Marketing 201

Report on “Dettol soap”

Submitted to:Sheikh Mohammad Fauzul Azim(sir)

Junairia Khan 2120652

Monika Akter 2220157
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Mohammad Al Faiaz 2130998

Rafsun Tamim 2220540
Nusrat Jahan Hridy 2121204
Tahamimi Nuh Samaya 2130457
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Table of content-
Executive summary: 4

Competitive Review: 5

Market Description: 9

Dettol marketing strategy and marketing mix (4ps): 10

About the new version: 16

Segmentation strategies of the new version: 17
Target Market: 18
Dettol marketing strategy and marketing mix (4ps) 19
Campaign planning: 20
Campaign Planning- 23

Conclusion: 24

Reference 25

Survey questions 26
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Executive summary:
The Reckitt Benckiser group is the holding company of Dettol. Dettol soap was first launched in
India in the early 80s. The product's secondary usage was frequently mentioned in customer
reviews of Dettol Antiseptic Liquid, on which the launch was based. The company considered
providing Dettol in a more useful way of soap because many customers used it in their bath
water. Dettol Original, Skincare, and Cool are variations of bath soap.When it comes to Dettol
Soaps, Dettol Original Soap is the top-selling variety and most popular choice. Dettol Soap
works by removing bacteria, decreasing swelling, and fighting bacterial and fungal diseases. This
soap is safe for the entire family and guards you against 100 diseases. Every day, you can wash
your hands with Dettol Soap or wash your body while taking a shower. Bangladesh Private
Medical Practitioners Association advises using Dettol Soap. As the spread of dengue in
Bangladesh is increasing rapidly we have come up with a new idea to prevent the spread of
dengue. Keeping that in mind we have brought out a new version of dettol soap that is anti
mosquito preventing soap. After using this soap in the shower, mosquitoes won't bother your
skin. Rub some soap on the affected region to get relief from itching and insect bites. Not only
that it will also moisture our skin because of the use of glycerine in it and neem is also good for
our skin. In our report we have discussed the market description and 4ps for the anti mosquito
soap.
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Competitive Review:
Dettol is able to reach a broad market across multiple sectors because of its presence in a number
of product categories and the enormous network of RBIL. In addition, they lead the market in
several products, such as antiseptic liquid hand soap, although they still lag behind in soap.
However, Dettol offers a variety of products, from liquid hand sanitizer to
soaps, to cater to every sector of society.
Some people use Dettol for daily activities like cleaning, scrubbing, and bathing.

Market Competitor:
In Bangladesh as well as the rest of the world, Dettol faces formidable
competition. However, Lifebuoy and Savlon are Dettol’s main rivals because they are
antiseptic-focused products.

Savlon: Since the beginning of this business, Savlon, one of the top brands in personal hygiene
in the world, has been a part of ACI’s portfolio. The brand Savlon is well known throughout the
world, just as it is in Bangladesh, and ACI is pleased to introduce this well-known brand into
your homes. Since the beginning, this company has made an unwavering effort to keep
Bangladesh’s population germ-free. In keeping with its slogan, Savlon has introduced other
cutting-edge products in addition to soap to realize its ultimate goal and is still doing so to keep

you germ-free .
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Life-buoy: Regardless of age or financial situation, everyone has an innate

desire to maintain a clean, active lifestyle. We are aware of this, and Lifebuoy soap has fought
for more than a century to promote improved health via good cleanliness. The Lifebuoy brand is
inspired by a vision for communities that are cleaner, healthier, and ultimately more vital. To
achieve this aim, we strive to continuously innovate and offer Lifebuoy goods at an affordable
price to a wide range of customers. The goal also commits the Lifebuoy brand team to taking
demonstrable action through inspiring initiatives that encourage customers to practice better
hygiene.
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The graph displays the company’s product focused strategy. It contains softness on skin, hygiene,
foam & variety.

The graph makes it abundantly evident that Dettol has the greatest edge when it comes to
hygiene, which is a crucial selling factor for them. They lack several aspects, though. The most
challenging rival for them would be Lifebuoy because they are the best in the world. Dettol,
however, has the most power in Bangladesh. The soap market is still difficult for Savlon to
dominate. In order to compete in this market, Dettol must do more.

Competitive Advantage:

Dettol has developed powerful, distinctive connotations over time. Most

People know Dettol for its antiseptic liquid. In Bangladesh, practically everyone uses it on a
daily basis. Thus, people think Dettol effectively kills germs. Dettol soap may thus replace other
cleaning agents in people’s minds because it also helps to kill bacteria and germs.
8

Another factor in why consumers purchase Dettol soap is the packaging. In order to make it
simple for customers to recognize, Dettol uses a common logo on all of its products. Dettol
makes the additional claim that they remove 99.9% of germs, which is prominently displayed on
their packaging and draws customers who believe the product would genuinely eliminate the
germs. A great way to convey that the sword eliminates germs is by posting a sign in the
entrance.

The ultimate trust that customers have in the Dettol brand is what matters most because these
products have consistently been shown to kill germs, make wounds septic, or even completely
rid a space of all germs. It has been strategically positioned, and it will be challenging to
overcome that position. The primary competitive advantage of Dattol is its market position. They
have been around for a very long time, which adds a lot of value to them.
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Market Description:
Market segmentation: Market segmentation is where a group of heterogeneous customers are
divided into homogeneous groups.In order to divide or segment markets, researchers frequently
look for shared traits including mutual wants, same hobbies, comparable lifestyles, or even
comparable demographic profiles.Customers consider Dettol to be a "expert." It is viewed as a
useful product that guarantees protection from germs and is both effective and adaptable. Most
people of any age can use it because it uses demographic segmentation.

4 types of segmentations are:

❖ Geographic segmentation- any market strategy's success depends in large part on

geographic segmentation. It determines how effectively the business can promote its
products and utilize a methodical, targeted approach to target the market. Location
density and temperature are key factors in demand, particularly for Dettol soaps, which
are more suited to hot and humid climates because of their antibacterial positioning.
❖ Demographic segmentation- is where the market is divided into different variables such
as- age,gender,income,education and more. It is considered one of the most well-known
bases of segmentation because customers' needs,wants and usage rate vary closely with
demographic variables. Everyone from a kid to a grandfather can use this antiseptic soap
for any purpose.
❖ Psychographic segmentation- our everyday lifestyle involves a lot of outdoor activities
which are unhygienic and bacterial. So for hygiene seeking customers dettol has come up
with antiseptic products for laundry, wounds and cuts and house cleaning.
● Lifestyle: The Antiseptic Liquid is for the brand's hygiene-conscious customers, whether
they need it for cuts and wounds or routine housework.
● Personality: It has deliberately divided those who are bold and adventurous as well as
children who are irresponsible in order to clean them of their wounds and cuts.
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❖ Behavioral segmentation- They have various packing’s for different types of consumers
on the basis of quantity consumed, ranging from 50ml to 500 ml.

Target Market: The target market for dettol includes people of all age. To gain market share and
boost usage, Dettol employs a strategy of product specialization. By assisting customers in
safeguarding their families from germs wherever they are, Dettol satisfies a basic need. Dettol
products have primarily been marketed to mothers and children. Everyone is grateful for their
commitment to delivering products free of bacteria, dirt, and germs. Dettol's reputation for
trustworthiness serves as lots of evidence that its clients enthusiastically embrace its offerings.
The business offers a variety of germ-protection soaps to meet the needs of its consumers.
Markets in South Asian and Easter nations have been effectively targeted by Dettol. Many cities
in the United States sell Dettol products. The middle class is the group that Dettol's business
primarily targets. Since its products have already captured the attention of the majority of the
urban market, they have also set their sights on the rural market. The female demographic has
received special attention since, in a middle class family, women make all of the home decisions,
making them the decision-makers.

Dettol marketing strategy and marketing mix (4ps):

In a marketing strategy 4ps are the key factors of a product or service. Product, Price, Place and
Promotion are the models for enhancing the components of the marketing mix. Dettol is a brand
which is known for its antibacterial product. Their original bar soaps are gentle soap with
antibacterial action to wash away dirt and bacteria. It is dermatologically tested and suited for
the family including children. It cleanses and helps to protect from germs. These soap bars also
contain moisturizing ingredients and fresh fragrance. Which attracts the consumers to buy their
products.

Product strategy:
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Dettol is a global brand name in antiseptic solutions, dettol has come up with many products by
now. Like Dettol Antiseptic Liquid, Dettol Hand Wash, Dettol Soap, Dettol Surface Cleaning.
They have come up with various kinds of soaps. Germ defense, skincare with moisturizers,
cooler sensation, fresh odor protection are common in our nearby stores in Bangladesh. These 3
types of soap bars are available in our towns. Dettol original soap bars are available in sizes of
125 gm, 100gm, 75 gm and 30 gm. It is a perfect, protective balance between health and beauty.
In bangladesh different cities have different demand in sizes. In rural areas people usually buy
the 125 or 75 gm but in the urban side people are used to buying the mini 30 gm. So in our
country it varies from person to person to buy the product according to their choice or need.
Dettol satisfies the people's basic need by helping them to protect their loved ones from germs
and bacteria. Children and women groups are their main target in their strategy. They are trying
to make sure to build a trust in their customers that they are providing products free from
bacteria, dirt and germs. Which is appreciated by everyone. The trust that dettol charges is proof
enough that their customers have accepted it happily.

Variety of products Buy 1 get 1 offer

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Price mix:

Dettol has had success keeping a tight hold on the market by routinely assessing the cost of its
goods. The company has shrewdly kept an eye on all of its rivals in order to keep the base
pricing level at parity with or slightly below. Value pricing is essentially employed because the
customer gets the best deal on the item they purchased. Both the cost and the degree of
competition are suitable. Dettol soap bars are reasonably priced in this instance. People from
lower, middle, and upper classes can afford to acquire it with ease. Despite the fact that some of
the competitors' goods have cost prices that are less than Dettol's. But it continues to occupy the
top position in the market.

Bangladesh is both populous and polluted. As a result, health concerns are increasingly prevalent
in this nation. They want affordable products that will actually benefit them. Dettol soap bars
come in 125, 100, 75, and 30 gm sizes. They make every effort to keep their prices as fair as they
can. Due to different delivery costs, the cost may change depending on where you are. Because it
has earned the trust of customers by upholding the quality of its products, this brand's products
are favored over those of its rivals. It has maintained a flexible pricing structure where demand
and usage set the price. They frequently provide deals and discounts on their soap bars to draw in
customers. In addition, they provide package deals for their soap bars. Online stores provide
substantial discounts to attract customers. It aids in keeping a balance between producers and
consumers.

● Dettol cool antibacterial soap 75 gm 60tk

● Dettol Original Bathing Soap bar 125 gm is 85 tk

● Dettol skincare with moisturizer Soap 75gm is 55 tk

● Dettol Original Bathing Bar Combo Pack 4*125 gm is 340 tk

● Dettol Original Bathing Bar Combo Pack 3*125 gm is 180 tk

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Place:

Reckitt Benckiser is the firm that owned the Dettol name. Including Malaysia, Reckitt Benckiser
has 71 operations spread over 63 nations. the Malaysian branch of the largest manufacturer.
Dettol had marketed its products to customers via a multi-channel distribution structure. It is
common knowledge that businesses use two or more sales channels to connect with a certain
customer segment or segments. Typically, businesses sell their goods to customers directly,
through online stores, distributors, retailers, and supermarkets. Brands and products with
multi-channel distribution have a larger client base since they are advertised and sold across a
variety of channels. Targeting the markets of East and South Asian nations is profitable for
Dettol. Many cities in China, Australia, Germany, and the United Kingdom sell Dettol goods.
They have consistently and loyally served the market. A Dettol can be purchased practically
anywhere in the nation. Nearly 60% of the Indian market is controlled by Dettol, and this market
share is one of its strongest points. They can be purchased in a variety of stores, including
supermarkets, pharmacies, and local markets.

Promotion:

The first means of promotion is public relations. Public relations are activities organized to build
a good relationship between the company and the public. It is also known as a process of
building a favorable image and increasing community awareness about the company at a lower
cost.The second promotional tool used by Dettol is sales promotion.Refers to short-term efforts
to persuade or encourage consumers to buy your products or services. Sales promotion usually
helps a company to increase product sales, in other words,to stimulate demand.One of the sales
promotions are price packages. This promotional tool refers to two or more products offered
together at the lower price or a percentage discountThe main target group of the Dettol company
is the medium-sized group. They too have set a goal in the rural market, since its products have
already conquered most of the urban market. Special Emphasis was placed on courting the
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female part, as there is a woman in a middle-class family who makes all household decisions and
women make decisions as a result. Beginning in 1960, Dettol products have been successfully
advertised ever since. Dettol employs an ATL and BTL mix of marketing communication
techniques. Print media, social media, newspapers, and radio are all examples of ATL methods.
Additionally growing in popularity is attractive packaging. Each product's green cover features a
sword to represent his spirit of resistance. This packaging is now universally associated with
Dettol. Numerous initiatives are developed to raise product awareness and offer thorough
information. details about each article To increase sales, fresh and creative concepts are offered.
To increase sales during the wet season, which lasts from June to August, the corporation offers
shops a 2% discount and a 4% wholesale discount. A unique deal for a free during certain
months, you can additionally buy three soaps. Innovative business practices helped to maintain
customers' loyalty.

Dettol promotional campaign

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New version package

About the new version:

The new version of our product is Dettol Anti Mosquito Soap. It protects people from
mosquitoes for 6-8 hours. Our new version is not only an antibacterial soap but also an anti
mosquito soap.We came up with this idea based on the current situation of Bangladesh, where
the effect of Dengue Virus is increasing rapidly and Bangladesh is one of the top countries which
has the most dengue cases. The Ministry of Health & Family Welfare of Bangladesh has reported
52,807 laboratory-confirmed dengue cases overall as of 20 November 2022, with 230 deaths
associated with the disease. Not only dengue but also diseases like Chikungunia, Malaria are also
huge cases in Bangladesh. That’s why to prevent dengue we have come up with an anti mosquito
soap. There are also few anti moisture soaps available in some countries but it is very important
to have a good anti mosquito soap in Bangladesh based on the current situation. Some of our
competitors are Osana soap manufactured in Africa. It's a nature based anti mosquito soap, it
contains a certain fragrance (grapefruit leaf extract) that will keep the mosquito away. Another
competitor is Skin Armour anti mosquito soap which is a natural, deet-free alternative for
common insect repellents. The entire family can use it because it is made entirely of carefully
chosen essential oils.
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Dengue infected patients in Bangladesh

Osana anti mosquito soap

Skin Armour Anti mosquito soap

Segmentation strategies of the new version:

● Geographic segmentation- At first we are going to launch our product inside Dhaka city
mostly in the areas like Bashundhara, Bosila, Uttara, Hatirjhill, Mugda, Dhanmondi,
Jahangirnagar etc where the dengue cases are highest.
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● Demographic segmentation- We are going to focus on some specific demographic

variables like income,occupation, family size because our target audience will be well
income people and those who are willing to spend a little bit more for a soap and who
are concerned about their family and health.
● Psychographic segmentation- In the psychographic segmentation we are focusing on
people’s interest. People who are more conscious about their health and hygiene.
● Behavioral segmentation- Based on user status there will be first-time users as it is a new
product, who are concerned about their health. And the usage rate will be light-user,
medium-user and heavy-user because everyone's usage rate is different.

From all this segmentation we are going to focus more on Demographic segmentation and
Geographic segmentation because our target audience is from middle-middle class to upper class
people.

Target Market:

As we are launching Dettol anti-mosquito soap our targets are families mostly, with higher
income and those with children or pets. Homes with a water feature like a small pond or lake
nearby, garden, pool etc.Because cost of our new version is comparatively higher than the other
versions of Dettol soaps and also those people who are concerned about their family and health
and willing to spend more on their regular bathing soaps. The reason is we are using such
ingredients which are a little bit costly. Also target those who use their outdoor spaces often. A
mosquito repellent will help to protect from diseases caused by mosquitoes such as
Malaria,Dengue,and Chikungunya.
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Dettol marketing strategy and marketing mix (4ps)

Product: Dettol is a brand known for its antibacterial products. They have come up with various
types of soaps in their previous launches. As per the audience choice we have decided to come
with a new version of soap. In our country people face a lot of mosquito diseases like
dengue,malaria etc. Every family member faces a lot of problems because of these diseases. So
we are excited to launch our new soap which is Dettol Anti-Mosquito soap. In other countries we
have seen anti-mosquito soaps. So we are trying to get this version also in our country. We are
going to use Glycerin, Eucalyptus Oil, Citronella Oil, Lavendula, Calendula, Fragrance, Neem.
These essential oils and fragrances will help to protect ourselves from mosquitoes. It will also
help to moisture our skin because of the glycerin we used. Neem is also very good for our skin
and body. Neem also helps to not bite our skin from mosquitoes.

Price: Dettol soaps prices are reasonable for middle to high class families. But for our new
version the ingredients we used are pretty much rare and expensive. We will need to import some
ingredients for these soaps. Eucalyptus Oil, Citronella Oil, Lavendula, Calendula these
ingredients are hard to find in our country. Neem, fragrances, and glycerin are common in our
country. So the price of our new soap will be a bit higher than other version soaps. We have
decided to fix the price 90tk for 75gm soap. As our target market is middle-middle class to
higher upper class so we fixed this price because they can afford it. People who are concerned
about their health and family will look up this soap to protect themselves from mosquitoes.

● Dettol Anti-Mosquitoes soap 75gm - 90 tk

Place: Dettol is a worldwide company. Dettol has used a multi-channel distribution system to
market its products to consumers. It is well known that companies go through two or more sales
channels to reach one or more customer segments. As our new version is launching from
Bangladesh. Our target customers would be inside Bangladesh.We will focus more on the places
where mosquito infestation is high in Bangladesh. In Dhaka City there are some places where
mosquitoes are overflowing like Bashundhara, Bosila, Uttara, Hatirjhill, Mugda, Dhanmondi,
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Jahangirnagar etc. We will focus on these areas more. Beside Dhaka City we will also focus on
other cities too. You can buy a Dettol anti-mosquito soap in almost any part of Bangladesh. They
will be sold in various places such as pharmacies, supermarkets and local markets.

Promotion: Our first promotional tool will be Sales promotion.Refers to short-term efforts to
persuade or encourage consumers to buy your products or services. Sales promotion usually
helps to company to increase product sales, in other words,to stimulate demand.The second
promotion tool we will follow is Media coverage like reporting, recording, broadcasting,
narrowcasting, cablecasting or webcasting of court proceedings by the media using TV, radio,
photographic, recording, or other electronic devices.The third promotional tool is Social media
advertising which is defined as a form of digital advertising that serves paid ads to your target
audience using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and
Pinterest.Nowadays people are spending more time on social media.Attractive packaging is also
enjoying increasing popularity.The company's innovative systems contributed to continued
customer loyalty.

New version poster

Campaign planning:

1. Target audience- we have to start with a clear target audience in mind. The audience can
be the current user or potential user who makes the buying decision or influences it.the
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audience can be individual, group, special public, general public. Target audience will
heavily affect the communicator's decision on what to be said,how to be said, where to be
said, when to be said and who will say it. Our target audience for the anti mosquito soap
is middle-middle class to upper class, because the ingredients we are using in our
products are a bit costly so the price of the soap is higher than the original one. To aware
people about our newly launched anti mosquito soap.
2. Communication objective- there are 3 types of objectives
○ Inform - place ads so that people know about our product.
○ Persuasion- convince people in 2 ways by creating a positive brand image and
give offers like buy 2 get 1.
○ Remind - we have to keep reminding customers about our brand.

a) Awareness and knowledge - target market may be totally unaware of the product, they
might only know its name or a few things about it and as it's a new product so we must
first build awareness and knowledge, we can do this by running a teaser ad during an
event or award shows. This will also create an emotional brand connection.

b) Liking - after the potential buyer gets to know about our soap we have to move them
through successively stronger stages of feelings toward the innovative product. Here the
buyer will have a favorable feeling about the soap.

c) Preference - we have to create a positive image of our product into the customer's mind
so that they will prefer our soap over any other soap, we can use a combination of the
promotion mix tools to do that.

d) Conviction - we have to make the customer believe in our product by convincing them
that our soap is the best in its category, we do that by creating a positive image.

e) Purchase - finally some target members will purchase our product but some might not
because they want more information or the price to drop, so we have to lead them to take
the final step, we do it by offering special promotional prices, add-ons,rebates or
premium.

3. Designing a message - after getting the desired market response we have to develop an
effective message by:

● Rational appeal- relates to the customers self interest, we have to show that our product is
produced to their desired benefits. We can do this by mentioning the soap's quality,
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economy value or performance.

● Emotional appeal - we can incorporate different types of emotion in our ads like
happiness, sadness, or fear this will help the customer to connect with the product and it
will influence sales.
● Moral appeal - we have to educate the customer about what is right and wrong, we can do
it by by doing social awareness ads
● Social appeal - we look for change in customers behavior towards our society by doing
social awareness ads for the betterment of society.

Message structure- we follow 3 message structure

● Draw conclusion- here we have to decide whether to directly draw a conclusion or leave
it to the customer,for our product we have directly drawn a conclusion which is “
prevention is better than cure”.
● One-sided or two-sided - whether to mention a one-sided argument which is just talking
about the product's strength or go for a two-sided argument which is mentioning both the
positive and negative side as well perceived as a creditable product. In our soap we are
focusing on a one- sided argument, that is we are only talking about the positive side
which is preventing mosquitoes and related diseases.
● First or last- here we decide whether to place our ads in the first part or last part both
have drawback which is if we present in the first part the audience might forget about our
product and if we place the ad at last some audience might not even watch it, we will
place our ad at first which will be watched but most of the audience and get more
attention.

4. Choosing the media- now we have to select channel for communication and choose a
platform to place our ads, we can follow 2 types of commuiniv=cation channels such as:

● Personal communication channel - here we can communicate face to face or on phone or

through mail in this channel it allows personal addressing and feedback.
● Non-personal communication channels - here we send our message without any personal
contact or feedback. It includes:
1. Major media - were we send our message through print media(we give ads on
newspaper,magazine etc), broadcast media( place ads on radio, tv), display media(
border,signs,posters), and online media( this is the most effective way to place our
ads as customers are more active in online platform like facebook,twitter,tiktok
etc) for our product we are going to select display media and give out posters of
our product and we will also select online media and choose facebook as the
biggest platform for our main ad.
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2. Atmosphere- we have to make sure we are designing our ads in an environment

that creates attention. We can use brighter colors for that.
3. Events - we can attend different programs where our message will be delivered
clearly to the target audience like in a press conference or show and exhibits.

5. Selecting the message source- however we communicate the message's impact on the target
audience is also affected by how they view the communicator. We can either choose an actual
customer or someone famous=s to deliver our message. If we hire well known people we have to
make sure they are persuasive. For our product we have used actual customers to deliver our
message to the target audience.

Campaign Planning-

Before launching our product into the market we have to have a perfect and organized plan. If we
launch the product without any plan, that's a huge risk we take upon ourselves,which we
definitely don't want to. So for that we have a perfect plan and what to do so that our product is
successful in the market. We have planned to do our campaign for 6 months. We will divide it
into 3 stages.

★ In the first 2 months we will raise awareness of the target audience about our dettol anti
mosquito soap. As dettol is a well known brand many people know the name but they
might not know about the anti mosquito version of dettol so we have to let them know
about it. It is important for the target audience to know about our soap cause they know
about the dengue virus in our country and its effects so they seek an instant cure for it so
we will place ads regarding the dengue virus so that target market can relate to it and
know about our product.
★ In the second 2 months where the target audience is already informed about our product,
we must create a positive image in their mind so that they will favor our product. We can
do it by combining the promotional mix. We have raised social awareness in our ads by
showing how mosquitos are causing harmful and deadly diseases. Through this message
the target market can relate to the ad and believe in our product and favor it as their daily
bathing soap.
★ In the last and final 2 months where we are done with the information and persuasion of
our new product we will focus on sales promotion. We have to spark interest and create
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demand for our product to increase loyalty and revenue. For that we will use 2 types of
sales promotion. First we will go for a first purchase coupon, here we will offer a
discount on their first purchase as a way to welcome them into the new version,we will
limit the offer for a couple of days to get the best result. In the second sales promotion we
have give buy 1 get 1 offer this is the most commonly used tactic. It will help us sell
more products not only that we can reach to the customers who are still unaware of our
product.

Advertise about the new version on facebook

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Conclusion:

Dettol is one of the top brands of antibacterial soap in Bangladesh. But when compared to a
variety of products, Dettol continues to trail behind competing brands.Bangladesh is a heavily
populated nation with unclean cities. Bangladeshi citizens don't care about cleanliness or are
aware of the importance of a clean city. As a result, there are numerous mosquitoes, mostly in
urban areas.The diseases malaria, dengue, chikungunya, and others are brought on by
mosquitoes. Bangladesh is dealing with a dengue epidemic after battling the COVID 19
pandemic. Bangladesh is now experiencing a severe dengue outbreak. This has an impact on
numerous people. The bite of an aedes mosquito causes thousands of people to get sick and
hundreds of deaths every year. Most people believe that protecting themselves against
mosquitoes while they sleep at night is sufficient, but they are unaware that aedes mostly bites
during the day. Therefore, if anyone wishes to safeguard themselves against dengue, they must
care for them during the day. Before leaving for work or school, the majority of individuals like
to take a shower. Dettol therefore developed a new product that people can use on a regular basis
and that also protects them from mosquitoes. In response to the current state of Bangladesh,
Dettol is releasing a new product. The soap is now referred to as "Dettol Anti Mosquito Soap."
Ingredients in the soap include.Glycerin, Eucalyptus Oil, Citronella Oil, Lavendula, Calendula,
Fragrance, Neem, which can provide 6–8 hours of mosquito protection. The soap, which is a
specialty of Dettol, will eliminate bacteria in addition to providing mosquito protection. We
protect what we love. The anti mosquito soap is the new addition to the protection of our loved
ones. We can't deny the fact that "PREVENTION IS BETTER THAN CURE”.
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Reference:
1. https://bit.ly/3B9F7uB
2. https://bit.ly/3B2D3Vl
3. https://bit.ly/3H5MN4P
4. https://bit.ly/3iD3gTR
5. https://bit.ly/3H56oSQ
6. https://osanabar.com/
7. https://facedoctor.ca/shop/skin-armour-anti-mosquito-soap/
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Survey questions :

1. Do you buy soap?

Yes No
2. What type of soap do you prefer?
a) moisturizing soap b) antibacterial soap c) natural soap d) chemical-free soap
3. Do you like to use antibacterial soap?
a) Yes b) no c) sometimes
4. On a scale of 1-5 how satisfied are you with your current soap?( 1 is the lowest
and 5 is the highest )
very dissatisfied
1
2
3
4
5
very satisfied
5. How many soap do you buy in a month?
a) 1-4 b) 5-10 c) 11- 15 d) more than 15
6. How much do you spend on soap?
a) 30-80 b)90-150 c) 150-220 d) more than 250
7. What factor influenced you to buy soap?
a) Packaging b) pricing c) brand d) fragrance e)others
8. What are your thoughts about a mosquito prevention soap?
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a) Great b) good c) fair d) poor e) very poor

9.If a new soap introduces a new flavor what would you like?
a) Chocolate b) strawberry c) matcha d) banana e) pineapple
10. On which platform are you more active?
a) Facebook b) instagram c) twitter d) tiktok e) snapchat
11. When do you spend most of your time on your preferred online platform?
a) between 10am to 12pm b) between 12pm to 3pm c) between 3pm to 6pm d) between
6pm to 9pm e) after 9pm
12. For how long do you stay active?
a) 1-2 hours b) 2-3.5hours c) 4-6 hours d) more than 6 hours
13. What's your gender?
a) Male b) female
14. How old are you?
a) 6-10 years b) 11-16 years c) 17-22 years d) 23-30 years e) 31-45 years f) 46-55 years
g)More than 60
15. What's your occupation ?
a) job holder b) Business person c) Student d) Part timer e)Other
16. How many members do you have in your family?
a) 1-2 b) 2-3 c) 3-5 d) 5-10 e)more than 10
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Market survey