FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR IN OFFICE SYSTEMS MANAGEMENT (BA232)

PRINCIPLE OF ENTREPRENEURSHIP (ENT530)

GROUP REPORT: BUSINESS PLAN
“BUBBLE FRESH LAUNDRY”
GROUP: 4
PREPARED BY:

NAME STUDENT ID CLASS

NUR SYAZA WIRDANI BINTI RAZALI 2022987601 ENT530N
ANIS ZAFIRAH BINTI MOHD ZAMRI 2022913077 ENT530N
FATHIN NUR'AISHAH BINTI ROSLI 2022758321 ENT530N
FATIN AINA ALIA BINTI AB GHANI 2022925891 ENT530N
NURSYAHIRAH BINTI MANSOR 2022947359 ENT530N
NUR ALYA AFFIQAH BINTI MUHAMMAD AZNAN 2022758775 ENT530N
SAIDATUL UMAIRAH BINTI ZAINAL ABIDIN 2022971747 ENT530N

PREPARED TO:
MISS NUR NAJJAH BINTI ABD RAHIM

SUBMISSION DATE:
JANUARY 8, 2023
TABLE OF CONTENTS

TABLE OF CONTENTS ........................................................................................................

ACKNOWLEDGMENT ........................................................................................................ 1
LIST OF TABLES................................................................................................................ 2
LIST OF FIGURES ............................................................................................................. 3
1.0 EXECUTIVE SUMMARY............................................................................................... 4
2.0 COMPANY PROFILE .................................................................................................... 5
3.0 ENVIRONMENTAL INDUSTRY ANALYSIS .................................................................. 7
4.0 DESCRIPTION ON VENTURE. ...................................................................................11
5.0 MARKETING ANALYSIS AND COMPETITION ...........................................................17
6.0 OPERATIONS AND PRODUCTION PLAN ..................................................................31
7.0 ORGANIZATION PLAN................................................................................................38
8.0 FINANCIAL PLAN ........................................................................................................54
9.0 PROJECT MILESTONES ............................................................................................60
10.0 CONCLUSION ...........................................................................................................61
11.0 APPENDICES ............................................................................................................62
ACKNOWLEDGMENT

First and foremost, we are grateful for the opportunity to accomplish our group report for
business plan that called Bubble Fresh Laundry for subject Principle of Entrepreneurship
(ENT530). The success of completing this task cannot be expressed in words, but it can be
expressed in appreciation to Miss Nur Najjah binti Abd Rahim who has been giving a hand to
ensure that all of her students complete the task correctly. However, we believe that working in a
team and adhering to Miss's instructions is vital to complete this assignment. We would like to
thank Miss Najjah once more for helping us to complete this task.

After that, we would like to express our gratitude to our parents for their support and
blessings as we worked on this case study. They always encourage us to complete the
assignment and are aware about the difficulties we may encounter while working on it.

Besides, we would like to thank our friends for theirs’ help and cooperation. This task
would not have been achieved and completed without them. We are also working together on the
assignment and assisting each other while completing the task. They are willing to share their
opinion and information that they have when doing the assignment and get a good mark together.
A special thanks and congratulations to all group members who are Anis Zafirah, Nur Syaza
Wirdani, Fatin Nur’Aishah, Fatin Aina Alia, NurSyahirah, Nur Alya Affiqah and Saidatul Umairah.

In conclusion, we are hoping that through working on this group report, we will be able to
learn and gather new information to increase our knowledge about business. Because of this, we
get to know that in business it is not easy to run if we do not have a plan from the beginning such
as having Business Plan. Lastly, it is clear as crystal that we are having a good time and learn
something when doing it.

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LIST OF TABLES

TABLE PAGE

Table 1 6

Table 2 12

Table 3 18

Table 4 19

Table 5 19

Table 6 20

Table 7 24

Table 8 27

Table 9 28

Table 10 31

Table 11 31

Table 12 35

Table 13 36

Table 14 37

Table 15 37

Table 16 38

Table 17 40

Table 18 41

Table 19 42

Table 20 43

Table 21 44

Table 22 45

Table 23 46

Table 24 27

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 Table 25 48

Table 26 49-51

Table 27 52

Table 28 53

Table 29 56

Table 30 60

LIST OF FIGURES

FIGURES PAGE

Figure 1 32

Figure 2 34

Figure 3 39

Figure 4 62

Figure 5 62

Figure 6 63

Figure 7 63

Figure 8 64

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1.0 EXECUTIVE SUMMARY

We chose to open a laundromat that offers a variety of superior services with the aim of
providing consumers with reliable machines and a clean, pleasant environment at an affordable
price. Consequently, we branded our laundry service Bubble Fresh Laundry. The target market
for this laundry business is students and every home in the immediate neighborhood of No. 33,
Jalan Bidara 10, Saujana Utama 3, 47000 Sungai Buloh, Selangor that requires laundry service.

There are other laundry services available, but what makes Bubble Fresh Laundry stand
out is that we offer conveniences such as a phone charging station, free Wi-Fi, coffee machine
and reading section. We distinguish ourselves from other dobby services by providing a higher
level of cleaning to our clients. Furthermore, we provide machines of superior quality. When it
comes to washing the garments of our customers, we spare no effort.

We can envision our business expanding and prospering. Modern individuals are so
consumed with their routines that they lack the time to wash their clothing. Popular with university
students (UiTM Puncak Alam), busy workers, and locals. We intend to start by establishing as
many branches as possible in Selangor, and then work our way up to the top of Malaysia. We
also aim to increase the quality of our work by ensuring customer satisfaction.

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2.0 COMPANY PROFILE

2.1 Name of the Organization

The name of our organization is “Bubble Fresh Laundry.” The meaning of “Bubble”
refers to soap foam used for laundry detergent. Meanwhile, “Fresh” means the clothes
that need to be cleaned have recently been washed. In addition, our organization wants
to provide the best service to our customers who pass by our laundry shop. Our shop is
located near UiTM Puncak Alam and most of our customers come from students. So, the
goal of our organization is to help the people out there who find the best and most useful
laundry that provides self-service laundry.

2.2 Organization Logo

Bubble Fresh Laundry is the company name that we chose before we opened it.
The particular reason why we choose this logo is that we want to captivate the customer's
attention when they see our company logo. Other than that, the picture in the logo shows
our main purpose to open this company which is in laundry services.

VISION
● To become the most well-known laundry shop in Puncak Alam.

MISSION
● To provide better and more convenient services to our customers.
● To provide our own detergent and softener brand to use in the laundry shop.
● To help people make laundry much easier especially for those who are less able.
● To provide our consumers with excellent laundry management experiences by offering
quick, eco-friendly, hygienic, and affordable prices to consumers.

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 2.3 Organization’s Background

Name of Organization Bubble Fresh Laundry

Business Address No. 33, Jalan Bidara 10, Saujana Utama 3, 47000
Sungai Buloh, Selangor

Website / Email [email protected]

Telephone Number 03-6279 9010

Form of Business Partnership

Main Activities Offering the services with a place to wash, dry,

iron and fold clothes.

Date of Commencement 2 January 2022

Date of Registration 1 October 2021

Name of Bank Maybank

Bank Account Number 5582 7500 9820

TABLE 1: ORGANIZATION’S BACKGROUND

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3.0 ENVIRONMENTAL INDUSTRY ANALYSIS

3.1 The overall nature of the industry

The nature of the industry for our laundry services is Personal Care Services. This
means that our company has provided the services of washing the clothing and other
textiles, and, more broadly, drying, folding, and ironing services as well. Other than that,
our company is confident in providing convenient facilities such as a coffee machine and
providing a reading section for the customers to read some books or novels that we put
there while waiting for their clothes. This actively demonstrates that the customer will not
feel bored and have nothing to do as there are some other things that they can do instead
of sitting in one place. Based on our facilities, it shows that the customers would love to
come to “Bubble Fresh Laundry” in terms of the services that we provide and the
uniqueness inside our shop that captivates their attention and makes them comfortable
and happy by using our facilities.

In addition, one of the strengths that we got to run for the business is when we
think about the people who do not have their own washing machine at home. This
includes the people that live nearby Puncak Alam, a residential area, and the students
who stayed at UiTM Puncak Alam. In this situation, these target markets are the ones who
help us to increase our sales even though we are still a new laundry shop in that area. To
illustrate, every year our company has received a total amount of RM580,000.00 as our
revenue. The sales get better each year because the group of students frequently uses
our services, especially during their final exams since they are all busy. Not only that, but
our laundry area is also the strategic place to start up the business. It is because our
laundry shop is located at the center of the rows by the shop lots. So, everyone will
acknowledge and notice our laundry shop’s existence from a far.

Other than that, laundry services is a well-known service that has been used by
people in Malaysia. There are so many reasons why they choose to use laundry services
because of the high-quality cleaning materials and methods that have been provided by
us. Unfortunately, there are also quite a number of competitors in laundry services in
Malaysia since this industry has a constant demand for clean clothes. For example, our
competitors are Laundrybar, Mr. Clean, and AquaNano. All these companies are
competing for the same services that they provide. However, to differentiate our company

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 from them is the facilities that we provide for the customer and how we treat the customer
needs in terms for us to fulfill their demand. By doing so, our laundry services can sustain
every year without fail even though we are still new in this field.

3.2 Note Trend

Note trend is a trend simply reflects what seems to be going around at any given
time. A trend can occur everywhere and is not just related to entertainment, pop culture,
or fashion but it can be related to the current trend, economic trend, and seasonal trend.
There are three note trends that involve our business which is laundry services that will
be explained below.
`
3.2.1 Current Trends

First and foremost, for our laundry business, getting to know the current trends is
the most important thing that we should prioritize. So, for our laundry shop, we have
provided a coffee machine inside the corner of the shop. This is because we want to
make sure that our customers fulfill their time and have a cup of coffee while waiting for
their clothes to be done. Apart from that, indirectly we can generate side income from that.
Next, to follow the current trend, we also provide a reading section for the customers
who like to read books and novels. Because of this, the customer will not feel bored but
also can gain knowledge by reading some books. Then, our business has followed the
trend where we provide a cashless payment that can make it easier for the customer
when they want to make a payment. They can just bring their debit card to the dobby and
pay with it while not having to worry about changing the notes to the coins. By having this
method, we can enhance our improvement in these laundry services.

3.2.2 Economic Trends

After that, the trend that will be done by our business is the economic trend. Firstly,
this situation will happen where there is high demand from the UiTM students who want
to use our services. This is because our laundry is located near the UiTM Puncak Alam.
They need to use these laundry services because inside their University, there are not
enough washing machines and they also do not provide any dryer to dry their clothes. So,

8
the students will concentrate on our laundry services to wash their clothes. Additionally,
our profit will be generated by the parents that are too busy with their work until they
do not have time to settle for their laundry. As for this, they will come to our laundry twice
a week to do their laundry especially during the weekend. They also do not have to worry
about the detergent and softener since everything is provided in our laundry that is suitable
and friendly-user for those who are busy. Lastly, the residents' area that lacks laundry
services will focus on our laundry near their houses. This situation happened because
the Puncak Alam area does not have as much self service laundry as our Bubble Fresh
Laundry but there are lots of laundries that have workers to wash the customer’s clothes.
Because of that, some customers do not prefer to use that service, instead they want to
have self service by themselves since it is much easier for them to wash their own clothes.
Hence, this is indeed that economic trends are helpful to increase our revenue in this
business.

3.2.3 Seasonal Trends

Furthermore, when it comes to seasonal trends, everyone frequently uses laundry

services especially when it is monsoon season which leads to floods in Malaysia. This
happened because of the heavy rainfall and the customers will have a problem drying
clothes quickly and will face the process of dealing with wet clothes. In this situation, there
are many people around who will come to our Bubble Fresh Laundry to wash their clothes.
This is because the customers will be able to spend less time drying their clothes in the
laundry instead of drying the clothes at home which will take a long time with the humid
weather. In addition, the next season is during the special festival in Malaysia, our
laundry will be open 24 hours for the customers to wash their clothes. So, the family who
will go back to their hometown which is in Puncak Alam area will likely use our services at
that time because of the overloaded unwashed clothes. This is because they will come to
our laundry to wash their clothes that have been used during the festival. By doing so,
everyone can do laundry at any time without having to worry about the celebration that
they need to celebrate. Therefore, there are many customers who will come to wash their
clothes in our laundry due to floods during the monsoon season because the Selangor
area has frequently experienced floods in recent years, and the customers that celebrate
the special festive in Malaysia.

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3.3 Key Success Factors In An Industry

Key success factors are the elements of an organization's operations that are
essential to determining its success in its industry. These components are a group of areas
that companies can enhance in order to provide better customer service and stay ahead
of the competition. A company's fundamental business functions, including management,
labor, operations, marketing, and financing, are key success elements. By comprehending
key success characteristics, we may assess an organization's performance in a certain
sector rapidly. Regarding Bubble Fresh Laundry, it is a laundry service that acknowledged
a number of key factors in this sector, including:

● Strategic Focus - A knowledgeable and strategic manager is necessary for an

industrial service to achieve high sales. Choosing a speciality for the firm, setting
capacity goals for the laundry industry, and effectively planning for future goals are
a few examples of critical success factors. It is Nur Syaza Wirdani binti Razali,
General Manager of Bubble Fresh Laundry, who had the idea to open this
laundromat with a unique selling point from its rivals.

● Human Resource - It is typical for self-service laundries to just have one to three
laundry attendants. Key success elements for the washing industry include
improving the hiring procedure, and offering non-cash compensation. Three shop
assistants are employed by Bubble Fresh Laundry to assist with labor and
customer service, and their roles are well defined to prevent any misconceptions.

● Marketing - Marketing is crucial for laundry service businesses since they are
always in demand. Offering discounts, experimenting with various marketing
channels, and rewarding larger purchases are all crucial success factors in this
industry. Tik Tok, Instagram, Facebook, and Twitter are just a few of the social
media channels that Bubble Fresh Laundry uses to advertise its goods and
services to customers. Customers are also given leaflets and posters as part of a
more effective marketing plan.

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4.0 DESCRIPTION ON VENTURE.

4.1 Provide the Detail of Each Product or Service

Opportunity:

The general nature of the business is that Bubble Fresh Laundry specializes in
creating the best laundry service for customers. Our laundry price is cheaper than others,
which can help attract more customers. Also, our services are especially popular with
people who are very busy and people who simply dislike doing laundry. The selection of
this business concept needs to be made according to the needs of the local community.
Our main aim is to fulfill the laundry service needs of our valued customers and provide
them with absolute satisfaction. Our services, combined with our state-of-the-art
environmentally friendly technology and professional techniques, allow us to achieve our
main goals at all times. As a result, everyone will be looking for our services, which will
result in a substantial return on investment.

Detail of our product and services:

Bubble Fresh Laundry provides the best types of laundry services for customers.
To achieve customer satisfaction and indirectly contribute to the achievement of the
company's goals, the spirit of cooperation and hard work is always emphasized to all
employees. Among the factors that lead to success are customer satisfaction, punctuality,
price simplicity, cooperation between employees, and friendliness toward customers. Our
business activities include providing door-to-door pickup laundry services for clothes and
fabrics, dry cleaning, folding clothes, laundromat self-service, and ironing.

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 SERVICES DESCRIPTION

Door-to-Door Pickup A service that picks up laundry directly from someone's home on
Laundry a predetermined schedule.

Dry Cleaning A service that washes fabrics, textiles, and clothes without the
use of water. This type of service caters to the needs of
individuals who need to clean suits, uniforms, expensive clothing,
or a specific type of fabric.

Fold Laundry A service where the customer's laundry is sorted by the laundry
service, washed in a commercial washing machine, tumble dried
in a commercial dryer, then folded.

Laundromat Self-Service A service that is washed and dried without much personalized
professional help. This service is available 24 hours a day, and
customers can wash their clothes at any time and get clean, dry
clothes instantly using a coin-operated machine. For about 50
minutes, the customer can get their 14 kg of clothes clean.

Ironing Service With our ironing service that is professional, friendly and
affordable ironing service, customers will never have to leave
clothes, towels, bed linen and other items lying around waiting to
be ironed. We will deliver clean clothing to customers and return
it ironed and finished to their specifications.

TABLE 2: SERVICES AND DESCRIPTION DETAILS

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Benefits of our services:

1) It is cost-effective. The customer may think that such a service would be costly, but
it does not have to be. At Bubble Fresh Laundry, we want our services to be affordable
for all, which is why we keep our costs low but retain our high quality.
2) It is time-saving. For those people who are unable to find the time to wash their
clothes at home, our laundry services are a great way to save time. The pickup and
delivery service we offer makes it easy for our customers to do other work besides
laundry.
3) It is quick. Our staff knows how to handle large volumes of laundry, and our machines
are top-of-the-line, so the customer gets their laundry back as soon as possible. Our
large and powerful machines work hard to get piles of laundry done in a very short
amount of time.
4) It is efficient. We use commercial size washing and drying machines that can handle
more clothes at once and are more powerful and efficient. It also takes a fraction of
the time it takes our customers to complete the same household chores.
5) Get a professional cleaning. When customers use laundry services, they will also get
a professional clean. The machine that they have at home may not be cleaning their
clothes adequately. So, Bubble Fresh Laundry offers professionals a better and
brighter machine to clean their clothes.

Unique features:
Our bright and spacious laundry room is clean and filled with amenities such as a
phone charging station, free Wi-Fi, reading section and coffee machines. Laundromats
host families every day, and oftentimes those families have little kids. As a value-added
service, our laundry offers activities to keep those children entertained and occupied while
the wash is being done.

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4.2 Problems That Our Company’s Services can Solve

The laundry business run by our company can solve various problems faced by
people who are smart in pleasing their work when they are busy. There are examples of
a situation that our company can solve.

1) People who do not have time to do laundry. Laundry services are an excellent way
to save time for those who cannot find the time to wash their clothes at home. For
instance, people who are busy working, working housewives and students. Customers
would have to take time off from work since they would have to wait for hours. So that,
customers no longer have to wait around for their laundry to be finished. Usually, it takes
little time, so they may multitask while doing their laundry.

2) Too many clothes to wash. Sometimes those who work do not have time to wash
their clothes, they will collect their clothes within a week. That is too much for the washing
machine to hold. If not, they need to be washed two or three times. That will take a long
time. So, the best option is to wash in the laundry. As another example, if a family has just
returned from vacation, they must have a lot of dirty clothes, indirectly they will surely use
the laundry service because our laundry not only wash but also dry quickly, folding and
ironing service as well.

3) Those people who do not have a washing machine at home. Washing machines is
important for every household. However, there are also those who do not have a washing
machine. For example, if they live alone. Students who live in college or rented houses
also rarely have a washing machine in their place. Here, all your problems will be solved
with our laundry business. Not only that, we also provide drying, folding and ironing
services for your clothes. That will make your daily work easier.

4) Eco-friendly and practical option. Self-service laundry machines are a more

environmentally friendly choice because our laundry machines use less water and energy
than home laundry appliances. These machines are more environmentally friendly than
other solutions for washing clothing because they also consume less water. Our laundry
service's machines are user-friendly and come with instructions to help customers select
the best settings for washing and drying their items.

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4.3 The Value Propositions

Bubble Fresh Laundry promised to provide the best washing services and produce
the greatest value for their clients and customers. Where we provide dry cleaning,
laundromat self-service and drying services. Not only that, folding and ironing
services are also provided for all the clothes. The theme of Bubble Fresh Laundry is
casual and friendly. We want customers who come there to feel relaxed and enjoy doing
their laundry. In addition, we place great emphasis on the customer’s time aspect, this is
because our focus customers are from those who are busy working and students. It is fast
on demand and convenient laundry service. Bubble Fresh Laundry also offers reliable
laundry services at incredibly competitive prices. Everyone will be able to use the
services provided by us.

4.4 Demonstrable Customer Demand

Our customers are mostly students from Universiti Teknologi Mara, Puncak Alam
and also the residents that live near to our laundry. Our Bubble Fresh laundry is located
in Saujana Utama, the students and residents can use the services that we provide at the
laundry. The main reason we opened the laundry in this area, because of the students
and the residential area. We provide this service to everyone. In college, most of the
time the dryer and washing machine are occupied due to so many students using it. For
the residents, the majority of these individuals work and have little free time for household
duties. We provide these facilities to make it easier for the customers.

4.5 Competitors
Bubble Fresh Laundry does not represent the only company in the industry in the
market. Laundrybar, Mr. Clean, and AquaNano are currently the company's main
competitors. Because the Bubble Fresh Laundry will not falter in the service industry,
having these well-known companies as competitors is critical. The more competitors there
are in a sector offering similar products and services, the more options prospective
customers have. Bubble Fresh Laundry is a new entrant in the market, we can learn more
about our competitors and make better decisions to improve our products and services.
Market competition forces businesses to improve their offerings, which are then passed
on to customers in the form of more specific, efficient, and high-quality options. Lower
prices and increased purchasing power are the most obvious advantages for customers.

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4.6 Timelines
Several milestones will be established for BUBBLE FRESH LAUNDRY in order to
track the organization's progress toward achieving realistic, lofty goals with the goal of
turning this business model into a part-time, profitable source of revenue. Below details
the specific milestones and provides a completion timeline.

As for the short run for our business is on how we promote or marketing our
services to our existing customers or new customers. Business needs a loyal customer
base to thrive. Satisfied customers give the business the revenue that the business needs
to develop and grow the business. In order for our business to gain recognition, we
promote our services through flyers and brochures that we can attract their attention.
Other than that, we also focus on participating in social media. It's easy to grow an
audience and alert customers to upcoming deals and events on Facebook, Twitter, and
Instagram. Aside from that nowadays, we have influencers that we can pay to promote
our services to their followers. This can expand our services to more new future
customers.

Meanwhile, in the long run, we will focus entirely on expanding our business by
launching our own product. For example, we are developing our own skin-friendly
softener and detergent. Having our own product allows us to expand our business
throughout Malaysia and gain the trust of our customers because they are familiar with
our product. We will also open new branches in other possible locations. Furthermore,
we want to ensure that our products are selling quickly and that they are known not only
by the residents near our location, but also by local customers. People will be more drawn
to our product as a result of the aggressive marketing and new products on the market. In
the long run, our sales will gradually rise as more customers purchase our skin-friendly
products. We all have different types of skin conditions, and some of them have sensitive
skin which is eczema. So, by having gentle products that are suitable for various skin
types, our products will become more popular because all of our customers will be able to
use them without any problems.

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5.0 MARKETING ANALYSIS AND COMPETITION

5.1 Target Market

A target market is a particular group of people with similar traits to whom a

company offers its goods or service. Target markets are used by businesses to create
marketing strategies that assist us to achieve our business and marketing goals by
completely understanding our potential customers. The goal of selecting a target market
is to focus marketing efforts by having a clear concept of the potential buyers of a goods
or services. The target market can be identified in a variety of methods, such as through
demographic, psychographics, and geographic.

5.1.1 Geographic Segmentation

Geographic segmentation is the process of classifying or grouping the customers

according to where they are located. In addition to physical geography, this kind of market
segmentation also divides consumers into groups based on geographical factors including
climate, population, eating preferences, and apparel. Customer tastes and behavior are
frequently influenced by geographical circumstances. It will provide more value to the
target market and enhance customer experience by developing customized experiences
for various geographic segments. Our laundry is located at Saujana Utama, Sungai Buloh
Selangor. Our location is near to Universiti Teknologi Mara Puncak Alam (UITM). Other
than that, it is also near the residential area. Furthermore, this location is also near three
more towns. It can be beneficial to the laundry because it can cater to the people that live
near to Saujana Utama. Nowadays, the environment and weather can be harsh and
erratic, due to that it makes more people come and use the services that we provide at
our laundry.

5.1.2 Demographic Segmentation

Bubble Fresh Laundry’s target demographic mostly are from UITM’s students, and
from residential areas. The customers are from the age range 18- to 30-year-old, gen Z
and millennials who are either students or working. The busy parents also will use the
facilities that our laundry provided, due to their busy schedule such as their household
responsibilities. Other than that, men will often use the laundry services more than

17
 women. This is because men frequently need to utilize a laundry since they lack the space
to store a washing machine. They might also be prepared to spend a little bit extra for
convenience and they will choose the easiest way and convenient for them.

5.1.3 Psychographic Segmentation

Demographic segmentation uses a certain trait such as gender, age, wealth and
many more to classify potential audiences, whereas psychographic segmentation places
more focus on traits like personality and values. Psychographic traits are used by the
person that has to do marketing messages for various target markets. The customers'
personalities that direct brand positioning, product development and marketing messaging
now have additional detail. Our main targets are the middle class such as the students
from UITM. Students are among the busiest people due to the amounts of homework,
tests and extra activities from their faculty that they have to do. It’s difficult to believe that
they are also expected to build and keep social lives with everything else going on in their
lives. To please the students in the area, we decided to open a laundry service in an area
close to them. It will be easier for them to wash their clothes even if they are busy with
extra classes and assignments.

5.2 Size Market

5.2.1 Population in Puncak Alam, Selangor area.

Population = 900,000

= 0.30% x 900,000 = 2,700

Estimation target per month

TABLE 3: POPULATION IN PUNCAK ALAM, SELANGOR

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 No. Services Estimate Sales per Total Estimated
Service Sales/Month

RM10 X 540 RM 5,400

Door-to-Door Pickup
1
Laundry

RM 5 X 540 RM 2,700
2 Dry Cleaning

RM 6 X 540 RM 3,240
3 Fold Laundry

RM 8 X 540 RM 4,320
4 Laundromat Self-Service

RM 10 X 540 RM 5,400
5 Ironing Service

Total RM 21,060

TABLE 4: ESTIMATE SALES PER MONTH

5.2.2 Total Market Size

Total Marketing Size RM 5,400 + RM 2,700 + RM 3,240 +

RM 4,320 + RM 5,400

= RM 21,060/per month.

Total Sales per Year RM 21,060 X 12 months

= RM 252,720/per year.

TABLE 5: MARKET SIZE

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 5.2.3 Estimated Market Share and Sales

BUBBLE FRESH LAUNDRY

Market Share and Sales

Year 2021 2022 2023

Market Share (%) 0% 5% 10%

Total Sales 28,800 31,680 36,432

(Service)

Total Sales (RM) 28,800 33,264 40,075.20

TABLE 6: MARKET SHARE AND SALES

5.2.4 Market Share

A comparison of a company's performance to that of its competitor is referred to

as market share. In the particular circumstance of BUBBLE FRESH LAUNDRY, we do like
to know what percentage of the approximate market BUBBLE FRESH LAUNDRY controls
in comparison to its competitors.

Market share before the entry of BUBBLE FRESH LAUNDRY (per month) :-

Competitor Year 1 Year 2 Year 3

Laundrybar 60% 50% 60%

Mr. Clean 15% 20% 20%

AquaNano 25% 30% 20%

Total 100% 100% 100%

20
 Market share after the entry of BUBBLE FRESH LAUNDRY (per month) :-

Competitor Year 1 Year 2 Year 3

Laundrybar 50% 40% 60%

Mr. Clean 25% 25% 20%

AquaNano 25% 30% 10%

Bubble Fresh 0% 5% 10%

Laundry

Total 100% 100% 100%

5.3 Barriers to Entry: Protect Bubble Fresh Laundry Competitors

A term used in economics and business to describe variables that can deter or
make it difficult for newcomers to enter a market or industry sector and so limit competition
is "barriers to entry." These might include prohibitive startup fees, bureaucratic roadblocks,
or other barriers that make it difficult for new rivals to enter a market. Existing businesses
win from entrance barriers because they preserve their market share and capacity to make
money. Therefore, helpful barriers to entry that may protect Bubble Fresh Laundry from
competitors are:

1) Access to distribution channels. There are instances where one or a small number
of companies dominate every route of distribution. This creates a barrier to entry for other
firms because no company would permit its rival to outperform it. For instance, Bubble
Fresh Laundry determines the right selling price. All prices, if possible, have already
calculated the amount of profit after subtracting the cost price. In addition, our laundry
shop need to work hard to promote this new business and provide the best service to
customers.

2) Product differentiation. The product's brand strength because of successfully

conveying its advantages to the target market. Usually, many laundries only take supplies
of detergent and softeners from wholesalers but for Bubble Fresh Laundry, we try to
highlight our own products which are homemade detergent and softeners. For new

21
entrants in their market, it can be challenging to "break through the noise”. But it does not
matter, we believe that we are able to market our latest product successfully.

3) Heavy advertising. Bubble Fresh Laundry is a business that has just entered the
competitive market, so it needs more effort to promote and market this new business to
everyone. These include uniqueness or complexity, standing in the marketplace, and
seasonality. Bubble Fresh Laundry might use certain scheduling strategies to increase
effectiveness when doing intensive advertising.

4) Location. Location chosen by Bubble Fresh Laundry is strategic because it places with
high visibility in a range of contexts, including urban and suburban areas. Plus, Bubble
Fresh Laundry is close to the UiTM Puncak Alam and residential area and makes it a focal
location for our laundry business to grow and become more prominent.

22
 5.4 Competition and Competitive Edges

No. Competitors Strengths Weaknesses

1 Laundrybar ● The most well-known ● The price of the

and powerful brand. service is high.
● This business has ● Laundry
many branches in machines are
Malaysia. mostly always
● The employees give problematic
their franchisees because of the
direction and training to high demand for
maximize their return machines due to
on investment through the many
the business self- branches.
cleaning idea.

2 Mr. Clean ● Mr. Clean has been in ● Lack of staff in

the forefront of offering the store and
expert laundry services making it difficult
in Kuala Lumpur and for customers to
Selangor since 1993. get their services.
● Eco friendly waste ● Lacking security
management. in the laundry
● High experience shop.
because has been in ● High quality of
this service business recycled water
for a long time. needed.

23
3 AquaNano ● Laundry services are ● A less attractive
provided by AquaNano shop because
for shirts and other there is not much
"washable" products. furniture in it.
The cleaning method is ● There are also
specified on an item's customers who
care label. complain that the
● Door-to-door service. clothes that
● Offer a reasonable machines wash
price. are not clean and
● Operated by well dry.
trained workers and ● Lack of dryers.
management.

TABLE 7: COMPETITORS

5.5 Marketing Strategy

A company’s overall plan for reaching out to potential customers and converting
them into buyers of their goods or services is referred to as a marketing strategy. The
value proposition of the business, critical brand messages, information on target customer
demographics, and other important components are all included in the marketing plan. By
understanding the requirements and desires of its customers, a company can ultimately
achieve and communicate a durable competitive edge over comparisons. Product,
pricing, promotion and place make up the four Ps. These are the main elements that
go into marketing a product or service. When developing a new company’s idea,
assessing an existing offer, or attempting to maximize sales with a target market, the four
Ps can be applied. It can also be used to test an existing marketing plan with a new target
market.

24
Product:
Our major is offering a variety of laundry services, such as washing and drying the
clothes. We also provide service for folding the clothes after they are cleaned. The
customers can just pick up their laundry, whenever they are ready. The client is not
required to rearrange their busy schedule to accommodate the service. Instead, we work
with them to fit our timetable. We make things easier for them and accommodate their
convenience.

Brand:
A brand is anything that identifies and sets one product apart from another,
including names, terms, signs, symbols and designs. The purpose of a brand strategy is
to stand out from the competition in the eyes of the consumer so that they choose to
support the firm. Based on our brand name “Bubble Fresh Laundry” it is easily recognized
and the customers know that we are providing a service that cleans the clothes. Our brand
name we chose the word related to cleaning services.

Quality:
In an effort to draw customers to use our laundry services, quality is essential. So,
as to provide the greatest service for the customers, we have decided to provide the
service that will satisfy our current and potential customer’s needs. We will take note of
our customer’s recommendations and past experiences.

Packaging:
The customer's clothing is prepared to be packaged for the pick up once it has
been washed, dried and folded. We take great care in our packaging, and we pack
everything firmly to ensure that the clothes get you perfectly folded. We use bags with
that the bottom is suitable to stack clothes two or three high without them slipping over.
The goods would lean against one another in a typical type bag, which would not make a
decent base for stacking, so we begin by stacking the larger items, such as bath towels
or slacks first.

25
Labeling:

For the labeling, before the customer picks up their fresh laundry, we will pack and
tie the laundry in the bag to prevent it from messing it up. After that, we are going to put
our sticker logo on top of the packaging. Other than that, we will put a tag about the
customer’s details.

5.6 Pricing Strategy

The most crucial factor in running a business is pricing. The success or failure of
the firm can be determined by its pricing strategy. A corporation must consider a variety
of elements, such as the cost of sourcing materials, production expenses, competition,
and service quality, to establish price. Pricing is the most crucial aspect to take into
account when establishing a pricing for our Bubble Fresh Laundry. Our business sets its
pricing goals depending on these competition. A method for determining a service’s price
by contrasting it with that of competitors is competitor based pricing. The reason we chose
this method is because there are a lot of competitors in the industry. Offering the price
that consumers are familiar with will help us attract our target audience. Pricing
determined by competition may also aid in preventing clients from turning to rival
businesses in quest of less expensive goods or services.

26
BUBBLE FRESH LAUNDRY’S SERVICES PRICE

● WASH

WEIGHT

14 KG RM 4.00
RM 6.00 (C) RM 7.00 (W) RM 8.00 (H)
● DRYER

WEIGHT TIME
ADDITIONAL TIME

14 KG 24 MIN RM 4.00 RM 1.00 FOR 6 MIN

RM 5.00 RM 1.00 FOR 6 MIN

● OTHER SERVICES:

LARGE ( WASH, DRY, FOLD) RM 49.00

MEDIUM ( WASH, DRY, FOLD) RM 35.00

● IRONING SERVICES

● SCHOOL UNIFORM RM 2.00

● TRADITIONAL WEAR RM 5.00
● HANGER RM 0.50

TABLE 8: PRICING

27
5.6.1 Competitors Pricing Policy

Competitors Pricing Policy

Profit maximization - The company maximizes

profits by conducting client research and
analysis in order to pique their interest without
alienating them. The company employs a
Laundrybar
value-based pricing strategy because it is
confident that its customers are willing to pay
a premium for the high-quality products it
offers.

Value-based Pricing - This company charges

a higher price than its competitors in the
service market. The offered price is
comparable to the service's quality. As a
Mr. Clean
result, their customers are willing to pay more
for their services because they offer a better
alternative than other laundry facilities that
offer fewer options.

There was no information provided about the

AquaNano
company's marketing strategy.

TABLE 9: PRICING BETWEEN COMPETITORS

5.7 Advertising and Promotion

Promotion is a range of communication initiatives to reach as many people as

possible with information or to raise awareness of a brand, product, or service. These
actions have a few goals, including promoting brand loyalty, generating demand,
differentiating items from competitors, and encouraging people to purchase a specific
product.

28
Advertising is a form of promotional activity called advertising aimed to sell a good
or service to a specific audience. Advertising is among the earliest forms of marketing or
promotion that aims to persuade the target audience to make a purchase or take a certain
action.

Social Media:

Social media is the main platform for Bubble Fresh Laundry to promote and spread
our services and mission. The social media platforms used are Facebook pages,
Instagram, and WhatsApp to communicate and attract audiences about our business.
Social media is the most effective to promote because it enables fast customer connection
and input.

Flyers and brochures:

Bubble Fresh Laundry also provides flyers and brochures as an effort to introduce
our laundry services to everyone. In the flyers and brochures, we will include all
information related to our laundry shop including price, location, and benefits of using our
laundry service. This is because, we think that when a piece of promotional material is in
their hands, people are more likely to remember a business. The budget used to spend
for the flyers and brochures is RM 400.

Banners:
Banner is also one of Bubble Fresh Laundry’s efforts to grab the customer’s
attention and prompts them to want to know more about what is being advertised.
Because of that we can grow our shop presence by using banner advertising, helping
people be able to easily recognize our products and services. For banners, the budget we
used to spend is RM 300.

Business Card:

Bubble Fresh Laundry uses the cards to drive the attention of potential customers.
We are using the cards to advertise our essential services. Each of our managers have
their own business card so that it is easy for customers to reach our services.

29
Word-of-Mouth:

Besides that, the easiest thing is to communicate verbally directly with customers
so that it is clearer what to convey about our laundry business. Indirectly, we can attract
customers to try the laundry service provided by our store. Word-of-mouth advertising
usually results in a series of additional interactions after the initial one.

Place:

For a variety of reasons, including pricing, facilities, transportation, and

environmental concerns, we chose Bandar Puncak Alam in Selangor as our business
location. Furthermore, the location of the premise is ideal because it is in a large city with
a high population, which will affect demand for our services. Furthermore, Bandar Puncak
Alam is the trendiest and most appealing location in ever-bustling Selangor, providing us
with numerous benefits and attracting more customers to try our unique service.

Distribution Channel:

A distribution channel is a chain or series of intermediaries that goods and services

pass through before reaching the customers of their final users. Laundry focuses on direct
distribution.

1. Direct Marketing Channel (Channel 1)

The direct channel does not use any intermediaries. The seller will sell it directly
to customers. For example, BUBBLE FRESH LAUNDRY sells services that cannot be
stored for an extended period of time. It is perishable because the quality of the service
deteriorates over time due to environmental factors. As a result, it is best to purchase the
service at the specified time and location so that the consumer can do their laundry with
the comfortness. The staff at BUBBLE FRESH LAUNDRY would prepare the service
based on the clients' needs and desires. As a result, the service will be freshly prepared
for the customers, saving their time.

30
6.0 OPERATIONS AND PRODUCTION PLAN

6.1 Development Status of The Product

START DATE END DATE

Project Kick-Off 1 July 2022 4 July 2022

Business Requirement 4 July 2022 8 August 2022

Identifying Possible Location 8 August 2022 20 August 2022

Product Customization 20 August 2022 31 August 2022

Completion of Design and 31 August 2022 10 September 2022

Development

Ordering of Materials in Production 15 September 2022 4 October 2022

Quantities

Starting of Production or Operations 5 October 2022 3 November 2022

First Release 4 November 2022 1 December 2022

TABLE 10: TIME FRAME OF DEVELOPMENT STATUS

SYMBOL TYPE OF ACTIVITY DESCRIPTIONS

Operations From raw materials changes

to finished goods.

Inspection The measurement of quality

for the material.

Transportation Movement of goods from one

place to another

Storage Activity of storing materials or

goods.

TABLE 11: PRODUCTION WORKFLOW

31
Supplier sending the raw materials such as soap and softener.

The quantity and quality of the raw materials will be checked to get the
same amount as ordered.

The raw material will be safely saved in the storage area.

The raw material will be transferred to the laundry area.

The washing machines will be ready to use when the raw material arrives.

FIGURE 1: PRODUCTION WORKFLOW

32
6.2 Production

Production control is the activity of monitoring and controlling any particular

production or operation. Production control is often run from a specific control room or
operations room. Our laundry shop is a double storey shop where it has two levels. Firstly,
at the first level there will be a room for the business to run where we will produce a coffee
room, reading room, washing machine there. So, at this level, the customer will enter and
wash their clothes by themselves. They will also go to have a cup of coffee or read some
books if they want to.

Next, for the second level, there will be a room where the production activity will
happen. There will also be workers that will control the production and operation for the
business. For example, there are staff who will handle the materials with the supplier such
as for the washing machine, soap and softener. Lastly, there will also be staff who will be
responsible for maintaining the equipment that the business provides.

6.3 Facilities

Bubble Fresh Laundry is located at No. 33, Jalan Bidara 10, Saujana Utama 3,
47000, Sungai Buloh, Selangor near UiTM Puncak Alam. We believe that our laundry
shop is a strategic place as Puncak Alam is an increasingly developing area that has many
shop lots nearby. As mentioned earlier, our laundry is located near UiTM Puncak Alam,
and it is easy to find our laundry since that is our landmark used whenever the customers
want to come to the laundry shop. Next, by having a shop lot that has 1,869 sq ft with two
rooms that operate for production and office, we can run the business every day.

In addition, the facilities that we provide for our customers are the coffee area,
reading room, water dispenser, and free detergent and softener. This is because we want
to attract our customers to come to our laundry shop by offering the best facilities that we
can have. The budget used to spend for the coffee machine is RM1,800. By doing so, the
customers will come again to our laundry to wash their clothes and become our regular
customers. Therefore, we believe that having good facilities will make the customers
comfortable and happy with our laundry services.

33
 Second Floor

First Floor
FIGURE 2: BUBBLE FRESH LAUNDRY

34
 ITEM TOTAL COST (RM)

Utilities (Water and Electricity) 2,000

Telephone Bills 200

Rental Shop 1,500

Maintenance (Machine and Equipment) 500

Business and Premise License 100

Total 4,300

TABLE 12: OPERATIONAL OVERHEAD

6.4 Staffing

Operational employees mean employees whose normal responsibilities include

plant operations or functions. However, Bubble Fresh Laundry has decided to hire two
staff responsible to work in the production process area. This verdict has been made by
the owner after considering the number of the production and the salary for every month
that needs to be paid to the staff. Because of this, having these two workers will make
sure to operate the business in the operational area in a good way and solve the problem
if it occurs.

The duties for the staff members are to ensure the process of the production should
function perfectly and smoothly. The workers must conduct a weekly check of the
machinery and examine the quality of the raw materials when they are received from the
suppliers. Other than that, the maintenance process of the equipment will also be done by
them, which is the washing machines as we are in the services industry to maintain its
function well.

6.5 List of Equipments

Production equipment means machinery and attachment units, other than

replacement parts, directly and exclusively used in the generation, transmission, or
distribution of electrical energy for sale by a power plant.

35
 ITEM QUANTITY PRICE/UNIT (RM) TOTAL COST (RM)

Office Set Table 3 175 525

Computer Set 2 940 1,880

File Rack 2 120 240

Drawer 3 20 60

Stationery 1 30 30

Ceiling Fan 2 120 240

Coffee Machine Set 1 1,800 1,800

Chair 6 59 354

Washing Machine 5 2,000 10,000

Dryer 3 3,000 9,000

Total 24,129

TABLE 13: LISTS OF EQUIPMENTS AND FIXED ASSET

6.6 Materials Requirement Planning

To operate the Bubble Fresh Laundry, we have used the raw material by detergent,
softener to wash the clothes and we provide good quality of product that does not leave a
stain on our customers clothes. We also use a good scent for our softener that contains
three scents which are Lemon, Lavender, and Rosemary.

In addition, we have used the hanger and plastic cloth cover to protect our
customer's clothes from dirt and they will be more organized when we hang them. By
doing so, our customers will be satisfied with our services since we prioritize user’s
comfort.

36
No. Material Quantity Safety Total Material Price/Unit Total Price
Stock (5%) Requirement (RM) (RM)

1. Detergent 50kg 2.5kg 52.5kg 22 1,155

2. Softener 40 liters 2 liters 42 liters 15 630

3. Hanger 100 pcs 5 pcs 105 pcs 1 105

4. Plastic Cloth 100 pcs 5 pcs 105 pcs 5 525

Clover

TOTAL 2,415

TABLE 14: RAW MATERIAL REQUIRED PER MONTH

MATERIAL SUPPLIERS

• Detergent Cleanliness Sdn. Bhd.

• Softener Lot 24/A, Jalan Melor, Saujana Utama 2,
47000, Sungai Buloh, Selangor.

• Hanger Mesra Pembekal Resources

• Plastic Cloth Cover No. 10, Jalan Akar Umbi, Setapak, 53200,
Kuala Lumpur.

• Washing machines Machinery Holdings

• Dryer machines Level 2, Setia Warehouse, Gombak, 56200,
Kuala Lumpur

TABLE 15: LISTS OF SUPPLIERS

37
7.0 ORGANIZATION PLAN

7.1 Ownership Structure

In terms of our business, a partnership structure is the legal form that we have
selected. A partnership is a type of business where two or more people, each of whom
has unlimited liability, combine their financial resources to establish a company. The
partnership agreement gives the general manager and each of the five participating
executives equal control, with the majority ruling. Any corporate duties belong to us all.
Furthermore, we have made the decision to suffer an equal number of losses and gains.
We are all responsible for any corporate responsibilities. Additionally, we have decided to
experience an equal number of losses and gains.

NAME PERCENTAGE (%) CAPITAL

CONTRIBUTIONS

Nur Syaza Wirdani Binti Razali 16.7 40,000

Anis Zafirah Binti Mohd Zamri 16.7 40,000

Fathin Nur’aishah Binti Rosli 16.7 40,000

Nur Alya Affiqah Binti Muhammad Aznan 16.7 40,000

Nursyahirah Binti Mansor 16.7 40,000

Saidatul Umairah Binti Zainal Abidin 16.7 40,000

Total 100 RM240,000.00

TABLE 16: PARTNERS’ NAMES AND INITIAL CAPITAL CONTRIBUTIONS

38
7.2 Organizational Chart

FIGURE 3: ORGANIZATIONAL CHART

39
 7.3 Brief Resumes

Name Nur Syaza Wirdani Binti Razali

Position General Manager

Ic Number 940724-14-1206

Permanent Address No. 29, Jalan Gugusan Alam 7/1, Seksyen 7 42300 Bandar Puncak
Alam, Selangor.

Correspondence No. 29, Jalan Gugusan Alam 7/1, Seksyen 7 42300 Bandar Puncak
Address Alam, Selangor.

E-Mail [email protected]

Telephone Number 011-34521189

Date Of Birth 24 July 1994

Marital Status Married

Academic ● Diploma in Business Management, UiTM Jengka

Qualification ● Bachelor in Office Management (HONS), UiTM Puncak Alam

Course Attended ● Diploma in Business Administration

● Bachelor in Business Administration (HONS) International
Business
● Master in International Business (MIB)

Skills ● Able to work in an organization without feeling pressure and

dare to take risks.
● Strong leadership skills and excellent interpersonal and
communication skills.
● Incredibly well-organized and precise in their attention to
detail.

Experiences ● Four years working experience as an account executive in

Petronas Berhad.
● Three years working experience as assistant manager in
Budi Pasca Sdn Bhd.
● Two years working experience as General Manager in Budi
Pasca Sdn Bhd.

Previous Business ● Master Agent of Sisca Beauty

Experiences ● Sell Marble Cakes for two years

TABLE 17: BACKGROUND OF GENERAL MANAGER

40
Name Anis Zafirah Binti Mohd Zamri

Position Administration Executive

Ic Number 940511-04-6332

Permanent Address 32, Persiaran Puncak Alam 6, Bandar Puncak Alam, 45010 Puncak
Alam, Selangor.

Correspondence 32, Persiaran Puncak Alam 6, Bandar Puncak Alam, 45010 Puncak
Address Alam, Selangor.

E-Mail [email protected]

Telephone Number 012-7563398

Date Of Birth 11 May 1994

Marital Status Married

Academic ● Diploma in Accounting

Qualification ● Bachelor in Business Administration (HONS) Human
Resource Management

Course Attended ● Management Skills Certification Course by Sylvie.

Skills ● Ability to communicate in English and Mandarin.

● Good Skill in Leadership and Verbal Communication Skills.
● Top-notch skills which have the ability to listen and provide
empathy to employees.

Experiences ● Five years experience as a HR and Admin Executive at

Starling Co.

Previous Business ● Agent of Big Book

Experiences ● Salesperson at Waarita Brand

TABLE 18: BACKGROUND OF ADMINISTRATION EXECUTIVE

41
Name Fathin Nur 'Aishah Binti Rosli

Position Marketing Executive

Ic Number 910221-05-6198

Permanent Address No. 5, Jalan Niaga Bestari 8, Bandar Puncak Alam, 42300, Selangor

Correspondence No. 5, Jalan Niaga Bestari 8, Bandar Puncak Alam, 42300, Selangor
Address

E-Mail [email protected]

Telephone Number 015-8876954

Date Of Birth 21 February 1991

Marital Status Married

Academic ● Diploma in Business Management, MSU Shah Alam

Qualification ● Bachelor in Business Administration (HONS) International
Business, UiTM Shah Alam

Course Attended ● BIOMACX Training Seminar in Marketing Management

Skills ● Skill in editing graphic and video

● Expert knowledge in Adobe Premiere Pro
● Ability to understand the customer needs and wants through
negotiation.

Experiences ● Six years experienced as a marketing assistant

Previous Business ● Salesperson at 99 Speedmart Sdn. Bhd.

Experiences

TABLE 19: BACKGROUND OF MARKETING EXECUTIVE

42
Name Nur Alya Affiqah Binti Muhammad Aznan

Position Operation Executive

Ic Number 911019-01-0034

Permanent Address 32, Lorong Naluri Sukma A8/A, Bandar Puncak Alam, 42300 Kuala
Selangor, Selangor.

Correspondence 32, Lorong Naluri Sukma A8/A, Bandar Puncak Alam, 42300 Kuala
Address Selangor, Selangor.

E-Mail [email protected]

Telephone Number 011-5674432

Date Of Birth 19 October 1991

Marital Status Married

Academic ● Diploma in Civil Engineering

Qualification ● Bachelor Degree in Operation Management

Course Attended ● Certificate of Leadership and Managerial Skills by MISMA

Skills ● Leadership Skills and able to work in groups

● Creative on handling maintenance of machine equipment
● Has knowledge in operations management

Experiences ● Two years working experience in business and

administration
● Four years working experience as operation manager in
Sintacs Manufacturing

Previous Business ● Agent of Arika Beauty

Experiences

TABLE 20: BACKGROUND OF OPERATIONAL EXECUTIVE

43
Name Nursyahirah Binti Mansor

Position Financial Executive

Ic Number 940425-10-5506

Permanent Address Lot 64, Jalan Eco Grandeur 1/9A, Bandar Puncak Alam, Selangor.

Correspondence Lot 64, Jalan Eco Grandeur 1/9A, Bandar Puncak Alam, Selangor.
Address

E-Mail [email protected]

Telephone Number 011-33415623

Date Of Birth 25 April 1994

Marital Status Single

Academic ● Diploma in Finance

Qualification ● Bachelor in Accountancy (HONS)
● Association of Certified Chartered Accountant (ACCA)

Course Attended ● Certificate of Leadership

● In-House Education and Training using Technology

Skills ● Leadership Skills

● Expert in Microsoft Excel and ERP System
● Ability to solve accounting problems

Experiences ● Two years working experience as accountant at CIPC Group

● Four years working experience as accounting manager in
Sigma Berhad

Previous Business ● Agent of Narika Cosmetic

Experiences

TABLE 21: BACKGROUND OF FINANCIAL EXECUTIVE

44
Name Saidatul Umairah Binti Zainal Abidin

Position Human Resource Executive

Ic Number 930227-04-2960

Permanent Address No. 34, Jalan Satria 2/9A, Bandar Puncak Alam, Selangor.

Correspondence No. 34, Jalan Satria 2/9A, Bandar Puncak Alam, Selangor.
Address

E-Mail [email protected]

Telephone Number 012-9887254

Date Of Birth 27 February 1993

Marital Status Married

Academic ● Diploma in Human Resource Management

Qualification ● Bachelor in Business Administration (HONS) Human
Resource Management

Course Attended ● Leadership and Communication Skill Training by Madma

Skills ● Ability to work in groups

● Strong leadership skills and excellent in interpersonal skills
● Well-organized person

Experiences ● Three years working experience as Human Resource

Assistant Manager
● Two years working experience as administration assistant in
Warti Berhad

Previous Business ● Agent of Takita Scarfs

Experiences

TABLE 22: BACKGROUND OF HUMAN RESOURCE EXECUTIVE

45
Name Fatin Aina Alia Binti Ab Ghani

Position Laundry Attendant

Ic Number 960721-04-2086

Permanent Address Lot 26, Taman Melati, Alam Jaya, 42300 Bandar Puncak Alam,
Selangor

Correspondence Lot 26, Taman Melati, Alam Jaya, 42300 Bandar Puncak Alam,
Address Selangor

E-Mail [email protected]

Telephone Number 011-88765567

Date Of Birth 21 July 1996

Marital Status Single

Academic ● Diploma in Agriculture Science

Qualification

Course Attended ● Laundry staff training

Skills ● Extensive laundry work experience

● High ability to follow written and verbal directions
● Well-organized person

Experiences ● Two years experience as cashier at Econsave

● One year experience as salesperson at Davina Boutique

Previous Business ● Customer Service at Agoda

Experiences

TABLE 23: BACKGROUND OF LAUNDRY ATTENDANT (1)

46
Name Nurin Alia Binti Zulkifli

Position Laundry Attendant

Ic Number 951110-01-3452

Permanent Address No. 35, Jalan Tiga Mentari, Alam Jaya, 42300 Bandar Puncak Alam,
Selangor

Correspondence No. 35, Jalan Tiga Mentari, Alam Jaya, 42300 Bandar Puncak Alam,
Address Selangor

E-Mail [email protected]

Telephone Number 010-6523389

Date Of Birth 10 November 1995

Marital Status Single

Academic ● Diploma in Accounting

Qualification

Course Attended ● Laundry staff training

Skills ● Ability to perform assigned duties with attention to detail,

speed, and accuracy
● Ability to prioritize and organize work
● Demonstrate initiative and flexibility

Experiences ● Two years experience as daycare teacher at Shine

Kindergarten
● One year experience as cashier at Family Mart

Previous Business ● Agent of One-Minute Miracle Cosmetic

Experiences

TABLE 24: BACKGROUND OF LAUNDRY ATTENDANT (2)

47
Name Siti Khairina Binti Abdullah

Position Laundry Attendant

Ic Number 010229-10-0034

Permanent Address Lot 613, Taman Indera, Jalan Budi, Alam Jaya, 42300 Bandar
Puncak Alam, Selangor

Correspondence Lot 613, Taman Indera, Jalan Budi, Alam Jaya, 42300 Bandar
Address Puncak Alam, Selangor

E-Mail [email protected]

Telephone Number 010-99876612

Date Of Birth 29 February 2001

Marital Status Single

Academic ● Diploma in Office Management

Qualification

Course Attended ● Laundry staff training

Skills ● Excellent analytical and problem-solving skills.

● Proven work experience as a Laundry Attendant
● Well-organized person

Experiences ● Laundry attendant at DobiBoy

● Salesperson at 7 Eleven

Previous Business ● Sells modest clothes.

Experiences

TABLE 25: BACKGROUND OF LAUNDRY ATTENDANT (3)

48
 7.4 Task and Responsibilities

Position Duties and responsibilities

General Manager ● Responsible for ensuring that all laundry services within the
property meet the highest possible standards.
● Organizes and controls the laundry department and
maintains all relevant records.
● Responsible for the proper handling of guest and house
laundry and establishes standards and procedures to
ascertain quality of work performed.
● Check the production methods and procedures and issues
necessary orders to correct shortcomings and takes
inventory supplies.

Administration ● Plan and coordinate administrative procedures and systems

Executive and devise ways to streamline processes.
● Assess staff performance and provide coaching and
guidance to ensure maximum efficiency.
● Ensure the smooth and adequate flow of information within
the company to facilitate other business operations.

Marketing ● Responsible for meeting the sales targets of the

Executive organization through effective planning and budgeting.
● Develop and maintain the relationship with customers by
being a valued consultant and that will lead to increase of
sales.
● Manage advertising and promotional programs to meet
financial and market presence objectives of the company
and the distributor.

49
Operational ● Ensure all operations are carried on in an appropriate, cost-
Executive effective way.
● Improve operational management systems, processes and
best practices.
● Formulate strategic and operational objectives.
● Recruit, train and supervise staff.

Financial ● Providing financial reports and interpreting financial

Executive information to managerial staff while recommending further
courses of action.
● Advising on investment activities and providing strategies
that the company should take.
● Maintaining the financial health of the company.
● Analyze costs, pricing, variable contributions, sales results
and the company’s actual performance compared to the
business plans.

Human Resource ● Develop and implement HR strategies and initiatives aligned

Executive with the overall business strategy.
● Support current and future business needs through the
development, engagement, motivation and preservation of
human capital.
● Develop and monitor overall HR strategies, systems, tactics
and procedures across the organization.
● Oversee and manage a performance appraisal system that
drives high performance.

50
Laundry Attendant ● Sorting, washing, drying, pressing and folding clothing and
other textile items.
● Removing stains from items using the appropriate
procedures.
● Track maintenance and repairs on laundering equipment.
● Ensure that the facility remains clean at all times.
● Anticipate and respond to customers’ queries, concerns and
complaints.

TABLE 26: TASK AND RESPONSIBILITIES

51
 7.5 List of External Professional Services and Their Services

External Professional Resources Services Provided

Tax agents ● Engaging with the commissioner on the

company's behalf.
● Providing advice on taxes duties, such as the
filing of a tax return, the tax treatment of
particular assets, and the calculation of income
tax.
● Compiling or submitting to the commissioner of
taxation a statement or document regarding the
company's tax responsibilities, obligations, or
entitlements under a taxation statute.

Interior designer ● Offer suggestions for the interior design of the

retail space.
● Deals directly with the vendors or individuals
who will provide or renovate the store lot.
● Establish a timeframe for the design project's
completion.
● Before beginning with the decoration, sketch
the design plans and obtain the general
manager's approval.

TABLE 27: EXTERNAL PROFESSIONAL SERVICES

52
 7.6 Schedule of Remuneration

POSITION QUANTITY MONTHLY EPF – 13% SOCSO – TOTAL (RM)

SALARY (RM) (RM) 1.75% (RM)

General 1 3,500 455 61.25 4,016.25

Manager

Administrati 1 2,500 325 43.75 2,868.75

on Executive

Marketing 1 2,500 325 43.75 2,868.75

Executive

Operational 1 2,500 325 43.75 2,868.75

Executive

Financial 1 2,500 325 43.75 2,868.75

Executive

Human 1 2,500 325 43.75 2,868.75

Resource
Executive

Laundry 3 1,500 195 26.25 5,163.75

Attendant

Total (RM) 23,523.75

TABLE 28: SCHEDULE OF REMUNERATION

53
8.0 FINANCIAL PLAN

8.1 Start-up Cost

54
8.2 Working Capital

55
8.3 Start-up Capital and Financing

Estimated Start-up Capital RM 59,777

Financing
Equity: Share and Venture Capital RM 36,760
Loan RM 23,017

TABLE 29: START-UP CAPITAL AND FINANCING

56
8.4 Pro Forma Cash Flow Statement

57
8.5 Pro Forma Income Statement

58
8.6 Pro Forma Balance Sheet

59
9.0 PROJECT MILESTONES

Project milestones are management tools used to visualize points in the project schedule.
This point can mark the start and end of a project and mark the completion of a major work phase.
A milestone can be used to symbolize anything that has been started or completed, although it is
primarily used as a scheduling tool. As for our business which is in the laundry services industry,
we have determined the tasks we aim to complete during the next several months or in the future.
Lastly, we will put the list of activities and its deadlines below.

ACTIVITIES DEADLINES

Business registration 1 October 2021

Incorporation of the business venture 2 October 2021

Research and development begin 3 October 2021

Completion of the layout view of the shop 3 October 2021

Ordering equipment’s and the raw materials 4 October 2021

Signing of the owner and the supplier 24 October 2021

Preparation to arrange the equipment 25 October 2021

Starting to open the vendor 2 January 2022

Receipt of the first order 2 January 2022

TABLE 30: LIST OF ACTIVITIES AND ITS DEADLINES

60
10.0 CONCLUSION

Based on the research and discussion above, it is possible to conclude that Bubble Fresh
Laundry is facing a number of challenges as they expand their business and new to the market.
To meet the needs of our customers, we must make them feel comfortable and encourage them
to return for more services. Our company must identify problems and weaknesses in order to
create a better strategy for removing barriers between the company and our customers. We must
offer reasonable prices and high-quality services to retain existing customers and attract new
ones. This concept will guarantee that their company or business outperforms its competitors.
Aside from that, this company must ensure that its operations run smoothly by employing
sufficient staff or manpower, which will increase the company's profit.

Nevertheless, Bubble Fresh Laundry can also hire more part-time or full-time employees
to assist with the operation of our business. This is one way they can save time and contribute to
the smooth operation of the business. As we know, our location is nearing UiTM Puncak Alam,
where there are a lot of students needing our laundry to help them manage their time. Aside from
that, promotion is the most important issue that must be addressed because it is the most
important factor in the success of a business. Because promotion appears to be the one that
connects products to customers, promotions must be well-executed to pique customers' interest
in our products and services. For example, Bubble Fresh Laundry can do a promotion or sales on
our softener and detergent so that it will build customer’s trust and brand awareness. Finally,
hiring an influencer or ambassador can help them sell more softener and detergent because they
can interact with their followers and persuade them to believe in their brand. With influencers or
ambassadors, our product will have brand awareness towards the customers.

Finally, it is crystal clear that this group report of business plan expands our knowledge of
business, particularly sole proprietorships. Aside from that, we have all enjoyed having a good
working experience together on this group report. While working on this task, we learned how to
communicate and tolerate one another. As a result, we hope that in the future, we will be able to
use all of the information gained from this case study while working on the organization.

61
11.0 APPENDICES

FIGURE 4: ONLINE MEETING THROUGH GOOGLE MEET

FIGURE 5: THE MAIN ENTRANCE OF “BUBBLE FRESH LAUNDRY”

62
FIGURE 6: WASHER AND DRYER AREA

FIGURE 7: FOLDING AREA

63
FIGURE 8: IRONING AREA

64
 BUSINESS PLANNING RUBRICS
(30%)
Course Name: Principles of Entrepreneurship Group members name: Lecturer’s Name: Miss Nur Najjah Binti Abd Rahim
1. Nur Syaza Wirdani Binti Razali
2. Anis Zafirah Binti Mohd Zamri
3. Fathin Nur'aishah Binti Rosli
4. Fatin Aina Alia Binti Ab Ghani
5. Nursyahirah Binti Mansor
6. Nur Alya Affiqah Binti Muhammad Aznan
7. Saidatul Umairah Binti Zainal Abidin

Course Code: ENT530 Group: 4 (ENT530N)

Weighted
Marks Marks
Criteria Poor Moderate Satisfactory Good Excellent
Allocated Obtained
(%)
1 2 3 4 5
Preliminary items
Provide moderate Provide satisfactory Provide good
Provide excellent
Provide poor preliminary preliminary materials preliminary materials preliminary materials
preliminary materials
5 materials ● Cover page ● Cover page ● Cover page
● Cover page
● Cover page ● Acknowledgement Table ● Acknowledgement ● Acknowledgement
● Acknowledgement
● Acknowledgement of contents ● Table of contents ● Table of contents
● Table of contents
● Table of contents

0 marks 1-3 4-6 7-9 10-12

Executive summary Moderate understand on Satisfactory
12 Poorly understand on the Good understanding on
No executive summary the executive summary understanding on the
executive summary the executive summary
executive summary

1 2 3 4 5

Poorly presented. Moderately presented. Satisfactorily presented. Highly satisfactorily Excellently presented.
Company Profile
Many key elements are not Few key elements are Fairly highlight key presented. Key elements are
5 highlighted highlighted elements Good in highlighting excellently highlighted.
key elements

NFGOCT2022
 1 2 3-4 5-6 7-8

Environmental and Highly satisfactorily

Poorly presented. Moderately presented. Satisfactorily presented. Excellently presented.
Industry Analysis 8 presented.
Many key elements are not Few key elements are Fairly highlight key Key elements are
highlighted highlighted Good in highlighting excellently highlighted.
elements key elements

Description of Venture
10 1-2 3-4 5-6 7-8 9-10

Poorly presented. Highly satisfactorily Excellently

Moderately Satisfactorily
presented.Good in presented. Key
Many key presented.Few presented.Fairly
highlightingkey elements are
elements are not key elements are highlight key
elements excellently
highlighted highlighted elements
highlighted.

1-2 3-4 5-6 7-8 9-10

Marketing Plan
10
Highly satisfactorily
Poorly presented. Satisfactorily presented. Excellently presented. Key
Moderately presented.Few presented.
Many key elements are not Fairly highlight key elements are excellently
key elements arehighlighted Good in highlighting
highlighted elements highlighted.
key elements

1-2 3-4 5-6 7-8 9-10

Operations Plan 10
Highly satisfactorily
Poorly presented. Satisfactorily presented. Excellently presented. Key
Moderately presented.Few presented.
Fairly highlight key elements are excellently
Many key elements are not key elements arehighlighted Good in highlighting
elements highlighted.
highlighted key elements

1-2 3-4 5-6 7-8 9-10

Organizational Plan 10
Highly satisfactorily
Poorly presented. Satisfactorily presented. Excellently presented. Key
Moderately presented.Few presented.
Fairly highlight key elements are excellently
Many key elements are not key elements arehighlighted Good in highlighting
elements highlighted.
highlighted key elements

1-2 3-4 5-6 7-8 9-10

Financial Plan 10

Highly satisfactorily
Poorly presented. Satisfactorily presented. Excellently presented. Key
Moderately presented.Few presented.
Fairly highlight key elements are excellently
Many key elements are not key elements arehighlighted Good in highlighting
elements highlighted.
highlighted key elements

NFGOCT2022
 1 2 3 4 5
Milestones 5
Highly satisfactorily
Poorly presented. Satisfactorily presented. presented. Excellently presented. Key
Moderately presented.Few
Fairly highlight key Good in elements are excellently
Many key elements are not key elements arehighlighted elements highlighted.
highlightingkey
highlighted
elements

1 2 3 4 5
Conclusion 5

Moderate conclusion onthe Satisfactory conclusionon Good conclusion Excellent conclusion onthe
Unclear conclusion on the Business plan the Business plan onthe Business Business plan
Business plan plan

Writing Style, Spelling & 5 1 2 3 4 5

Grammar

Sentences were somewhat

varied, andinappropriate Sentences were correctly
Writing lacks sentence variety Sentences were correctly
with minimal grammatical constructedand well- Sentences were well written
and few grammaticalerrors errors constructed and expressed
articulated
Teamwork (Group Work) 5 1 2 3 4 5
perform tasks and perform ideas and perform task perform tasks, tolerant perform all tasks, high
tasks and fairdecision tolerance and outstanding
decision
Total: 100 /100

NFGOCT2022
 VIDEO PRESENTATION RUBRIC
(10%)
Course Name: Principles of Entrepreneurship Group Member: Lecturer’s Name:

1. Nur Syaza Wirdani Binti Razali Miss Nur Najjah Binti Abd Rahim
2. Anis Zafirah Binti Mohd Zamri
3. Fathin Nur'aishah Binti Rosli
4. Fatin Aina Alia Binti Ab Ghani
5. Nursyahirah Binti Mansor
6. Nur Alya Affiqah Binti Muhammad Aznan
7. Saidatul Umairah Binti Zainal Abidin

Course Code: ENT530 Group: 4 (ENT530N)

1-3 4-6 7-9 10-12 13-15

Introduction is not Introduction is Introduction is Introduction is Very Interesting

Introduction 15 interesting, audience is not less interesting interesting, introduction,
appropriately
addressed and poor and addressed addressed addressed
interesting,
presentation audience audience audience well
addressed
audience
0-5 6 – 10 11-15 16-20 21-25

NFGOCT2022
 Information and examples Information and Information and Information and Information and
are lacking or not well examples are examples are examples are examples are
chosen for the topic. Not lacking or not well less than appropriately appropriately
Content 25 systematic organization and chosen for the adequate for organized organized
incomplete. topic. Less assignment. systematically, systematically,
Summary is not provided. complete and Slightly accurately, accurately,
systematic complete and relevantly and relevantly and
organization and systematic completely. completely. Clear
incomplete. organization. However, the summary is
Minimum Average content is just provided.
summary is summary is adequately for
provided. provided. assignment.
Summary is
provided.

0-5 6 – 10 11-15 16-20 21-25

Understandings Shows some Shows Shows substantial Shows complete
2 Shows very limited
developed understanding of satisfactory understanding of understanding of
5 understanding of the
the knowledge understanding the knowledge and the knowledge and

NFGOCT2022
 knowledge and concepts and concepts of the concepts required concepts required
required to complete task required to knowledge and to complete the to complete the
complete task. concepts task. task
required to
complete task.

1-3 4-6 7-9 10-12 13-15

Student uses
Student use text only with Student graphics Student’s graphics Student’s graphics
Graphics 15 no graphics. Student failed occasionally adequately but relate to text and explain and
to make an interesting uses graphics do not inspire or presentation reinforce text and
presentation. that rarely support text and presentation
support text and presentation
presentation.

1-3 4-6 7-9 10-12 13-15

Presentation lacks evidence Presentation Products shows Products shows Products shows a
of original thought. Work shows little some original more original large amount of
Originality and displays no new ideas or original thought. thought. Works thought. Works original thought,
creativity 15 insight. Work displays shows new shows new ideas ideas are creative
few new ideas ideas and and insights. and inventive.
and insights. insights.

Time Management 5
1 2 3 4 5
Student never gets things Student gets Student gets Student starts the Student is able to
done on time and time is only a few many of the presentation start and complete
not appropriately used. things done things done. slightly before the presentation
within the time Time is scheduled. Time is within the time
frame and time appropriately appropriately used, frame
is not used, but may but may run slightly
appropriately run slightly over over or under
used. or under allocated time.
allocated time.
/100
Total: 100

NFGOCT2022