Chapter 7 - Operations Management
Chapter 7 - Operations Management
Chapter 7
• Product • Services
• Tangible product • Intangible product
• Product can be • Product cannot be
inventoried inventoried
• Low customer contact • High customer contact
• Longer response time • Short response time
• Capital intensive • Labor intensive
Operations Design
The following guideline can be used when new product or
service is designed
❑ Determine the target market and cost associated with the
design
❑ Keep operations and part necessary to manufacture the new
product to a minimum
❑ Focus on what customer require
❑ Design the product/service for process capability
❑ Standard procedures, material and processes must be put
into place to ensure easy manufacturability
❑ Design the product/service for ease of use
❑ Design the new product so that it can be assembled and
disassembled with ease
❑ Design for straight-line assembly
❑ Avoid special features
❑ Make design robust
❑ Take legal issues and product liability into account
❑ Take environmental issues into account.
Capacity Planning
Actual output
Efficiency =
Effective capacity
Actual output
Utilization =
Design capacity
This definition of efficiency is not used very much Utilization is more important.
Efficiency/Utilisation Example
for a Trucking Company
❑ Design capacity = 50 trucks/day available
❑ Effective capacity = 40 trucks/day, because 20% of truck
capacity goes through planned maintenance
❑ Actual output = 36 trucks/day, 3 trucks delayed at
maintenance, 1 had a flat tire
Units produced
Productivity =
Input used
1,000
= = 4 units/labor-hour
250