Scribd
Upload
98 views12 pages

Digital Marketing Insights by Firdza Radiany

Firdza Radiany of CT Corp gave a presentation on using technology for digital marketing. She discussed how CT Corp has expanded to over 1,000 outlets and gained over 150 million customers and 100 million digital assets. She then covered trends in the Indonesian digital landscape like changing demographics and the rise of startups. Radiany also provided insights into Indonesian digital marketing in 2017 and how marketers can transform digitally through optimizing digital assets, developing e-commerce platforms, and using social media monitoring and analysis. She emphasized key points about maximizing digital assets, the importance of UI/UX and landing pages, the need for an omnichannel approach, controlling customer acquisition costs, and listening to online customers

Uploaded by

Bangday Transformers
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
98 views12 pages

Digital Marketing Insights by Firdza Radiany

Firdza Radiany of CT Corp gave a presentation on using technology for digital marketing. She discussed how CT Corp has expanded to over 1,000 outlets and gained over 150 million customers and 100 million digital assets. She then covered trends in the Indonesian digital landscape like changing demographics and the rise of startups. Radiany also provided insights into Indonesian digital marketing in 2017 and how marketers can transform digitally through optimizing digital assets, developing e-commerce platforms, and using social media monitoring and analysis. She emphasized key points about maximizing digital assets, the importance of UI/UX and landing pages, the need for an omnichannel approach, controlling customer acquisition costs, and listening to online customers

Uploaded by

Bangday Transformers
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Using Technology

for Marketing
Markplus Conference 2018
Jakarta, 7 December 2017

Firdza Radiany
AVP Digital Marketing
Synergy Division CT Corp
08122505366
[Link]@[Link]

1
2
+1.000 +40 Million
Outlet Digital Followers
+150 Million +100
Customer Digital Assets

3
Apa yang terjadi di Indonesia ?

1. Bonus
2. Online
Demografi
Indonesia Behavior
3. Offline 4. Business Model
Start Up Unicorn
banyak tutup

4
Indonesia Digital
Marketing Insight 2017

31.5% Marketers spend 31.5% of their budget on


Digital Marketing

IDR 1.9 Average Digital Marketing budget : IDR 1.9


billion/year
billion
55% of Marketers lack Clarity on
55% how digital marketing drive
business objective

[Link] 5
Transformasi Digital

1. Synergy (Digital Asset)

2. e-Commerce

3. Trans Media Sosial


6
1. Synergy Digital Asset

Manage
Your
Digital
Assets

7
Traffic Source

Direct Referal Seacrh Social Mail Display

• TVC • Socmed • SEO • FB • Email • Display


• Radio Ads • SEM • Instagram marketing Ads
• Billboard • Sponsored • Twitter (GDN)
• ATM Content • Youtube
Screen • Influencer
• Flyer Marketing

8
2. e-Commerce

9
3. Trans Media Sosial

Social Media Listening & Social Media Analyst


Monitoring
Listening to and seeking to Measuring baseline metrics such
understand online conversations as number of mentions, retweets,
about a specific phrase, word, or or projected impressions for a
brand. Brand equity & Sentiment collection of online conversations
Analysis. about a specific subject or topic.

10
Key Notes

1. Maximize your Digital Assets

2. UI/UX is your first Impression, Landing Page is your SalesMan

3. Digital Marketing isn’t 100% Digital Marketing

4. Control Your CPA (Cost Per Acquisition)

5. Listening your Online Customer

11
Untuk Indonesia yang Lebih Baik

Firdza Radiany
AVP Digital Marketing
Synergy Division CT Corp
08122505366
[Link]@[Link]

12 12

You might also like