Marketing

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Presentation
S
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R Submitted To:
T Lucifer Roy

Submitted by:
Bunny
 A World Where Eyewear Helps You!
Do More, Be More !
Lenskart

We exist to transform the way people see and experience the world.
Since day one, Lenskart has defied expectations on how people engage with eyewear. Yes,
eyecare and eyewear is what we do. But we exist for something much bigger than ourselves.
 2010
Lenskart opens its first retail store in India
2022 2013
Expansion to the Launch of
Middle East, the US Lenskart@Home
and Indonesia
Launch of our first
store in UAE 2014-2017
Completed 1000 Introduced
retail stores Advanced robotic
Acquired Owndays technology-driven
Establishment of the manufacturing
12 largest eyewear plant plant
Launch of John
YEARS Jacobs

OF 500+ retail store

across India
L
E
N
2020-2021 2018
S Launch of Lenskart
K Foundation 2019 1 million app
downloads in a
A Launch of Lenskart Launch of Aqualens
R Academy Launch of our first month
T store in Singapore
Franchise:
Research and Visit the Contact
Familiarize Official Lenskart
Yourself Website

Inquire about Application Evaluation and

Requirements Approval

Franchise Training Location

Agreement Selection and
Setup

Grand
Opening
Franchise Opportunities:

Quality Assurance Diverse Product Range

Innovative Marketing Proven Business Model

Training and Support Nationwide Presence

 Current Market Status
Company: Lenskart
Year Founded: 2008
Total Visits Bounce Rate Global Rank Country Rank
Employees: 5001 - 10000 6.8M 47.52% #8,513 #632
HQ: India, New Delhi India
Annual Revenue: > $1.0B Pages per Visit Avg Visit Duration
Industry: eCommerce & Category Rank
4.51 00:04:59
Shopping > Marketplace #16
Current Annual Market Unparalleled
Innovative
Franchise
Leadership Product Variety

Market
turnover Opportunities

Status Collaborations
world Customer-Centric Navigating the with Premium
Approach Digital Age
ranking Brands
 Barriers Faced
Consumer Perception Lack of Physical Prescription Accuracy Brand Credibility Supply Chain and
and Trust Experience and Optometry Services and Authenticity Logistics

Offline Competition and Technological Changing Consumer Cost and Pricing

Market Competition
Hybrid Model Infrastructure Preferences Perception
Lensworld
SWOT Analysis:
Diverse Online &
Product Offline
Range Integration
Innovative
Technology

Partnership
with
Premium
Brands

Market
Strengths Leadership
Weaknesses

Customer
Centric
Approach Franchise
Opportunities Intense
Dependence
on online Competition
Presence
SWOT Analysis:
Expanding
Product
Lines Counterfeit
Products
Changing
Consumer
Preferences

International
Expansion
Enhanced
Omni-channel
Opportunities Experience
Threats

Economic
Competition Factors

Personalized
Marketing
 7P's of
Marketing

7P's
Innovative Eyewear Solutions
Value-driven Accessibility
Omni-Channel Retail Experience
Enhancing Eyewear Awareness
Elevating the Eyewear Experience
The Human Touch Behind Lenskart's Success
 Streamlining Excellence in Eyewear Retail

Choose a Frame Choose

Open App and Home EYE Test
Add to Cart Click on 3-D Try Book an
appointment
Select type of
glasses Scan your Face
Powered/ Non-
Powered
Choose your
Proceed to location
Checkout Analyse your
Schedule your
face structure
Fill in your appointment
Details Swipe to choose
Proceed to the best fit Select date and
Pay time and fill your
Enjoy your design address details Confirm
Booking
Order Placed!!!

Order Fullfillment
Order Fullfillment Virtual Try
Virtual Try -- on
on Home eye
Home eye -- test
test
 Customer Reviews
I've got my 3-4 eyeglasses from I think this is the online one single I bought a glass specs from
lenskart sector-Panchkula, haryana brand in india which pretty much Lenskart.com during summer days
store all were amazing and of best famous in almost everysingle state when we were standing out with
quality. I specially want to mention and 100+ stores only in delhi they our institute knopy in a college
ms.priyanka shukla mam of lenskart giving you offers like buy 2 frame in there were so much fields available
sector-8 Panchkula store. she's very one price but nobody knows that we to exhibit and promote there
nice, humble and experienced going to pay for lenses exta better to company like lenskart was also
although I really found myself highly buy same thing from local stores they presented there. I selected one of
satisfied first time in selecting frames. also have almost all brands of frames glass there. They told me to deliver

I've never faced such a professional and best quality of lenses in better within 3 days and i received it at my
eye test in any place rather than the price. home. At worthy price..
the eye test done by her.

Ordered 2 boxes of Aqualens as my The quality of blue lens glasses is

usual go-to brand is out of stock on 18 I like the frames and the quality but superb. the insurance provided for
Jan and was delivered on 20 Jan. I am not sure if the formula is the little extra cost is worth it. nail the
Purchase experience was smooth via right one, I don't feel comfortable buy 1 get 1 free offer as i did and got
website and delivery was speedy. Will reading with it. my glasses for less than the price
purchase again :) what my local store was offering
 Recommendation
Limited Physical Presence Virtual Try-On Accuracy

Customer Service

Delivery and Returns

Online Experience Prescription Accuracy

Pricing Frame Fit Information

We are the proud owner of
Lenskart !!!
Are you ?
1. Lenskart.com
Website and Reference
2. Insider.finology.in
3. www.forbesindia.com
4.https://startuptalky.com/lenskart-success-story/