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New Brandbook IDG

The document provides branding guidelines for Inner Development Goals. It includes sections on the word mark, symbol, tagline, lockup logotype and variations, appropriate spacing, unacceptable uses, typeface, and primary and secondary colors. Graphics show the correct and incorrect uses of the logotype and describe the typeface to be used. Color specifications in RGB, HEX, CMYK and Pantone are given for the 5 primary and 3 secondary colors.

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Melany Poppe Zamorano
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146 views13 pages

New Brandbook IDG

The document provides branding guidelines for Inner Development Goals. It includes sections on the word mark, symbol, tagline, lockup logotype and variations, appropriate spacing, unacceptable uses, typeface, and primary and secondary colors. Graphics show the correct and incorrect uses of the logotype and describe the typeface to be used. Color specifications in RGB, HEX, CMYK and Pantone are given for the 5 primary and 3 secondary colors.

Uploaded by

Melany Poppe Zamorano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2021

BRANDBOOK
INNER DEVELOPMENT GOALS BRANDBOOK 2

CONTENT

WORD MARK 3

SYMBOL 4

TAGLINE 5

LOCKUP LOGO 6

WHITE VERSION 7

SPACE AROUND LOGOTYPE 8

HORIZONTAL LOGOTYPE 9

SPACE AROUND HORIZONTAL LOGOTYPE 10

LOGO DON’TS 11

TYPEFACE 12

COLORS 13
INNER DEVELOPMENT GOALS BRANDBOOK 3

WORD MARK
INNER DEVELOPMENT GOALS BRANDBOOK 4

SYMBOL
INNER DEVELOPMENT GOALS BRANDBOOK 5

TAGLINE
INNER DEVELOPMENT GOALS BRANDBOOK 6

LOCKUP LOGOTYPE
INNER DEVELOPMENT GOALS BRANDBOOK 7

LOCKUP LOGOTYPE – WHITE VERSION


The white version of the lockup is
ONLY to be used if necessary.
INNER DEVELOPMENT GOALS BRANDBOOK 8

SPACE AROUND LOGOTYPE


Always leave a clear space area around the logotype
equal to the height of the I in the wordmark.
INNER DEVELOPMENT GOALS BRANDBOOK 9

HORIZONTAL LOGOTYPE
The horizontal logotype is ONLY to be used if necessary,
for example on small areas such as email signature.
INNER DEVELOPMENT GOALS BRANDBOOK 10

SPACE AROUND HORIZONTAL LOGOTYPE


Always leave a clear space area around the logotype
equal to the height of the I in the wordmark.
INNER DEVELOPMENT GOALS BRANDBOOK 11

LOGOTYPE DON’TS

DO NOT change the color of the logotype DO NOT change the size ratio or position of the logotype

Inner Development Goals


Transformational Skills for Sustainable Development

DO NOT use the black logotype over bold colors DO NOT change the typeface in the logotype
INNER DEVELOPMENT GOALS BRANDBOOK 12

TYPEFACE
Inter is the font which we use for all Titel / Inter Bold & Regular
the communication for Inner

Inter
Development Goals.

Download the font here

Bold — Main Title


Regular — Secondary Title
Subtitle / Inter Bold & Regular

Inter
Bold - Subtitle
Regular — Sub-Subtitle
Text / Inter Light & Bold

Inter Light
Main Copy
Inter Bold
Copy Highlight
INNER DEVELOPMENT GOALS BRANDBOOK 13

COLORS

PRIMARY

BEING – Beige THINKING – Pink RELATING – Red COLLABORATING – Orange ACTING – Burgundy

RGB: 212 | 184 | 140 RGB: 229 | 133 | 161 RGB: 232 | 65 | 57 RGB: 255 | 104 | 33 RGB: 102 | 26 | 48
HEX: d4b88c HEX: e585a1 HEX: e84139 HEX: ff6821 HEX: 661a30
CMYK: 11 | 30 | 46 | 2 CMYK: 0 | 58 | 13 | 0 CMYK: 0 | 81 | 80 | 0 CMYK: 0 | 70 | 89 | 0 CMYK: 28 | 94 | 65 | 41
Pantone: 467 C Pantone: 701 C Pantone: 179 C Pantone: 165 C Pantone: 7421 C

SECONDARY

Light Grey Jet Black White

RGB: 245 | 245 | 245 RGB: 0 | 0 | 0 RGB: 255 | 255 | 255


HEX: f5f5f5 HEX: 000000 HEX: FFFFFF
CMYK: 4 | 3 | 3 | 0 CMYK: 60 | 50 | 50 | 100 CMYK: 0 | 0 | 0 | 0
Pantone: 663 C Pantone: Black C Pantone: Bright White

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