GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION

(GIMPA)

CAMPUS: ACCRA

ASSIGNMENT:

BUSINESS MODEL AND BUSINESS PLAN

NAME:

STUDENT ID:

COURSE NAME:

COURSE CODE:

LIZZY ENTERPRISE MODEL

products. The food items will include rice, sugar, flour, Indomie, tomato paste, cooking oil,

eggs etc. The enterprise will provide food providers with net sales plans. Lizzy Enterprise

will target both individual retail customers and businesses that require food products in bulk.

The customer segments include households, restaurants, cafes, hotels, caterers, and other food

service providers. Lizzy Enterprise establishes strategic relationships with reliable suppliers

and partners. Including manufacturers, local farmers, and food producers who can

consistently provide quality products at competitive prices. The Enterprise operates through

multiple distribution channels to its target customers. These channels include physical retail

stores, an online e-commerce platform, and partnerships with local businesses and

restaurants. Lizzy Enterprise emphasizes building strong customer relationships. The

business focuses on providing excellent customer service through knowledgeable and

friendly staff who assist customers, handle inquiries, and address any concerns promptly.

Feedback from customers is valued and used to improve the overall customer experience.

Overall, Lizzy Enterprise's business model focuses on providing quality food products,

delivering exceptional customer service, and building strong relationships with suppliers and

customers. By catering to a diverse customer base and adopting efficient operational

practices, the business aims to achieve profitability and sustainable growth in the food

industry.

EXECUTIVE SUMMARY

Lizzy Enterprise is a dynamic entity engaged in wholesaling and retailing a diverse range of

food products. Our mission is to provide high-quality and affordable food items while

ensuring customer satisfaction. With a comprehensive product portfolio including rice, sugar,

flour, Indomie, tomato paste, cooking oil, eggs, and more, we cater to the needs of

households and businesses alike. Our multi-channel distribution strategy, encompassing

strong supplier relationships to maintain product quality and competitive pricing. Our

commitment to exceptional customer service, sustainable practices, and community

engagement sets us apart. Through targeted marketing efforts, we aim to raise brand

awareness and position ourselves as a trusted source for food products. With a focus on

operational efficiency and strategic growth, Lizzy Enterprise is poised to thrive in the

competitive food industry, delivering value and satisfaction to our customers.

COMPANY DESCRIPTION

Lizzy Enterprise is a dynamic and customer-focused entity that specializes in the wholesale

of a wide range of food products. The Enterprise will be located in Tema as a wholesaler of

food products which includes rice, sugar, flour, indomie, tomato paste, cooking oil, eggs,

margarine etc. Our mission is to provide high-quality and affordable food items to meet the

diverse needs of our customers. Quality is at the core of our business. We have established

strong relationships with trusted suppliers and manufacturers who adhere to stringent quality

standards. Lizzy Enterprise is not just a food distribution business; it is a brand that

represents reliability, affordability, and a commitment to excellence. Lizzy Enterprise is your

trusted partner. We are here to serve you with integrity, professionalism, and a passion for

nourishing lives through our diverse range of food items.

SERVICE/PRODUCT LINE

The enterprise will provide food item retailers with gross supplies at any demand they need to

stock the businesses. The enterprise is an entity which will engage in wholesales and retails

of various food products. The food items will include rice, sugar, flour, Indomie, tomato

paste, cooking oil, eggs etc.

FLOUR INDOMIE

TOMATO PASTE COOKING OIL

EGGS MARGARINE

3.0 MARKET ANALYSIS

There are more than a dozen food retail businesses in Tema, Ghana. Currently over 100s of

active food retail business from 2010 till date as noted by the Business Licensing and Permit

Department of the Tema Metropolitan Assembly. However, as there have been an

astronomical increasing number of food retail business due to consumer’s demand increase

year by year, whole sale enterprises to supply the retail business are very limited in the

metropolis. Therefore, more of these food retail business travel all the way to industries

producing these good to buy from them directly. Hence, as retailers’ demands skyrocketed,

wholesale suppliers are very limited to feed them with these goods. These therefore means

any investment in a food wholesale enterprise in the metropolis is strategic lucrative business

which will yield high profit.

ORGANIZATION AND MANAGEMENT

The management of Lizzy Enterprise will consist of managing staff, accountant, sales and

marketing representatives and transport personnel.

include; one (1) manager, one accountant, one (1) marketer, two (2) sales representative and

one (1) driver who all together will handles all day to day activities of the enterprise.

These permanent staff will also be graduate with certification of at least diploma except the

driver who will have a license Grade (D). All other direct and indirect jobs will be on contract

and will be subjected to renewal over a specified period of time.

MARKETING AND SALES

Lizzy Enterprise will focus on individual customers, sole proprietors and other organizations

as her market base. The enterprise will adopt the following marketing strategies.

i. Branding, Pricing and Advertising

Lizzy Enterprise will develop a strong and memorable brand identity by creating a unique

logo, tagline, and consistent visual elements that reflect the values and positioning of the

enterprise. A well-defined brand will help differentiate you from competitors and build trust

with customers. Lizzy Enterprise takes into account factors such as product costs, market

demand, and competition. The goal is to offer competitive prices that provide value to

customers while maintaining sustainable profit margins The enterprise will also advertise the

business through traditional print media such as television, radio, billboards, flyers and

brochures, highway signs etc.

i. Website and Social Media

Lizzy Enterprise will establish a professional and user-friendly website, to showcase the

products, prices, and contact information. The website will be optimized with a search

engines (SEO) to increase visibility and easy navigations. Lizzy Enterprise will create social

media profiles on platforms to regularly interact with clients and to share engaging content

related to your food products. The enterprise will oversee the company's presence on

platforms including Facebook, Instagram, and Twitter and WhatsApp Business.

Lizzy Enterprise will also offer periodic promotions, discounts, or loyalty programs to

incentivize customers to choose over competitors. The enterprise will create attractive offers

based on customer preferences and buying patterns.

FINANCIAL REQUIREMENTS

Table 1 below indicates the fund that is needed to commerce operations Lizzy Enterprise.
Below is the break down.
ITEM QUANTITY UNIT COST (GHS) TOTAL COST (GHS)
Infrastructure/Equipment
Warehouse/Office Space 1 (12) 1000 12000
Desktop computer 1 1000 1000
Receipt books 10 50 500
Tri-cycle 1 12,000 12000
Rice (bags)
50kg 20 400 6000
25kg 30 200 6000
5kg (25kg) 40 50 5000
1kg 50 20 1000
Sugar (bags)
50kg 20 400 6000
25kg 30 200 6000
5kg 40 50 5000
Flour (bag)
50kg 20 400 6000
25kg 30 200 6000
5kg 40 50 5000
Cooking Oil (gallon/sachets)
25L 10 400 4000
10L 20 200 4000
5L 40 100 4000
2L 50 50 2500
 1L 100 20 2000
Indomie (cartons)
120g 20 300 6000
75g 30 200 6000
50g 40 150 6000
25g 50 100 5000
Tomato Paste (cartons)
1kg 20 150 3000
400g 30 120 3600
210g 40 100 4000
75g 80 60 4800
Egg (crates)
100 (30) 40 2500
TOTAL 134,900

FINANCIAL FORECASTS

Diagram 1 below indicates a five-year financial projection from the first year of commerce of
Lizzy Enterprise. The projection is calculated from a yearly 20% increase in the unit cost as
the sales price at that particular year and 10% compounded annually. Below is the break
down.
Sales Price/Profit = UC + 20%

Annual Sales and Profit Margin

Year 5 335,674

Year 4 279,729

Year 3 233,107

Year 2 194,256

Year 1 161,880

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000