Private Dan On Demand™
LIVE Class
YouTube Secrets
How To Get Your Next 1,000+
Subscribers Fast And Turn Simple
YouTube Videos Into A Profitable
Side-Hustle
By Sifu Dan Lok
Where Are You At?
• Do you have a YouTube Channel right now?
• What is your channel about?
• How many subscribers do you have now?
• Have you tried to make your channel
successful in the past but couldn’t?
• How much money do you make a month on
average from YouTube?
YouTube Secret #1
Think Like YouTube
“What does
YouTube Want?”
To keep viewers on the
platform for as long as
possible and watch as
many videos as possible
so they could have
advertisers paying them
as much as possible.
The more you create videos
that align with YouTube’s
3 objectives, the faster
your channel will grow.
Watch Time Is King
The percentage of time that people
watch your videos is much more
important than how many people view
them.
Success is contingent upon creating
create content that people want to
watch for a long time (or watch again
and again)
Watch Time Is King
Remember, YouTube is valuable
because content lives there forever
and is easily searchable.
If your content is solid, it can get
picked up in other places as well so
you can start to build organically.
Watch Time Is King
Make video 10 minutes or longer.
Keep your content interesting and
engaging.
When your video is 10 minutes or
longer, you could also ADD a mid-roll
ad to generate more Adsense revenue.
There’s a pattern here. I
notice…
The longer videos with HIGH
retention rate tend to get
more VIEWS and gain
VELOCITY much faster.
YouTube Secret #2
Magnetic Subscribers
Attraction
Never Ever Buy
Fake Subscribers!
Make videos people
are already searching
for RIGHT NOW
A Key Difference
• Struggling YouTubers have no
idea who’s watching their
videos.
• Successful YouTubers “reverse
engineer” their videos so
viewers will watch them time
and time again.
YouTube Secret #3
Pattern Interrupts
You grab your viewer’s
attention by doing
something unusual…
something they don’t
expect
YouTube Secret #4
Use A Unicorn Or Easter
Egg In Your Video
YouTube Secret #5
Make Your True Fans
Easily Recognize Your
Videos
Thumbnail is your
storefront
“A thumbnail is the image
displayed as a PREVIEW
to your content.”
“People should be able to
tell it’s YOUR video just by
your thumbnail. Use a
branded element or if you
have a series make sure,
the thumbnails look
consistent.
• Notice Dan Lok logo on the bottom left
always.
• Look at the side panel to showcase
that this is part of a series.
• Or totally different design.
• Try to not put things on the bottom
right because the timecode will cover
it.
YouTube Secret #6
CTR
(Click Through Rate)
One of the most
important metrics on
YouTube. More than
tags, keywords, video
content, subscribers,
CPM, or even watch
time…
Think of this as your
report card for your
Thumbnails and
Titles…
Old Title: How To Be A YouTuber
Timothy DeLaGhetto And Dan Lok
•Shows you what percentage of your
impressions on YouTube turned into
views
•Impressions click-through rate is
based only on views that come from
a logged impression
•Half of all channels and videos on
YouTube have a CTR of between 2%
and 10% so aim for 7% or higher
If a video gets a lot of
impressions (Home Page
or Watch Next), it's
natural for the CTR to be
lower for videos where
most of the impressions
are from sources like
your channel page.
YouTube Secret #7
Focused Playlists
#1 Objective Oriented
Playlists
•These are playlists that solve
specific problems or complete
certain objectives your audience is
trying to do (it can be learning a skill,
a product, solving a problem, etc)
#2 Content, Topic, or
Outcome Focused
Playlists
•These are playlists that cover a
specific topic for one particular
service or content type
YouTube Secret #8
Monetizing On All
The Watch Time
YouTube Income
Stream Secret #1
All Adsense
You grant YouTube
permission to play ads
before, beneath, or to the
side of your video, and a
portion of the ad’s
revenue is granted to you.
The amount of money you can
make from AdSense varies.
(CPM, Video Length, Watch
Time) As a typical rule of
thumb, creators in the US are
paid an average two dollars
per one thousand views.
Think about it…
If you want to make
$2,000 per month from
YouTube content, you
would need one million
views per month.
YouTube Income
Stream Secret #2
Free Product
Exchanges
You can approach
brands, companies, or
businesses about this.
They will send you
free products in
exchange for a review
or promotion.
Businesses spend anywhere
to a few hundred to a few
thousand dollars to produce
a professional high quality
video. You instead can
provide this for free to them
in exchange for something
from the business.
The value you can
offer a small business
or local businesses
like a restaurant is that
you can PRODUCE a
video for them.
YouTube Income
Stream Secret #3
Brand Sponsorships
Also called “brand
deals” in the
YouTube community.
Companies will pay real
money in exchange for
product promotions,
placements, or
mentions.
Forbes conducted a
research that 82% of
viewers are more likely
to follow an
influencer’s
recommendations.
This proves companies
don’t need to rely on huge
channels to advocate for
their brands. If anything
being a small channel
works in your favor.
YouTube Secret #9
The Power of 100
When you’re just getting
started, you have
2 Major Objectives:
1. Reach 100 Subscribers
2. Make 100 videos
“Sifu, how often and
how many videos
should I upload per
week?”
Don’t wait until
you are ready!
I’ll upload more videos when I….
• I lose a few pounds
• I have more practice
• I have written the perfect script
• I have the PERFECT content calendar
• I have the best channel artwork / titles
• I have expensive equipment / light kits
• I have more free time
• I learn how to do make-up properly
• And 100 other “logical” reasons
Say: “Fuck You, Lower
Self!”
Are those the truths or
just stories you made up
in your head?
In real estate, we have a
saying:
“Don’t wait to buy real
estate. Buy real estate
and wait.”
When it comes to
YouTube:
“Don’t wait to upload
videos. Upload videos
and wait.”
The faster you get to
100+ videos, the better.
Sifu recommends
uploading a minimum
of 3 videos a week.
YouTube BONUS Secret
#10
Use A URL For
Auto-Subscribers
When you attach
?sub_confirmation=1
after your YouTube URL it will pull up a Pop
Up asking people to subscribe
Subscribe
https://www.youtube.com/danlok?
sub_confirmation=1
Add this on your other social medias, your
descriptions, or buttons or text as hyperlinks
Important Monthly
Assignments
Step 1: Immerse Yourself
Into Sifu’s Teaching
• Binge-Watch all my videos on YouTube.
(www.YouTube.com/DanLok)
• Minimum of 3 videos a day.
• A DOER is a LIFELONG LEARNER.
• Make sure you are not acting as a LONE
WOLF. Connect and introduce yourself on
DOD FB Group.
Step 2: Re-Program
Your Mind For Wealth
• EVERY DAY:
• Start the morning with Attitude of Gratitude Video. Gratitude =
Wealth.
• Middle of the day, Millionaire Mindset - Daily Power
Affirmations
• Before you go to bed, Program Your Subconscious Mind For
Success & Wealth
• Playlist: Millionaire Mind Programming
Step 3: Reach For The
Power Of 100
• Create your first 100 videos (HINT: Use the
101 YouTube Videos Cheat Sheet)
• Create and ideate 10 playlists of either an
objective or content focused playlists
Step 4: Recommended
Programs
• Tube Your Own Horn teaches you how to
create one of the most powerful PMPs in
the world.
https://www.tubeyourownhorn.com/now
Step 5 - Mark This On Your
Calendar
Next Dan On Demand Training:
June 3rd, 2019
6:00 pm Pacific Time
Topic: Productivity Secrets: How To
Master The Art Of Doing More In
Less Time And Have More Time To
Do What You Enjoy
