BMGT 1011 | Business Environment Analysis | Value 10%
PART A: COMPANY PROFILE ASSIGNMENT
TOTAL VALUE: 10%
DUE DATE: Week 7 by Friday 11:59 PM
This assignment is to be completed individually or in teams of 2.
You are to research and find a recent article (within 1 year) or business journal report that shows an example of a company or an executive that has
operated in either of the 2 scenarios below. Choose One or the Other, it does not have to be both. You should select a business in Canada and it is
strongly suggested you select a company within your area of study and one you want to know more about.
1.A particularly ethical or socially responsible way or a particularly unethical way. If you recall from week 2 readings, this often takes the form of the
following 3 strateges: a) product design improvements b) facility and vehicle improvements or c) community outreach.
OR
2. Is pursuing and demonstrating sustainability practises within the business.
In this assignment report, you are expected to scan the world of business through Georgian College databases, Internet searches,
news reports, expert analysis etc and select a new story about a current issue/company/CEO around ethics/sustainability that you
chose and you are then to analyze the issue you select with the following points of emphasis. This points can apply to either 1 st or 2nd
option:
1. Summary of the business profile or CEO selected.
1 considering the various forces impacting business which force or forces on the business internal or external do you think your
selected issue topic relates to and how?
2 what are the ethical implications involved in issue topic and how can these ethical situations be resolved and or avoided?
3 What specific actions is the company taking as part of this strategy?
4 What are the potential impacts on society?
5 What are the potential impacts on the company’s profits?
6 What is the impact on the company reputation?
7 What is the company’s code of ethics or code of conduct?
Your report should be around 3-5 pages, word-processed and double-spaced using complete sentences and references to your research. You must
use APA format for the assignment as outlined in the Cites and Sources Guidebook. Please include a cover page with names in alpha order by last
names and include all student numbers. Everyone needs to contribute equally. This is to be submitted to the online Blackboard assignments link
that outlines your expectations – The Rubric is attached for your information and guidance.
EVALUATION CRITERIA BELOW MEETS EXCEEDS
BUSINESS ANALYSIS ETHICS SUSTAINABILITY PROFILE EXPECTATIONS EXPECTATIONS EXPECTATIONS
Introduction 0 1 2
o Proposal has solid introduction stating what the purpose of the assignment/proposal is.
o Why the group thought this was a good company to select.
Company Background Situation on Sustainability/Ethics 0-2 3-4 5
o Provided information about the company sustainability, ethics and covered what the
report is covering.
o Conducted research about the company and how the company operates within these
areas.
Research 0-1 2-6 7-10
o Provided information about typical customers of the organization based on research.
o Have they been in the news? If so, why?
o What changes have they made to their business operation based on internal and
external business factors?
Sustainability/Ethical Issues in the News and Impact 0-1 2-6 7-10
o Identified issues in the news. (Professional sources)
o Impact on the business and society. Critical thinking and discussion debate about what
factors the business profile selected needs to consider or how this news will impact
their business.
o Company ethics/sustainability codes
Formatting – Spelling and Grammar 0 1-2 3
o Document is formatted according to APA guidelines and is appropriate length.
o Cover page and reference page are complete and formatted appropriately. In text
citations are correct.
o The document is well-written with complete sentences, proper grammar and correct
spelling.
Total – Worth 10% of final mark Total /30
