Lesson 1: ICT and its Current

State
Activity 1:
 Technological Convergence
Using the Venn Diagram below, list down how each one is similar to
the other. Write your answer in a table like the one below
What is ICT?

Information Communication Technology (ICT) is an

umbrella term referring to communication
hardware or software that allows the access,
storage, transmission and manipulation of
information.
 In terms of Hardware, ICT specifically
encompasses radio, television, communication
devices (smart and non-smart phones), desktops
computers, laptops and network hardware and
technologies.
What is ICT?

ICT is also comprised of software, applications and

platforms that allows information to be accessed, stored,
transmitted and manipulated.
ICT is used across by many industries and disciplines and in
some, it is a crucial element for them. ICT is now a part of
many people’s lives, for better or for worst.
Ultimately, this technology depends on your behavior as
an end user, thus learning how to use ICT properly and
responsibly is a must.
Current State of ICT

ICT is following certain trends as it is developing in

this time and age. This trend dictates the idea and
design of how ICT delivers information to people.
The following are emerging technologies,
principles or concepts in ICT.
1. Convergent Technologies

This is when multiple different devices combine

into a single gadget because of technological
advancement. One example of this is smartphone,
where it is capable of doing the functions of a
television, radio, computer, telephone, camera
and GPS as a single device.
2. Social Media

These are software, applications or platforms that

allow users to communicate in an online social
communities or network. Social media allows
people to communicate faster through a larger
number of people.
3. Mobile Technologies

This is a term for devices that are easily carried and allows
fast means of communication. These devices from the
past were originally big and bulk, but due to the
technological advancement, they become smaller and
more compact.
 World Wide Web (WWW) vs Internet

 web refers to the system that enables

 The Internet by definition is people to access information over the
the actual interconnection internet.
of computers and other
networks.  refers to the software aspect as it relates
to the Protocols or HTTP (HyperText
 The internet is the Transfer Protocol.
hardware aspect because
it relates to computer  HTTP are the system or procedures that
networks, connections and enables the transfer of information in the
infrastructures. internet) web services, applications and
platforms.
Web Versions
Web Versions
Web Versions
Lesson 2: Software Applications
and Platforms
Let us review your knowledge of the different
online platforms and their categories. Identify
the following online platforms and give a
short description of them.
“If you can program it, then it’s a platform. If you can’t, then it’s not.”
- Marc Andreessen
Different Types of Online Platforms
WEB SEARCH ENGINES

It is a software system designed to search for

information on the World Wide Web (WWW). The
search results are generally presented in a line of
results referred to as Search Engine Results Pages
(SERPs).
Communication Services

 These are outsourced enterprise

communications solutions that can be
leased from a single vendor or
provider.
 A Communications Service Provider
(CSP) is a provider that transports
information electronically and can
encompass public and private
companies in telecom, internet,
cable, satellite, and managed
services business.
Payment System

It is any system used to settle

financial transactions through
the transfer of monetary value
and includes the institutions,
instruments, people, rules,
procedures, standards, and
technologies.
Advertising Platforms

 It allows users to create and manage advertising campaigns, generate reports,

and retrieve information about the ads, campaigns, and organizations
associated with an account.
 With the advent of technology, these types of payments are now being done
through online transactions. It has made payments and sending or receiving
money more comfortable, convenient, less hassle, and not time-consuming for
people.
 Payment transactions are useful in many ways. These are:
1. Cash (bills and change) - It is one of the most useful ways to use for any purchase.
2. Personal checks (US check) It is ordered through one's account.
3. Debit Card - When using this, the buyer takes the money directly out of his
account.
Let us explore more of social applications
and platforms.
Social Media

Social Media are forms of electronic communication (as

Websites for social networking and microblogging)
through which users create online communities to share
information, ideas, personal messages, and other content
(as videos).
Social Networking

 What is the difference between social media and social networking?

These are forms of media. Essentially, social media is a platform for
broadcasting information, whereas social networking is a platform for
communicating with one another. Social media is a communication
channel, whereas, in social networking, communication has a two-way
nature.
 Even with the distinction being given, some nuances can be pointed out.
As an example of how they differ and yet somewhat overlap, Facebook is
a social networking site. You register and post your profile, connect with
friends, and comment on topics in a generally interactive way. On that
same social networking site, companies set up a presence and use
Facebook as a way to promote their brand and gain followers.
PLATFORM FOR ADVERTISING
Facebook

 Facebook advertising is picking up speed in the

business world. It uses social graph and activities to
pinpoint those who fall into your buyer
demographics, making Facebook ads incredibly
useful.
 Facebook ads are more likely to bring in strong leads
that are looking for your services.
 They help make sure your advertising budget is not
wasted on those who are not interested in what you
are offering.
 Facebook makes your product or service put into
the hands of the exact person who wants it.
PLATFORM FOR HASHTAGGING
Twitter

 Twitter is a fast-paced, concise, and easy way to connect with your

audience.
 With over 310 million registered users (and growing), Twitter is a sea
of information of 140 characters or less content waiting to be read,
clicked, followed, and re-tweeted.
 When marketing on Twitter, you need to have content that is
enticing to stop and click through. People are usually scrolling
quickly, to take more than just a simple text to stop them in their
tracks.
 Make sure when you are constructing your tweets, you are making
people want to click through.
PLATFORM FOR GROUPING
LinkedIn

 LinkedIn is different from the rest of the social

media outlets because it is specially designed for
businesses and professionals.
 Users mainly go to LinkedIn to showcase their job
experience and professional thoughts, making it
one of the most important platforms to use for
those in B2B.
 LinkedIn is a valuable tool not only for driving
traffic but prospecting, establishing thought
leadership, as well as recruiting.
PLATFORM FOR TEACHING
YouTube

YouTube is the leading video-sharing platform in the

world.
On your channel, your brand can share and edit videos,
create playlists, and prompt discussions.
PLATFORM FOR ANALYZING BUSINESS
Pinterest

Pinterest is one of the unique

marketing platforms on this list.
Instead of posting content for your
audience to read, on Pinterest, you
will post just a clickable picture.
Activity

Read the selection carefully and

accomplish the next activity.
PINOYS TOP SOCIAL MEDIA USERS,
ACCORDING TOSTUDY by Miguel R. Camus (2007)

Filipinos spend more time on social media sites than

anyone else in the world, going online roughly 4 hours and
17 minutes a day, according to a report released last
Tuesday.
US among bottom Half

 Brazilians and Argentinians followed closely behind, spending 3 hours

and 43 minutes and 3 hours and 32 minutes on social media,
respectively, the report said. The United States, where many of these
social media layers were found, is among the bottom half, with
Americans spending an average of just 2 hours and 6 seconds per day.
The least active were the Japanese, who log on an average of just 40
minutes daily. “It’s probably due to the same cultural dynamics that
made us the text messaging capital of world. said Ramon Isberto,
spokesperson for telecoms giant PLDT and Smart, referring to mobile
phone text messaging in the past decade that is now giving way to
Internet-based applications. “Filipinos like to keep in touch., Isberto
said.
Slowest in Asia pacific

 The Philippines’ social media usage was in stark contrast to its

Internet speed. Fixed broadband speed here is among the
slowest in Asia-Pacific, while mobile connections are among
the fastest, according to the most recent Akamai report. There
appeared to be a relationship between poor fixed
broadband speed and time spent on social media. The
Philippines, Brazil, and Argentina have an average fixed- line
broadband speed of 4.2 megabits per second (Mbps), 5.5
Mbps and 5 Mbps, respectively. The fastest was South Korea,
with 26.3 Mbps, and its citizens just spend about 1 hour and 11
minutes a day on social media.
Internet use on the rise

 According to the report, the Philippines’ internet and social media

users grew by over 25 percent, up 13 million and 12 million over last
year, respectively. Mobile was also a fast-growing platform,
accounting for 38 percent of all web traffic in the country, up
almost a third over 2016. The Philippines, so far, had a social media
penetration rate of 58 percent, higher than the average of 47
percent in Southeast Asia. Around the world, internet users grew 10
percent, or an additional 354 million people, while active social
media users jumped 21 percent, or an additional 482 million. Global
active netizens using mobile phones and other devices surged 30
percent or another 581 million people.
CHART IT!
Complete the table below based on the data from the selection you
have just read.