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Roll No.
19/1595
wa.aia, age Ateex olan, 2019
M.Com. Fourth Semester
Examination, 2019
ata seca (dftes)
‘Third Paper (Optional)
(International Marketing)
Wag oe xfs = 100
Time : Three Hours axtmum Marks: 100
She: ger oer ect SR OeL ao sit ar ergs
sre er arfrar 81 ates gang & 15 ait ar
es-ve wes Pat TT 8]
Note: Answer five 4¥@Stions in all. Short answer
No.1 carrying 40 marks is
type quest
compulsory: Answer ene question carry-
ina 15 marks fm each unit.
PTO.
19/1595,
he = engrish irc 200 ee
‘rem dh seh wet as sere a arene ee 500
weal
Note: The answers to short answer type ques-
tions should not exceed 200 words and
the answers to long answer type ques-
tions should not exceed 500 words.
Prati & ag sata wea Bb ie
4x10=40
Write the following short answer questions:
(a), areca Rea a 8a aarp
Discuss the scope of International Mar-
keting.
(by waa sretge floors A ey aergte
What are similarities between Domes-
tic and International Marketing? 19/1595
(co) wi fatal arart & cet wer oer recht BP
Why Firms want to enter foreign markets?
(4) Rafe wags & seer ae &?
What is the purpose of export promo-
tion? hitp:/‘www:mgkvponline com
(e). Frafc-yet & au aen aed 7
‘What do you mean by export houses?
(Ff) Seige Roos a ders eet aaa St
aren dif!
Explain Government Agencies involved
in International Marketing,
(g) area aIe8 aT Rp
What Is Global brands
1911595
(nh) SreRinfta Rope & ag Paton ot sreeaeeT
‘et ath de
Why is product planning needed in In-
ternational Marketing?
() Saat & omega Rago sme ae eT
®
What do you mean by International
Marketing of services?
() WaT AAAS a one gen aM
What do you understand by informa-
tion technology?
org - vem
Unie-1
3 7B Fea aerator Biter AE, Bre
“eran ew ETA a RAM TR fer ww
fire area agen &, he TR HE 15
4 1911595
piccuss some of the important problems 2
company encounter in seling in foreign mer
kets and not in home markets
sweat / OR
aaah ram wba dh ore it TAT ‘Aire
Explain foreign markets entry strategies:
‘garg - fetter
unit-32
fer ee new a aL 35
Mention advantages and disadvantages of
export Promotion. htp:/www.mgkyponline.com
‘weal / OR
ree vena eel een or ao SEL
Explain the important stages in procedure of
Export Trade.
PTO,
19/1595
ag - ace
Unit - 110
Sra Ror fe ge ar Roe at
SAF 3a TY at et Bt amen Be 15
Discuss factors to be considered when de-
Signing @ product for international market-
ing.
seat / OR
7. sraRigfer yee sar aR a ae rae
wh art afte?
What precautions should be taken when
‘Quoting international prices?
Fog - at
Unit-3v
8, Wer awe & eee 8 ny a TNS EP
eT Teh 8 wary wer at ache
Aire! 18 19/1595
What do you mean by the transfer of Infor-
mation Technology? What are the methods
of transfer of information technology? De-
scribe.
‘sat | OR
free sara anton 3s Serer Sica wd are Bt
Ran de
Discuss the organisational structure and func-
tions of World Trade Organisation (WTO).
