Telecp09 C1
Telecp09 C1
Learning Objective:
Discuss the history of Tour Guiding
Cite the definition of the tour guiding
Assess the students at the end of the lesson
The Grand Tour – the introduction to popularized travel itineraries, souvenirs and
postcards Travel
Page 1
TELECP09: Tour Guiding
Italian city of Florence through the works of artists and writers spurred by political
and cultural changes of the day. Due to the artistic dependency of patronage, the
classical theme was set in motion much due to the rich and powerful Medici
family. The Medici‘s sought to commission art outside the religious themes that
dominated the time period. Besides a revival of the romanticized mythological
themes of the classical era, a renewed interest was spurred in classical
architecture, mathematics and natural philosophy (predecessor to modern
science.)
As the renaissance spread through-out Europe, bringing with it a new artistic and
academic focus, it became fashionable for young aristocrats to visit the great
master pieces of the classical era as part of their classical education, (mainly
Roman art and architecture.) This became known as the Grand Tour.
A Trending Itinerary
During the 16th and 18th centuries a standard itinerary was popularized. While
detours included many European destinations, the grand tour typically started in
London and included Paris, but focused mainly on Italy, especially Rome. Few
visited as far as Greece, which was still under Turkish rule. The grand tourists
visited famous ruins, architecture, fountains and churches. Admission to Greco-
Roman statues and paintings included both private collections and museums.
Travel guides were available for the grand tour and the tour typically lasted for
many months and sometimes years. Besides visiting art and architecture, a grand
tourist could also listen to music, visit theaters, be tutored in languages, fencing,
dancing, riding and other popular activities. The grand tour was often seen as a
rite of passage and was considered a symbol of status.
Page 2
TELECP09: Tour Guiding
Tour Guides
While it was common practice to hire a personal tour guide for the grand tour,
printed travelogues or itineraries became popular to both travelers and non-
travelers. Published accounts and letters of personal experiences gave insight to
what the grand tour could offer for the populace of the time, but they also help
illuminate the historic trend for us in modern times.
https://www.travelplannersinternational.com/travel-agency-blog/travel/the-grand-tour-the-introduction-to-popularized-
travel-itineraries-souvenirs-and-postcards/
The first tour operator went into business in England in 1758, and is still in
business today. In Europe, pleasure travel started in earnest during the 1840s,
when Thomas Cook began conducting tours to Paris and later around Europe. By
the 1850s, railroad tours were already in operation.
Through the 1930s tour wholesaling continued to grow, but that happened
slowly, since comfortable and affordable means of passenger transportation were
not widespread, and travel was costly. The post-World War II period, beginning
with the late 1940s and early 1950s, marked a dramatic turning point for the tour
operator industry. The introduction of modern long-range commercial aircraft and
the development of the interstate highway system both opened long distance
travel to millions of middle class travelers. Add to that the growth of low cost
airlines, increased access to airports, and the ability to travel more cheaply, and
the travel bug sent millions of people all over the planet.
The media have popularized aspects of touring and made them appear
accessible to the public, which has helped to increase the number of tour
travelers. The television program ―The Love Boat‖ inspired middle class travelers
to take a cruise. The 1969 film, ―If it‘s Tuesday, this must be Belgium,‖ based on
Caravan Tours, popularized over-the-road bus travel.
Today there are over 600 tour operators in this country, plus hundreds in
other countries. Most of them wholesale their tours, that is, sell them through
travel agents, or sell them directly over the internet. Even in this day of the
internet, where travelers can more readily create their own itineraries, tour
Page 3
TELECP09: Tour Guiding
operators still have the advantage of bulk purchases that reduce costs, and of
inside knowledge of vendors and destinations
https://www.cruisejobfinder.com/members/tour-
guide/history/#:~:text=The%20History%20of%20Guiding,tours%20were%20already%20in%20operation.
Tour Guiding
Guides are tourism professionals that lead their guests through the most
interesting parts of their region. It is their task to entertain visitors to their region
and to help them to interpret the sights that they are visiting. They help tourists to
have a positive experience and take care of their guests as good as they can.
This module teaches you on how to become such a professional guide and shows
you how to develop the skills and relevant information that you will need to work
as a guide.
Tour guides
show groups round attractions such as historic monuments, cultural
centres and beauty spots, and provide them with background information to help
them make the most of their visit.
Page 4
TELECP09: Tour Guiding
Many tour guides work on a seasonal basis and combine tour guiding with
other work, but there are full-time roles available.
Adverts appear in specialist press publications such as Travel Trade
Gazette or Travel Weekly, as well as their online equivalents. It is advisable to
make speculative applications.
Work with the general public, or experience gained within the hotel, tourism
or travel trades is usually beneficial.
There are accredited tourist guide training programmes that cover a range
of destinations, including London, and that enable you to qualify at three different
levels for three different types of guiding: at sites, on guided walks, and on a
moving vehicle. Blue Badge holders are qualified for all three modes, while green
badge holders can offer guided walks and can also act as tour guides at sites in a
specific area. White Badge holders can either provide guidance at a specific site
or on a walk along a fixed route.
At the National Department of Tourism we measure success not only in the visitor
numbers, but in the experiences we create, the new opportunities for meaningful
employment and growth and the understanding that is fostered between people
from different backgrounds and different corners of the world and our tourist
guides play an integral role in this.
Tourist Guides are often one of the first people to welcome tourists and the last to
bid them farewell. Their role is to enhance our visitors' experience and be
ambassadors for South Africa as a tourist destination.
Page 5
TELECP09: Tour Guiding
Various international organizations such as the World Federation of Tourist
Guides Associations (WFTGA) define a tourist guide as the person who guides
visitors in the language of their choice and interprets the cultural and natural
heritage of an area, which person may possess an area specific qualification.
Such specifications are usually issued and/or recognized by the appropriate
authority.
A tourist guide is someone who points out the way and leads others on a trip or
tour. Generally, a tourist guide will work at a specific location, city or province. In
some cases, guides qualify to guide throughout an entire country.
According to the Tourism Act No. 3 of 2014, Tourist guide means any person
registered as such under section 50 and who for reward accompanies any person
who travels within or visits any place within the Republic and who furnishes such
person with information or comments.
Tourist guiding is a very critical component of the tourism value chain. They play
an essential role in ensuring repeat tourist visitation to South Africa through
creating a positive image of our country.
The role and function of a guide is to organize, inform and entertain. Guides are
mainly freelance and self-employed. Work is often seasonal and may involve
working during unsociable hours. Work is usually obtained through direct contact
with tour operators and other agencies and therefore, guides must be self-
sufficient and be able to market themselves.
The manner in which tourist guides interact and treat tourists is very important
because it gives a lasting impression about the country in general. The Code of
Conduct and Ethics that tourist guides signs prescribes the way in which qualified,
legally registered tourist guides must conduct themselves whilst on duty.
Page 6
TELECP09: Tour Guiding
Registered tourist guides who fail to abide by the Code of Conduct and Ethics
could be subjected to formal disciplinary hearings and be charged with
misconduct.
https://tkp.tourism.gov.za/touristguide/Pages/What-is-Tourist-Guiding.aspx
b. Archeological: One who gives information on the ancient civilizations and the
bygone era, found at museums and archeological sites like the Giza Pyramid s,
Harappa & Mohenjo-Daro, Nalanda University, Machu Picchu etc.
c. Architecture Guide: One who gives information of the art and construction
strategy of the monuments and masterpieces from the past, found especially
outside Temples, Palaces, Tombs / Mausoleums, Towers etc
Page 7
TELECP09: Tour Guiding
2. Culture Guide :
One who gives information on the lifestyle patter on the native society of
that particular Tourist Destination
a. Cuisine Guide: One who gives information on the Agriculture, cultivation, and
staple diet of a place, delicacies of that region and where to eat what and when.
He /she takes the guest around the city making them taste specialties prepared at
different food shops and restaurants. Places visited are Farms, Restaurants,
Sweet Shops, Chocolate Factory, Cheese Factory, Vineyards, Orchards etc
b .Religious Guide / Temple Guide / Pilgrim Guide : One who gives information on
the religion, gods & goddesses, mythology, traditions, rituals etc, such guides are
hired especially during festival times, they are found at temples, and other shrines
3. Adventure Guide
Mountaineering Guide
Trekking Guide
Skiing Guide
Surfing Guide
e. Scuba Diving / Snorkeling Guide
Hunting Guide
Safari Guide
5. Business Guide
Desert Guide
Hill Station Guide
Botanical Garden Guide
8. Special Interest Guide :
Cruise Guide, Golf Guide, Shopping Guide, Hotel Guide, Wedding Guide etc.
http://oer.nios.ac.in/wiki/index.php/Guides_and_Types
Page 8
TELECP09: Tour Guiding
This important responsibility requires reliable and capable guides to ensure a
successful outcome.
Many PTGAA members have completed a Certificate III (or more) in a tour
guiding related course.
All members of the PTGAA are bound by the Australian Tour Guides‘ Code
of Conduct, which ensures professional and high end standards are provided to
visitors & guests.
Additionally all new members are assessed and when ready will
become accredited Guides of Australia. The PTGAA have entered into a sub-
license agreement with the National peak industry body GOA, and are gradually
implementing their highest level of government supported accreditation.
All assessed PTGAA guides are issued with a personal photo ID card
identifying them as members of the association.
Key Skills
https://www.ptgaa.org.au/find-a-guide/professional-tour-guide/
Page 9
TELECP09: Tour Guiding
Creating a Guide
How to use type case to create a basic or detailed Guide to help users complete a
task?
Guide
View more guides in Digital Marketing & Communications
Before you create a new piece of content, search the website to see if it
already exists and talk to other people who could be responsible for it. We don't
want to duplicate content on the website as this can be confusing for users.
Once you've selected the Guide content type for your page you can choose
to write a Basic Guide or a Detailed Guide.
Basic Guide
Use this for short, direct instructions on one topic or theme.
A Basic Guide only consists of one section. There will be one heading on
the page below the title, and all the content for your guide will exist below that
heading. You should use a Detailed Guide for anything more complex.
Detailed Guide
If you need to create a Guide of two or more sections you should use a
Detailed Guide.
Detailed Guides have in-page navigation that lets users skip from the top of
the page to individual sections. The text you use for your section headers will also
become links in the in-page navigation.
Page 10
TELECP09: Tour Guiding
Once you've added your content to a section in the publishing platform,
click 'Save' to open up a new section to fill out. Each section must focus on just
one idea or part of the overall theme, with the whole Guide encompassing a single
process.
Use the summary to explain what your Guide will help users do. Also say
who will benefit from your Guide, for example:
Summary: What you need to do to suspend your studies, the process for coming
back to University, and what to do if you want to leave your course.
Page 11
TELECP09: Tour Guiding
Writing a summary for a specific audience
If your guide is for a specific audience (like postgraduate students or staff
who are personal tutors), it's important to make clear who it's for in the summary.
Some summaries may need to be more explicit than others, for example:
Summary: If you are age 21 or over, you are defined as a mature student. Find
out how to apply to an undergraduate course and the different routes into higher
education.
This is especially important if you have separate content items which have
a similar topic but different audiences, for example, one guide for how a pregnant
student can get support and another for how staff should support them:
Summary: How we can support you if you are student having a baby, or you have
a young child.
In some cases, referring to your audience in the third person may be the
clearest option. This is fine for the summary, as it can make search results more
helpful, however you should avoid using the third person in the rest of the guide.
Adding labels
We use labels to pin content items onto Topic pages. Only add a label if
you know that your content item is going to be part of a Topic.
Labels are not typical website 'tags'. Don't add a label just because you think it
might be relevant. You must know what labels the Topic uses. If you don't know,
ask your Faculty Web Editor or contact the Digital team at
To add a label to a content item, select from the drop-down list in the
Labels section and click 'Add label'. You can add a maximum of 12 labels to a
single content item.
Page 12
TELECP09: Tour Guiding
Writing Guide content
You should always try to address the reader directly ('you can apply for a
parking permit') rather than writing about them in the third person ('staff can apply
for a parking permit'). You will have made the role of the user clear in your title
and summary, so they will already know whether the guide is for them or not.
write concise phrases ('Select the option', not 'You should select the option'
or 'The student should select the option')
write in plain English to make your content as understandable as possible
structure your content so that the most important information is at the top
break content up into sections that are easy to read
use headings to structure the content and help users to navigate
consider breaking long sentences or paragraphs with a lot of information
into bulleted lists
make sure your headings follow the same principles as when writing the
title
make it absolutely clear when an action is required by the user ('You must
contact Student Services' rather than 'Contact Student Services', 'You must
complete a form' rather than 'Complete a form'
Don’t:
Our formatting guide will help you create appropriate headers, links, lists and
other formatting for your page. This is important because it makes the information
we provide clearer to website users.
Page 13
TELECP09: Tour Guiding
If your guide will be a series of numbered instructions for users to complete in
order, you'll need to read our guidance on How to Guides.
A call to action is the next thing you want the user to do after reading your
content. Type case has special fields for entering a call to action.
is active ('Find out more about...', 'Contact the...', not 'More information is
available…')
makes the destination of the link clear to the user
does not end in a full stop
Your call to action can be a link to a web page, an email address or a phone
number.
If your content doesn't have a call to action, choose 'No call to action' and enter a
good reason for not having one in the 'Reason for no call to action' box below.
You should always try to think of the next step for the user.
Featured image
You can add a featured image to illustrate your guide.
The image will appear centred at the top of the page. Use an image that is 16:9
ratio and high quality.
The image will also appear on any Topic or Landing pages that the guide is
pinned to.
Embedded media
You can embed a piece of media such as a slideshow or video at the bottom of
the guide.
You must give it a title so users know what the media covers.
After you have added all your content - including any images, media and contact
details - you will able to select an owner or associated group for your page. This
allocates permissions for who in the organization is able to maintain the content.
Page 14
TELECP09: Tour Guiding
A guide for adding responsible organizations and groups is available to help you
do this.
https://www.bath.ac.uk/guides/creating-a-guide/
Tour Guiding. Guides are tourism professionals that lead their guests through the
most interesting parts of their region. It is their task to entertain visitors to their
region and to help them to interpret the sights that they are visiting.
Subsequently, question is, what is the difference between tour guide and tour
guiding? Tour guide, from my perspective, means someone
who guides the tour while tourist guide means someone
who guides the tourist. And the last one simply means someone both guides the
people and also do some interpretation.
Besides, what are the elements of tour guiding?
Here are the things to look for when you hire a tour guide.
Professional tour guides lead interpretive tours within cities across the United
States and abroad. They provide tourists with information, as well as some
entertainment. They may give tours of historic areas, museums, landmarks and
more.
Page 15
TELECP09: Tour Guiding
What is the purpose of a tour guide?
A tour guide (U.S.) or a tourist guide (European) is a person who provides
assistance, information on cultural, historical and contemporary heritage to people
on organized tours and individual clients at educational establishments, religious
and historical sites, museums, and at venues of other significant interest,
1. Face the crowd, not what you're talking about. Tour guides often get so
wrapped up in their subject they forget to face the peple they are
addressing.
2. Be personal.
3. Tell a story (historical or contemporary).
4. Get moving right away.
5. Don't worry about being perfect.
6. Get help to get organized.
The first tour operator went into business in England in 1758, and is still in
business today. In Europe, pleasure travel started in earnest during the 1840s,
when Thomas Cook began conducting tours to Paris and later around Europe. By
the 1850s, railroad tours were already in operation.
Page 16
TELECP09: Tour Guiding
Learn about history and context from your local tour guide.
Discover unique details and stories about a destination.
Learn about the local food culture.
Support the local community.
Uncover lesser known places of interest.
Take in the views from another angle.
Meet fellow travellers.
Learn about local art and artists.
1. Viator. Viator is the industry leader in tours, activities, attraction tickets and
local tour guides with more than 1,300 destinations worldwide.
2. Tours by Locals.
3. Getzeeno.
4. GuruWalk.
5. Rent a Guide.
6. With locals.
7. Tour HQ.
8. Show Around.
In the USA, licensing for tour guides is left up to the city. Some cities require
guides to undergo testing and licensing (like New York City) and others don't
have any certification or license requirements (like Detroit). In the USA, licensing
for tour guides is left up to the city.
•Driver- Guide – This refers to a tour guide and driver at the same time. Performs
guiding work while doing.
Local guide – a person competent enough to guide in a certain locality or area.
Escort – person who accompanies a group of tourists from the point of origin to
the destination, and back to the origin. Usually handles group‘s check in and
check out.
Specialist – person who specializes in a certain field such as botany, architecture,
etc.
Linguist – person who speaks fluently two or more foreign languages.
Free Lance – not permanently connected with any travel agency and paid per trip.
Staff Guide – permanently connected with a travel agency, receives monthly
salary.
https://slideplayer.com/slide/4419104/
Types of Tours
The types of land tours can vary depending on the country, but the majority of
tours follow a certain format.
Specialty land tours are increasing in popularity nowadays, including wine tasting
tours to Napa Valley, or along the Stellenbosch Wine Route of South Africa,
whitewater rafting tours, horseback riding tours in Alaska and more. These types
of tours require a certain skill level for both the guides and travelers alike, but
many tour companies will take your skills into consideration when planning future
excursions, so be sure to disclose any special talents or skills you have when you
apply for tour guide or tour escort jobs.
Sightseeing Tours
Sightseeing can be done in various ways, and although the most popular tends to
be sightseeing by tour bus or coach, some companies offer sightseeing walking
tours, like those through the streets of New York where areas like Harlem and the
Page 18
TELECP09: Tour Guiding
World Trade Center Monument will be on the itinerary. If you become a
sightseeing tour guide, learning how to drive a charter tour bus is an essential skill
to have on your resume and nowadays, you are more likely to be hired as a
sightseeing guide if you can provide the narration and drive the tour bus. Long
distance sightseeing tours often make use of step on tour guides. These are
guides based in a particular town or at a specific attraction, who will join the tour
at a specific point to provide narration for that part of the tour. For example,
touring various parts of Alaska, a step on guide will join the group when entering
the Denali National Park to provide detailed information specific to the park. Aside
from coaches, sightseeing tours can also take place on city trams or trolleys
adding to the atmosphere of the tour, and even trains.
Combining Tours
Many week or month long tours can actually combine different types of tours into
one enjoyable experience. A typical itinerary of a European tour could begin with
an exhilarating cycling tour of the countryside, leading to a port city where the
group boards a cruise ship.
https://www.jobmonkey.com/landtours/types_of_tours/
Page 19