Toronto Survey for the National Ethnic
Press and Media Council of Canada
Field Dates: August 18-20, 2023
Release Date: August 24, 2023
Liaison surveyed a random sample of 816
Torontonians through Interactive Voice
Recording (IVR) from August 18 to August 20,
2023.
Responses were weighted using demographic
and geographic information to targets based on
the 2021 Census.
The margin of error for survey results is ± 3.43
percentage points, 19 times out of 20 for the
total.
Results may not add up to 100 due to rounding.
A note on methodology. For previous Toronto
surveys, respondents were screened for voting
eligibilty. This is a survey of Toronto residents
not Toronto voters, as such, that eligibility
screen has been removed.
Mayoral Approval - Toronto Residents
Q: Do you approve or disapprove of the job Olivia Chow is doing as Mayor of
Toronto?
Not Sure 9%
Oppose 18%
Support 73%
All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Approve 73% 74% 72% 72% 74% 74% 69% 73% 71% 61% 78% 74%
Disapprove 18% 17% 20% 12% 18% 16% 20% 18% 16% 28% 18% 14%
Not Sure 9% 9% 8% 17% 7% 10% 11% 9% 13% 11% 4% 11%
Sample (Unweighted) 816 408 377 31 138 239 214 225 279 138 240 159
Weighted 816 410 376 30 278 199 179 160 263 105 275 173
City Council Approval - Toronto Residents
Q: Do you approve or disapprove of the job Toronto City Council is doing?
Not Sure 12%
Oppose 31%
Support 57%
All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Approve 57% 59% 55% 57% 56% 56% 58% 59% 55% 59% 60% 54%
Disapprove 31% 29% 33% 23% 31% 33% 30% 31% 36% 28% 29% 28%
Not Sure 12% 12% 11% 20% 13% 11% 12% 10% 9% 13% 11% 18%
Issue Question - Toronto Residents
Q: The City of Toronto is considering new revenue tools. Do you approve or
disapprove of the following? A 1% Toronto Sales Tax.
Not Sure 5%
Support 43%
Oppose 52%
All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Approve 43% 43% 41% 58% 35% 45% 46% 51% 38% 50% 44% 45%
Disapprove 52% 51% 54% 42% 59% 50% 50% 45% 57% 45% 53% 47%
Not Sure 5% 6% 5% 0% 6% 5% 4% 5% 5% 4% 3% 9%
Issue Question - Toronto Residents
Q: The City of Toronto is considering new revenue tools. Do you approve or
disapprove of the following? Increasing the Vacant Home Tax rate from 1% to 3%.
Not Sure 11%
Oppose 16%
Support 73%
All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Approve 73% 72% 74% 68% 71% 75% 68% 80% 74% 73% 74% 71%
Disapprove 16% 16% 15% 23% 17% 15% 22% 11% 14% 21% 16% 16%
Not Sure 11% 11% 10% 9% 12% 11% 10% 10% 12% 6% 10% 13%
Issue Question - Toronto Residents
Q: The City of Toronto is considering new revenue tools. Do you approve or
disapprove of the following? Increasing the municipal land transfer tax for homes
over $3 million.
Not Sure 9%
Oppose 24%
Support 67%
All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Approve 67% 66% 68% 70% 67% 67% 64% 70% 67% 72% 64% 68%
Disapprove 24% 25% 23% 17% 23% 26% 24% 23% 24% 14% 27% 25%
Not Sure 9% 8% 9% 13% 10% 7% 12% 7% 9% 14% 9% 7%
Issue Question - Toronto Residents
Q: The City of Toronto is considering new revenue tools. Do you approve or
disapprove of the following? Allowing the Toronto Parking Authority to raise
rates for on-street parking.
Not Sure 15%
Support 54%
Oppose 31%
All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Approve 54% 54% 52% 70% 57% 51% 46% 59% 56% 46% 61% 44%
Disapprove 31% 31% 32% 22% 24% 36% 36% 32% 24% 42% 25% 45%
Not Sure 15% 15% 16% 8% 19% 13% 18% 9% 20% 12% 14% 11%
+1 416-483-2335
[email protected]
2586A Yonge Street, Suite 2B
Toronto, Ontario, Canada
