backgrounds that these include
are: Glee club, barbershop quarret,Texas, China,North Pole,
Mars and race car drivers. An intriguing song starts to play whilst others are still
talking about the delicious taste that lipton green tea has and that everyone should
be drinking it. This advertisement shows that everyone loves the taste of Lipton
green tea and it's good for you. This advert intrigues others and states that everyone
should be drinking it. Each of the different countries and backgrounds that comment
on Lipton green tea each say ‘mmmhmm’ therefore states the nice and tasty taste
that the drink has. Therefore this sound we would then associate with Lipton green
tea.
