ON JOB TRAINING

SUBMITTED TO G.B.PANT.MEMORIAL GOVT. COLLEGE RAMPUR BUSHAHR (H.P.)

IN PARTIAL
FULFILMENT OF THE REQUIRMENT FOR THE DEGREE
OF BACHELORE OF
VOCATIONAL
(RETAIL MANAGEMENT)
ACEDMIC YEAR: 2020-2023

SUERVISED BY SUBMITTED BY
MISS.SANDEEPA SANJAY KUMAR
ROLL.NO-2006130014
UNIVERSITY ROLL NO:-11200760056
B.VOC (RETAIL MANAGEMENT)
 CERTIFICATE

This Is To Certify That The On The Job Training Report Of Sales Associatesat
GANT BRAND ELANTE MALL CHANDIGHAR Is Submitted In Partial Fulfilment Of
The Requirement For Degree Of Bachelor Of Vocation Of Himachal Pradesh
University, Shimla-5, By Mr.SANJAY KUMAR Roll.No-2006130014 Has Been
Executed Under My Supervision And Guidance. To The Best Of My Knowledge
The Data Reported Is Original. The Assistance And Help Received During The
Course Of This Project Has Been Duly Acknowledged.

INTERNAL GUIDE NODAL

OFFICER

MISS. SANDEEPA
MISS.ASHA GARG

DEPARTMENT B.VOC
DEARTEMENT B.VOC

GDC RAMPUR BUSHAHR GDC

RAMPUR BUSHAHR
 DECLARATION

I Here By, SANJAY KUMAR, Roll.No-2006130014 Declare That I Have Done The
On Job Training Report Of Sales Associate Which Is Submitted In Partial
Fulfilment Of The Requirement Of The Degree Of Bachelor Vocation Of
HIMACHAL PRADESH UNIVERSITY, SHIMLA-5. The Data Included In It Is Pure
The Assistance And Help Received During The Course Of This Investigation
Has Been Duly Acknowledge. It Is Further, Declared That It Is worthy Of The
Consideration For Degree Of B.Voc.

SANJAY KUMAR

B.VOC ( RETAIL MANAGEMENT)

ROLL.NO-2006130014
 ACKNOWLEDGEMENT

I Would Like To Express My Gratitude To MISS. NELAM (STORE MANAGER) For

Providing Us Opportunity To Do My Internship And Project Report Work In
“OJT At GANT.”

I Sincerely Thank MISS. NELAM (Assistant Store Manager) MR. ANKUSH For
Their Guidance And Encouragement In Carrying Out His Project Work. I Also
Wish To Express My Gratitude To Our Class Teacher MISS. SANDEEPA Who
Renders Her Help During The Period Of My OJT Work.

Finally I Have Apologize All The Other Unnamed Who Helped Me In Various
Ways To Have A Good Training.

SANJAY KUMAR
B.VOC (RETAIL MANAGEMENT)
 PREFACE
Practice Knowledge Is An Important Suffix To Knowledge One Cannot Merely Upon Theoretical
Knowledge. Classroom Make The Fundamental Concept, But Practical Survey In A Firm Has
Significant Role To Play. In A Subject Of “Retail Management” To Develop A Retailer Skills, It Is
Necessary That We Combine Our Classroom Learning With The Knowledge Of Real Business
Environment.

It Is A Great Opportunity For Me To Have The BACHELOR Of GOVT.CENTER OF EXCELLENCE COLLAGE

RAMPUR BUSHAHR (H.P.). In The Accomplishment Of This Degree I Am Submitting This On Job
Training Report Of My Internship That I Had Done In GANT BRAND ELANTE MALL CHANDIGHAR

Training Is Business Organisation In Fuse Among Student A Sense Of Critical Analysis Of The real
Managerial Situation To Which They Are Exposed. The Purpose Of This Training To Repose The
Students Of RETAIL MANAGEMNT To Real Business Situation And Provide Insight The Various
Function Carried Out Within The Organisation. As Complete The Training I Have Prepared And
Submitted A Project Report On “RETAIL MANAGEMENTZ”. It Is An Attempt To Present On Account Of
Practice Knowledge And Observations Gathered During The Vocational Training In GANT.

I An Extremely Happy To Place Before The Esteemed Teachers/ Management. It Has Not Only
Enhanced My Knowledge About Various Department Of GANT Store But Also Gave New Dimension
To My Knowledge To Word‟s Customer Service And Activities Take Part Inside Store.

SANJAY KUMAR
B.VOC (RETAIL MANAGEMENT
 REATAIL MANAGEMENT

RETAILING

The Word „Retail‟ Derived from French Word „Retailer‟ Which Means To Cut,
To Trim, To Divide.

RETAIL MANAGEMENT

Retail Involves The Sales Of Goods From Single Points (Malls, Market,
Department, Store Etc). Directly To The Consumer In Small Quantity For His
End Use. In A Layman‟s Language, Retailing Is Nothing But Translation Of
Goods Between The Seller And User As A Single Unit (piece) Or In Quantities
To Satisfy The Needs Of The Individuals And For His Direct Consumption.

The Retailers Purchase Goods In Bulk Quantities (Huge Numbers) To Be Sold

To The End-User Either Directly From The Manufacturers Through A
Wholesaler.

MANUFACTURE
Manufacture Are The Ones Who Are Involved In Production Of Goods With
The Help Of Machine Labour And Raw Materials.

WHOLESALER
The Wholesaler Is The One Who Purchase The Goods From The Manufacture
And Sells To The Retailers In Large Numbers But A Lower Price. A
Wholesaler Never Sells Goods Directly To The End-User.

RETAILER’S
A Retailers Come At The End Of The Supply Chain Who Sells The Products In
Small Quantities To The End Users As Per Their requirement And Need.

The End Users Go To The Retailers To Buy The Good (Products) As Small
Quantities Stosatisfy His Needs And Demand. The Complete Process Is Also
Called As Shopping.

E-SUPPLY CHAIN
 INDIAN RETAIL INDUSTRY

GANT BRAND ELANTE MALL CHANDIGHAR

Our Training Took Place In GANT BRAND ELANTE MALL CHANDIGHAR, From 1
JANUARY 2023 To 18 February 2023.

ROLES AND RESPONSIBILITIES OF DEPARTMENT MANAGER

The Managers Of A Retail Department Need To Run Departments Or Stores
On A Daily Basis. All Retail Managers Target To Maximise Their Revenues,
While Making Sure That The Costs Are Minimised.

The Managers also Makes Sure That They Are Running Store Promotions
Correctly According To The Standards Of The Organisation. They Ensure
That Each Time, Standards Of Customer Care Are Outstanding And The Staff
Members Are Meeting Their Daily Targets.

RESPONSIBILITIES

• Manage The Stock Levels And Decide Regarding The Stock Control.

• Encourage And Manage The Team For Ensuring Their Productivity And
Increasing The Sales.

• Infer Trends To Enable Planning.

• Handle Sales As Per The Requirements.

• Make Sure That Customer Service, Quality And Health And Safety Standards
Are Followed.

• Record The Figures Of Sales, Plan And Analyses Data With The Use Of
Information Technology.

• Handle Staff Issues Like To interview Candidates, Perform Reviews, Conduct

Performance Appraisals, Organise Or Provide Training To The Staff.

• Respond To The Comments And Complaints Of Customers.

• Solve Issues Related To Security, Legality And Health And safety.

• Promote The Company On The Local Front By Communicating Through

Newspapers, Schools And Community.
 VISUAL MERCHANDISE

Visual Merchandise Is The Art Of Displaying Merchandise And Attract To The

Customers And Increase Sales.

A visual Merchandise Display Includes Everything That Is Viewable To

Customers In The Store‟s Interior And Exterior And Grabs Their Interest,
Attention And Action By Creating A Positive Image Of The Store. Such
Display Can Tell A Prospective Customer The Story Of The Store, Including A
Melodramatic Presentation Of The Store‟s Merchandise And Other Features
Creating The Atmosphere Of The Stores.
Visual Merchandising Is A Practice Of Optimising Retail Store Presentation
And Displaying Goods To Highlight Their Factures And Benefits Better And
Encourage Customers Interest.

To Make This Visual Merchandising Definition Simpler, divide It Into Three

Parts.

• It’s A Practice Of Optimising Retail Store Presentation:- Visual

Merchandising Is An Intentional Practice To Optimise The Space And
Layout Of The store To Present The Inventory InI The Best Possible
Way.

• It Focuses On Highlighting Product’s Features And Benefits:-

Marketers Plan, Design, And Display Products With An Aim TO
Highlight Their Features And Benefits.
• It Aims To Encourage Customer Interest:- Visual Merchandising Aims
To Influence Customers And Encourage Them To Purchase Goods And
Return To The Future.

EFFECTIVE VISUAL DISPLAY

 EFFECTIVE VISUAL DISPLAY

Avoid Limiting Your Theme To Your Seasons:- While Four Seasons, Fall,
Summer, Winter And Spring, May Be Famous, But There Are Various Other
Themes Of Visual Merchandising Available Too. There Is No Limit When It
Comes To Visual Themes. It‟s A Good Idea To Implement At Least Six Themes
Each Year. Though Using Different Themes Each Month Is Ideal, But In Most
Of The Situations, It Cannot Be Managed.

Using Six Themes Each Year Gives You Flexibility, As You Can Change The
Theme Each Alternate Month, An option To Manage Yours Themes Can Be To
Consider Occasions Like Valentine‟s Day. Mother‟s Day, Father‟s Day,
Teacher‟s Day And More.
Include Variation For Supporting Your Theme:- You Need To Exclude
Boredom From The Decoration And Display By Including Variation In Your
Theme. Do Not Use The Same Style And display In The Same Theme Each
Year. A New Look Is Important To Avoid Annoying Your Viewers.

For This, You Can Use A Scheme In Your Variation, Which Is Like A Sub-
Theme. For Instance, In Your Christmas Theme, You Can Develop One Toys
Kingdom Window, One White Christmas Window And One Christmas Party
Window. These Are All Related To The Theme Of Christmas.

Try Unusual And Big Display:- People Like Innovation, Which They Have Not
Experienced Earlier. You Can Explore The Internet To Look For innovate
Visual Merchandising Ideas, Copy Them, Combine Them And Alter As Per
Your Needs.

In The South Eastern Asia Area, Some Famous Brands Such As Pepsi,
Maggie, Coca-Cola And Others Get Involved In Contest Of Merchandising
Display For Generating More Sales. As One Of The Proven Effective
Strategy, Stores Participating In These Events Use Oversized Props To Set
Up And Design Displays For Attracting Shoppers.
Graphics And Sings:- In A Big Store, Use Various Directional Signs And The
Local Language In The Signage System. Also Known As Visual Indications
Directing Your Customer To Navigate The Store, These sings Generally
Result In Purchases that Have Not Been Planned By Customer. Change The
Old Signage System And To Attract People at Night, Use Light-Directed
Signage In The Store‟s Front.
Elements Of Display

• Size:- This Could Be Done According To Garments Size, Physical

Shape Of Stock, etc.

• Type:- Either By General Categories, E.G. ladies‟ Fashions, Or More

specific Categories, E.G

Evening Wear, Causal Wear, Business Wear.

• Colour:- Like Colours Or Complementary Colours Will Often Be
Displayed Together, Both To Achieve A Balanced Effect And To Create
A Particular mood.

• Complete Packages:- Several Items Might Be Displayed Together To

Promote An Overall Look, E.G. A Formal Outfit That Includes A Grown,
Shoes And Accessories.

• Price:- Often Merchandise Will Be Displayed According To Price, E.G.

Sales Items In A Discount Basket Or Fully Priced New Arrivals In The
Shop Front.

• Features:- High Profit And Seasonal Lines Will Be Displayed

Differently From Best Sellers, Impulse And Basic Lines.
 POTENTIAL PLACES FOR DISPLAY
WINDOW DISPLAY:- Window Display Is The Fine Art Of Displaying Store
Merchandise In The Store Window. Window Display Is Emerging As The New
Maintain Retail And Is Fast Changing From A Dull, Uninteresting Exhibition
Of wares in The Store Window To A Dynamic From Of Advertising.

SHELF DISPLAY:- Shelf Display Are Any Type Of Display That Exists On A
Traditional Store Shelf. They Utilize The Space Provided By These Shelving
Units To Showcase Product, Feature Signage, And Interact W ith Shoppers.
STOCK DISPLAY:- Merchandise used For The Purpose Of In-Store Displays,
Usually Removed From The Packaging Can Be Used For Customer
Demonstrations.

A Stock Is a Security That Represents A Fractional Ownership In A

Company. When You Buy A Company‟s Stock, You‟re Purchasing A Small
Piece Of That Company, Called A Share. Investors Purchase Stocks In
Companies They Think Will Go Up In Value.
SATISFY CUSTOMERS NEEDS
Customer want A Product Or Believe That They Need It, They Won‟t Buy It,
Irrespective Of How Good It Is. Also, unless You Clearly Understand The
Needs Of Your Customers, You Won‟t Be Able to Persuade Them To Purchase
your offerings.

Determining and Understanding The Needs Of Consumer Is A Key To A

Successful Business, Whether It Sells To Others Business Or Directly To
Customer. With This Knowledge, You Can Persuade Your Prospective And
current Customers To Buy From You What interests Them Best.
It Is impossible For A Retail Store To Exit If It Does Strive Continuously To
Know The Needs Of Its Customers. Take Some Time Out To Discover The
Emotional And Material Needs Of Your Customers To Find Out If Your
Product/Service Has A Positive Impact And Is Effective To Bring Customer
Loyalty. You Can then Provide Them Incentives To Remain Loyal to You
Collecting Customers Feedback Does Not Require Much Money. In fact. You
can Do So By Simply Asking Direct Questions To Your Customers, Rolling Out
Simple email Surreys And Taking Out Some Time To Observe The sales
Floor. You Can Also Ask Them To Spend Some Time And Fill Out A Simple
Questionnaire.
 TYPES OF CUSTOMERS

• DISCOUNT CUSTOMER

• IMPULSE CUSTOMER

• NEED-BASED CUSTOMER

• WANDERING CUSTOMER

• LOYAL CUSTOMER

• DISCOUNT CUSTOMER:-These Customers Are Also Called “Bargain

Hunters”. They Shop In The Stores Especially When There Is A Sale On.
Their Buying Decisions Are Based On The Size Of The Markdowns. This
Category Of Customer Ensure Better Inventory Over Turn And, As A
Result, It Is A Key Contributor To Cash Flow. This Group Of Customers,
However, Can Often Wind Up Costing You Money Because They Are
more Inclined To Return Product.
• IMPULSE CUSTOMER:-These Customers Do Not Plan Their Purchase. They Are
Mainly Window Shoppers. They Do Not Have Plans To Buy A Particular Item At
The Top Of Their “To Do” List, But Come Into The Store On A Whim. They Will
Purchase What Seems Good At The Time.

• NEED-BASED CUSTOMER:-These Are Customer Who Plans What They Have To

Purchase. They Have A Specific Intention To Buy A Particular Type Do Not
Spend Too Much Time In The Store. They Do Not Normally Do Impulse
Purchases. People In This Category Are Driven By A Specific Need. When They
Enter The Store, They Will Look To See If They Can have That Need Filled
Quickly. If Not, They Will Leave Right Away.

• WANDETING CUSTOMER:-They Have No Specific Need Or Desire In Mind When

They Come Into The Store. They Like To Spend Time In They Seldom Buy. For
 Many Stores, This Is The Largest Segment In Terms Of Traffic, While, At The
Same Time, They Make Up The Smallest Percentage Of Sales. There Is Not A
Whole Lot You Can Do About This Group Because The Numbers Of Wanderers
You Have Is Driven More By Your Store Location Than Anything Else. Although
They May Not Represent A Large Percentage Of Your Immediate Sales, They
Are A Real Voice For You In The Community.

• LOYAL CUSTOMER:-These Are Customers Who Visit The Store Often. They
Normally Represent No More Than 20% Of Our Customer Base, But Can Make
Up For More Than 50% Of The Sales. Naturally, We Need To Be Communicating
With These Customers On A Regular Basis By Telephone, Mail, Email, And So
On. These People Are The Ones Who Can And Should Influence Our Buying And
Merchandising Decisions. Nothing Will Make Loyal Customer Fell Better Than
Soliciting Their Inputs And Showing Them How Much A Retailer You Value It,
Many Times, The More You Do For Them, The More They Will Recommend You
To Others. Hence, Loyal Customers Should From An Important Basis Of A Retail
Selling Strategy.
 SALES PROMOTION

A Sales Promotion Is A Marketing Strategy where A Business Will Use

Short-Term Campaigns To Spark Interest And Create Demand For A
Product, Service Or Other Offers.

Sales Promotions Can Have Many Objectives And Ideal Outcomes, Which We
Will explore In Detail Throughout This Article.

There Are Many Reasons Why A Business May Choose To Use a Sales
Promotion, But The Primary Reason Is To Boost sales. Sales Boosts May Be
Needed To Reach A Quota As A Deadline Approaches, Or To Raise
Awareness Of A New Product.
 Objectives Of Sales Promotion

• To Introduce New Products:-Have You Never Heard About Distribution

Of Free Samples? Perhaps You Know That Many Companies Distribute
Free Samples While Introducing New Products. The Consumers After
Using These Free Samples May Develop A Taste For It And Buy The
Products Later For Consumption.

• To Attract New Customers And Retain The Existing Ones:-Sales

Promotion Measures Help To Attract Or Create New Customers For
The Products. While Moving In The Market, Customer Are Generally
Attracted Towards The Product That Offer Discount, Gift, Price Etc On
Buying.

• To Maintain Sales Of Seasonal Products:- There Are Some Products

Like Air Conditioner, Fan, Refrigerator, Cooler, Winter Clothes, Room
 Heater, Sunscreen Lotion Etc. Which Are Used Only In Particular
seasons. To Maintain The sale Of These Types Of Products Normally
The Manufactures And Dealers Give Off-season Discount.

• To meet The Challenge Of Competition:-Today‟s Business faces

Competition All The time. New Products Frequently Come To The
Market And At The Same And At The Same Time Improvement Also
Takes Place. So Sales Promotion Measures Have Become Essential To
Retain The Market Share Of The Seller Or Producer In The Product-
Market.

MANAGE STORE TEAM

Selecting Team:-Selecting And Recruiting Team Members For The Store, Is

The Departmental Manager‟s Prime Responsibility. He Not Only Has To Hire
The Right Candidates For The Store But Also Train Them For Over All
Management Of The Store. He Must Ensure That All The Employs Contribute
To Their Level Best For The Effective Functioning Of The Store.

Having Trained And Motivated Team Is The Key To The Long-Term Success
For Any Retail Organisation. After All, They Are The Only Employees That
Work With All Of Your Most Important Assets-Your Customers, Your People,
Your Inventory, Your Real Estate, And Your Cash Each An Every Day.

Consider Five Main Aspects While Selecting A Team:

• Best Fit For The Role:- In Order To Fill The Requirement Of A Role,
Firstly It Is Important To Collect The Candidate‟s Information Related
To His/her Skill, Ability And Knowledge.

• Best Fit For The Team:- You Only Require Those Persons Who Are
Committed To Your Outlet And Are Friendly With Other Members Of
The Team. It Is Important To Understand What Exactly Your Team
Requires. Also, Try To Find People Who Are Result-Oriented Who
Would Like To Make A Difference.

• Connectors:-In Most Of The Retail Outlets, You Only Want Those

Persons Who Have A Good Internal Influence And Broad Networks In
An Organisation.
• Communicators:-Good Communication Among Employees And The
Organisation Helps Businesses To Fully Tap Into The Exceptional
Knowledge, Vision And Talents Of Its Persons. It Is One Of The Best
Methods Of Communication That Succeeds In Giving The Correct
Message In An Unambiguous And A Clear Manner, Which Is Easily
Noticed By The Customers And At The Same Time, Saves Cost And
Time Also.

• Character:- Positive Personalities Have Greater Influence Than

Negative Personalities. Honest Person In An Organisation
Responsible For Their Tasks Are Regarded As The Important Assets
Of Your Team.
 DEAPARTMENT MANAGER

A Department Manager Is A Professional Who Oversees The Productivity

And Daily Operations Of A Division In An Organization.

The Managers Of A Retail Department Need To Run Departments Or Stores

On A Daily Basis. All Retail Managers Target To Maximise Their Revenues,
While Making Sure That The Costs Are Minimised.

Responsibilities

• Manage The Stock Levels And Decide Regarding The Stock Control.

• Encourage And Manage The Team For Ensuring Their Productivity And
Increasing The Sales.

• Infer Trends To Enable Planning.

• Analyse The Figures Of Sales And Forecast The Sales Of The Future.

• Make Sure That

 SOP(STANDARD OPERATING
PROCEDURE) OF STORE

INTRODUCTION

This Standard Operating Procedure Provides Guidance For The Daily

Operation Of GANT. It is Designed To Ensure Smooth And Efficient
Operations While Maintaining The Highest Level Of Customer Service.

STORE HOURS

GANT Will Be Open From 10:00Am To 10:00Pm Seven Days A Week.

STORE PRODUSCERS

OPENING PROCEDURE

• Team Members Will Arrive At The Store at Least 30 Minutes Before

The Scheduled Opening Store.
 • The Team Members Will Be Proceed To Their Designed Areas And
Design Preparing For The Day‟s Operations.

CLOSING PROCEDURE

• The Term Members Will Begin preparing store Closing 30 Minutes

Before The Scheduled Closing Time.

• All Customer Must Be Checked Out And Out Of The Store By The Time
Of Closing.

• The Team Members Will Then Proceed To Their Designated Ares And
Design Closing Procedure

STORE OPERNATIONS

CUSTOMER SERVICES

• The Highest Priority Of GANT Is To Provide Excllent Customer Service.

• Our Team Members Are Committed To Offering Friendly.

STORE ENVIRONMENT

• We Maintain A Clean, Sale And Welcoming Environment For Our

Customers And Team Members.
 • We Regularly Check The Condition Of Our Shelves And Display To
Ensure That They Are Neat And Well Stocked.

STORE SECURITY

• The Safety Of Our Customers And Team Members Is Of Almost

Importance.

STORE POLICIES

RETURNS AND EXCHANGES

• GANT Store Does Not Provide Any Return Policy.

• We Offer A 7 Days Exchange Policy On Most Items.

• As Long As They Are In Their Original Condition With Receipt And Tag.

PAYMENT

• We Accept Cash, Credit, Debit Cards And GPay As Payment.

• We Do Not Accept Checks.

PROMOTIONS AND SALES

• We occasionally Offer Promotions And Sales An Certain Items In The

Store.

• These Promotions Will Be Clearly Advertise

 MISSION AND VISION

MISSION:-We Shall Deliver Everything, Everywhere, Every Time For Every

Indian Consumer In The Most Profitable Manner.

VISION:-We Share The Vision And Belief That Our Customers And
Stakeholders Shall Be Served Only By Creating And Executing Future
Scenarios In The Consumption Space Leading To Economics Development.
 MARKETING STRATEGY

• PRODUCT

• PRICE

• PLACE

• PROMOTION

• PEOPLE

• PROCSS

• PHYSICAL EVIDENCE

• PRODUCT:-The Characteristics, Unique Selling Factors, And Overall

Quality Of The Product Or Service Being Offered.

• PRICE:-The Product‟s Long-Term Price Plan, Including Promotions,

Discounts, And Special Offers.
• PLACE:-Where Do Customers Find Your Product, learn About It, And Then
Buy It.

• PROMOTION:-Methods Used To Advertise The Product Through Many

Channels Are Referred To As Promotion.

• PEOPLE:-Those Who Come Into Direct And Indirect Touch With Your
Target Clients.

• PROCESS:-How You Will Deliver The Product To Clients And Provide

Them With The Finest Experience Possible.

• PHYSICAL EVIDENCE:-Tangible Goods And Experiences That Convince

Clients That Your Product Is Genuine In The Case Of Digital, This
Includes Website Visits, Confirmation Emails, Testimonials, Client
Feedback, And More.
TRAINING CERTIFICATE & APPRECIATION CERTIFICATE
 LIMITATION

• They Make Their Appeal On The Basis Of Low Price, Wide Session Of
Merchandise Nationally Advertised Brands And Convenient Packing.

• Risk Of Loss is Always Higher in Departmental Store. Due To Under Seal,

Some Departments may Face Loss. Sometimes The Departmental Store
Has To Sale The Old Stock at Reduced To Replace The Old Goods. This
clearness Sale May Also Lead to Heavy Loss.

• Many Customers Abuse The Liberal Services Extended And Take

Advantage Of The Policy Of the Customers Is always Right.

• Store Customer Were Not Willing To Give Appointment Due To Their Busy
Schedule.
• Due to Very Large Size Of The population, Only Selected Samples Of
Customer Were Contacted.

• Due To Fast Pace Of Like, Some Customers Were Unable to justify To The
Questionnaire.

• Personal Biases Might Have Come While Answering The Questionnaire.

 SUGGESTIONS

• Include More Trained Salesperson To Help Customers In The Store

While Shopping.

• Improve Quality Of The Products Especially Cloths.

• Play Good Songs Or Smoothing Music In The Store Rather Than Cheap
Filmy Songs.

• Customers Care Services Can Be Introduced.

• Add More Cosmetic Products As It‟s Having A Huge Market Of

Consumer Attached To It.

• Should Have Parking Spaces In Front Of Every Store.

• Proper Advertisement In Press And Outdoor To Make GANT Should Be
Visible In The Eyes Of Customers.

• Regular Training to sales Person To Improve Their Overall

Performance.

• Customization Of Clothing Should Be An Important Consideration

• Should Provide More Festival Schemes And At Proper Time.

• Should Use Psychological Pricing-More Documents By Increasing The

Price.

• Proper Display Of Cutlery Items.

 CONCLUSION
ON-THE-JOB-TRAINING Is Indeed Vital And Necessary To Student Because
The Program Expands The Student‟s Knowledge As It Helps The Students
Explore Their Skills In The Actual Work Area. OJT Is The Launching Step to A
Student Knowledge Actual Working Experience. The Trainee Can Practice
Applying The Lesson Learned From The Years Of Formal Education And
Discovers That There Are Still A Lot More To Learn From The Actual Working
Field.

More Over, OJT Serves As A Source Of Manpower For Enterprise By Having

The Privilege Of Hiring Students That Are Fresh-Minded, Intellectually
Updated, Goal oriented And Are Not Yet Expecting High Salaries.OJT Serves
Best By Exposing The Students To Potential Employers And The Possibility
Of Begin Hired Depending On The Need So For The Company And In Terms
With The Trainee Perform As well.
With These Observations, I Stand For OJT To Be A Compulsory Requirement
for Gradated Students Of Every Field Endeavour From Different Colleges
And Universities Locally And Globally.