RECAP

2019 - 2021
CONTENTS

1. 2. 3. 4. 5. 6. 7.
V

INTRODUCTION BRAND OUR AHMEV SWOT PRODUCTS COLLECTIONS

PHILOSOPHY AESTHETICS X ANALYSIS AVAILABLE
SUSTANIBILITY AND THE A LITERARY MISS
PLATFORMS
BROKEN BROOKS

SUMMER SOLACE

SAFED
 “believing you are everything”

Inspired from the Bhagwat Gita, Ahmev in Sanskrit

means “believing you are everything”. It is about all
of us finding ourselves in this path of life, our souls, to
feel, see, and experience a divine quality.

Founded by Kanchan Sharma, Manish Garg and

Anchal Srivastava, the inspiration to establish the
label came from the desire to amalgamate their
individual talents, abilities and dreams into a single
shared vision: to build a brand offering understated
tailoring and timeless staples.

I N T RO D U C T I O N
 Ahmev taps into that sense of poise,
beauty, and freedom that so compliments
the female spirit, whose distinctive style is
an expression of their individuality.

Our timeless styles are thoughtfully

sourced and crafted by artisans,
underpinning the luxury contemporary
design aesthetic of the brand.

Each piece is made with integrity and

gentleness, created from the finest
materials.

Created for you, to empower, cherish and

bring that vivacious and expressive spirit to
life.

BRAND PHILOSOPHY
 OUR AESTHETICS
balance between classic and modern, cultural and
universal, sprightly yet elegant.

timeless style

contemporary
design
effortless
silhouettes

luxury
crafted by artisans

illustrate the rich

cultural heritage of minimalistic
India embroidery and
detailing
craftmanship that celebrate
the feminine figure
 AHMEV X SUSTAINABILITY

1. 2. 3. 4.
ECO-FRIENDLY CONCIOUS ETHICAL ZERO-WASTE
MATERIALS DESIGNS PROCESS POLICY

At Ahmev, we believe in using We create products that understand Ethical practices not only in the products We follow a zero waste policy and create
eco-conscious materials, the luxury/high end needs of customers but the entire supply chain process. beautiful accessories with the waste that
From the products to packaging. as well as that of the planet. Our production unit makes use of is acquired during production.
Even the tiniest of the details such as Many of our products are custom made, environmental friendly interiors
buttons are sustainably handcrafted. Reducing the waste and making each And manufacturing practices.
piece one of a kind.
STRENGTHS WEAKNESSES
• Ahmev has a defined niche to create sustainable clothes • A defined and responsible take on fashion also limits the
making the range better for the environment. market.

• Sustainable products of high quality at reasonable price • Insufficient funding for promotion. There's easily over
comparing to other brands who also sell eco- friendly 300 "Nos" before getting a "Yes" for funding.
clothing
• Initially, Low brand recognition which is shown on low
• Since the production is limited/order based we are able website traffic and low engagement on social media
to prioritize top notch quality products.
• Hardship = The Physical, Emotional & Financial startups
• With in-house there is independence in the whole are hard on everyone given the daily grind and major
construction process. obstacles that every successful entrepreneur most
endure.

OPPORTUNITIES THREATS
• The ubiquity of the smart phone gave birth to many new • No exit: you built it, were the 1st, proved a new business
products and services. Online portals selling sustainable model and solved a problem but a competitive brand with
clothing provide a big opportunity for recognition. significantly more resources creates a competitive product
and steals your cheese leaving you with no exit or payoff.
• As a startup, developing new markets with new or
redefined products is quite common. A growing demand
for ethical and environmentally friendly clothing from SWOT ANALYSIS • Changing dynamics of the world: the recent COVID-19
pandemic has taken a toll on our normal lifestyle and has
young consumers only makes our brand ideology more put the world to a halt affecting all businesses.
relevant.
• Fast fashion brands with their production as well as
established sustainable brands with a following.
 P RO D U C T S
Ogaan

Ensemble
Angrakha
Collage
Blouses
Pernias
Dresses
Saanch
Pants
Ikkivi
Kurtas
Silkarya
Shirts
Organico
Tops
Upcycleluxe

AVAILABLE AT :
Saree

CATEGORIES :
Anonym
Tunics
Nete
Jackets
Kaanjj
COLLECTIONS
Ahmev makes ready to wear collections sculpted to be the perfect fit with
effortless silhouettes, memorable design and craftmanship that celebrate the
feminine figure.

We are forged on the pillars of purity and simplicity that captures the very
quintessence of the passionate spirit within us.
 A LITERARY MISS
THERE once was a lit’rary miss;
And all that she needed for bliss
Was some ink and a pen,
Reams of paper, and then
Thirty days to describe half a kiss.
-Oliver Marble

Inspired by our treasured postcards and letters, A literary Miss is

a collection of all your emotions, memories and hope that
encompasses your entire being.

Created in handwoven stripe cotton, high-twisted cotton, and

kora cotton, the nostalgia for letters and postcard is visible
through the crinkled fabrics, block-printing and crotchet.

.
A collection of thoughtfully designed wardrobe essentials,
stamped with iconic styles, a tangible piece of a beautiful
memory of the past, with a bright hope for the future.
HIGHLIGHTS
• Crochet hand detailing
• Hand block printing
• The influence of 60s fashion with its perfect contradiction of form and flow
.
 BROKEN BROOK
The radiant sun bathing the whole world in a warm glow, the blue sky stretched
towards the horizon, meeting with the liquid golden swathe of the wheat, the gentle
breeze soothing the blossoming flora with the sweet promise of the warmth to come;
she stands there with her tousled hair, and hears in each little brook a new melody,
with a thrill of joy for all the choices to come, each one of them laden with discoveries.

Inspired by the Japanese ideology of wabi-sabi, referring to that which is imperfect,

impermanent, aged, humble and authentic.
Visible in the finished designs through the subtle hues, natural materials; evident
through the frayed edges and the visible stitching and asymmetry.
HIGHLIGHTS
• Broken Brook uses fine handloom cotton, gold zari, cotton crochet and hand detailing to give the
garments more meaning; that exudes wholeness and share a story.
• A selection of well thought through pieces, consciously-sourced and tactile textures
• Challenging the traditional perception of beauty and celebrating the unique and imperfect
 SUMMER SOLACE
Remember the days of the gleaming sun through the trees, it was summer, it
seemed everything had ripened at once.
Slowly the nights grow cool; the grass moving in steady waves, those long
heads of golden seed as calming as harbor waves.
And in each of us began deep isolation,
All soft and still and fair;
The solemn hour of midnight
Breathed sweet thoughts everywhere.

The solace one finds on a summer day, has been expressed into a vision of
emboldened femininity and pattern redolent of the rise and setting of the sun,
perfect for twirling the days away and endless playtime adventures.
An uplifting opening for spring, timeless and adaptable, with a delicate minimal
approach that creates a profound impact.
HIGHLIGHTS
• Reveling in the chic feminine glory
• Standout designs with delicate blouses, dresses, kurtas and pants,
• Set with lace and soft detailing
• Crafted in handwoven cotton with an array of motif details,
• Timeless and adaptable
 SAFED
She loved herself
but didn’t wear it on the outside
this love came from the inside
as a deep, calm confidence
in who she was
on this earth
a quiet respect
for the person she saw
in the mirror.

The color white is most complete and pure, the color of

perfection. White is totally reflective, awakening
openness, growth and creativity.

Safed has been created in celebration of the subtle

beauty of the world around us, for the exuberant,
whimsical, vibrant, spirited women.

Showcasing influences from Japan and the Mughal era,

the collection heroes 100% Habotai Silk, creating a
trademark for the brand through its impeccable
tailoring.
HIGHLIGHTS
• Accented with exquisite gold embroidery, sheer organza, habotai silk
• Dramatic silhouettes featuring puffy sleeves, cords and quilting
• A go-anywhere wardrobe
• Mix of feminine styles with a modern, tough edge wearable classics
• Flirty pieces making the wearer feel sanguine and effortless