Date Developed:

MODULE FEBRUARY 13, 2021

MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

MODULE 2

EVALUATING MESSAGES AND REGISTER

COURSE DESCRIPTION

This course develops students' communicative competence and enhances

their cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and appropriately to a
multicultural audience in a local or global context. It equips students with tools
for critical evaluation of a variety of texts and focuses on the power of language
and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills and insights that students gain from this
course may be used in their academic endeavors, their chosen disciplines, and
their future careers as they compose and produce relevant oral, written, audio-
visual and/or web-based output for various purposes.

OBJECTIVE

Upon the successful completion of this module, you will be able to:

a. Identify individual elements/aspects that contribute to the message;

b. Analyze the functions of such elements toward the attainment of the
message;
c. Distinguish moods/motifs reflected;
d. Illustrate certain characteristics of effective messages;
e. Determine the indicators of formal/informal register;
f. Elaborate on the significance of the three dimensions of register in
communication;
g. Analyze the effectiveness of the spoken/written ideas using appropriate
register; and
h. Create materials reflected of one’s inclination during exchange of ideas.

Page 1
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

 “The message is the outcome of the encoding, which

takes the form of verbal, nonverbal, or written
language.” (Lunenberg, 2010)
 “A message is defined as information conveyed by
words (in speech or writing), and/or other signs and
symbols.” (Nordquist, 2019)
MESSAGE
 “The message is the vehicle for the sender to share
feelings, thoughts, and ideas. It is the way the
sender’s mental images are transmitted to the
receiver.” (Karmin, 2016)

Message, therefore, is the result of ongoing

processing of ideas in our minds that leads to a solid, clear
idea that will be sent to the receiver of the message. The
message consists of our ideas being evaluated and
weighted to finally produce a thought that has intentions.

Purposes of Messages

Most messages serve at least one of

three purposes—to educate, to entertain,
or to persuade—and some fulfill all three
at once. A blog post, for example, may
entertain its readers but also share some
news or promote a cause or product.
Always think about the purpose of a
message before taking it at face value.
Also analyze purpose before sending your
own messages.

Page 2
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

Page 3
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

Evaluating Messages

The importance of evaluating the

effectiveness of our messages is by developing
and using strategic questions to identify
strengths and weaknesses.

Evaluating messages in this era is made

simpler. Looking at them through several lenses
is helpful as culture is arbitrary in nature.

It conveys ideas that are distinct and

rooted in myriad sensibilities. Unlocking
messages is central to evaluation.

Page 4
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

Four Main Qualities for an

Effective Message

In order to evaluate whether a message is effective, we can ask ourselves

a series of questions which reflect a messages simplicity, specificity, structure
and stickiness.
SIMPLICITY

In order to ensure that our messages have

simplicity, we should ask ourselves two questions:

 Is my purpose evident?
 Is my core message clear?

SPECIFICITY

Refers to our choices of language and its usage on

order to ensure language is specific we may ask
ourselves:

 Is my language specific?
 Is my language concrete, rather than abstract?
 Am I suing words which have additional
meanings and could perhaps be misconstrued?

STRUCTURE

Ideas should be organized and easy to follow.

 Does my messages have a STRUCTURE?

 Is there a more effective way to arrange my
ideas?

STICKINESS

Is how much an idea stays around in our

culture and commands our attention. It combines the
idea of being memorable, and staying near the front of
our mind. Sticky messages win the war for our
attention, by holding our focus despite the incursions
of new messages.

Page 5
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

Guide Questions in Evaluating

Messages

1. How is the message conveyed?

2. What belief is used to support the message?
3. In what way is the message best delivered?
4. To what extent is the impact of the message felt?
5. Who is the addressee of the message?
6. What ethos does the message support?

Simple unlocking means distinguishing the

objects present, even colors. As these gradually come
to the fore, careful investigation of the value each
present follows.

The explosion of culture is alluded to how Easy Steps

distinct people’s ideas are from each other. Pinning 1. Determine what you
down a meaning to something without acknowledging will evaluate
the culture of the author is perhaps considered an 2. Define your goal
offense. Without examining the cultural backdrop, 3. State your objective
many things could be displaced, and out of the many 4. Identify your audience
things identity is unquestionably the first one to lose 5. Establish your
essence. baseline
Within man’s spectrum messages could go ad
infinitum – these make him who he is. Evaluating
them would support the quest for truth behind his
consciousness.

THE POWER OF NONVERBAL

CUES

Listening to someone talking gives the privilege of proving his sincerity to

the addressee. Like many politicians, anyone finds common gestures along with
words uttered. In many instances, speakers are evaluated based on the tiniest
of details they display to people. This implies that non-verbal cues are so
powerful in communication.

Page 6
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

NONVERBAL COMMUNICATION

It is the transmission of messages or

signals through a nonverbal platform such as
eye contact, facial expressions, gestures,
posture, and the distance between two
individuals.

Types of Nonverbal Cues

1. KINESICS
 It is the interpretation of body motion communication such as facial
expressions and gestures, nonverbal behavior related to movement of any
part of the body or the body as a whole.
 Facial expressions, gestures, eye movement, posture, rate of walk.
2. PARALINGUISTICS
 It is also known as vocalics, is a component of meta-communication that may
modify meaning, give nuanced meaning, or convey emotion, by using
techniques such as prosody, pitch, volume, intonation, etc.
 It is sometimes defined as relating to nonphonemic properties only.
 How words are spoken, variations in the voice.
3. PROXEMICS
 It is the study of human use of space and the effects that population density
has on behaviour, communication, and social interaction.
 Proxemics is one among several subcategories in the study of nonverbal
communication, including haptics, kinesics, vocalics, and chronemics.
 It is how space and distance is used.
4. HAPTICS
 It is the study of touching behavior.
 Touch is an extremely important sense for humans; as well as providing
information about surfaces and textures it is a component of nonverbal
communication in interpersonal relationships, and vital in conveying
physical intimacy.
 It refers to different types of touch.
5. CLOTHING and ARTIFACTS
 It refers to the appearance and style.
6. COLOR
 It refers to the variations in clothing and environmental colors
7. CHRONEMICS
 It is the role of time in communication.
 It is one of several subcategories to emerge from the study of nonverbal
communication.
 It is using time to communicate

Page 7
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

Rich expression provide

rich meanings. The eyes
primarily reflect the totality of
an individual. They are
considered as the windows of
the soul.

PEEKING THROUGH PROMOTIONS

Advertisement come in different forms. Quality of product is often linked

to better promotions whose purpose rarely veers away from the goal of gaining
huge profit.

ADVERTISEMENT

It is a marketing communication
that employs an openly sponsored, non-
personal message to promote or sell a
product, service or idea.

ADVERTISING CAMPAIGN

It is a series of advertisement messages that share a single idea and

theme which make up an integrated marketing communication. An IMC is a
platform in which a group of people can group their ideas, beliefs, and
concepts into one large media base.

Evaluating messages is a process of negotiation where speakers

conclude about what has been presented verbally or in writing. Van der
Wagen (2008) introduces 10 communication tools and tactics that help
individuals attain a systematic negotiations of meaning.

Page 8
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

Communication Tools and Tactics in Negotiation

(Van der Wagen, 2008)

1. Preparatory research of the facts of the business

situation or parties to the agreement.
2. Identification of goals of the negotiation and limits
to the discussion.
3. Clarification of the needs of all parties, including
third party stakeholders such as suppliers and
contractors.
4. Identification of points of agreement and points of
difference.
5. Active listening and questioning to clarify points of
discussion.
6. Non-verbal communication techniques to reinforce
messages.
7. Use of appropriate language, avoiding jargon,
acronyms and colloquialism.
8. Bargaining strategies, including attempts to
achieve win-win outcomes.
9. Developing agreements verbally and in writing.
10. Using appropriate cultural behaviour.

REGISTERS

It is defined as the way a speaker

uses language differently in different
circumstances. Registers are used in
all forms of communication, including
written, spoken, and signed.
Depending on grammar, syntax, and
tone, the register may be extremely
rigid or very intimate.

Page 9
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

 It is an archaeological vehicle, full of the

remnants of dead and living pasts, lost and
buried civilizations and technologies.
 The language we speak is a whole
palimpsest of human effort and history.
 It is a structured system of communication
used by humans consisting of speech and
gestures.
 Most languages have a visual or graphical
representation encoded into a writing
system, composed of glyphs to inscribe the
original sound or gesture and their
meaning.

Dimensions of Registers

Everyday encounter with people means exposure

to the different dimensions. Depending on the
purpose, one finds himself facing many options to
take before embarking on a meaningful conversation
with a friend, a boss, an officemate, a pastor, a
sibling or even a complete stranger.

The idea is that one is aware of the levels at which

he could fully exercise the appropriate words, ways,
voice, actions, and even accessories that the context
so demands.

Lin (2016) asserts that people, irrespective

of the first language used, would always make a
“language in everyday, local, oral contexts”. Seen
as a vital component of culture, language
continues to evolve serve people’s interests.

Page 10
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

Ideas are produced almost every time man

needs to rethink about the means he could possibly
survive in the world. One way is through research
that prompts him to objectively look at certain
phenomena.

TENOR

In systemic functional linguistics, the

term tenor refers to the participants in a discourse, their
relationships to each other, and their purposes

Among the dimensions of register, tenor is by far the most complicated.

It signals difficulty in identifying what message is really conveyed.

Tenor is marked by power relations which could either be equal or

unequal. Equality resides in the intent of the speaker/writer to evoke the
sense of belongingness to the listener/reader. There is no assumption of
ignorance on the part of the addressee; hence, emotional response is high.

Tenor is always influenced by many factors. The message can have

different implications not just by the words employed but by the
culture/speaking community that produces them. Society is where all this
bargaining of ideas or negotiations happens.

What one says, despite being clear and direct, may not be understood
if the listener cannot place the information in the right context. The attitude
of the speaker along with the words spoken can have multiple projections to
the listener.

Page 11
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

DEADLINE: February 22, 2023 (5:00 PM)

POINTS: 60 POINTS

INSTRUCTIONS

 Create a digitally made poster advertising the following:

 For girls – poster which endorse shampoo products (for proper
hygiene)
 For boys – poster which endorse deodorant (for proper hygiene)
See the example below:

 Choose only one category according to your gender (you are the model)
 Your poster should be either informative, entertaining, or persuasive.
 You can use any established products but make sure to provide your own
tagline for your own poster (it should be catchy)
 You can also edit your poster, short size bond paper will do but make sure
it is clear and well presented.

Page 12
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

CRITERIA

IDEA - 20 POINTS

FACIAL EXPRESSION, CUTUME,

AND PROPS - 20 POINTS

CREATIVITY - 20 POINTS

This output will be submitted through social media (Facebook Messenger)

through your Chat Group for this subject.

NO SUBMISSION BEFORE THE SCHEDULED DATE, IT SHOULD BE ON THE

EXACT DAY (DEADLINE) FOR SUBMISSION.
Take note:
DO NOT THROW AWAY YOUR OUPUTS FOR I WILL COLLECT ALL YOUR
OUTPUTS AT THE END OF THIS SEMESTER.

DEADLINE: February 24, 2023 (5:00 PM)

POINTS: 100 POINTS

INSTRUCTIONS

 After having your own poster, you are now task to create your video
advertisement about your product. This time you need to persuade your
audience to buy your product.
 For girls – advertising shampoo products (for proper hygiene)
 For boys – advertising deodorant (for proper hygiene)
 You as the endorser of the product must participate on the advertisement.
 Your video must not exceed 5 minutes and not less than 3 minutes.

Page 13
 Date Developed:
MODULE FEBRUARY 13, 2021
MATI in
Prepared by:
GEC 5
DOCTORS
COLLEGE ROSELLE A.
PURPOSIVE COMMUNICATION
PESTANO

 You can edit the video but make sure that it is clear.

CRITERIA (EXPLANATION)

CONCEPT - 25 POINTS

FACIAL EXPRESSION, CUTUME,

AND PROPS - 20 POINTS

CLARITY AND PERSUATION - 20 POINTS

CREATIVITY - 20 POINTS

VIDEO QUALITY - 15 POINTS

This output will be submitted through social media (Facebook Messenger)

through your Chat Group for this subject.

NO SUBMISSION BEFORE THE SCHEDULED DATE, IT SHOULD BE ON THE

EXACT DAY (DEADLINE) FOR SUBMISSION.

Take note:
DO NOT THROW AWAY YOUR OUPUTS FOR I WILL COLLECT ALL YOUR
OUTPUTS AT THE END OF THIS SEMESTER.

Page 14