THE EFFECT OF DIGITAL INDIA

ON WOMEN EMPOWERMENT
 PROJECT REPORT
ON

TOPIC- THE EFFECT OF DIGITAL INDIA ON

WOMEN EMPOWERMENT
SUBMITTED IN PARTIAL FULFILLMENT FOR THE
AWARD OF THE
DEGREE OF BACHELOR OF BUSINESS
ADMINISTRATION 2021-2024_
UNDER THE GUIDANCE OF
Dr. SWATI NARULA
ASSISTANT PROFESSOR, VIPS
SUBMITTED BY:
NAME OF STUDENT MUSKAAN MEHRA
ROLL NO. 02917788821
BATCH NO. BCOM (H) SEM 4 SECTION A
d

Vivekananda School of Business Studies

Vivekananda Institute of Professional Studies
AU Block (Outer Ring Road) Pitampura
Delhi – 110034
TABLE OF CONTENTS

PARTICULARS PAGE NO.

Student
Declaration..……………………………………………………...………

Certificate from
Guide……….....………………………………………..……… ii

Acknowledgement……………………………………………………….………
... iii

Executive
Summary………….…………………………………………………… iv

Chapter Scheme

• Chapter 1: Introduction
………………………………………………….....

1. A Brief ………………………………………………………

2. Rationale for choosing this topic…………………………………

TABLE
3. Research Objectives………………………………………………..

• Chapter 2: Company Profile & About the

topic…………………………....

1. Literature review………………………………………………….

• Chapter 3: Research methodology……………………………………….

• Chapter 4: Data analysis and interpretation………………………………

• Chapter 5 : Conclusion and
Suggestion………………………………………………….

Bibliography………………………………………………………………
STUDENT UNDERTAKING

This is to certify that I have completed the Project titled “THE EFFECT OF

DIGITAL INDIA ON WOMEN EMPOWERMENT ” under the guidance of

“Dr.SWATI NARULA” in partial fulfilment of the requirement for the award of

degree of Bachelor of Commerce (BCOM [H]) at Vivekananda Institute of

Professional Studies, Vivekananda School of Business Studies, New Delhi. This

is an original piece of work and has not been submitted elsewhere.

NAME OF STUDENT – MUSKAAN MEHRA

STUDENT SIGNATURE

CERTIFICATE
This is to certify that the project titled “THE EFFECT OF DIGITAL INDIA ON

WOMEN EMPOWERMENT” is an academic work done by “MUSKAAN

MEHRA” submitted in the partial fulfillment of the requirement for the award of

the degree of Bachelor Of Commerce (BCOM [H]) from Vivekananda Institute

of Professional Studies, Vivekananda School of Business Studies, New Delhi,

under my guidance & direction. To the best of my knowledge and belief the data

& information presented by him/her in the project has not been submitted earlier.

Dr. SWATI NARULA

SIGNATURE OF FACULTY GUIDE

 ACKNOWLEDGEMENT

I express my sincere gratitude and thanks to Dr.SWATI NARULA for giving me an opportunity
to enhance my skill in my project. I am thankful for her guidance, patience and consummate
support. I extend my heartiest thanks to her for enlightening my path. Without her sincere
advice, this project has been impossible.
Moreover, I would also like to thank the various people who were involved with this project
and gave me invaluable guidance in this regard. Without their help, this project would not have
been as comprehensive and detailed as it is.
I also feel grateful and elated in expressing my indebtedness to all those who have directly or
indirectly helped me in accomplishing this research.
CHAPTER 1

INTRODUCTION
Digital India is a campaign launched by the Government of India to
ensure that the Government's services are made available to citizens
electronically through improved online infrastructure and by
increasing Internet connectivity or making the country digitally
empowered in the field of technology.[1][2] The initiative includes
plans to connect rural areas with high-speed internet networks. It
consists of three core components: the development of secure and
stable digital infrastructure, delivering government services digitally,
and universal digital literacy.
Launched on 1 July 2015, by Indian Prime Minister Narendra Modi, it
is both enabler and beneficiary of other key Government of India
schemes, such as BharatNet, Make in India, Startup India, Standup
India, industrial corridors, Bharatmala and Sagarmala.
As of 31 December 2018, India had a population of 130 crore people
(1.3 billion), 130 crore (1.3 billion) Aadhaar digital biometric identity
cards, 150 crore (1.5 billion) mobile phones, 100.6 crore (446 million)
smartphones, 130 crore (1.3 billion) internet users up from 481
million people (80% of the country's total population) in December
2017, and 71 per cent growth in e-commerce.[3][4]

Objectives of Digital India

The motto of the Digital India Mission is ‘Power to Empower’. There
are three core components to the Digital India initiative. They are
digital infrastructure creation, digital delivery of services, and digital
literacy.
The major objectives of this initiative are listed below:

1. To provide high-speed internet in all gram panchayats.

2. To provide easy access to Common Service Centre (CSC) in all
the locality.
 3. Digital India is an initiative that combines a large number of
ideas and thoughts into a single, comprehensive vision so that
each of them is seen as part of a larger goal.
4. The Digital India Programme also focuses on restructuring
many existing schemes that can be implemented in a
synchronized manner.

Advantages of Digital India Mission

Digital India Mission is an initiative that encompasses plans to
connect the rural areas of the country with high-speed internet
networks. Public Internet Access Programme is one among the nine
pillars of digital India. On the platform of digital adoption, India ranks
amongst the top 2 countries globally and the digital economy of India
is likely to cross $1 trillion by the year 2023.
Some of the advantages of Digital India are:

1. There is an increase in electronic transactions related to e-

governance.
2. An optical fiber network of 2, 74,246 km has connected over
1.15 lakh Gram Panchayats under the Bharat Net programme.
3. A Common Service Center (CSC) is created under the National
e-Governance Project of the Indian government which provides
access for information and communication technology (ICT).
Through computer and Internet access, the CSCs provide
multimedia content related to e-governance, education, health,
telemedicine, entertainment, and other government and private
services.
4. Establishment of digital villages along with well-equipped
facilities such as solar lighting, LED assembly unit, sanitary
napkin production unit, and Wi-Fi choupal.
5. Internet data is used as a major tool for the delivery of the
services and the urban internet penetration has reached 64%.
Challenges of Digital India
The government of India has taken an initiative through the Digital
India Mission to connect the rural areas of the country with high-
speed internet networks. Apart from the various initiatives taken by
Digital India, there are several challenges faced by it.
Some of the challenges and drawbacks of Digital Mission are
mentioned below:

1. The daily internet speed, as well as the Wi-Fi hotspots, are slow
as compared to other developed nations.
2. Most of the small and medium scale industry has to struggle a
lot for adapting to the new modern technology.
3. Limited capability of entry-level smartphones for smooth
internet access.
4. Lack of skilled manpower in the field of digital technology.
5. To look for about one million cybersecurity experts to check and
monitor the growing menace of digital crime.
6. Lack of user education.
Women empowerment means to give powers to women to steer
themselves to the challenging social, economical and corporate
environment. Our government also recognise role of women while
framing policies for improvement in modern day society. All the
world economies countries also consider their role pivotal in the
growth of various fields. In a nutshell, we can say that our countries
cannot progress if we left our half world behind. ICT sector is a
powerful tool for the women to recognise their identity before the
world through participation in decision making, entrepreneurship, and
various other activities. No doubt, women have less accessibility to
technology. But there are numerous example which shows that when
they are trained in this field, it tweak their social status to the
remarkable extent. The soared to the staggering date provided in this
article is a evidence of the immense growth of the women in this
sphere. The most critical aspect of societal development as well as
economic growth of our nation is women’s empowerment. Though it
is a recognized fact that women in rural areas are the actual engines of
driving growth with the ability to affect necessary transformational
economic, environmental and social changes for sustained
development in India, analysis of almost all the development
indicators establish that there is much to be done in order to empower
them.
There’s a paradox at the heart of digital learning: the people who are
most likely to benefit from it are also the least likely to have access to
it. This is especially true for women, more so with rural women and
young rural girls, who are being disproportionately affected by the
digital divide – which hurts women the most. Women
disproportionately find themselves unable to access modern
innovations that can improve their lives — among them digital
education. Availability, adaptability and willingness to learn the
changing and challenging technology is key to minimizing the
existing digital paradox. And when women are provided equal access
to digital services, amazing things can happen.
Globally, women are 21% less likely to be online compared to men; in
the least developed countries, they’re half as likely. This digital
exclusion does more than prevent women from accessing online
education. It prevents them from fully participating in the digital
economy — and it is costing the world billions of dollars in GDP each
year. Limited access to education, healthcare, and employment are
among the many challenges that rural women face. This is further
compounded by gender-based discrimination, bias, domestic violence,
social security and stereotypes that constrict their opportunities
despite the huge potential they possess. Given the right ecosystem,
rural women can prove to be a powerhouse of India’s economy. This
is where Digital Technology can prove to be a game changer that can
enable rural women to contribute in a huge way in our nation’s
development.

Rural Education through mobile technology will allow rural women

to stay updated with the latest developments encouraging literacy,
improve skill capacity, establish and enhance financial independence
and also prove to be a driving force in rising up to take part in societal
activities that can help establish their dominance in the respective
fields.
The age of internet and e-commerce has the potential to create
opportunities for rural women like never before. The proliferation of
digital technology, especially through smart phones has begun to
provide a myriad of avenues to rural women in setting up their own e-
commerce and unique businesses paving the way to financial
independence, which ultimately is instrumental to their
empowerment. The convenience offered by mobile and digital
technology has ensured that women can more readily balance their
homes as well as their careers all from the privacy of their homes.

Digital fluency has a major role to play in achieving gender equality,

enabling catalyzed communication and networking on a global scale.
With the ubiquitous nature of digital technology, bridging gaps and
access to resources as well as know-how especially to rural women is
easily ensured. The IT sector, making use of the proliferation of
digital network connectivity to the most remote rural locations in
India, has hence helped create large scale employment opportunities
for rural women, more specifically the post-COVID scenario. With
more and more people preferring to work from home, the location no
longer holds a problem, it is the skill and expertise that matters.
Digital technology has enabled the freedom to articulate and share
one’s experiences, concerns and knowledge, broadening the scope of
activities and helping rural women address issues previously beyond
their capacity. The key to all the above is the ability of Information
and Digital Technology to bring education and resources to the
fingertips of every woman in rural India. With more and more
education portals going the mobile app way, there will no doubt be a
greater thrust generated in empowering the rural woman.

We need to broadly invest in digital infrastructure that increases

connectivity and ensures everyone — including women — can fully
access the digital economy. Infrastructure alone isn’t enough to bridge
the digital divide. We must also ensure digital products are relevant
and affordable for women. Service and device costs remain one of the
primary barriers standing between women and access to digital
technologies.

• W2E2 - Wireless Women for Entrepreneurship and

Empowerment (W2E2) is a programme designed to create
women’s microlevel social enterprises based
on Information and Communication Technology (ICT).
The programme aims to help rural women with digital tools,
e-learning, internet connection. The main objectives of this
 programme are to promote Internet-based social enterprises
and entrepreneurship among women as change agents, use
the Internet and ICT as a basis for gender inclusion in social
and economic empowerment, and boost the women’s
traditional skills, helping them reach markets and ensure
sustainability. In the current day leveraging this programme
some are setting up their own kiosks and shops to provide
online services to the local community, while others have
taken up work as digital literacy trainers in their own local
communities.
• ArogyaSakhi - The programme is crafted in order to help
rural women develop their own personality to providing
health care to the rural area. It’s a mobile application that
helps rural women entrepreneurs deliver preventive health
care at rural doorsteps. Women armed with tablets and
mobile healthcare devices like glucometers, blood pressure
checking machine visit homes and collect data from the
village women. This data can be accessed by doctors at any
location who could provide treatment to the patients
remotely. Similarly, other apps have been launched to
enable farmers to get accurate and timely information
related to crops, market prices and analytics to enhance
productivity and profitability of farmers.
• The Amakomaya Project - The project literally means &
depicts Mother’s Love. It started with a thought of
providing Nepali rural women with lifesaving digital
content in their own local language via the Internet. It serves
a social cause which is to provide pregnant women during
and after pregnancy advice. By this way, it helps reducing
population and diseases in newborn children. With the high
mobile tapping, the program has expanded with a mobile
platform, and it also connects rural health workers with
urban-based hospital doctors.
• Internet Saathi - It is a long term vision of Ratan
Tata, Former Chairman of Tata Sons. The initiative aims
to go deep with internet usage among rural women in India.
To make this happen, Ratan Tata joined hands with Google
 and Intel to help women in rural India to access the Internet
in large number. His vision is - the Internet can help rural
women get educated, which as a result will make them
ready for the future. Through this initiative, women from
villages are trained on using the Internet and are made
equipped with data-enabled devices. These women are
known as Internet Saathis and work as trainers, to help other
women in their village to get started on their Internet
journey and benefit from it. As of April 2019, there are
more than 81,500 Internet Saathis who have helped
over 28 million women learn about the Internet
across 289,000 villages.
• National e-Governance Plan - The Plan provides
opportunities to the rural women entrepreneurs for citizen-
centric services including access to land
records and utility bills payments. This plan helps them to
follow up on rural enterprise, facilitate community
participations, enable citizens to make informed decisions
and act as a single window interface, eliminating the
corruption process.

IMPACT OF IT ON RURAL WOMEN

EMPOWERMENT
In India, women comprise a large portion of the rural population and
play a substantial role in the rural sector. These women engage in
economics activities such as handicrafts and sewing or rolling
cigarettes, weaving of baskets and fabrics, working in cities as
vendors. They are in urgent need of following information for their
further development:-
1. Educational opportunities outside the village.
2. Job opportunities in both formal and informal sector.
3. Government assistance programs career advancement within the
restrictions of traditions.
4. Modern child care facilities.
5. Legal provisions to counter sexual harassment, domestic violence
& social injustice.
By providing above information, IT played a greater role for rural
women empowerment. IT also helped in rural women's empowerment
by making them aware about the world and more particularly, What is
happening in India? Internet has helped them in assimilating
information about variety, range and quality of products publicity and
marketing of products and services. Apart from being used as a tool of
information, application of IT has created avenues for women
empowerment. Note worthy examples are that of SEWA, Embalam,
NABANNA & e-mahile. SEWA (Self Employed Women's
Association) uses IT for women empowerment. It uses an Internet
based training programme to development a cadre of barefoot
managers among the poor women workers, focusing on women in
panchayats, forests & soon.
M.S. Swaminathan research project in Pondicherry in Embalam
district has led to creation of information villages. Ten villages are
connected by a hybrid wired and wireless network. This has enabled
villagers to obtain information that they need and use this information
to make improvements. Local volunteers gather the information &
feed it in to an interne. Most of the operators and volunteers,
providing primary information are women more than 50%, thus
giving them status and influence.
NABANNA is a success story of rural women's empowerment
through IT. "Networking Rural Women and Knowledge" a UNESCO
Project in Nabanna, India explores innovative uses of databases,
intranet portals for the benefits of poor women. UNESCO Report
(2004) reports the following changes in women after gaining access to
information through Nasanna.
1. Women gained more respect at family and community level as a
result of IT Skills acquired at center.
2. Younger women felt that they can easily approach the Job market
with greater confidence than before.
3. Women became more creative after learning a program like Paint
brush in windows.
4. Women have achieved on increase in income as well as
enhancement of solidarity among women in community.
e-Mahile is a project being implemented under the ASARE Scheme
by the KSWDC (Karnataka State Women's Development
Corporation), for women this project is conceptualized to provide all
possible services to the rural public through rural women. Rural
women are taught how to access the internet for collecting
information and use it for various works. Then each trained women is
provided a Laptop, Printer, UPS, Soil testing Kit, LCD projector,
Digital Camera, Internet Connection & educational CD's. This project
has empowered the rural women by helping them to serve their
villages and thereby earn a decent income.

OPPORTUNITIES
Nation looking towards progress cannot the food to ignore capacity
building and empowerment of women . with the woman, the
empowerment begins from home which on the other hand
automatically takes cure of society. it is well understood that any
attempt to improve the quality of who people in developing countries
would be incomplete without progress towards empowerment of
women women’s development is is linked with technology full stop
with the power of digital technology and growing opportunities there
is a revolution in the way of women are doing business. some of them
are already running successful Enterprises, many more are joining the
band Wagon. digital India provides with the decreases infrastructure
with the smooth transition from developing to develop. for carrying
the development for that and further women should be considered and
promoted as key driver.

current digital India initiative provide ample of opportunity for

women empowerment following are the various fields in which
women can carry active participation
1. Broadband Highways
2.Universal Access to Mobile Connectivity
3. Public Internet Access Program
4.e-governance : reforming Government through Technology
5. e-Kranti - Electronic Delivery of Service
6. Information to All
7.Electronics Manufacturing
8. It for jobs
9. Early Harvest Program

as it caption indicates the “digital India” processes on the Information

and Communication Technology as a principal medium for
empowerment access to information technology at the class root level
chal open up the world before helpless role in women who shall look
forward towards a better and confident future. digital India plan
provides phone conne broadband in 2.5 lakh villages by 2019 and that
is truly by Clarion call for entrepreneurs and policy planners to take
advantage of the opportunity to build you solutions for rural market
markets . we will play the lead role to provide and digital
empowerment to rural people region in India is likely to emphasize on
the following Key aspects:
1.Knowledge Sharing:
Digitalization of libraries and many services now young India is able
to ponder on the resources which were not available to them earlier,
especially being a girl of rural area with limited access to urban
knowledge and facilities
2. IT Jobs and Work from Home
Information Technology services are not shifting to tier 2/3 cities and
providing good job opportunites ,it is impacting the low salary
structure in these cities
3. Online Business aBonus
Now due to nuclear family concept and lack of adequate children care
centres urban mothers tend to leave the job after motherhood.It is loss
not only to their earning capacity but to also the nation where skilled
manpower is still a wide search by all . Now to tape potentiatiloty
women are entering into online business and sales
4. communication and Networking
It gave the women freedom of expression and thoughts and
empowered them for their rights. Now with the available information
they know their rights and can seek help from the government
instituitions.
CHALLENGES
There are seville constraint of drugs the process of empowerment in
India. social norms in family structure in the developing countries like
India, manifest and perpetuate the coordinates status of women.
craving of for a male child is one of the cancerous tumors in almost
also cities and communities in India. this is it is more bias and favour
of male child in respect to education commentation and other
opportunities. the root of this type of attitude lies in the believe that
mail child carries forward the race.

solution of India geographical entities in socio culture diversity its

possible to generalizing fake about women as the Homogenous group
to people. the lives of women a large dominated by the stick it arrange
to patriarchy restriction of caste and rigid culture norms it is often
observed that it traditional power holders of the village. the Council
of male elders view Technology with weight the special which is
basically due to lack of education, social status and lack of exposure
this attitude is very pervasive in their life tenses where many Indian
villages have actually banned young woman from using cell phone
and even wearing jeans .

the women of India are in two sense enjoy a pretty lower status than
of man in spite of many efforts undertaken by the government. silent
acceptance of unequal general norms and traditional concept of their
role as Natural by women cells I still prevailing in society and
inclicting an injustice upon them poverty and poor education are also
the allegies of life for the was majority Indian rural women. these are
the major factors both in challenges in realising women
empowerment. the most important enableing factor for women
empowerment at the access to education employment and change in
social structure patronised by the government as well as changing the
point of view of male dominated society. it is not only crucial to
identify the reason but also to find a way and means to me to get
them. parliament of women in India
1. EDUCATION
The gap between the women and men literacy is severe in
India.While the country has grown from leaps and bounds since
 Independence when it comes to education,about 82% of adult
men are educated in comparison to only 65% adult women
literacy rate in urban sector. The figurebis quite alarming in case
of rural sector. The gender bias in education, specialized
professional training hit women very hard in employment and
attaining toplevel leadership in any field
2. POVERTY
Eradication of poverty is more a Government Initiative than
Public Awareness and be a nationa;l goal as important as the
eradication of illetracy .Due to this , women are exploited in
several walk of life.
3. HEALTH AND SAFETY
The health and safety concern of women is the paramount for
the wellbeing of the country and is a important factor in gauging
the empowerment of women in the country.
4. PROFESSIONAL INEQUALITY
This inequality is practicised in employment and promotion.
Women face several handicaps in male customized and
dominated environment in Government offices and Private
companies.However, it is encouraging that many of the private
corporate houses promote women leadership where they get
enough opportunities to excel.
5. MORALITY AND INEQUALITY
Due to health bias in health and nutrition the women in India
generally have a high morality rate than men which further leads
to decrease In women population.Female fetotocide is still
rampant in many parts of india
6.

6.HOUSEHOLD INEQUALITY
Household relations show gender bias in infitesimally small but
significant manners across the globe,more so,in India
Objectives
The aim of this paper i.e. “ women empowerment in digital india” is
to cover the following objective.
• To study the Different way through which ICT sector benefitted
women to get employment.
• To study the Employment profile of the women in ICT sector.
• The study the Benefits of the Digital technology for the working
women.
• The study the Impact of the IT on rural employment

RATIONALE BEHIND CHOOSING THE TOPIC

This study reinforces the inadequacy of a digital skilling approach
alone. Numerous government and private sector-led initiatives are
underway to train women to use specific applications like YouTube
and PayTM. This is likely to yield positive results in the short-term by
allowing women to access information and have greater control over
their finances even when they are unable to, or are not allowed to
venture out. However, this internet and communication technology-
specific training can be problematic as a long-term strategy. While
digital economy allows opportunities for ‘flexi-work’ and diminishes
the reliance on physical workspaces, digital literacy must not aid in
reinforcing the traditional gendered segregation of private and public.
Unless accompanied by broader shifts in social and cultural belief
systems, it can lead to further restrictions on the mobility and
autonomy of women. Therefore, unless these digital skilling programs
are grounded within broader education curricula, they will create a
generation of young people that are essentially only application
operators, capable of specific tasks; not informed or empowered
individuals capable of navigating and challenging deeply entrenched
social customs and norms.
The results will help in knowing the present situation in concluding
whether gender is an issue in the use of digital platforms. It will also
throw light on the impact of Digital India on the women of Karnataka.
It helps the Commission to take appropriate measures in particular
and helps the policy makers to frame necessary policies that enhance
the availability and use of digital technologies

CHAPTER 2

2. Review of Literature
This review focuses in particular on rural women use of digital ICTs –
where communication is through computer-based systems, and
including social media. As the review looks at the relationship
between ICTs and women’s voice in and influence over decision-
making, the interactive nature of much digital ICT makes it
particularly pertinent. Digital ICTs hold the possibility that larger
numbers of women can not only receive information and ideas but
also convey them – and this is a necessary, if insufficient, condition
for their having voice and influence.

WOMEN EMPOWERMENT IN DIGITAL INDIA AND THE

KERALA KNOWLEDGE ECONOMYPK Manoj, Sruthy Krishna,
Reni Sebastian 2023
Given the vast potential of Information and Communication
Technology (ICT) for bringing in innovations in business processes,
thus leading to better quality services at lower costs, and also effective
marketing of products through social media, like, electronic Word of
Mouth (e-WOM), this paper suggests promotion of ICT for rural
development and women empowerment in India. Citing global and
national success stories, the case of Kerala State in Indian union has
been focused in this paper, pointing out the favorable policy measures
like ‘Digital India’at the national level and ‘Kerala Knowledge
Economy’at the State level.
DR NILESH M MARVANIYA 2023Financial literacy is the ability to
understand and effectively manage personal finances. In India,
financial literacy is an important issue, as many people lack the
knowledge and skills to manage their finances effectively. According
to the National Centre for Financial Education (NCFE), only 24% of
Indian adults are financially literate. This lack of financial literacy can
lead to several problems, such as debt, low savings, and financial
insecurity. To address this issue, the Indian government has launched
several initiatives aimed at promoting financial literacy in the country.
Koyel Ghosh 2022 The term" Digital India" refers to the country's
transformation towards a future knowledge economy and society. By
enhancing online infrastructure and internet access, the Digital India
programme makes sure that government services are made available
to citizens electronically
Amarjit S., Digital India: Problems and Prospects (May 31, 2021).
Kaur, D., Chitsimran, Mahajan, R., Sidhu, AS, 192-196, 2021
We are living in arena of technologies and digital world. The digital
world is a world where the best possible use is made of digital
technologies. The ‘Digital India’programme, an origination of
honourable Prime Minister Mr. Narendra Modi, targets to make
government services available to people digitally and enjoy the
benefit of the newest information and technological innovations. It is
a programme to prepare India for a knowledge future

Advance and Innovative Research 343, 2019 Digital India is an

initiative of Government of India to transform India into digitally
empowered society and knowledge economy. The launching of
Digital India program in 2014 ushered the nation into the league of
countries that are transforming their governance and economies with
the power of technology. Since then, this dream project has touched
upon almost all aspects of our lives, ranging from travel, work and
communication to healthcare, education and shopping.

Ruchi Malhotra (2015) describe how the women is empowered

through the help of Information technology. It has changed their
position from past. The development of IT has enabled the women
section to participate in each and every walk of life. It has empowered
the women by enhancing their skills, knowledge and income. Flexi
timings and work at home with internet has enabled the more women
to join the labor force. Thus IT has played a greater role in women's
empowerment. It potential to sweep across political, geographical,
economic and social barriers is just the leverage that women need to
build for themselves a new identity and a more honorable place in
society.
Antonio and Tuffley (2014) describe how the idea of a digital divide
has developed into an understanding of access to ICTs as a ‘multi-
faceted phenomenon consisting of four factors that work to regulate
access: psychological, material, skills and usage’. All four can prevent
women from using digital ICTs to access and communicate
information and ideas as, for example, women may assume they are
incapable of learning to use ICTs, may not have access to ICT
equipment or may not have the resources to pay to use ICTs.
Gurumurthy, (2013) stated that digital ICTs and media also represent
a commercial space, influenced by private sector interests. This means
existing patriarchal attitudes towards gender can be reproduced as
well as challenged in the online environment in ways that can limit
the potential of ICTs to be tools for women’s empowerment Asiedu
(2012) criticises ICT and development discourse for using the
‘language of empowerment’ while at the same time presenting women
as ‘passive recipients’ of ICTs rather than examining whether they are
able to be ‘active users’. Even when women are passive users of ICTs,
this can increase their access to services and information in ways that
empower them and provide an important base for voice and influence.
However, for women to use ICTs to voice their views and influence
others, they need also to be active users of digital ICTs.
Torenli (2006) discusses how examining access to ICTs from a social
inclusion perspective moves the debate away from ‘providing
equipment’ to underlying structural reasons why some socioeconomic
groups lack access.
Prof. Onkaragouda Kakade and Deepa Tattimani- The purpose of this
study is to know the role of digital India programme in women
empowerment. Present research study is exploratory in nature aimed
at knowing the impact of Digital India programmes on rural women in
Vijayapura District of Karnataka State For the present study multi
stage sampling technique is adopted. The study is conducted in all the
5 taluks, Sindagi, Indi, Vijayapura, Basavanabagewadi and
Muddebihala of Vijayapura district. For selection of the Sample
villages will be followed random sampling method. From all the five
taluks 43 villages is selected and total 3340 respondents were
selected. The questionnaire is distributed among the respondents and
got 3238 response. By combining both quantitative and qualitative
data more accurate first hand information can be collected. The study
found that digital India is improving the quality of women’s life.
Digital India is empowering women digitally and it also emphasis on
universal digital literacy and availability of digital resources or
services in Indian languages
.
A. K.Roy (2017) found that the Digital India Programme targets to
change India into a digitally empowered country by using IT as a
growth engine of new India.
Alka Rai and Dr. Arvind Kumar Sharma (2018) attempted to take a
deeper look to the data of internet users in South Asia with a special
focus on gender perspective.
Podile.Venkateswararao (2018) elaborated the prominent digital India
initiatives which empower women. There was no research on impact
of digital India on Economic Empowerment of urban and rural
women especially in Andhra Pradesh
Vijaya, C.S. and Seethalakshmi, S. (2019) indicates that finance is an
important domain of Indian women. Indian Women participate in the
administration of the family. Finance, right from managing everyday
expenses, to determining investment decisions of the family. Needless
to say, the Digitalization of Economy will have tremendous impact on
the activities of the Indian women. In general they observe that
women are able to accept the change in the present environment. The
growth in female literacy rate (65% in 2017- 18) across the country
has also created a positive impact on digital adaptation of the women.
The tech sector is the second largest sector with women employees
after agriculture. This shows how women have carved a place for
themselves in Technology related fields also.
 Jadhav Amardeep D. (2018) examines that digitalization or digital
transformation is more than just adopting cloud, social, mobile or big
data technologies. It is about using technology to create new values or
change the business model. Digitally transformed businesses typically
create an ecosystem where all market participants and consumers
participate. The campaign aimed to connect rural areas with high
speed internet network and to improve the digital literacy. Indian
economy is growing at a fast pace that requires the people to be
financial literate to take judicious decisions. After this digitalization,
the financial transactions have to be done through internet. So, Digital
financial literacy is gaining importance
Khillare Prakash and Sonawane Madhulika (2018) Examines that
more than seventy percent population of the country lives in rural part
of the nation. Due to illiteracy and stay away from urbanization, most
of the labours in this labour force are not able to connect with the new
and modern technology and techniques. Government of India is
started to promote and to create the awareness programme towards
the cashless and paperless transactions through digital payment
system. One of the important parts of the labour force is the huge pool
of women domestic workers which are still so far away from adopting
and accepting new type of digital payment system.
Sivapriya, Subhashini and Preetha (2018) examines that digital India
has been influencing the economy in various ways by creating more
job opportunity, better delivery services, technological sectors. It will
always help in better Governance. Digital India‟ initiative has been an
area of interest of numerous researches from various disciplines
because of its great significance and influence on the economy as a
whole and particularly the technological secto
CHAPTER 3
RESEARCH AND METHODOLOGY
RESEARCH METHODOLOGY:
Methodology of the study refers to the methods used to collect the
required data for research work. The data required has been collected
from the following sources:-
1. Primary Sources
2. Secondary Sources

RESEARCH DESIGN

A research design is defined, as the specification of methods

and procedures for acquiring the Information needed. It is a plant or

organizing framework for doing the study and collecting the data.

Designing a research plan requires decisions all the data sources,

research approaches, Research instruments, sampling plan and contact

methods.

Research design is mainly of following types: -

1. Exploratory research.

2. Descriptive studies

3. Casual studies

EXPLORATORY RESEARCH

The major purposes of exploratory studies are the

identification of problems, the more precise Formulation of problems

and the formulations of new alternative courses of action. The design

of exploratory studies is characterized by a great amount of flexibility

and ad-hoc veracity.

DESCRIPTIVE STUDIES

Descriptive research in contrast to exploratory research is

marked by the prior formulation of specific research Questions. The

investigator already knows a substantial amount about the research

problem. Perhaps as a Result of an exploratory study, before the

project is initiated. Descriptive research is also characterized by a

Preplanned and structured design.

CASUAL OR EXPERIMENTAL DESIGN

A casual design investigates the cause and effect relationships

between two or more variables. The hypothesis is tested and the

experiment is done. There are following types of casual designs:

I. After only design

II. Before after design

III. Before after with control group design

IV. Four groups, six studies design

V. After only with control group design.

 VI. Consumer panel design

DATA COLLECTION:

Since research is combination of secondary data collection

through desk research and primary data through the author of

this study collected by conducting a questionnaire.

SAMPLING:

There is no hard and fast rule for deciding just where the

specialized works of “sampling” begins and ends. To obtain the

exact value of a parameter observation have to be made on all the

elements in the entire population.

However it is very difficult to obtain information about all the

member’s of a population. Usually practical considerations,

particularly of cost, force us-to satisfied with marking inference

about population values from data which is based on sample only.

A representative sample is one for which the results are what we

would have obtained has we studied the entire population .

SOME BASIC CONCEPTS :

A population is the aggregate of all the cases that conform to some

designed set of specification. Thus by specification “people” and

“residing in India” we define the population consisting of all the

people residing in India.

STRATUM :

By certain specifications, one population may be include in other.

It such we may refer to the included population as a sub population,

a population stratum or simply as a stratum.

A stratum may be defined by one or more specifications that divide

a population i to mutually exclusive segments.

For example : a given population may be sub divided into strata

consisting of males under 21 years of age.

SAMPLE-AREA :

Delhi and Delhi Ncr

SAMPLE – SIZE : 100

METHOD USE : QUESTIONNAIRE

Method you will use to classify data: This research work will deeply analyze the
Impact and Awareness of Digital India among Indian women . For doing this,
the researcher would collect both primary and secondary data.

Method you will use to present data: Tables, Pie Chart and Excel Chart

CHAPTER 4
DATA ANALYSIS AND INTREPRETATION
Q1. Are you from urban sector or rural sector
As the major population of my sampling population was from urban
area 91.2% of the people voted for urban sector and 8.8 % voted for
rural sector .
Q2. Digital India programme allows women to gain control over
their economic assets and achieve financial independence

According to 53.9% of the people samples they strongly agree that

Digital india programme allows women to gain control over their
economic assets and achieve financial independence while only a very
small population disagree .
Q3.Digital India allows women to get equal property rights
54.9% of the sampled population they strongly agree that Digital
India allows women to get equal property rights they are also people
who are neutral about it or they disagree with the statement.
Q4.Digital India allows women to achieve family infrastructural
development

45.1% of the population sampled strongly disagree with the statement

that Digital India allows women to achieve family infrastructural
development while 24.5 % agree with the question
Q5.Digital India allows women to gain self-employment
opportunities
39.2% of the sampled population disagree with the statement but on
the other hand approx. 48% either strongly agree or agree with this
statement that Digital India allows women to gain self-employment
opportunities. So, no clear conclusion could be derived for this
question.
Q6. Digital India allows women to improve production and
productivity

More than 60% of the sampled population do not agree with the
statement that Digital India allows women to improve production and
productivity .
Q7. Digital India allows the women to work for business
promotion
Around 60% sampled population do not agree with the statement that
Digital India allows the women to work for business
promotion while 40% of the population completely agree with the
statement.
Q8.Digital India allows women to increase their economic
bargaining power

40.2% of the sampled population think that digital india does not
allow women to improve their economic bargaining power . Around
35% of the population agree or strongly agree with statement
Q9. Digital India allows women to develop professional skills and
competence
Around 45% of the population do not believe that Digital India allows
women to develop professional skills and competence .
Q10.Digital India allows women to improve their saving ability

Around 40% of to the sampled population feels that Digial India

allows women to improve their saving ability .But theres still a part of
the population who do not agree with the statement
Q11`.Digital India allows women to sell their products and
services online.

Around 50% of the population agree with the statement that Digital
India allows women to sell their products and services online .
Q12.Digital India allows women to avail benefits of development
projects
Around 45% do not agree with the statement that Digital India allows
women to avail the benefits of development projects
Q13.Digital India allowes women to participate in the
development projects

Q14.Digital India allows women to earn economic self sufficiency.

CHAPTER 5
CONCLUSION AND SUGGESTIONS
While the government has launched a lot of initiatives for Women
empowerment through Digital India , awareness about these Initiatives
is still not there even among women living in the urban sector leave
alone the rural sector . I think tjis is the reason why a large chunk of the
sampled population did not agree with majority of the benefits of the
Digital India . Without proper awareness among women the Digital
India will flourish in India . There are many factor irrespective of the
area that are responsible for this lack of medium of knowledge among
women , biasness etc. Most of the women I sampled were housewives

Breaking old traditional norms, women are showing their real potential
and mental strength. They have infinite opportunities in this global
arena. They share equal partnership in every business, government
activities and jobs. Some age-old traditional barriers and societal
attitudes must be removed for their upliftment. They have to demand
for their rights and should be ready to take their fight of equity and
honour to next level. As the industry is cognizant of women’s role in
ICT industry, there is a sea change to attract women employees.
Balancing act of family and job related issues are making a dent in
MMG and SMG level women in various companies. This can be a
blessing in disguise as they can use their skill, knowledge and
experience to become a successful Entrepreneur. Top level women
employees are setting examples for younger generation. They have to
walk a tightrope and make a fine balancing act to excel in their carrier
in IT related fields. Above all they must get their share of support from
their near and dear ones including family and colleagues.

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12.
QUESTIONNAIRE
Q1. Are you from urban sector or rural sector

Q2. Digital India programme allows women to gain control over

their economic assets and achieve financial independence
Q3.Digital India allows women to get equal property rights

Q4.Digital India allows women to achieve family infrastructural

development
Q5.Digital India allows women to gain self-employment
opportunities

Q6. Digital India allows women to improve production and

productivity
Q7. Digital India allows the women to work for business
promotion

Q8.Digital India allows women to increase their economic

bargaining power
Q9. Digital India allows women to develop professional skills and
competence

Q10.Digital India allows women to improve their saving ability

Q11`.Digital India allows women to sell their products and
services online.

Q12.Digital India allows women to avail benefits of development

projects
Q13.Digital India allowes women to participate in the
development projects

Q14.Digital India allows women to earn economic self sufficiency.