Class XII Business Studies
Assignment No. 7
Chapter 11 (Marketing management)
1. It refers to a set of actual and potential buyers of a product or service: ______________
2. It is a process whereby people exchange goods and services for money or for something of
value to them: __________________
3. A _________is a state of felt deprivation or feeling of being deprived of something. If
unsatisfied, it leaves a person unhappy and uncomfortable.
4. __________ are culturally defined objects that are potential satisfiers of needs.
5. Identify the feature of marketing from following statements:
a) The job of a marketer, therefore, is to add to the value of the product so that the customers
prefer it in relation to the competing products and decide to purchase it.
b) The process of marketing involves exchange of products and services for money or
something considered valuable by the people.
c) A marketer’s job in an organisation is to identify needs of the target customers and
develop products and services that satisfy such needs
d) Marketer has to decide the complete offer for a product or service, having given features
like size, quality, taste, etc.; at a certain price; available at a given outlet or location and
so on.
6. _______________ is a social process by which individual groups obtain what they need
and want through creating offerings and freely exchanging products and services of value
with others
7. Good ‘market offer’ is the one which is________________________________________
8. ____________ is referred to as essence of marketing.
9. What is being marketed in following cases:
I. Help save a life today by donating blood to those in need
II. 64 GB Mobile phone
III. Boat race in Kerala held during Onam
IV. Kaya offers various hair care services (hair transplant, hair loss & thinning
treatments) & skin care services like pigmentation, acne & anti-aging treatments.
V. Patanjali Ayurved happens to be the fastest growing FMCG company in India
VI. VLCC offers weight loss, beauty and dermatology solutions to their clients.
VII. Welcome to Mutual Fund Investing. Buy Online. Invest online in Mutual Funds
VIII. Get ready as MTV India brings a magical musical experience Arijit Singh live in
concert in Delhi - NCR
IX. Philips -The Dutch technology major has replaced its tagline ‘sense and simplicity’
with ‘innovation and you’
X. KETTO is an Online crowdfunding platform and website in India for fund raising
of social, charity, personal and creative causes
XI. Tourism Malaysia is promoting Malaysia in India
XII. See full range of Acer Laptops models. Compare features and technical
specifications.
XIII. Rajat sharma ia the chirman and editor in chief of an Indian Hindi news channel ,
India Tv as well as the host of Aap Ki Adalat and Aaj Ki Baat news bulletin
XIV. Challenge yourself, feel the thrill of adventure, and experience the outdoors at our
unique, world-class, zipline tour adventures, operating to the highest international
standards.
XV. Shiv Nadar University is an international, multi-disciplinary research –led
University. Admissions now open for all disciplines. Enrol now
XVI. Tanmay Bhat is India’s top YouTube star. He was one of the comedians at The
Comedy Store and has performed at many stand-up comedy shows
XVII. Kerala is a state in south-west India, known as "God's own country", and is one of
the popular tourist destinations in India.
XVIII. Investopedia is the world's leading source of financial content on the web, ranging
from market news to retirement strategies, investing education to insights from
advisors.
XIX. If parasailing has been on your bucket list for some time, Delhi give you chance to
realise this dream . Embrace the wings and fly like a bird.
XX. The article in magazine: The best tech - Gadgets that helped in making our lives
more meaningful and stress free!
10. Any person who takes more active part in the process of exchange is called as
_____________
11. In defence deals or take a situation where a country having installed a nuclear plant needs
the supply of nuclear fuel or ‘Heavy Water’. It may need to convince the supplier of the
products to supply the same to it, by promising that it will be used for peaceful purposes
only. In this case, the________will be treated as the marketer.
12. ____________ is the art and science of choosing target markets and getting, keeping and
growing customers through creating, delivering and communicating superior customer
values of management.
13. Identify the function of marketing from following statements:
i. A car manufacturer spends considerable time in finalizing the design of the new Car
which they are about to launch
ii. As generally the users of products, particularly consumer products are wide spread
and geographically separated from the place these are produced, it is necessary to
move them to the place where it is needed for consumption or use
iii. Marketer of rice packs the rice in different packs on the basis of size of rice grain.
iv. XYZ Ltd sell different types of snacks in Indian Market It charges a comparatively
higher price than its competitors as it sells quality products
v. Marketer of colour TV, having 10 per cent of the current market share in the
country, aims at enhancing his market share to 20 per cent, in the next three years.
He will have to develop a complete marketing
vi. Company decided to sells its products by opening their own grocery stores in
different localities so that the products are made available to customers at the right
place, in the right quantity and at the right time
vii. Cracker manufacture has to print appropriate safety warning on the package of their
products as required by law
viii. Ananya is a wheat manufacture and she knew that there were no predetermined
specifications in case of wheat, because of which it would be difficult to achieve
uniformity in the output
ix. All reputed companies have 24X7 Customer support services which are very
effective in bringing repeat sales from the customers
x. More and more companies are using interactive sites on the internet, to gather
customer views and opinions, before taking important business decisions.
xi. Usually there is a time gap between the production and procurement of goods and
their sale or use.
xii. ABC Ltd. gave name Anjali to their plastic products to differentiate their products
from their competitors
xiii. X Ltd. informed general public about their new products through internet, TV and
Radio.
14. Identify the marketing philosophies concepts in the following situations.
a. The concept of marketing which suggests earning profits through customer’s
satisfaction and social welfare.
b. b. The concept of marketing which emphasizes on earning profit by producing and
selling the goods at a mass scale
c. Rapid industries has launched a new range of packed juices. It is spending a lot of
money on sales promotion activities as it believes that sale of a commodity depends
largely on the quality of advertisement
d. The concept of marketing which holds that customers would not buy or not buy
enough of a firm’s products unless they are adequately convinced and motivated to
do so.
e. Suggests producing superior products, improving their qualities and incorporating
new features better than the competitors’
f. Shalini purchased a halogen light heater for winter. The rods stopped functioning
within one week of purchase. The retailer of the shop expressed his inability to
exchange the product as the sale had already taken place.
g. Suggests producing superior products, improving their qualities and incorporating
new features better than the competitors’
h. ‘Find Wants and fill them’, ’Create products and sell them’
i. Beauty Products Ltd.’ is a natural & ethical beauty brand famous for offering beauty
products for men & women. The company uses plant based materials for its products
& is the number 1 beauty brand in the country. It not only satisfies its consumers but
also believes in overall protection of the planet.
j. Satya is manufacturing Lunch boxes for school going children. To maximise she
decided to improve the quality and added warmer for the lunch boxes. Due to this
improvement in the product, the sale is increasing day by day
k. Blindly following the goal of customer satisfaction had led to many social and
environmental ills
l. 'Bending the customer according to the product' and 'Developing the product
according to customer needs'
m. Goods are not bought but they have to be sold
n. An online apparel store is now offering nip & tuck services to its prospective buyers.
On surveying the market of what women look for & having studied the Indian body
type to design the sizes accordingly the firm launched formal western wear that is
functional & fashionable.
o. Santo is manufacturing bags for school & college students. To maximize profits, it
adds a pocket for mobiles & to ensure safety of mobile the pocket can be locked using
code number.
p. Mansi, a shoe manufacturer for school students, decided to maximize her profits by
producing & distributing at large scale & thereby reducing the average cost of product
15. An understanding of the philosophy or the concept to be adopted is important. Why?
16. Identify variable /variables of marketing
1) Moon pharmaceutical is a leading company engaged in manufacturing cough syrups.
The company packs the syrup first in glass bottles & then in a cardboard box. As the
syrups are demanded all over the world 20 boxes of syrup are packed in corrugated
boxes & distributed to various chemists & hospitals.
2) Boom udyog, a car manufacturer, started its business with Boom-800 & slowly
launched Boom -1000, wagon –T, etc. and offered various services like after sale
service, availability of spare parts etc.
3) Hindustan United Limited is launching Querr instant noodles as part of its strategy to
expand the Queer brand, which is so far restricted to soups & a ready to cook range in
India. HUL is trying to enter the market by differentiating itself by rolling out Chinese
variants of instant noodles instead of the masala flavor that constitutes the bulk of the
segment, and with a price tag of Rs 15 a packet compared to its rivals charging Rs 10-
Rs12 for a similar sized pack.
4) Amway sells its widely acclaimed and recognized products only through authorized
Distributors also known as "Amway Direct Sellers . Amway India has nation-wide
presence with over 130 Sales offices; 4 regional mother warehouses, 3 regional Hubs
and 34 city warehouses.
5) Hyundai Motor India Limited is currently the second largest auto exporter from India
. It is making India the global manufacturing base for the small cars . The company
plans to stage road shows , to display vehicles in the pavilions during various college
festivals and exhibition . This will appeal to youngsters more and attracts them
towards the cars of Hyundai.
6) Peter England is a well-recognized apparel brand, specializing in men’s wear. As a
brand, Peter England is known to come up with an extensive range of apparel for Men
in its marketing mix, including formal, casual and party ranges. The brand is known
for its affordable price and superior quality along with good quality labelling and
production using fine material. The shirts produced by the company sell in a range of
prices between Rs 700 and Rs 1400
7) VIP Industries Ltd. (VIP), part of the Dilip Piramal Group, is the leading luggage
maker in India, with a nearly 50% market share in the organized segment. The
company manufactures a range of luggage that includes strolleys, suitcases, executive
briefcases, backpacks, and school bags. It is also the second largest luggage
manufacturer in the world.
17. From the customer’s point of view, a product is a bundle of utilities. Mention the three
utilities or benefits.
18. What is difference between Brand name and Brand mark?
19. What is difference between Brand mark and Trade mark?
20. Identify the point of benefit of Branding from the following statements:
1. Branding enables a firm to charge different price for its products than that charged
by its competitors.
2. There is need to make a close inspection every time we buy a branded product.
3. Branding helps in distinguishing company’s product from that of its competitors
4. Branding ensures a particular level of quality of the product.
5. Consumers of reputed brands of products feel proud using them.
6. Without a brand name, the advertiser can only create awareness for the generic
product but and can never be sure of the sale for his product.
7. Many companies with established brand names decide to introduce new products in
the same name
21. Which element of Product mix acts as silent salesman?
22. Identify the level of packaging from following examples:
1. plastic packet for socks
2. Pears Soap usually comes in a card board box. Consumer first throws the box when he
desires to use it & than discards plastic wrapper too to get hold of the soap.
3. bottle carrying jam
4. Use of corrugated boxes to deliver the washing machine bought by customer at their
home.
5. Match sticks in Match box
6. Expensive perfume in glass bottle covered by cardboard box
7. 10 Medicines are packaged in strip
23. Identify the point of importance of Packaging from the following statements
1. The colour, size, material etc., of package makes real difference in the perception of
customers about the quality of the product
2. More and more people have started purchasing packed goods as the chances of
adulteration in such goods are minimised.
3. milk can now be stored for 4-5 days without refrigeration in the recently developed
packing materials
4. Ponds cream jar can be easily identified by its package
5. The size and shape of the package should be such that it should be convenient to open,
handle and use for the consumers.
6. The self-service retail outlets are becoming very popular, particularly in major cities
and towns which has increased the importance of packaging
7. Packaging protects the contents of a product from spoilage, breakage etc.
8. A startling colour scheme, photograph or typeface of package may be used to attract
attention of the people at the point of purchase
24. Write 10 things that can be written on label for a ‘Liquid Soap’
25. Identify the point of importance of Labelling from the following statements
1. ‘Buy one get one free’ is printed on the label of the package of a mosquito repellent
2. Instructions on how to prepare Maggie in two minutes is given on label
3. ‘Smoking is Injurious to Health’ is written on the Package of Cigarette
4. Hair Conditioners comes in different categories for different hair, say for ‘normal
hair’ and for other categories. this is mentioned on label
5. Lays Chips imprinted on its package helps us to identify, from number of packages
6. Package of a brand of Coconut Oil describes the product as pure coconut oil with
Heena, Amla, Lemon and specifies how these are good for Hair
Class XII Business Studies
Assignment No. 8
Chapter 11 (Marketing management)
1. Name the element of marketing mix which affects the revenue and profits of a firm.
2. Name the element of Marketing-mix in which a set of firms and individuals creates
possession, place and time utility and helps in market offering.
3. Identify and explain the promotional tool of Marketing-mix which plays a persuasive,
service and informative role and there by links a business firm to its customer
4. What are four elements or components of Promotion?
5. Name the element of promotion which creates a monologue and not a dialogue.
6. Out of personal selling and advertising, which is more economical and why?
7. Identify the tool or element of promotion in the following cases:
I. It is highly flexible as message can be adjusted as per situation
II. To promote or protect a company’s image or its individual products
III. An existing product meant for mass usage by literate people,
IV. To introduce a new product to a particular class of people through door-to-door visits.
V. It is a paid form of non-personal presentation by an identified sponsor
VI. The information given through this tools has more credibility as it is given by an
independent source
8. It is necessary that goods and services must be made available to the customers at the
Right place, in the right quantity and at right time. Name the concerned element of
Marketing Mix given above.
9. While the _______________set the lower limits of the price, _________ provided by the
product and ___________ of the buyer sets the upper limit of price, which a buyer would
be prepared to pay.
10. Give two examples each of:
(a) Fixed cost (b) Variable cost (c) Semi variable cost
11. In certain circumstance, the products may be sold at a price, which does not cover all the
costs. Give two examples.
12. Identify whether firm would set a high or low price for their product in following
situation:
1. If price elasticity is more than one
2. If there is lesser degree of competition
3. If Government has declared a product as essential product
4. If a firms objective is to obtain larger share of the market
5. If a firm is facing difficulties in surviving in the market because of intense
competition
6. If firm wants to Attain Product Quality Leadership
7. If firm is providing marketing facilities like free home delivery
8. If the firm decides to maximize profits in the short run
9. If the firm decides to maximize profits in the long run
13. Name the element of promotion which involves a variety of programs to promote and
protect a company’s image or its product.
14. Business needs to maintain good relationship with different stakeholders including
suppliers, shareholders, intermediaries, activist groups, and the government. Give reason
why it is important for business to satisfy:
1. Public:
2. Consumer activist group:
3. Middlemen
15. Name four public relations tools/techniques:
16. Maintaining good public relations also helps in achieving marketing objectives. Identify
the marketing objective from following statements:
I. Maintaining good public relations costs much less than advertising and direct
mail.
II. If news about a product comes in the media whether print or electronic it always
lends credibility and people believe in the product since it is in the news.
III. Public relations department build marketplace excitement before the product
reaches the market or media advertising takes place.
IV. It becomes easier for the sales force to deal with the retailers and convince dealers
if they have already heard about the product in the news before it is launched
17. Two important decisions relating to physical distribution are?
18. While deciding the number of warehouses firm has to firm has to strike a balance
between ________________________ and ___________________
19. While deciding about the level of inventory firm has to strike a balance between
________________________ and ___________________
20. For products requiring long-term storage (such as agricultural products) warehouses
should be located _________________
21. For the products which are bulky and hard to ship (machinery, automobiles) as well as
perishable products (bakery, meat, vegetables) warehouses should be located
__________________________
22. Will the firm maintain less inventory or more inventory in following cases?
a) If cost of inventory is more
b) If firm’s policy is to provide Higher the level of service
c) If distribution system is highly responsive
d) If firm cannot accurately estimate the demand for their product
