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STUDENT’S DECLARATION

I Priyanshu ojha Roll No. 20022048 am a full-time bona fide students of Bachelor of Business
Administration, BBA-VI Semester of IFTM University, Moradabad. I hereby certify that this
field Project work carried out by me and the report submitted in partial fulfillment of the
requirements of the Programme is an original of mine under the guidance of the class coordinator
Dr. Bhuwan Gupta,And is not based or reproduced from any existing work of any other person
or on any earlier work Undertaken at any other time or for any other purpose, and has not been
submitted anywhere else at any time.

(Students Signature)
Date: _____________

(Class coordinator’s Signature)

Date: _____________

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 Table of contents

Chapter Title Page No.

1 Title page 1

2 Student’s 2
Declaration
3 Certificate 3

4 Introduction 5-6

5 Objective’s of 7
study
6 Research 8
methodology
7 Data analysis 9-18

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 CHAPTER – 1
INTRODUCTION

Edible oils constitute an important component of food expenditure in Indian households.

Historically, India has been a major importer of edible oils with almost 30-40% of its
requirements being imported till 1980s. In 1986, the Government of India established the
Technology Mission on Oilseeds and Pulses (TMOP) in order to enhance the production of
oilseeds in the country. The TMOP launched special initiatives on several critical fronts such as
improvement of oilseed production and processing technology, additional support to
oilseed farmers and processors besides enhanced customs duty on the import of edible oils.
Consequently, there was a significant increase in oilseeds are2a, production, and yields until the
late-1990s.
Today India is one of the largest producers of oilseeds in the world and this sector occupies an
important position in the agricultural economy. The oilseeds area and output is
concentrated in Central and southern parts of India, mainly in Madhya Pradesh, Gujarat,
Rajasthan, Andhra Pradesh and Karnataka. Edible Oil is purified fat of plant or animal origin,
which is liquid at room temperature.
Awareness, knowledge & exposure among consumer towards edible oil are also increasing,
because of the level of education, urbanization and also the vast development in
communication facilities. Packaging has become appropriate selling proposition now days,
although edible oil industry is very competitive and consumers are numerously price
conscious but still packaging make an impact on the consumer brand preference.
In edible oil industry, brand preference are more sensitive as compare to any other related
industry. Health consciousness among consumer are increasing day by day. Because of these
reasons, industry is becoming health sensitive and quality conscious. The edible oil industry is
changing because today’s eating habits are shifting and creating new markets. While
vegetable oils are becoming increasingly valuable in biofuels production, high energy prices and
low margins put pressure on balance sheets in the edible oil industry.
An important characteristic of the Indian edible oil consumption pattern is the variation in
preferences across regions, driven by taste and availability. The edible oil industry in India is
characterized by intense competition and fragmentation ,with the presence of a large number of
units attributable to low entry barriers such as low capital and low technical requirements of the
business and a liberal policy regime (SSI reservation for traditional oilseeds and sales tax
incentives by various state governments). Companies are trying to build up the brand using these
elements into their marketing program. The growing health consciousness among the target
market forces consumers not to compromise on its preferred brand.

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Opening of Indian economy has enhanced the brand consciousness of customers. Today different
brands of edible oil are available in the market. Consumers have specific preferences & choice &
they evaluate them on the basis of aspects like price, quality, health & packaging etc. The present
study undertaken to examine the consumer attitude and perception toward brands of edible oil.
Researcher has tried to establish relationship between product quality with consumer satisfaction
and brand loyalty. Data was collected from 323 customers in Dehradun city to analyse the
demographic profile of customer and its relationship with brand preferences. It was found that
quality is the main consideration in selecting the brand of edible oil. It is also seen that quality
leads to satisfaction and further enhances the brand loyalty.

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 CHAPTER – 2
OBJECTIVE OF THE STUDY

This study has following objectives:

1. Measuring the overall satisfaction levels of customers who have purchased packed oil
products.
 Assessing customers’ perception of the quality of packed oil in terms of taste, freshness,
purity, and consistency.
 Evaluating customers’ opinions on the effectiveness of the packaging in terms of
preserving the oil’s quality, ease of use, and durability.
 Understanding customers’ perception of different brands of packed oil, including factors
such as trustworthiness, reliability, and reputation.
 Determining customers’ satisfaction with the pricing of packed oil products and their
perception of the value they receive in relation to the price paid.
 Assessing customers’ satisfaction with the availability and accessibility of packed oil in
terms of product availability in stores, online platforms, and delivery services.

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 CHAPTER – 3
RESEARCH METHODOLOGY

To complete this study primary as well as secondary source of information is used. To study the
consumer attitude & brand preferences of edible oils, primary data is collected by using a
detailed structured questionnaire which was administered to a sample of 323 selected on the
basis of convenience sampling method. The study has been carried out in Dehradun city. The
secondary data is collected from published thesis, reputed journals, magazines and related
websites. The data so collected is scrutinized, tabulated, analysed and finally used for the study
purpose. For the calculation and analysis of data statistical tools9Mean, SD, ANOVA and other
statistical techniques are used.
Research Design – We carried out the research using a combination of primary and Secondary
data. Thus we design our research on a combination basis of Exploratory Research design and
Descriptive Research design.
Data Collection – The whole research based on primary data as well as secondaryData.
 Primary Data: Primary data collected through the questionnaire from theVarious users &
non-users of Internet.
 Secondary Data: Secondary data collected through the magazines,. Newspapers,
catalogue and the advertisement
Questionnaire – For the Purpose of research, a questionnaire was prepared keepingIn view the
above research objectives.
Sample area:MORADABAD
Sample Size: It was round about 150 respondents based on the convenience samplingMethod.

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 CHAPTER – 4
DATA ANALYSIS

Q1. How satisfied are you with the taste and flavour of the packed edible oil
you have purchased?

Very Very
- Dissatisfied Satisfied
Dissatisfied Satisfied
No of people
4 18 35 88
responding

very dissatisfied
dissatisfied
satisfied
very dissatisfied

Interpretation : The above table and graph shows that most of the people are
satisfied with the taste and flavour of packed edible oil products.

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Q2. How satisfied are you with the freshness of the packed edible oil?

Very Very
- Dissatisfied Satisfied
Dissatisfied Satisfied
No of people
7 22 65 34
responding

very dissatisfied
dissatisfied
satisfied
very satisfied

Interpretation : The above table and chart shows the people are more concern
and confuses about the freshness of packed edible oil mostly people are
dissatisfied about freshness of the oil.

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Q3. Did the packed edible oil meet your cooking and frying needs effectively?

- Yes No
No of respondents 66 34

yes
no

Interpretation: The above table and chart shows that packed edible oils are
enough efficient to meet the requirements of daily cooking and frying needs of
customers.

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Q4. How satisfied are you with the shelf life of the packed edible oil?

Very
- Very Dissatisfied Dissatisfied Satisfied
Dissatisfied
No of
2 14 66 39
respondents

very dissatisfied
dissatisfied
satisfied
very dissatisfied

Interpretation : The above table and graph shows that people are more satisfied
with the shelf life of the product.

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Q5. How satisfied are you with the overall packaging quality of the packed
edible oil?

Very Very
- Dissatisfied Satisfied
Dissatisfied Satisfied
No of
5 11 54 36
respondents

very dissatisfied
dissatisfied
satisfied
very satisfied

Interpretation: The above data shows that people are more liking the packing
quality of packed edible oil.

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Q6. How satisfied are you with the information provided on the packaging,
such as nutritional facts and ingredients?

Very Very
- Dissatisfied Satisfied
Dissatisfied satisfied
No of
8 17 44 43
respondents

very dissatisfied
dissatisfied
satisfied
very satisfied

Interpretation : The above data shows that people are more satisfied with the
packaging of the products and showing their interest to buy more products.

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Q7. How satisfied are you with the availability and accessibility of the packed
edible oil in stores or online platforms?

- Very Dissatisfied Dissatisfied Satisfied Very satisfied

No of
3 16 34 18
respondents

Sales

very dissatisfied
dissatisfied
satisfied
very satisfied

Interpretation: According to the data , edible oils are easily accessible in market
and people are more satisfied and concern about the packed edible oil

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Q8. Did the packed edible oil meet your expectations in terms of value for
money?

- Yes No

No of respondents 66 34

Sales

yes
no

Interpretation : Majority of people’s are happy and satisfied with the product and
are ready to access their limits to buy packed oil.

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Q9. How satisfied are you with the customer support or assistance provided
by the brand/manufacturer of the packed edible oil?

- Very
Very Dissatisfied Dissatisfied Satisfied
satisfied
No of
4 15 34 56
respondents

Sales

very dissatisfied
dissatisfied
satisfied
very satisfied

Interpretation: According to above data, customer are satisfied with the

assistance with the major brands of the edible oil.

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Q10. How likely are you to repurchase the same brand of packed edible oil in
the future?

- Frequently More frequently

No of respondents 44 68

Sales

frequently
more frequently

Interpretation : The above table and graph shows that people are more
encouraging and buying products more frequently.

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