KAYLA

MACHLICA
CREATIVE PORTFOLIO
 3. ABOUT
4. EXPERTISE
5. BRANDS
6. DIGITAL RESUME
7-17. MARKETING & DESIGN
18-23. SOCIAL
24-26. PHOTOGRAPHY
27-29. PRODUCTION
30-31. EDITORIAL

TABLE OF 32. CONTACT

CONTENTS
ABOUT KAYLA
DIGITAL MARKETING CREATIVE

Kayla Machlica is a digital marketing creative based in New York City. She
has a plethora of experience working for brands in the media, sports &
fitness, fashion, beauty, luxury, and hospitality industries. Outside of social
media and marketing, Kayla has also attained experience in editorial,
production, public relations, app development, and helping grow two
company start-ups.

Some of the interpersonal skills Kayla showcases in professional and

personal settings include being a leader, detail-oriented, organized,
responsible, communicative, easily adaptable, and capable of thriving in both
a team and independent work setting. She also brings an outgoing and
optimistic attitude, helping her find the positives in any situation.

Being an advocate for mental health, climate change, and human rights,
Kayla has made it her mission to continue to be involved in all three
throughout her career and use her platform to spread awareness.
3
 MULTI-PLATFORM EXPERTISE

MARKETING SOCIAL MEDIA PHOTOGRAPHY EDITORIAL

& DESIGN & PRODUCTION

4
B
R
A
N
D
S
5
DIGITAL RESUME RESUME | LINKEDIN

BELLA PUBLIC RELATIONS

Social Media Manager | August ‘21 - April ‘22

PRISMPOP INC.
Marketing Assistant | January ‘21 – July ‘21

LUXURY ATTACHÉ
Marketing Coordinator | October ‘19 - January ‘21

FREELANCE
Social Media Manager | March ‘16 - December ‘20

EQUINOX
Retail Sales Manager | September ‘18 - October ‘19

COMPLEX NETWORKS
Freelance Production Assistant, Sole Collector | August – September ‘18

BSE GLOBAL
Game Presentation Intern, Brooklyn Nets | September – December 2016

You can find additional work here.

6
 MARKETING & DESIGN
7
 MARKETING & DESIGN SKILLS
MARKETING:
Salesforce Pardot Asset Design EDITING PROGRAMS:
Salesforce Marketing Cloud Reporting Adobe Creative Suite
Mailchimp Trend Research Final Cut Pro
Braze Brand Development Apple iMovie
Amplitude Campaign Planning Canva
Google Analytics Digital Layout
Facebook Ads Manager Email Marketing WEB DEVELOPMENT:
Later Community Management Squarespace
Asana Copywriting Shopify
Google Ads Event Planning WordPress
Sprout Marketing Decks Wix
Firebase DICE Basic HTML
Vita Endeavor

You can find additional information here. 8

 While working with a variety of brands, industries,
and audiences in the digital marketing space,
Kayla has developed a diverse skill set and has
experienced many different marketing sectors.

Her skills and work within digital marketing include

influencer marketing, email marketing, campaign
planning, brand development, production of
marketing decks, asset design, event planning and
execution, community management, copywriting,
and analyzing monthly and annual reports.

All marketing assets are created to meet the needs

of the brand while following specific brand

MARKETING guidelines and design aesthetics. Assets include

graphics, layouts, branding, imagery, copywriting,

COLLATERAL and design for email campaigns, newsletters,

brochures, social media, advertisements, flyers,
websites, and all other digital marketing needs!

9
 NEWSLETTER
& EMAIL
DESIGN

You can find additional work here. 10

VENDOR
DELIVERABLES
All vendor deliverables are carefully
designed to meet the needs of each brand,
keeping to the brand’s guidelines and
aesthetic, while appealing to their
audience.

Vendor deliverables include all flyers,

brochures, posters, email graphics,
influencer PR gifting and brand inserts,
brand promotions, social graphics, and all
other marketing collateral needed.

Industries worked with: hospitality, retail,

food & beverage, fashion, beauty, fitness,
and sports.

You can find additional work here. 11

EDITORIAL
&
CAMPAIGN
DESIGN

You can find additional work here.

12
 TRAVEL GUIDES

You can find additional work here. 13

EVENT
FLYERS &
INVITATIONS

You can find additional work here.

14
MARKETING DECKS

You can find additional work here.

15
IOS & ANDROID
APP PUSH
NOTIFICATIONS
Constructing iOS & Android app push
notifications from start to finish, Kayla uses
software like Braze, to fully build-out and
launch notifications to send to targeted app
users for an increase in clicks, app usage, and
engagement.

You can find additional work here

and push notification assets here.
16
WEB DESIGN

Web Development Platforms:

Squarespace
Wix
WordPress
Shopify

Web Design Examples:

SPORTYNSPICEY
Luxury Attaché

You can find additional work here.

17
SOCIAL
MEDIA

18
SOCIAL MEDIA -
-
Planning & Strategy
Researching Social Trends

SKILLS -
-
Design & Graphics
Content Calendars
- Copywriting
- Post Scheduling
- Engagement Growth
- Content Production
SOCIAL MEDIA PLATFORMS:
- Community Management
Instagram Facebook - Influencer Marketing
LinkedIn - Photo & Video Editing
TikTok
Pinterest - Full Production
YouTube
Tumblr - Aesthetics
Snapchat
Clubhouse - Analytics & Reporting
Twitter
Discord Reddit
Twitch GIPHY
You can find additional information here.

19
 While working at different media, sports & fitness,
fashion, beauty, hospitality, and food & beverage
brands, Kayla has gained extensive social media
knowledge. Her experience in working with a plethora
of industries and audiences, as well as individual
ABOUT SOCIAL

influencers, has allowed her to gain a well-rounded

perspective on what content fits brands best.

Kayla specializes in executing complete production of

all social media content including researching social
and industry trends, planning content calendars,
creating and editing all design, images, and videos,
conducting influencer reach out for giftings and
sponsorships, community management, copywriting,
aesthetics, and utilizing marketing analytics tools to
monitor and increase online presence and consumer
engagement.

20
SOCIAL
POSTS
When working for a brand or
influencer, Kayla maintains consistency
with feed and story posting, content
planning and design, and maintains
engagement with interactive collateral,
like polls, reposts, giveaways, lives,
sponsorships, etc. She continuously
explores new content ideas, social
trends, and has expertise working with
influencers of all sizes. Focusing on the
community is also a key component for
engagement growth, which is one of
her specialties.
- 21
You can find additional work here.  21
You can find additional work, including gifs here. 22
You can find additional work here. 23
PHOTOGRAPHY

24
 PHOTOGRAPHY SKILLS
Canon PowerShot G7X Creative/Art Direction Adobe Photoshop
Canon EOS M50 Photo Shoots/Production Adobe Lightroom
Canon EOS Rebel T7i Product Shots Snapseed
Canon EOS 80D Fashion Basic Video Editing
IPhone Photography Sports Final Cut Pro
35mm Film Photography Events Adobe Premiere Pro
Promotional Apple IMovie
Storytelling Canva
Moodboards

25
25
 WORK

You can find additional

work here.
26
PRODUCTION

27
PRODUCTION
WORK

At Complex Networks, Kayla freelanced for their

sneaker division, Sole Collector, as a Production
Assistant. The three shows she worked on were
Full Size Run, One of One, and Unboxing.

She wore many hats while being a PA at Complex

including organizing 5 weekly call sheets and 3
monthly production calendars, overseeing assets
from every shoot, and managing all talent,
including guests.

You can find additional work here. 28

 Examples of Production Work:
For Full Size Run shoots, Kayla’s main responsibilities
Full Size Run Social: Bun B
included administering the teleprompter during each
shoot, uploading all assets post-filming, and ingesting Full Size Run Social: Sneaker of the Summer

all media. She also was featured as an extra in Full Size Run Social: New Co-Host
Season 2, Episode 1 with the show's 3 hosts. Aside
Full Size Run Social: Season 2
from assisting with producing episodes, She also
helped produce all promotional photoshoots and Full Size Run Social - Full Size Run Returns

advertisements. Full Size Run - Full Size Run x Sneaker Shopping

For Unboxing and One of One shoots, Kayla built all Full Size Run Social - Season 2 Trailer

production sets, assisted with producing content, and Sole Collector Social: Unboxing - Puma RS-0 “Sound”
collaborated with Christian Combs for a One of One
Sole Collector Social: Unboxing - Nike Moon Racer
shoot based on the 2003 Nike x Supreme Dunk High
Pro SB. Video content produced for Unboxing focused Sole Collector Social: John Mayer x Sneakers

on exclusive sneaker releases and PR boxes that were Sole Collector Social: Unboxing - Under Armour Forge 96
created for all Sole Collector social platforms.
Sole Collector Social: Full Size Run Host

Sole Collector Social: Full Size Run Bun B

You can find additional work here.
29
EDITORIAL

30
 EDITORIAL
SAMPLES
Sports. Lifestyle. Fashion. Music. Events.

During her time in college, Kayla held an internship with In the Zone (‘14-’18),
formerly known as DoubleGSports, where she actively reported on the St.
John’s Men’s Basketball Team, BIG EAST Conference, and select other You can find additional work here.
Division 1 teams. During her four years, she covered over 100 games and
conducted over 220 in-person interviews with players and coaches. She also
participated in writing lifestyle content for The Odyssey and Society 19. You
can find Kayla’s first sports article from October 2016 covering BIG EAST
Media Day 2015 for In the Zone, formerly known as DoubleGSports here.
Select other sports pieces were re-published here.

In the Fall of 2020, Kayla created her own editorial on her website
sportynspicey.com, with a focus on sports, sneakers, fashion, lifestyle, music,
and life in NYC. She uses her wesbite as a creative outlet, as well as her
creative portfolio. She believes everyone needs an outlet to showcase their
creative abilities and interests. Click here to read.
31
 KAYLA
MACHLICA

New York, NY
Email: [email protected]
Phone: available upon request

32