FEDIAF 2022 Pet Food Industry Report
FEDIAF 2022 Pet Food Industry Report
The two years in my role as president have passed by themselves quickly in all the ins and outs of the pet food
very quickly and the time has come to handover to my industry. About a year later Giulia Aluffi joined as Junior
successor. Who could have thought, when I said ‘yes’ to Communications and Policy Officer. And in March 2022,
becoming the next FEDIAF president at the end of 2019, Katerina Alexopoulou joined the team as the new Scientific
that I wouldn’t preside over any live events during my and Regulatory Affairs Policy Advisor.
term until the very last moment. I’m happy that our 2022
General Meeting, Congress and various internal meetings I want to express a big thank you on behalf of all members
are expected to take place physically in Brussels. to this amazing team. They have accomplished great
results already in this short period of time and I’m looking
Of course, the past two years have been marked by an forward to the time ahead.
unprecedented situation with the global pandemic
impacting people and businesses all over the world. And My ‘thank you’ wouldn’t be complete without mentioning
after the many disruptions that this caused in the pet food also the many company experts that are so important
industry supply chain, the next crisis arrived driven by the to our association. They dedicate their knowledge and
war in Ukraine which is again causing significant impacts valuable time to the entire industry so we can continue to
on the availability of various raw materials or the rising supply safe, nutritious, and palatable pet food, sustainably
cost of energy. The industry has proven its agility during while endorsing the important role of pets in our society.
the pandemic and also now we will do everything possible
to ensure our pet family members will not be impacted You can read all of the details of what the various Working
by for instance shortages of certain raw materials. We Groups of FEDIAF have been working on in this annual
do this in constructive cooperation with the European report and I’m sure you’ll agree with me again that
Commission and Member States with whom we discuss together we’ve dealt with an impressive number of topics.
how to best tackle the complications this crisis is causing. I highly recommend you taking a moment to read the
many key achievements of each Working Group.
During my presidency, we’ve also seen a completely
new secretariat team get into place and up to speed. In Enjoy the read!
September 2020 Raquel Izquierdo de Santiago joined as
Secretary General and Alice Tempel Costa as Technical Annet Palamba
Director and they have done an incredible job in emerging
Dear Members, that the engagement with the relevant stakeholders, from
policymakers to media and other European stakeholders,
This Annual Report is released on the occasion of the is clear and efficient. We are hopeful that the next twelve
2022 Statutory Annual General Assembly of FEDIAF (23 months will bring plenty of opportunities for networking
June 2022), which, after two years of virtual gatherings, is and engagement with members and stakeholders alike.
finally taking place in person in Brussels to the delight of
both members and the Secretariat! We can be really proud of how FEDIAF continues its
evolution in these ever-changing times, and in particular, I
The current report provides a snapshot of the “state of would like to thank the team for their professionalism and
play” of the pet food industry and covers the key policy dedication in making sure that members are well assisted
areas where FEDIAF has been actively involved in the last in all dossiers and that the concerns and challenges of
twelve months. our sector are heard and understood by the European
institutions and our stakeholders.
As the Covid-19 pandemic continued through 2021, and
as 2022 has brought new global challenges, FEDIAF has Finally, I would like to sincerely thank the FEDIAF President,
continued to step up all efforts to keep supporting the pet the members of the Executive and Review Committees, and
food industry interests in Europe, and the promotion of by extension to all members, both national associations
the wide array of benefits that pets bring to society. and private companies for their generosity, time and
Throughout the year, the experts of the various working dedication, in supporting the efforts of the association to
groups covered an impressive variety of files, from implement successfully all the activities for the benefit of
technical to policy dossiers on topics such as nutrition, the sector.
safety, analytical science, trade, labelling, environmental
sustainability and more. At the same time, FEDIAF
continues to reinforce its external communication, so Raquel Izquierdo De Santiago
113 588 248 92 947 732 48 719 769 29 347 757 16 403 937 11 436 776
million households
(46% of all households)
Estimated number of
European Union households
owning at least one pet animal
Estimated percentage of
European households owning
at least one cat or one dog
pet food
companies
plants (est.)
10.2 million
tons
annual sales of
pet food products
Turnover: 27.7 bn
Employment
Est. direct employment: 110 000
Est. indirect employment: 950 000
Related services
and products: 23.5 bn
(9.5 accessories, 14 services)
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
United Kingdom
20 Environmental Sustainability
Publication of two position papers on flexible packaging and the Renewable
Energy Directive; signed the EU Code of Conduct, participation in consultations
on Sustainable Food Systems and the EU renewable energy rules, interaction
with the Commission on topics related to packaging and circular economy.
24 Product Communication
Engagement with experts from the Commission and Member
States representatives concerning the Organic Regulation as
well as rabbit & koi carp food.
30 Small Pets
Establishment of a Small Pets Working Group to tackle the
interests of all companion animals apart from cats and dogs.
34 Communications
Refinement of FEDIAF’s mission statement and its three pillars message
framework, revamping of FEDIAF’s public website and development of a video
explainer, increased voice at the EU level on the topic of animal welfare, increased
social media presence and strengthening of existing collaboration with external
stakeholders - The Pet Alliance Europe.
Introduction Achievements
One of FEDIAF’s main objectives is to safeguard the Safety of Phosphorus in cats - Reserve Statements
wellbeing of pets by ensuring its member companies In order to reflect the latest state of knowledge the reserve
provide well-balanced and nutritionally sound pet food. statement on phosphorus in cat diets has been updated
To achieve this goal, FEDIAF’s experts work together with and a reserve statement for phosphorus in dog diets has
a Scientific Advisory Board that includes independent and been developed.
renowned scientists from across Europe. The Scientific
Advisory Board advises on the scientific standards of the Carbohydrate Labelling
recommended nutrient levels, which are incorporated in In Q4 2021, FEDIAF agreed to work on an internal proposal
FEDIAF’s Nutritional Guidelines. for voluntary carbohydrate labelling.
FEDIAF is regularly updating the recommendations for This work involves the Nutrition, Prod Comms and
nutrient levels in pet food based on the latest peer- Analytical workstreams.
reviewed science, in close co-operation with the Scientific
Advisory Board. This enables the pet food industry to In general, the issue is complex due to the complexity of
adjust the nutritional quality of complete diets for dogs the carbonyl (CHO) group, the uncertainty of standardized
and cats according to state-of-the-art scientific knowledge. analytical methods and low consumer understanding.
Objectives Further consultation of the SAB on carbohydrates
• Contribute to the wellbeing of pets by ensuring the breakdown and the role of fibre in carbohydrate
manufacture of nutritious and palatable food reflecting calculation is ongoing.
the most recent developments in scientific knowledge
• Ensure FEDIAF Guidelines are the “go to” document
Available FEDIAF resources promoted at online
on pet nutrition in Europe – and beyond
veterinary congress.
The 25th Congress of the European Society of Veterinary
• Ensure a level playing field and enhance scientific and Comparative Nutrition (ESVCN) Congress was held on
cooperation between pet food manufacturers, petcare online in 2021. The digital format of the annual congress
professionals and competent authorities provided a great opportunity to connect nutrition
scientists and experts, and through live Q&A’s discuss the
latest research findings.
Introduction Achievements
The Product Communication Working Group comprises Organic Regulation
experts in the field of labelling and product communication. • FEDIAF had several meetings with DG AGRI to discuss
The team has excellent technical and legal expertise. the Organic Regulation and its challenges for the pet
Pet Food Product Communication has been evolving food industries.
over recent years. From a very simple pack with minimal
• Letter sent to the DG AGRI Commissioner calling the
information (mainly limited to compulsory declarations)
European Commission to solve the current labelling
to current product communication, which involves, not
rules in the EU Regulation (EU) 2018/848 that will put
only more content-rich packs, but also TV-advertisements,
the future existence of organic pet food at critical risk.
complementary on-line information, colourful leaflets,
• Response from the Commissioner stating that “our
etc.
final goal is to avoid the disruption of the organic pet
In the last year, this WG acted to ensure that the
food market and to make sure that it will continue to
key priorities were tackled and well-represented to
develop”.
policymakers. Pet food, although under feed regulation,
has its own specificities, which FEDIAF has to ensure are Rabbit & koi carp food
taken into account by the EU authorities. • FEDIAF’s position was shared with the European
Commission and Member States representatives.
This is a long-standing industry topic that was again
addressed in the SCOPAFF meetings in 2021. FEDIAF is
hopeful that a satisfactory solution may be found via
an amendment to an Annex of Regulation 767/2009.
FEDIAF will continue to follow the discussions and
engage with experts and the EC in 2022.
Introduction Objectives
The implementation of tailor-made pet food management • Finalise the revised training modules to support the
systems in every pet food plant is crucial to ensuring implementation of the guide.
the safety and hygiene of processes and finished pet
• Develop an e-learning package on good manufacturing
food products. FEDIAF’s Guide to Good Practice for the
practices.
Manufacture of Safe Pet Foods, endorsed by the EU
authorities in 2018, is now well-known and established
within the sector. However, its enforcement by national
control authorities varies significantly across the Member
States.
As a result, FEDIAF decided to modernise existing training
modules, which can be used by companies and also by
National Associations. These training sessions can be
jointly organised with national authorities. In addition, to
reach out to a large number of stakeholders and readers,
an e-learning package was developed in the course of
2020 and made available on the FEDIAF website.
Introduction Objectives
FEDIAF’s Additives and Undesirable Substances Working • Ensure the safety and utmost quality of every
Group includes European industry experts on the ingredient used in pet food.
legislation governing feed additives and undesirable
• Enable excellence in safe and balanced nutrition
substances. The team also has expertise in key functional
through maintaining access to key nutritional sensory
areas such as Chemistry, Toxicology, testing and business
and technological feed additives.
understanding.
• Encourage freedom for our members to innovate
Additives are an essential component in offering a safe,
through access to additives designed to maximise pet
stable, and nutritionally balanced diet to pets across
and owner experience through all five senses.
Europe. They are also key to ensuring products achieve
the high levels of pet and owner acceptance in terms of
flavour, texture and appearance that enables the European Achievements 2021
pet food business to thrive. • A dossier to support the continued use of BHA in cats
Only additives that have adhered to the strict authorisation gained a positive EFSA opinion and reauthorisation
/ reauthorisation processes of the EU are permitted for thanks to a project funded by FEDIAF.
use. The working group continuously engages with the • A tolerance study for propyl gallate in cats has been
European Commission and the European Food Safety completed with excellent results and we await a
Authority (EFSA), to ensure that key ingredients used by positive outcome of the EFSA assessment.
the industry are defended and thoroughly assessed with
• Gelling Agents: Due to an ongoing threat to continuity
the best possible body of evidence. Where an additive
of authorisation, FEDIAF is exploring the options of
is withdrawn, FEDIAF is effective in exploring favourable
conducting a number of tolerance studies and literature
terms for the withdrawal to minimise disruption for our
work to create more robust datasets for key materials
industry and pet owners across Europe.
such as Xanthan, Carrageenan, Guar and others.
Similarly, Undesirable Substances are a constant threat
in a world where ingredients are increasingly sourced • 1831 Restage: After a year of positive engagement,
globally. FEDIAF, in association with the EU Commission we look forward to a more flexible and fit for purpose
and EFSA, are constantly vigilant to emerging threats, and additives regulation in the future.
proactive in managing existing known issues. As a group, • Undesirable Substances: We continue to engage on
we respond to emerging evidence of contamination, work key issues such as mycotoxins and nanoparticles to
to understand the impact, and respond on behalf of the anticipate future issues in pet care.
EU pet food industry. We also work with key authority
contacts to protect pets, owners, and the environment
from genuine threats, while responding robustly to false
alarm stories that could damage the reputation of a
responsible industry.
Introduction
FEDIAF members manufacture food for all pets, including
small pets. For these, specific topics or discussions can
arise that are not covered in detail by other existing
Working Groups.
In order to cover these topics, FEDIAF has established a
Small Pets Working Group. This Working Group will look
after the interests of all companion animals apart from cats
and dogs. It will represent a wide range of manufacturers
across the membership who cater for a large number of
different species.
Objectives
The objectives of the Small Pets Working Group are:
• Represent interests of pet food for other pets than
cats and dogs with respect to legislative issues
• Develop nutritional guidelines for a wide range of new
species including goldfish, pet birds, guinea pigs, etc.
• Produce educational resources for pet care
professionals and pet owners
• Provide expertise on nutrition for small pets, including
exotic s
Introduction Achievements
The Communications Working Group continues to work Revamp of FEDIAF website
hard to increase the visibility of FEDIAF as the credible and After revamping FEDIAF’s online member area, the
responsible voice of the European pet food industry. To Secretariat and the Communication Working Group
increase the organisation’s profile, it has been crucial to decided to update its public website. While it contains
engage with our internal and external audiences, especially many useful resources, such as the nutritional guidelines,
with political stakeholders at the EU and national levels. the look and feel of this section needed modernisation.
One of our aims is to promote the positive impact pets Furthermore, the current website Content Management
play in European society. We also work to build trust and System is outdated and thus will be replaced with
transparency in the industry. We achieve this through our WordPress to allow the Secretariat uploading new content
regular communications across a wide range of platforms faster and more frequently.
and formats: website, events, newsletters, press releases,
factsheets, and presence on social media platforms like Development of a video explainer
LinkedIn and Twitter. In the last quarter of 2021, the Communication Working
Group agreed that the development of a FEDIAF video
The work of the group has become increasingly strategic, explainer was a valuable project for the association. This
and it is yearly shaped around FEDIAF’s overall strategy video explainer will target policy-makers, legislators,
and key priorities. Furthermore, we have refined the politicians, NGOs, and other stakeholders in Brussels.
organisation’s mission as well as its three pillars message The content of this animation will be based on FEDIAF’s
framework, which are now focused on the science mission, the three pillars of its message house (i.e.,
behind the industry, the role of pets in society, and the technical expertise, pets in society and sustainability) and
industry’s commitment to environmental sustainability. data drawn from FEDIAF Facts & Figures. Once completed,
We have also strengthened our existing collaborations the video will be displayed on the FEDIAF website as well
with stakeholders from other industries, through the Pet as during other FEDIAF events, like the FEDIAF Congress &
Alliance Europe, where FEDIAF works alongside Animal AGM 2022.
Health Europe to promote the role of pets in society and
advocates for responsible pet ownership. Finally, we have
increased our voice at the EU level on the topic of animal
welfare by participating in the EU Platform on Animal
Welfare, commenting on the European Commission public
consultation, and committing to develop two position
papers on pet welfare and farm animal welfare.
Giulia Aluffi
Junior Communications & Policy Officer, FEDIAF
(2021 – present)
Katerina Alexopoulou she learnt about the working of the European Union and
its institutions. During this degree, she participated in
the Erasmus+ programme that allowed her to attend a
Junior Scientific & Regulatory Affairs Policy semester at the faculty of Political Science at the Vrije
Advisor, FEDIAF (2022 – present) Universiteit Brussels (Belgium). Once she finished her
Bachelor, she specialised further in European Studies
Katerina Alexopoulou holds a Food Science and Nutrition with a Master focusing on the EU external relations at
BSc degree from the University of the Aegean and a master’s Maastricht University. Before joining FEDIAF as a trainee
degree in Food Safety and Quality Management Systems in September 2021, she gained first-hand experience
from the Agricultural University of Athens (Greece). She has in communications with a summer internship at the
worked in nutritional technical-scientific positions in both Brussels-based NGO Womenpreneur Initiative.
private and public sectors; from working in laboratories
as researcher to being a medical delegate and then
from freelancer nutritionist to safety and quality control
microbiologist. Before joining FEDIAF, she worked on feed
additives legislation, in the Animal Nutrition and Medicated
feed directory at DG SANTE of the European Commission.
France
FACCO
Chambre syndicale des fabricants
Belgium d’aliments pour chiens, chats, oiseaux
BEPEFA et autres animaux familiers
Belgian Petfood Association 46, Boulevard de Magenta
Rue de l’Hôpital, 31 75010 PARIS
1000 BRUXELLES France
Belgium T: +33 1 48 03 29 11
[email protected] [email protected]
www.bepefa.eu www.facco.fr
Germany
Czech Republic
IVH
SVPDZ
Industrieverband Heimtierbedarf e.V.
Sdruzeni vyrobcu potravy pro domaci zvirata
Postfach 11 06 26
Prazska 320
40506 DÜSSELDORF
257 21 Porici nad Sazavou
Germany
Czech Republic
T: +49 211 59 40 74
[email protected]
[email protected]
www.svpdz.cz
www.ivh-online.de
Hungary Netherlands
FHFI NVG
Federation of Hungarian Food Industries Nederlandse Voedingsindustrie
Bécsi út 126-128. Gezelschapsdieren
1034 Budapest Reitseplein 1
Hungary 5037 AA Tilburg
T: +36 30 197 53 88 [email protected]
[email protected] www.nvg-diervoeding.nl
www.elelmiszeripar.hu
Ireland Poland
PFAI – Petfood Association of Ireland POLKARMA
Ibec Polish Pet Food Manufacturers’ Association
84-86 Baggot Street Lower ul. Woronicza 31/152,
Dublin 2 02-640 Warszawa
D02 H720 Poland
Ireland T: +48 22 646 88 18
T: +353 1 605 1500 [email protected]
www.fooddrinkireland.ie www.polkarma.pl
www.ibec.ie
Italy Romania
ASSALCO ARPAC
Associazione Nazionale tra le Imprese per Asociatia Romana a Producatorilor de Hrana
l’Alimentazione e la Cura degli Animali da pentru Animale de Companie
Compagnia Str. Stirbei Voda, 26-28
L.go Chigi 5, Union International Center II
00187 Roma 9th Floor, sect. 1
T : 06.69200898 Bucharest
F : 06.69295405 Romania
[email protected] [email protected]
www.assalco.it www.arpac.ro
Affinity Petcare
Plaça d’Europa, 54-56,
Spain
08902 L’Hospitalet de Llobregat
ANFAAC
Spain
Asociación nacional de fabricantes
www.affinity-petcare.com/en
de alimentos para animales de compañía
c/ San Agustín, 15-1° derecha
28014 MADRID
Spain
T: +34 91 369 21 34
F: +34 91 369 39 67
[email protected] Hill’s Pet Nutrition
www.anfaac.com Grabetsmattweg
4106 Therwil
Switzerland
www.hillspet.com
Switzerland
VHN
Mars Pet Care
Verband für Heimtiernahrung
Eitzer Str. 215
Thunstrasse, 82
27283 Verden
3000 BERN 6
Germany
Switzerland
ww.mars.com
T: +41 31 356 21 21
F: +41 31 351 00 65
[email protected]
www.vhn.ch
Nestlé Purina PetCare
Nestlé Purina PetCare Europe, Middle East, North
Africa (EMENA)
Av. Nestlé 55
1800 Vevey
Switzerland
United Kingdom www.purina.eu
PFMA
The Pet Food Manufacturers’ Association
Aviation House, 125 Kingsway
London WC2B 6NH
United Kingdom WellPet
T: +44 207 379 9009 WellPet Belgium BVBA
F: + 44 207 836 7409 Leonardo da Vincilaan 19
[email protected] MC Square
www.pfma.org.uk 1831 Machelen, Diegem
Belgium,
www.wellpet.com
www.fediaf.org
48 • FEDIAF EuropeanPetFood • Annual Report 2022